“I’m Going To Show You A Few Simple, Risk-Free, …salonandspacommunity.com/public/admin/jointweb... · different with your life? Do you want to continue running your salon ...

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Here’s the free report you requested....

“I’m Going To Show You A Few

Simple, Risk-Free, Guaranteed Ways

To Automatically Attract Tons Of

New Clients, Skyrocket Your Salon

Profits, Regain Total Control Over

Your Stylists and Cut The Days You

Work Behind Your Chair Each Week”

Dear Salon Owner:

I’ve got a BIG problem. Over the past few years, I’ve have completely transformed my miserable,

boring and failing salon business to a new exciting, very profitable, and enjoyable business that I never

would have dreamed possible. And the best part of all of this is I only work behind my chair 2-3 days a

week.

“Formerly Miserable, Broke, Desperate Salon Owner Now

Makes $468,000 A Year, Average $39,000 A Month, With A

32% Profit Margin.”

The problem is this... How do I describe my powerful techniques, strategies, and methods and what

they can do for your salon/spa business without is sounding like a big pile of hype?

Are you tired of working your tail off day after day and just scraping by with no

money or free time to go out and really enjoy life?

Are you fed up with your staff controlling you because they know they can take their clients and go

elsewhere?

Are you tired of just “renting chairs” and being just a simple landlord?

Have you “HAD IT” working behind your chair 50+ hours week after week after week?

Do you break into a cold sweat every time you drive by your competitor’s salon and see the parking

lot CHUCK FULL?

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Are you all stressed out during the week hoping and praying that you made enough money to cover

payroll?

Do you get ticked off because some of your employees make more than you do, go on more vacations

than you do, come and go as they please, and don’t have any of the risks and stress that you have?

Are you just about at your “wits end” and tired of the same old, same old, or do you finally want to

be the most successful and profitable salon in your market area?

Are you ready to have your competitor’s stylist BEGGING you to come work for you?

Do you want to be the envy of all your competitors and “the salon” everyone is talking about?

Is that “word of mouth” advertising that you rely so heavily on leaving chairs empty month after

month?

Are you sick and tired of wasting money on advertising that gets poor results?

Are you tired of riding the salon/spa roller coaster ... busy one week, then wondering what the heck

happened the next week?

Are you fed up that you are NOT booked solid with appointments month after month like everyone

told you would be if you just “give the business time”?

Are you scared to death to raise your prices because you think clients will stop coming in?

Have you had it with everyone giving you advice (including family members) on how to be more

successful at your salon/spa business?

Have you thought about throwing in the towel and getting a “regular job” or doing something totally

different with your life?

Do you want to continue running your salon and have a great “lifestyle” and have plenty of money to

pay bills, pay off your mortgage, pay off your car loan, have a nice nest egg of cash all while working

less and when you want to?

Are you just getting started and things aren’t going as well as you thought they would?

Are you spending money and time to help your staff grow their clientele only to have them leave you

and go work for your competitor because they are paying them more money?

Are you having problems finding reliable staff?

Is your location holding you back from growing your business?

If you answered YES to one or more of these questions, then this special report is just for you. If you

know deep down that you deserve to make a lot more money I’ve got dozens and dozens of proven

unconventional marketing strategies, techniques and methods to explode the profits in your salon business.

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My inside information and techniques have proven to be so powerful that I am going to offer you a

NO-RISK, 100% Guarantee that I can automatically attract new clients like a ten ton magnet attracts a

paper clip for your salon/spa business, dramatically INCREASE your net profits at the same time, and show

you how to regain total control over all your staff so they no longer hold YOU hostage. And while doing all

this, prove to you that you don’t have to work as much behind your chair as you currently do and still make a

lot more money every month.

I hope I don’t come across as to cocky and excited that it will turn you off. And I hope you get rid of

this special report and delete it because this all sounds too good to be true. Let me prove to you that... What I

have to share with you will work in your salon/spa and is the real deal. Let me prove to you that nothing I

will share with you is some kind of B.S. theory like they teach in those salon/spa owner seminars. Let me

prove to you that I know what I am talking about and that my information is what your salon business is

MISSING.

This may seem like a pretty long report, especially if you’re no much of a reader, but I know for CERTAIN that what I

have to say here will change your life for the better.

I promise!

So lock yourself in a room for 15 minutes, turn off your cell phone, get yourself a coffee or soda and kick back

in your favorite chair. Because I am going to blow the lid off just about everything you have ever heard about getting

clients for your salon/spa business, exploding your profits, regaining total control over all your staff, and finally getting

you from working so hard behind your darn chair.

OK?

How often do you hear yourself saying to yourself, or to a close friend or spouse?

I am a great hair stylist and a great person!

If ONLY I could get more clients and keep good staff,

I’d make a lot of money!”

I have no doubt that you are a great hair stylist and a good ethical person. You may also have a fantastic

location. You may have the best staff with the best personalities. You may also do everything humanly possible to

make sure your clients get the best quality service possible.

But this alone does not completely fill up all your salon/spa chairs week after week... Does it? Nope.

“It’s A No-Brainer, Everything Is Figured Out For

You”

The program helped me to basically increase the volume of

business that comes into my salon so I can focus on doing what I know best.

I would say see what it’s like for yourself, you know, don’t be afraid to try it

out. They offer a great guarantee with it and so you really have nothing to

lose. Jacob Pabists ~, MI

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So being the best you can and providing the best service must NOT be the secret to getting tons of clients

because some of your competitors are getting plenty of clients, even if their services aren’t as good as yours!!!!

Well the sad truth is that they are getting more and better clients because they do a better job at marketing their

salon/spa business.... not because they are better hairstylists or better people.

If you want to have plenty of clients the real truth is:

The Most Important Thing You Must Know Is Not About How To Do Hair Styling Or Hair Coloring or Manicures…

It’s About How to Market Your Salon/Spa

Business!!!!!

Said another way...

Being A Great Marketer In Your Salon/Spa Business Is A Heck Of A Lot More Critical and Profitable Than

Being A Great Hair Stylist!

Because you can be the best darn stylist and have the best stylists working for you but if you don’t have any

clients what good is it?

