IMAGE READER
IMAGE READER. IMAGE READER MAGAZINEPOSTERGRAFITTIPHONEFLA G BANNERNEWSPAPERPICTUREYOUTUBE INTERNETFLYERGAMEBOOKTAGFLYER COMMERCIALVIDEOCLIPDECORLOGO COMICSFILMINFOGRAPHICTELEVISION.
Apr 01, 2015
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Transcript
IMAGEREADE
R
IMAGEREADE
RMAGAZINEPOSTERGRAFITTIPHONEFLAG
BANNERNEWSPAPERPICTUREYOUTUBEINTERNETFLYERGAMEBOOKTAGFLYERCOMMERCIALVIDEOCLIPDECORLOGO
COMICSFILMINFOGRAPHICTELEVISIONPHOTOPACKAGINGFACEBOO
KTABLET
VISUALCULTUR
E
VISUALLANGUA
GE
VISUAL LANGUA
GE
Communication (mainly) through images
VISUALLANGUA
GEWhy visual language and not just language?
VISUALLANGUA
GEImages make comparisons
possible
Images clarify complex situationsImages speak a universal
languageImages explain, confirm and convince
Images stimulate, affect and entertain
VISUALLANGUA
GE
Translation exercise1. Describe the following
images2. What is their function? 3. What problems do you
encounter putting these images to words?
BEELDTAAL
BEELDTAAL
BEELDTAAL
BEELDTAAL
BEELDTAAL
VISUALLITERACY
VISUALLITERACY
The skill to understandand communicatevisual messages
VISUELEFORM
FUNCTION
CONTENT
IMAGE
VISUALLITERACY
1. CONTENTWhat do I see?
Eugène Delacroix , Liberty leading the people, 1830
VISUALLITERACY
2. FormHOW DO I SEE IT?VISUAL ELEMENTS: VISUAL VOCABULARY TO DESCRIBE FORM
Colour
Light
Perspective
Composition
VISUALLITERACY
3. FunctionWhy, what for?
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