Image evaluation

Evaluation

I got inspiration from this already existing surf shop logo. I really liked the back to front S design. I thought

this would be really effective and work well with the initials of Surfers Against Sewage. I also got

inspiration from the bold black S’s but I didn’t want to use the colour black so that’s what made me pick a

black stroke around the S instead. It took me many drafts to create the right logo. I worked out that using

graphics didn't work with logo so half way through I abandoned this idea and just used text. I felt like I

didn’t need to write all the words and I could just use the initials as it made the logo more simple and

wasn’t overcomplicating it. I added the X behind the text because it stood for the against. I really liked this

effect because it crossed exactly on the A which stands for against to.

The S is the technical qualities as it

was the most challenging aspect of

my logo to make. It was a big

aesthetic quality as well because it

makes the logo look unique. I

wrapped it around the A to give it an

animated look. Again this was

technically challenging and was very

time consuming.

Initial Idea Outcome

This is what I got inspiration from. I studied this already existing membership form

from the SAS and it included a lot of what I wanted to include on mine. I got the

inspiration of the pictures from the images on the inside of form. I like the black

boarder design and that is what inspired me to do the white border design. I liked

how the tile ‘Join SAS’ was in different sizes and very messy looking so I tried to

incorporate this in my headline but instead I made mine more personal by including

‘Us’.

Which is shown most effective. My content is also included in the

membership form. This content isn't especially about beach litter but

includes content about the actually charity SAS and I made sure I

included this all on my membership form because it's a gateway into the

charity. This is effective because it's a way of getting the public to join

the charity. Especially on the membership form that's why I included

content about the charity on this product as it would prove most

affective on this product rather than having it on the merchandise or the

campaign poster.

My membership form does this really strongly as it shows pictures of what the SAS achieve then it has the

information of what the SAS do and this is communicating the message to the public about the

charity/campaigns. Using bright colours and fun fonts that make the public attracted to reading the membership

form. This is communicating clearly what I am putting out there and the message that I want them to know

through the design of the membership form, which is really effective as this is the part with the most information

about the SAS on.

Where merch is concerned I have created a rang of male and

female clothing products and even unisex products so there is

something appropriate for everyone in the target audience

bracket male and female. I included surfing equipment because

one of the target audience is surfers so I wanted to design merch

specifically for them.

After looking at the SAS already existing campaigns. I decided to

focus the content of my campaign on beaches which is why I

came up with the slogan "life's a beach not a bin" It is effective

as it is something new which has not been done yet. They do

beach cleans but they don't actually have beach litter campaign

that I thought would be really effective so beach litter is cut down.

When applying the content to my work I applied the most content

in my campaign poster and merch actually specifically about the

beach litter. I applied this in the slogan

Merch specifically for the surfers that are included in the target audience. I have

created a wetsuit and a surfboard fin. I thought these would be really effective to

include because surfers can wear them and use them when actually interacting in

surfing as a sport and this could be in competitions or just o9nh the beach and it’s

really good publicity for the charity.