I know this doesn’t sound right or even fair but that is the way it is and the way it will always be. In life you

have to deal with the way things are to be successful. Don’t you?

It is NOT the best product or service that gets all the customers it’s the best-MARKETED product or service.

Period!

Part of the problem here is that this is the exact opposite of what we are taught. You know you get really good

at your craft (hair styling, hair color) and your phone will ring off the hook. You and I both know it doesn’t work that

way does it?

So unfortunately, you will NEVER be able to get a constant stream of clients to come to your salon/spa until

you lean how to...

Market Your Salon Business

And that’s where I come in!

I’m Mike Colosi, President of Salon and Spa Marketing Tool Kit. I am 52 years old; I live in Rochester New

York with my wife Pamela and our five kids.

I tried college and even thought about joining the air force but neither of these options was right for me. In

1980 at age twenty I went to hair stylist’s school and started working in my father’s hair salon and that’s how my

career started. Without knowing anything about running a business I bought my fathers hair salon business in 1986.

The business was not much fun (well it was really pure hell) – not making much money – strapped with a $1,964

monthly mortgage payment for the building my dad sold me. I would hire stylists they would build up a decent client

base and then hold me hostage wanting a better percentage. If I didn’t give it to them they would leave and take all

their clients with them. This was terrifying to me because there are 21 salons within ONE MILE of my salon. None of

the advertising that the advertising reps convinced me to do really worked. I felt trapped with no real solution to get

out of the mess I was in. On top of the salon business just barely surviving my wife and I were pumping out kids like a

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human cloning factory, so the STRESS was really building up. I lived like this- some months a little better than others

for 18 years.

Fast-forward 20 years…

Now I live a life most dream about.

I have 7 very happy hair stylists working for me that would never even think about leaving me. I have a long

list of really good hair stylists who work for my competition wanting to come and work for me. The cash is rolling in

like I never dreamed possible. Product is flying off my retail shelves at full price. My 1,176 square foot building is

totally paid for. I only work behind the chair when I WANT to (currently Tuesday’s, Thursday’s, and Saturday’s). I

have plenty of money to send my kids to college, go on 3-4 vacations each year, put an addition on our home, and join

the country club. I never miss my kids golf matches, basketball games, or school events. My wife and I go out to

lunch a few times a week.

None of this would have been possible if I did not learn the inside secrets and proven strategies of

unconventional marketing, the exact marketing I am talking to you about here right now.

I got real lucky and learned everything to turn my salon business and life totally around in two short years.

Here is how it happened.

I have a 3 older brothers, Mark was the closest in age to me. Greg and Gary seemed like they were in a

different generation gap. Anyway Mark and I slept in the same bedroom when we were kids. We got into a lot

mischief together as kids growing up. He went off to some college in Maine for a few years and then back to a college

close to home for a few years. We both grew up and our lives took separate paths.

I never really knew what Mark did for a living, all I knew is that he was always doing something different and

it involved sales and marketing. I do remember he was always listening to audiotapes in his car and reading business

books. Mark never talked much about anything or about what he did for a living and it crossed my mind a few times

that he worked for the CIA or was involved in some kind of illegal activity. I say this because he seemed to travel a lot,

had a big house, nice cars, didn’t seem to work much and always had plenty of money.

I later found out that Mark over the years had evolved into a marketing genius and had become a self-made

multi-millionaire in the process.

He explained to me what I was doing wrong - that I didn’t understand that I was in the business of

marketing my salon NOT running a salon.

I will never forget what he said because it was the turning point for my salon business and my life.

And it WILL be the turning point for YOUR salon business if you stay with me here.

He also told me - it is not your fault you don’t know how to market - because hair salon school doesn’t

teach it because they don’t know how to market either.

Anyway Mark agreed to show me how to market my salon business. He also put me in contact with his inner

circle of marketing genius he relies on in his businesses.

Fast-forward 5 months –- My entire salon business and life have been transformed. I work less, make MORE

money than I ever dreamed possible, have no worries about stylist leaving me and taking their clients with them. And

it gets better every month, with no end in sight.

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I could finally free myself from the physical stress and

financial pressures I had for so long.

Over those 5 months Mark created ads for me to test and re-test. He created entire marketing campaigns for me

use and test. He set up automatic marketing systems that I have never heard of before. He showed me things that I

never thought were possible in my salon business.

I took everything he gave me (dozens and dozens of marketing strategies, methods, techniques and systems)

and put them to work it to my salon business. And for the past two years have been fine-tuning them and perfecting

them and have been getting remarkable results using them.

Enough about my brother, and me what about YOU?

Like my brother Mark said to me 2 years ago I am saying to you…

It’s NOT Your Fault That You Don’t Know How

To Market Your Salon Business

Heck, even if you went to Harvard and got a masters degree in marketing you would be no better off than you

are right now because . . .

You cannot learn my proven marketing strategies from any college or university.

You cannot even learn them from an advertising agency or a marketing association.

You definitely can’t learn them from any salon owner seminar.

Anything you would ever learn about marketing from any of these places would NOT work in the real world.

My brother Mark and some of his inner circle friends went to college and got degrees in marketing. They told

me they wasted hundreds of thousands or dollars trying to make what they were taught in college work in their

businesses.

They wasted years of their lives trying.

They told me they had to unlearn just about everything they learned in college about marketing.

“This Has Given Me A Lot Of Great Ideas Of How I Can Still Keep My

Focus Behind The Chair And Still Manage And Run My Business”

The program is very empowering, I work behind my chair, every day, all day, the running the

business aspect of my salon is kind of a secondary process for me. I focus more on my clients

behind the chair. This has given me a lot of great ideas of how I can still keep my focus behind

the chair and still manage and run my business. Vicky Mickelson ~, New York.

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So YOU are much better off because anything that you would have learned up to this point about marketing in

your salon business wouldn’t have worked anyway.

So you see there is so much BAD advertising and marketing out there in the hair industry that when a salon

starts using my methods and strategies they immediately get BIG results.

It’s like shooting fish in a barrel with no water in it with a 10-gauge shotgun.

