Image Sound plc Discussion Paper. An opportunity for a partnership between A specialist instore radio and digital media provider & A leading digital media.

Image Sound plc Discussion

Paper

An opportunity for a partnershipbetween

A specialist instore radio and digital media provider&

A leading digital media network provider

to provide

Integrated instore media channel solutions to the UK retail sector

Agenda

Introduction to Digital View

Introduction to Image Sound plc

Image Sound

Rolec

TTL

Discussion on Partnership Opportunities

Next Steps

DV: Our profile

Digital View is a leading marketing partner for companies looking to use digital media solutions in the retail and captive audience environments.

5 years experience and more than 25,000 digital displays at point of sale, and 2,500 connected systems

Digital View develops brand communication campaigns that combine; technology, content and design, with first class support and day-to-day network management

Supported by in-house expertise in retail marketing, creative media production, media sales & remote content distribution.

European operations based in Central London with International operations in HK, USA and Canada .

DV: Our approach

DV networks deliver: The right dynamic video content Relevant media strategy to satisfy the need

DV networks use: The right display medium to suit the environment The right technology to ensure robust operation

DV networks are: Scaleable, centrally controlled and updateable Offer full 24 hour client visibility, accountability and central field

data analysis Backed up by experienced installation, support and day-to-day

network management

DV: Our track record - tried & tested across the A-Z of digital media

Media Networks:Retailer Networks: MFI & Mark’s WorkWear HouseBrand Networks: Camelot & JMLRetail Advertising Networks: i-vu & Pharmacy ChannelOutdoor Advertising Networks: Warner Howard & FreephoneCommunity Information Networks: CCNTransport Networks: Heathrow Express, KCRC, Buses & Taxis

Point of Sale Media Systems:Retail Fixture Installations: Nokia, 3G, Tissot, Schipol Duty FreeShelf Edge Installations: Starbucks, Lego, Hasbro, PersilRetailer Installations: Toys R Us, Meijers, SafewaysRetail Design Installations: L’Oreal, Procter & GambleVending Installations: Walls, BAT, Uit Agenda & Total

DV: An integrated digital media network solution offering single ‘day-to-day’ client ownership Relevant technology:

Right for location, optimised technology, reliable & robust

Project Management: Installation & on-going service management

Day-to-day Network Support: Network Operations Centre, proactive support and

reporting

Secure & Scalable Central Control Secure, central network management software, 1 –

10,000 screens

Content Scheduling & Management relevant content and design

Accountability

100% client network visibility

DV: Our retail proposition andproducts operate at all levels instore

Broadcast: common denominator about ambience about entertainment about awareness

Narrowcast: about creating customer communities about addressing specific target groups about where group and environment meet

1-2-1: about customer decision support & messaging at PoP

about direct response about information & education and influencing behaviour about loyalty about why you as an individual buy

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gory

Level

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DV: A ready-made content programme & service Development of branded content that

Communicates, educates, entertains and extends value In a relevant and appropriate way At the right time

Supported by the right skills to develop and maintain it

ARTWORK & DESIGN - ANIMATION - FILM – AUDIO - COPY WRITING – ADAPTATION- SOURCING - CONSULTANCY - PHOTOGRAPHY - PROJECT MANAGEMENT

Educational

Brand builder

Interstitial

DV: A proven, fit-for-purpose, platformContent Delivery Network

Network Support Helpdesk

Media System Technology

Our understanding of Image Sound plc Specialist in retail radio

Image Sound: Provider of private radio and TV channels to retail and leisure

sector Comet TV, Superdrug instore radio PC-based platform of proprietary isbox media playback system

and satellite delivery

Rolec: Specialist music and video product manufacturer Providing radio and tv receivers, background music systems,

promotional messaging, on screen text, music video, touch screens

TTL: specialist business music solution provider for retail sector

Discussion & next steps

Platform integration

Proposition synergies

Sales Prospects