Image brief 2

Bethany Yates | OUGD205 | IMAGE BRIEF 2

BRIEF 2TYPE AS IMAGE

BRIEF: Visually communicate the quotes “real life” “solid statistical evidence” and “the latte factor” using letterform only.

AUDIENCE: Designers interested in type as image.

The audience need to know the what the words are, they need to be clearly communicated. This will help reinforce the message of the quotes. The type will be legible and constructed in a way that communicates each of the words. 2



BRIEF 2Bethany Yates | OUGD205 | IMAGE


Planned to use these as masks for an image of nature - made some mock ups from an image from the internet. - Plan was to go take a picture of some trees or grass

--Then realised it was winter and there’s not a lot of green

could have used a stock image!!! never even thought about that



wasnt really loving thse at the time. decided to try a different idea.


Didn’t know how far i could push the ‘Type as image’ constraint - used letter form only in these but i had another idea that would be much more illustrative.



this one worked much better in terms of looking like a bar graph. still wanted to try my other idea


The plan with this one was to make the letters using statistical maths symbols. Experimented with a few versions of some letters - seeing how abstract I could make them while still maintaining their legibility.


Tried 2 versions with different representations of the letter A. Went for the more abstract one - it worked in the context of the other letters and added another visual element to the words- i already has a few letters using the line graph styling.


Tried a couple of different colours - the orange one is my favourite, but the red one works better at communicating the maths- its quite masculine and a lot colder than this one.

Threw together some more unusual layouts just to see how they looked. Not as successful as the first, but it was a good experiment in seeing how readable things were when you break them up.





Painted this using coffee - it was really boring. Tried a different phrase instead.


RealLife

Photoshop mock-up. Went off the idea.


Making the world from the words Climate Change. Didn’t work exactly as I wanted couldn’t get the lines to align without creating this weird stripy effect.


Colour looked iffy This looked a bit too much like the moon.


Stuck with simple black and white - gave the best contrast between the type weights. Black background made the continents stand out more.


This was a really last minute idea - wanted to make the word really subtle, hard to read almost - you had to look closely to be able to read it.


Splitting up the word made it even harder to recognise- thinking like secret messages and codes.


FINAL IMAGES

Image brief 2

Documents

image of nature

image constraint

stock image

different idea

type weights

different representations

different phrase

minute idea