Even The Best Salon/spa In America Will Struggle,

Suffer, And Eventually Go Flat Broke Unless They

Continually Get A Steady Stream Of New Clients.

What I have to offer is COMPLETLY different from anything you have ever seen. No one is out there

teaching you how to get new clients, how to explode your profits, how to finally gain total control over all your stylists

and get you to work less behind your chair. Now I am here to take you by the hand and plug you into my step-by-step

cookie cutter systems.

Never Listen To A Newspaper Advertising Sales Rep or Website Developer or Salesperson.....

It’ll Be The Biggest Mistake You Can Make

Many salon owners have no plan when it comes to marketing. They don’t know what to do, when to do it, or

even if they should do it. And because there is no plan, they waste hundreds of dollars on foolish ads, websites, and

brochures, when they don’t even have a 5% chance getting clients from this kind of marketing.

“Rowing harder doesn’t help if the boat is heading in the wrong

direction”

Even worse is many salon owners think that if they do exactly what the yellow page rep, newspaper, or

printing company tells them to do it’ll be the end of their troubles. All this expert help will get then a ton of new

clients.

Wrong.

You see these yellow page ad reps; newspaper ad reps get paid based on how much new business they bring in

for their company. So the more money you spend the more money they make.

They don’t get paid based on the amount of clients they get for you. They aren’t concerned about that.

That’s why they keeping telling you to keep running your ads over and over. They tell you that people need to

keep seeing the ads over and over before they will respond to them. There is a little truth to this. But if an ad looses

money the first time you run it is highly unlikely it will suddenly start to make money the 2nd

, 3rd or 4th time you run it.

Tip – here are the three rules of advertising 1) never do anything that you can’t directly track. 2) Never run an

ad a second time that didn’t work the first time. And 3) never fall in love with your ad.

Running ads over and over may build some name recognition for you, but you can’t feed your family

recognition... you can’t deposit recognition in your bank.... you need new clients – NOW!

The ONLY reason to spend money on a yellow page ad, newspaper ad, val-pak, or having a web site, or

having a brochure is to get new clients to book appointments with you.

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PERIOD!

You’re not in the entertainment business or the education business.

A few short tears ago in my business, I was in the same position you may be right now. I did great work. I

followed what everyone else was doing in the industry to try and get clients because I figured that if everyone is doing

these things it must work right?

Yeah right,

I went broke and realized that the kind of crappie marketing and advertising wasn’t even working for the

companies that could afford to spend money on marketing and advertising.

There had to be a better way and I was determined and committed to find it. If I was going to go down it

would fighting with everything I had.

My big breakthrough came when I found out. . .

“How To Get Only Pre-Motivate, Pre-Interested,

And Pre-Qualified Clients To Come To Me”

And once you discover how to do this, your life, and your salon business will change forever! And guess

what? I’m not going to just teach you how to do this. I know you are busy, and have a ton of stuff going on in your life.

I’m literally going to give you my proven strategies, proven methods, and proven techniques on a silver platter, so you

just “plug” them into your salon business. Even if you are the laziest salon owner on the face of the earth, you can

easily get phenomenal results.

You don’t need much money to get tons of new clients - - What you really need is the right

KNOWLEDGE!

As I mentioned earlier, years ago when I bought my dad’s business, no one bothered to tell me how to get

clients. I had to learn everything from my brother and his inner circle mentors. For 18 years I had miserable days,

weeks, even years when I wasn’t bringing in the business. I really had to struggle just to make ends meet. You know

what I mean, too much month left over at the end of the money.

Its’ all changed now.

If I had somebody back then like myself now to take me by the hand and “spill the beans” on the truth with all

this marketing and advertising stuff, who knows what my life would have been like? I spent 18 years “spinning my

wheels” “running faster and faster on a treadmill still getting nowhere” instead of making tons of money.

Would You Like To Know What I Now Know?

First, the most important thing you have to do is make the transition from just being in the salon business... to

being in the business of marketing your salon services.

The second thing that you have to come to grips with is if you want to change once and for all, you have to

know “the secret” to having the salon business you always dreamed of, it starts with the realization that:

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Being good is no longer good enough

The real no-holds barred, honest to goodness truth, that NO ONE in the salon industry wants to

admit, well established salons will never tell you is that.... it’s not how much you know about hair styling

and hair color, how good your location is, how pretty your stylists are, or how nice and ethical a person you

are. The real answer is...

Effectively marketing your salon services to ONLY the ideal clients that are openly receptive, pre-

qualified, pre-motivated and wants to pay your full price and happily refer other clients to you!

That reality is what determines the balance in your bank account. You may feel that’s not fair or not

the way it should be. You can fight it (and maybe go broke). Or you can embrace this opportunity, and take

steps to become as good at generating new profitable clients as you are at being a hair stylist and color

expert.

You may say, “Wait a minute Mike!" I’m not a marketing person, I can’t do that.”

Listen, I guarantee I can turn you into a new client-generating machine almost overnight with my easy-to-

use, fill-in-the-blanks type, 1-2-3, system.

Simply put, I’m here to make YOU money. On an entirely risk free basis.

I’ve invested a lot of time and money to develop, test, prove, and fine-tune an entire collection of

marketing, advertising and profit improvement strategies, methods and techniques.

And many of these strategies, methods and techniques can be done with less money than you’re

spending now – some cost no money at all!!

Here are some of the benefits you’ll get from my system (feel free to check off the ones of most

interest to you)

How to avoid the 5 biggest mistakes that almost every salon owner makes.

How to get clients to refer you like crazy - -65% of new clients will come from referrals!

How to escape price competition and avoid the “cheapest price battles” and attract better clients.

How to “set up” your marketing so that it is on 90% autopilot without much involvement from you.

How to stop wasting money on ineffective ads.

How to educate your potential clients so they only think of you when they are looking to buy the

services you offer. This secret is very powerful. It will completely change the way clients see you, talk to

you and deal with you.

How to have a “silent sales force” out working for you 24/7.

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How to have the “Magic Seven” marketing delivery systems running for you without any involvement

on your part.

How to easily get written testimonials from your clients.

