How to get the most out of LinkedIn I’M ON LINKEDIN, SO NOW WHAT?
Aug 04, 2015
Who am I?
• Founder & CEO of Digital Giants, a web presence marketing agency
• 20+ years of marketing experience
• Passionate about building connections & harnessing the limitless opportunities of doing business online
@mhill @bedigitalgiants#digitalnewyear2015
About Me - Marc Hill
@mhill
“I have a LinkedIn profile, but how do I use it?”
“Do I need a profile if my customers aren’t using LinkedIn?”
“How much time should I dedicate to LinkedIn?”
“Isn’t it just for finding jobs and recruiting?”
Why LinkedIn matters
The basics of building a standout profile
Why LinkedIn is a powerful tool to build connections
How to start maximizing your profile with views and followers
How to take LinkedIn to the next level with an account upgrade and social integration
Today, You’ll Learn:
It’s about shaking hands online -- a modern day trade show or professional association, without
borders.
Why Does LinkedIn Matter?
The Facts
Series1
Series1
91% of B2B content marketers prefer to use and engage on LinkedIn (Source: B2B Content Marketing: 2014 Benchmarks, Budgets & Trends – North America)
91%
9%
200+ conversations happening per minute
3 million+ companies have
LinkedIn Company Pages
300 million registered users globally
2.1+ million LinkedIn Groups
It’s about shaking hands online -- a modern day trade show or professional association, without
borders.
What is LinkedIn?
NETWORK STATS
GROUP & COMPANY RECOMMENDATIONS
UPDATE STATS
SEE HOW YOU’RE CONNECTED
• Professional headshot
• Strong headline
• Customized URL
• Tell your story
• Present your value
• Optimize your presence
Step 1: Maximize Your Profile
Prove your worth on LinkedIn:
• Share industry articles
• Post blogs
• Be present on Pulse
• Share visual content
Step 2: Share Updates & Content
• For maximum success, focus on 20-30 groups
• Choose groups that have frequent updates and relevant subject matter
• Share without being too promotional
Step 3: Join Groups & Start Sharing
Your Personal Brand on LinkedIn
• Connect and comment on topics relevant to your skills, experience & business
• Find your tone of voice and stick to it
• Show that you have a life outside of work. Are youpassionate about charity? Do you volunteer? Make it known!
• Invest time building your profile, adding content & establishing your personal brand
• Engage in groups
• Commit to sharing, commenting on or liking
2-3 posts per day
• Start publishing a post or two per month on Pulse
On LinkedIn, You Get What You Give
Should I Upgrade My Account?
4 paid membership options:
• Job Seeker• Sales Navigator• Recruiter Lite• Business Plus
Social selling leaders are 51% more likely to achieve quota and 80% more productive with LinkedIn Sales Navigator
The perks of LinkedIn Sales Navigator:
• Lead builder
• Lead recommendations
• Team link
• Full profiles of 3rd degree connections
Sales Navigator: Using LinkedIn as a Sales Channel
• More InMail messages
• See everyone who’s viewed your profile in the past 90 days
• Visibility to people and their profiles, even if they are outside of your connections
• Better search filters to target the right connections & prospects
Business Plus: Taking Your Personal Brand to the Next Level
LinkedIn + Slideshare LinkedIn + Twitter
• Slidedecks
• Infographics
• Videos
• Images
Integrate LinkedIn with Other Social Media
Summary
• On LinkedIn, you get what you give
• Use LinkedIn to con-nect, publish, educate,
prospect or recruit• LinkedIn is just one
pieceof your overall webpresence – use it to build your personal brand