Imagination & Innovation in Action Summit 09, Banff Jennifer Martin
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Imagination & Innovation in Action
Summit 09, BanffJennifer Martin
The New TELUS World of Science
Transforming, Engaging, Inspiring, Connecting
City of Calgary
Province of Alberta
Government of Canada
TELUS, Devon Canada, Suncor Energy, Werklund Foundation, NOVA Chemicals,
TD Bank Financial Group
Background…
$160M project
$21M to raise
Completion late 2011
Children & their Families
Teens
Adults
Background…
Explore and understand the fundamentals – experiment & play
Supporting next-generation innovation and workforce skills
Unravelling the complexity of 21st century issues and challenges
500,000 people will visit us annually• Another 1 million online • Another 50,000 offsite
200,000 through the Dome theatre a year
100,000 school children in curriculum-based programs• on-site and through remote connections
Success measures …
Where…
Image of site from above
A prime location, easily accessible
Where…
the redevelopment of a brownfield site
Double the square footage of the existing centre
LEED Gold – Public Infrastructure – 21st Century Science Centre
What …
Qualities: • flexibility (built with change in mind)• functionality (time shifting – teens)• aesthetics – scrim and roof, interior design• sustainable & revenue generating
What…
Emphasis is on: • changeability• currency (e.g. highlighting local discoveries)• partnerships & collaboration• technology as an enabler (e.g. distance learning)• a presence as well as a place
In all spaces…
LEED and more• Mission – to cultivate imagination leading to innovation• Public Expectation – where they are and are going• Government funding requirements
Digital Technology…
Technology to what end?1. Current, relevant and changing science content2. Develop ongoing relationship with our audiences3. Run and efficient & effective operation
Public Awareness
Knowledge
Action
Digital Technology…
The major questions we need to answer:• Capital Costs• Operating Costs
Capital $ Operating $
Public Interpretation
&Support
• Public Interpretation & Public Support
The New TELUS World of Science
Transforming, Engaging, Inspiring, Connecting
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