How to get stores and restaurants in your area eagerly wanting to sell for you.

How to “cross sell” with other business in your area. This one technique alone can put an extra $10,000

in your pocket this year.

Learn the 3 ways to get clients from the Internet.

How to get all the “technology stuff” done for you so that you don’t even have to own a computer or

know how to use one.

How to immediately increase your prices by 10% with NO negative effect. And why lowering your

prices is like suicide to your salon business. Take your gross sales (the total money you collected last year)

and multiply it by 10%. That extra money will be in YOUR bank account every year from now on.

How to develop extra “profit centers” that make sense.

How to make more money with fewer headaches, less stress – by shooting dead “the 4 dumbest

marketing mistakes” made by salon owners.

How to “shake the money tree” hidden in your list of clients.

How to create an instant cash surge in 21 days or less!

How to increase the frequency that your clients come into your salon/spa for services each year.

How to determine what your salon’s Unique Selling Position (USP) is. Once you and your clients know

this you have an invisible lock on your clients business for life.

How to get the lifestyle you deserve, work less, come and go when you please and have all the money to

go along with that.

How to maintain a position of having more demand (clients) that supply (available stylists) every

month.

The 7 things you must know if you are ever going to sell your salon business. Not knowing these could

literately cost you a small fortune.

THE FASTEST, SUREST WAY TO DOUBLE YOUR SALON BUSINESS!

AND MUCH, MUCH, MORE!

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I know that this list is a lot of stuff. But, it’s not even close to one third of the methods I have for you.

Using even just a few parts of my system could skyrocket your income and profits.

Now, if you are anything like me, I imagine you have questions and are a bit skeptical. Let me

answer the most common ones. If one doesn’t interest you, you can just skip ahead to the next one.

Q: “Do I need to have a computer or know how to use one to use your system?”

A: Some of the marketing methods I will show you involve computers/web sites/emailing etc. because it is

a very effective way to deliver your marketing message and your future clients were brought up on the

computer and that it the way they WANT to communicate with you. But I recommend that you have

somebody else do this for you because it is NOT a good use of your time. I have made special arrangements

for all my members to get all the computer, web site related stuff done for them. So it really doesn’t matter if

you know computers or not because you can get it done for you. If you are computer savvy you can do it

yourself but I don’t recommend you do.

Q: “Does it cost a lot of money to use your strategies, methods, and techniques?”

A: Some of my methods cost almost NOTHING to use, and many pay instant dividends. Some methods cost

a few bucks, some cost a few hundred dollars. Some will replace instantly things you’re now WASTING

money on.

It really doesn’t matter where you’re starting from, you can profit from my System. You could be flat broke.

You could have a pretty successful salon and be eager to do better. You could just be working too hard for

the money you do make, and be open-minded to better ways of doing things.

The ONLY way my system won’t work for you is if you are a close-minded “know-it-all”, unwilling to look

outside your own past experience of the salon norms for improvement.

YOU DON’T NEED LOTS OF CASH, WHAT YOU DO NEED IS THE RIGHT KNOWLEDGE, SO

YOU WON’T BE SPINNING YOUR WHEELS!

Q: “Will it work in my part of the country? Will it work in my salon business?”

“I’ve Definitely Seen An Increase In Business”

I think their program is great for salon owners; he gives you a lot of support, and knowledge that I don’t

have.

I’ve definitely seen an increase in business, I haven’t had the system for that long, only a couple months, so

it’s taken me time to get through all of the workbooks and CDs, but we have definitely seen an increase

already.

I think the entire program is fantastic because of the tele-seminars, especially. I enjoy them every Monday

because they definitely help and are informative. And if there is something you don’t know, or you have a

question they’re always right there for you. Pamela Coles ~, CT

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A: My system works anywhere in the USA or Canada. It works if you are a one-man show or a big salon

with many stylists. It DOES NOT matter where you are located.

Q: “How long does it take to see results?”

A: Some of the methods will begin generating new clients in a few days. Others will take a little longer.

Within 2 months you should see tangible results. Within 4 months, the full effects will be kicking in. After

that, you will NOT remember what it was like to feel frustrated and tight on cash.

Of course, you must understand that if you do not put my program into use, you will not see the results. I

know this sounds stupid, but it has to be said.

Q: “I rent chairs to my stylist’s; will your program work for me?”

A: Yes, many salons that rent chairs have gotten my program. I have a specific plan especially for you to

get back control of your business and make a lot more money.

Q: “How will my employees react to your program?”

A: Most will love it because ultimately they will end up making a lot more money. As you know some

people are adverse to any kind of change and will be negative. I don’t think I have to tell you what you

should do with those employees.

Q: Do I have to hire any more employees to put your program into action?

A: You will not need to hire any employees to implement my program because I give you everything in an

easy to use “paint –by – numbers format. Once you fill all available appointments with your current staff you

may want to hire other stylists because you will have the extra business flowing in.

Q: “Can’t I just learn this stuff on my own – Why should I pay you?”

A: I’m sure you could learn all this on your own. After it took my brother 26 years of trial and error in

business for him to discover fine-tune and perfect the methods, strategies and techniques. It took me two

years of fine-tuning these for my salon business. But I also made a lot of mistakes too that cost me years of

time and thousands of dollars.

Cavett Robert, the founder of the National Speakers Association, says, “Experience is not the best teacher

because the tuition is too high. Learn from others people’s experience!”

Q: “Do you guarantee that this will work for me?”

A: YES! It always amazes me why someone would buy anything these days without a solid straightforward

guarantee. Where I come from if you are going to ask someone to part with his or her hard earned money

you’d better back it up with an Iron-glad guarantee.

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I put my money where my mouth is. I am so certain that my system will put tens of thousands of dollars in

your pocket; I won’t just give you one guarantee. I’ll give you Two unheard-of-before guarantees:

“OK! You’ve Got Me Interested. How Can I Get This

Information And Put It To Work For Me?”

No-Risk 100% DOUBLE Guarantee!

Guarantee #1: 90 Day Trial, 100% Money-Back Guarantee:

You have 90 days to examine everything, test and use my strategies, methods, and techniques, and if

you’re not amazed at the amount of new clients attracted to you, how much your profits have

increased, how much less you have to work behind your chair, and thrilled with what we put in your

hands – and eager to continue working with me– then you can simply put it all back in a box, return

it, and get a full 100% refund issued the very same day I get the materials back. No questions. No

hassles No strings attached, No gimmicks. You MUST be completely satisfied. If not, We want you

to ask for and get a refund.

Guarantee#2: Ten Times Your Investment One Year Guarantee:

If you decide to keep the program past the first 90 days, you STILL have a full year to use the

materials, methods, and strategies. If after one year you can show me that you have implemented just

3 out of the hundreds of strategies included and didn’t make back ten times your investment- that’s

over $10,000 in new sales you wouldn’t have made otherwise – then simply put it all back in a box,

return it, and get a full 100% refund issued the very same day I get the materials back. After all if my

program doesn’t deliver the results I’m promising, I don’t deserve to keep your money. All I ask is

that you show me proof that you actually used at least 3 of the strategies outlined in the program.

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1. We’ve taken 121 STRATEGIES and crammed them into one huge manual called Proven Strategies

To Automatically Attract Clients & Increase Profits In Your Salon or Spa Business. All

my successful strategies, methods, and techniques I have been telling you about and dozens more all together

in one easy to use, paint-by–the-number, step-by-step manual. (Value $699)

2. You’ll get our Salon and Spa Marketing Templates Manual & CD’s. We don’t just give you

great ideas and then expect you to take the time to write your own letters, ads, reports, and emails. We’ve

done that for you. This manual is filled with dozens of proven ads, letters, emails, etc, that you can copy and

use in your own salon or spa business. (Value $499)

3. Our Full System On Audio CD’s. You’re busy. You spend much of you day working and we want

you to learn as quickly as possible. We’ve recorded our entire system for you to use while you are driving

around in your car. (Value $299)

Studies have proven that we learn better and faster through repetition. By listening to these CD’s over and

over you will be on the “fast-track” to big profits.

These CD’s are such a powerful tool that many salon owners have “burned them up” listening to them over

and over again. So we’re going to give you a LIFETIME WARRANITY on them. If anything ever goes

wrong with them, if they “melt” on your dashboard, if they get scratched, whatever ---- call us and get a

brand new set.

4. Referral Magic System™ Module. We’ll teach you how to “razor pinpoint” your highest profit

client and then automatically attract their friends and business associates. Our proven methods will get more

referrals in a month then you now get all year. (Value $299)

5. Consumer Awareness Message & Guide System™ Module. We give you professionally pre-

written PROVEN consumer guides (some are 10 pages long) and messages you can put up on your web site

or give to potential customers. Once you fully understand the “hidden secret” behind these powerful

marketing tools you will never stop using them. (Value $299)

6. Maximum Salon and Spa Retail Sales System™ Module. This module explains and shows

you on a DVD the proper way to set up and layout your salon/spa for maximum retail sales. (Value $299)

7. Reinventing Your Yellow Page Ad System™ Module. We’ll give you Yellow Pages Ads that

actually work. We’re talking here about a professional written direct response ad that will deliver to you pre-

qualified, pre-motivated, and high paying clients. We’ll tell you the “myths and lies” you hear from the

phone book reps- what to believe, what to ignore. (Value $299)

8. Salon & Spa Employee Handbook CD™. You’ll get an entire professionally written employee

Handbook that you can slightly edit to fit your specific salon or spa. There is no better way to clearly and

consistently communicate with all your staff. (Value $399)

9. All Salon and Spa Marketing Tool Kit Success System™ Buyers Get 2-Months

FREE Trial “SILVER Club Membership”! Which includes....

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A. Monthly New Movers Client Attraction Program™Module. You give us 5 zip codes where

you want your clients to come from and we will email you the name and addresses of 50 new homeowners in

those zip codes each month. You will use these to get new appointments each month by mailing to them a

proven letter series that’s included with our system. The money you make from the new clients you get just

from this in one month will more than pay for our entire system.

B. Unlimited Access To Salon and Spa Central Members Area Website. You get 24/7

access to our members area on our website. This is where you will find our entire program. All our

campaigns, systems, techniques, are there waiting for you to slightly edit them with your specific salon/spa

information. Where ever you are, simply access our website and get what you need to market your salon or

spa.

C. Salon Multi Contact Center™. You will have access to our proprietary Salon Multi Contact

Center. This is where you will easily send text appointment reminders to your clients to decrease “no-shows”

and clients arriving late. You will also be able to send out our proven mobile text and email promotions to

your clients and prospects to increase the frequency clients see you and get more new clients. And you will

be able to automatically update your Facebook and Twitter accounts. As part of our Salon Multi Contact

Center you will access to our email marketing software where you can enter all your clients and prospects

and keep in contact with them by email. There are dozens of email templates for you to choose from. Our

client newsletter is also there ready for you to email to your clients and prospects. Also, you'll be able to add

a first time visitor coupon to your Facebook or Twitter, and create a gateway for future clients to ask for an

appointment. Having this service will eliminate you from the hassle and confusion of having different

accounts with companies like DemandForce, Constant Contact, and Aweber saving you hundreds of dollars a

month and remove all the confusion about how to make money from social media. You will have 500 text

credits and 5,000 email credits to us each month as part of this valuable service. And here is the best

part...We set it all up for you!

D. Monthly Client Newsletter. Each month we will provide you by email a professionally written

newsletter that you can easily customize. You can email, mail, or give it to your clients when they come in

your salon/spa. We have proven this “client nurturing strategy” over the years will increase the frequency

your clients use your service plus dramatically increase your referrals.

E. Bi-Weekly Member Group Coaching Call. You get to be on a call with me, my brother Mike,

Big A, all the other members to discuss what’s working, and at least one new marketing strategy will be

covered on the call! You can ask questions to us personally and find out what all the other members are

doing in their salon or spa all over North America.

F. 24-Hour Email-In Access. You can send in whatever you are working on, and we highly

recommend that you do, and we will do an audit for you before you send it out. You’ll have your very own

master copywriter and marketers critiquing your materials so you know “what’s working”. Things do change

and we’re more “on top of it” than anyone in the salon or spa industry.

G. Free Marketing Round Tables – Whenever we go to a seminar and occasionally in our town, We

hold a dinner where you and a few other members can grab dinner and brainstorm for a few hours. You’ll get

notices from us on this.

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H. Weekly Email Marketing Tips. Walk in your salon/spa office and find a marketing “Hot Tip Of

The Week” sitting on your Email! It’s a great way to start the week and constant reminder of what to focus

on!

Since this IS the most important part of keeping you on track and giving you the support you need,

and the part you will be most pleased in. You’ll have these first 2 months of getting these products and

services for FREE. Then after the first two months SILVER members are automatically debited $97 each

month. You can cancel anytime with a simple 30-day written email, fax, or letter. But trust me, you won’t

want to because every week you’ll be given the fastest and easiest ways to attract new clients who are

pre-motivated, pre-qualified and ready to book appointments with your salon or spa.

10. You get our 100% MONEY BACK DOUBLE GUARANTEE. We are so sure that our

system will explode your income and profits that we are willing to let you try it absolutely RISK FREE for

one year.

You’ll also get these…

1. Salon and Spa Website Blueprint™ Module. We’ll give you the 12-step formula to drive

traffic, capture qualified leads, eliminate “price shoppers”, stimulate referrals, position you as the “local

expert”, and generate CASH. (Value $499)

2. Competing Stylist Attraction System™Module. We give you our PROVEN system to attract

competing top stylist's to come work for your salon or spa and bring all their clients with them. There is no

faster way to make your revenue EXPLODE than to get an instant 75-150 new clients. One member recently

got 103 phone calls from competing stylist's and ended up hiring the best 3 with the largest client base.

(Value $299)

3. Beat The Slow Season™Module. We give you our PROVEN systems to attract new clients during

the typical slow months after the holidays and at the end of the summer. The “normal” salon or spa industry

slow days, weeks, or months are finally over for you. (Value $299)

4. You’ll Get Quartly Coaching Calls. So you can get personal, one-on-one consulting and mentoring

from me, Mark, or Big A. Each one for twenty minutes of our time devoted solely on your business. You

aren’t alone anymore. (Value $1,000)

5. Six Advertisement Critique Coupons. We’ll give you an expert “second opinion” on your ad or

marketing piece before you spend money on it. I’ll show you how to “tweak” your ad to get maximum

response. This will ensure that you don’t waste money on a bad ad. (Value $1,500)

“So How Much This Cost, Anyway?”

The Complete SALON MARKETING SUCCESS SYSTEM, just $597. However, in reality, my program

doesn’t cost anything – because it’s going to make you a whole lot more than the investment required (I

Guarantee that). 4 new clients you wouldn’t get otherwise will more than pay for this investment!

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It is possible to only apply a few of my methods and not get new clients because of it? I doubt it. You

can even put the system on your credit card and then make back a lot more than the investment before the

next credit card statement gets to your mailbox.

Should I charge more? Probably. You see, if you hired me to come to you and implement all the

strategies, methods and techniques in your salon business, it would cost $4,000 up front, plus $1, 000 per

month for ongoing consultation. And that would be very fair because you would end up making ten times

that amount. But for now during my New Member Drive, you can have your New Edition Salon Marketing

Success System, get all the same results, at this low investment.

To make this even easier and more affordable for you, if you use Visa,

MasterCard or Amex you can pay in two or three installments.

Why You Must Respond NOW:

Four reasons:

First, why wait? Every day that goes by without this system in your possession, working

automatically for you, is money NOT going into your bank account.

Second, the above fees are subject to change, soon. My system will never be offered at a lower price.

Third, Respond immediately and get a $100 discount off the Salon & Spa Marketing Tool Kit

Success System investment of $597. So your special price will be $497. Or just 2 payments of $277.

Fourth, You will get ❺ important FREE Gifts valued at $3,190.

FREE GIFT ❶You’ll get Two Tickets to our Exclusive & Comprehensive Salon & Spa Marketing

“closed door” Boot-Camp™. We hold a few of these each year is various locations. Bring a spouse or

business associate, and meet and strategize with other like-minded members. At these fast passed, high

energy boot-camps we reveal several new (but proven) marketing strategies, to bring you even more clients

and more profits. (Value $1,994)

FREE GIFT ❷You’ll get our Quick Start Guide To Quick Cash™ Module. For the real “go-getter”.

Start making money the very same day your system arrives!- We have prioritized exactly everything you

should to do first, second, third, and so on to get off to a fast start (in the least amount of time) bringing in

new customers and big profits in your business. (Value $299)

FREE GIFT ❸You’ll get our Client Reactivation Letter and Instructions.

We ALL have dead clients. Not Dead Dead – we mean clients that don’t come into our salon or spa

anymore. It happens. Sometimes their needs change; sometimes their financial circumstance change, and

sometimes, we change. BUT the end result is a client who stops coming in and spending money with you.

Which is awful because we all know the effort it takes to get a client in the first place, don’t we? We’re

going to give you a proven letter to mail to these clients to get them back. Members have been reporting up

to a 30% response. (Value $299)

FREE GIFT ❹You’ll get Access To Our “Inner Circle” Phone # and Email Address.

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(Value $299)

FREE GIFT ❺ You’ll get our newly published Mobile Marketing Information. It is estimated that by

the year 2020 that 50% of all internet traffic will be done from a mobile device like a iPhone. You’ve got to

understand and take advantage of this before your competitors do. (Value $299)

Now let’s take a look at everything you get with my System.

Look at the real value here:

Remember, if you use your credit card, you can take advantage of our installment plan.

ONLY $497 Or TWO PAYMENTS of only $277 for the Complete Program!

$20 Shipping/Handling if you are located in the United States and $50 if you are located anywhere outside

the United States.

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IMPORTANT NOTE: The $100 discount for the Salon & Spa Marketing Success System, and five FREE

gifts described in this letter are included ONLY when you place your order within 14 days. For immediate

service, order online by clicking on one of the “Add To Cart” buttons below or you can order by phone toll-

free: 1-866-832-8250.

Complete System

What Will Happen To You If You DON’T Take Action NOW?

Abraham Lincoln once said “You cannot escape the responsibility of tomorrow by evading it

today.” You see there really no success without taking action is there? If you keep doing things the way

your always have you will get more of what you always

got. Hey the economy right now is in pretty good shape. What will happen to your salon business if the

economy turns bad as it always does and people don’t have the kind of extra money they do now? You will

be in a lot worse shape than you are now. The time is now to get your marketing cranking so when the

economy turns bad you will still be doing great.

What Will Happen To You If You Take Action Now?

Once you start using my system, new profitable clients will be flooding your salon and the cash will

roll in. All your money worries can finally end. Worrying about your stylists leaving with all their clients

will finally END. Stress will disappear in your business and your life will be fun and exciting again. You can

attract good clients, work less and make more. And in a few months, when your salon business is booming

you will look back to now and forget what it was like to struggle and worry! Doesn’t just the thought of

that make you feel great?

You see this letter talks mainly about how to attract clients who are pre-motivated, and pre-qualified

and how to increase your net profits. But there is a whole other side to this and that is having a great

LIFESTYLE.

The singer Joan Baez once said, “You don’t get to choose how you’re going to die. Or when. You

can only decide how you’re going to live. Now” Isn’t it about time you started living the lifestyle YOU

deserve. How about paying off ALL your debts? How about getting yourself a new car? How about taking

your spouse on that long overdue vacation she/he deserves?

You can right now.

My Final Thoughts

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When Lee Iaccoca was asked what single quality he looked for in people he chose for top positions at

Chrysler, he said without hesitation “the ability to make a decision.”

Even though I am giving you a great deal here and a totally risk free 100% money back guarantee. I know

that $497 may be a significant decision for a lot of folks. Maybe for you. But if you have to struggle over

such an amount that alone is the best reason to get my program right away. So in a few months you can get

past the financial troubles you are now having and never be embarrassed again in the money department.

Hey I feel it is duty to tell people like it is. You are NOT going to win the lottery. A long lost uncle or aunt is

not coming to the rescue with a big inheritance. You have to start reminding yourself “if it’s going to be it’s

up to ME.”

If you turn your back on this offer right now how are things going to change for the better? I would hate to

see you get gobbled up by all the other salons that get my system. I would hate to have you come back at a

later date to find out that we are not accepting any more members. Membership will be cut off sooner rather

than later.

So decide right now to create the salon business you’ve always dreamed about, with the income to support

the lifestyle YOU want. (Or, if you are already successful, do what all champions do – DECIDE to do

better.) Get the EXTRA edge you deserve.

This is a positive decision you will be very glad you made – I guarantee it

Sincerely,

Mike Colosi

President

Salon and Spa marketing Tool Kit

P.S. You can call us at 1-866-832-8250 to place your order.

P.S.S. If you have any questions please give us a call toll-free at 1-866-832-8250. We are committed to your

success.

Complete System

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Salon & Spa Marketing Tool Kit Inc.™ 1250 Rush Henrietta TWLR

Rush, NY 14543 Phone-1-855-756-8780

Email- [email protected]

Take A Look At These

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“Brilliant, Fantastic”

Do Mike and Mark’s program. If you don’t do it, then you are missing a huge, massive opportunity. We

knew absolutely nothing about marketing our salon, and now we know how to grow our business and make

lots of money.

Julie Price & Debbie Skalhil ~ Northern, VA

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“Do it. Don’t Question It, Just Do It. You Will Not Be Sorry,

You Will Get Everything You Invest Into It 100%”

The Colosi brothers and their crew has really set it up so it’s easy to follow. It’s a program that if you follow

step-by-step, you’re gonna get it, and you’re gonna get the results that you need. Um, I’m a fairly new salon

owner, so it was great to have somebody in the industry that could just tell me what to do, and I could do it

and knowing that if I follow the steps I’m gonna get the results. I think as a salon owner we all are so busy,

we have so much to do, just trying to figure out what to do first. I think structure is the best piece that I’ve

gotten out of it. Anna Linnehan ~ Wolward, MA

“The Program Has Given Me More Confidence To Start

Building My Clientele” I like Mike’s personality and all the guys, very helpful. The program has given me more confidence to start

building my clientele. I’m just starting to implement a little bit at a time, but probably I now have about 15 to

20% more clients right now. Definitively get Mike’s program, its well worth it.

Kelly Homes Morten ~ Illion, NY

“Very Good Investment-

It Will Help Your Business”

All the information you get is to help you to do your business better and to get people into your salon. The

mailers have helped me get new clients a lot. Jan Brossard ~ Alexandria, KY

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“It’s A No-Brainer, Everything Is

Figured Out For You”

The program helped me to basically increase the volume of business that comes into my salon so I can focus

on doing what I know best. I would say see what it’s like for yourself, you know, don’t be afraid to try it

out. They offer a great guarantee with it and so you really have nothing to lose.

Jacob Pabsts ~ Whitelake, MI

“We’ve Been Doing The New Movers Program

For 2 1/2 Months Now And We’ve Seen

A Huge Response”

Basically the program just takes all of the really hard work, guess work, out of my marketing salon. We work

with other business consultants on the financial end, but we’ve never had support like this in the marking

area of the salon business. We like it. Um, and as far as the web design portion of that, that’s wonderful.

Because it took me 4 hours to try to put up a “coming soon” page and I just don’t have the time. Get there

program, it’s the best thing you can do. Nicole Hogan & Charles Gillet ~ St. Louis, Missouri

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“If You Are My Competitor Don’t Get This Program”

Well, I’ve been in the program for about 9 months, and it’s fantastic to have a company be there on a weekly

basis to help me do things. It’s good motivation for me. That’s what it really did for me, the most perfect

thing I can say. The marketing program helped me to make me do things. There are many other companies

that do have a program, but you have to do it all yourself, and as an owner, as a stylist, there’s so many

things to do, it makes me get up in the morning and do the right things. Thanks to Mark’s and Mike’s help I

do have a great system in place, which I will get, usually get about 2-300 client monthly that come in. I don’t

know where they come from, but I’ll tell you something, the zombfication letters worked fantastical for me,

because I went back a year and I get about, uh, 30%, 28% of the client that I lost that the is coming back to

my life. I would tell my competitors not to get the program because I got the gold, so why should I have to

give it to my competition. But, if you are not in my area, I would say it’s a fantastic thing, it’s great.

Alfredo Spittziali ~ West Barone, MA

“Drop Everything You’re Doing And Run For The Door

And Just Get In As Soon As You Can”

I’ve had the program for a couple of years now, it’s helped my business tremendously. I get great

suggestions, things that you normally wouldn’t even think of. I’m bringing in more customers to the salon

that’s another great plus. Mike is so down to earth, Mike’s approach, I think, is just really endearing with

clients, and he gives me that personal touch. - Ronald Louis ~ Annapolis, MD

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Would Be A Help To Any Salon Owner”

I think the Colosi brothers program is a really good idea. You get a lot different ways of advertising, and

showing people, you know, what your salon’s all about. With the New Movers, being able to mail them out

and getting the people into the shop has help tremendously. They actually came in and then ordered more

services, got color with their free hair cut, so I think that’s worked out really well. I think it’s a great program

and I think it would be a help to any salon owner. -Nanette

Flowers Logan, OH

“I’m Becoming The New Owner Of The Salon At

Worked At For 27 Years”

I’ve purchased this product probably 6 months ago, and I’ve been in conversations with Mike. I am putting

together a package so that when I become the new owner of the salon that I’ve worked in for 27 years with

my mother I’ll have new clients coming in. Mike has helped me tremendously with the transition because he

was in the same situation in that he was buying his salon from his father and having to put together a

program to succeed.

Cindy Davis ~ Cortland, NY

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“It’s Really A Comprehensive System To Help You With

Your Marketing If You’re A Really Busy Person”

I was really at a loss of what to do with my salon marketing, just at a total and complete loss, and it’s really

helped me to step up to the plate and do something about that. I’m a little new at it, so I’m just kind of

getting into the different aspects of it. I would say that if you’re like me, and you have no time to get

anything done, it’s really a comprehensive system to help you with your marketing if you’re a really busy

person. Janet Ondrejca ~ Macungie, PA

“This Has Given Me A Lot Of Great Ideas Of How I Can Still Keep My

Focus Behind The Chair And Still Manage

And Run My Business”

The program is very empowering, I work behind my chair, every day, all day, the running the business

aspect of my salon is kind of a secondary process for me. I focus more on my clients behind the chair. This

has given me a lot of great ideas of how I can still keep my focus behind the chair and still manage and run

my business. Vicky Mickelson ~ Rochester, New York

“It’s A Great Idea To Get Their Program”

I’ve attended a bunch of other marketing events, and this is a really good one. Um, they gave a lot of good

advice for a brick and mortar-type business, for salons. For our salon, Mike’s program definitely put us more

in contact with our customers. Before people would come in they’d leave and we just weren’t following up

with our contacts, our customers. This is has given us the framework to follow up with people, as well as

given us ideas to move forward. Mostly stylists are really good at what they do but they don’t market, and

you need someone to do some marketing for you and give you good ideas. Mike Mickle ~ Richmond, VA

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“I’ve Definitely Seen An Increase In Business”

I think their program is great for salon owners, he gives you a lot of support, and knowledge that I don’t

have. I’ve definitely seen an increase in business, I haven’t had the system for that long, only a couple

months, so it’s taken me time to get through all of the workbooks and CDs, but we have definitely seen an

increase already. I think the entire program is fantastic because of the tele-seminars, especially. I enjoy them

every Monday because they definitely help and are informative. And if there is something you don’t know,

or you have a question they’re always right there for you.

Pamela Cole ~ Berlin, CT

“The System Has Brought Me 15 to 20 Clients A Month”

I like that they have everything set up for salon owners so that we can follow a good system for marketing. It

has increased clientele to my business and brought in many new clients, and given the opportunity for the

stylists to build and take it there. The amount of new clients we get each month varies, sometimes it’s quite

excessive, we get quite a bit of response from our letter. I’m thinking15 to 20 clients a month. If you’re

looking to grow your business, and, and you’re serious about your profession, you need to do this if you’re,

if you want to keep your staff busy and continue with business. Sherry Danforth ~ Beverly, MA

“I’ve got an 8% response from the New Mover Letters”

I think it’s the Colosi brothers program and their involvement that has made my business such a success. I

enjoy the strategies that I’m able to share with my staff also, and that, of course, in turn helps my bottom

line. I’ve got an 8% response of the New Mover letters which mean every time I mail 100 letters I get 8 new

clients, which is a great number. My advice to any salon owner looking into this is, jump off the edge and do

it. Their money-back guarantee is just that, they mean what they say, and they will stand by it, and if it

doesn’t work, you don’t pay.

Sharon Dion ~ Peterburough, NH

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“I’ve already Gotten 20 New Clients That I Wouldn’t Have Gotten Had I Not

Started It.

Getting Mike and Mark’s program is the best decision I’ve ever made for my salon, and I can’t wait to get

home and implement everything I’ve learned right into my business and start making more money. It has

taught me everything that I have been doing wrong for the past eight years. I just started the program in

August, I’ve already gotten 20 new clients that I wouldn’t have gotten had I not started it. It was the New

Mover Program, I started that the minute I got the system, and it’s just growing. I would tell other salon

owners to jump on the bandwagon now, and don’t wait. I waited two years to do this, and I’m kicking

myself in the butt! Dawn Haggett ~ Plymouth, MA

“We’re Already Seeing A Huge Increase, In Primarily The Client Referrals”

I think their program is great. It just motivates me to do things that I just wouldn’t; I would’ve ordinarily

been too lazy to do. There are a lot of great ideas, some of them are innovative and some of them are very

basic, but it gives me a template for success and I love that. We just got started with it recently, but we’re

already seeing a huge increase, in primarily the client referrals. We implemented that Client Referral

Program and started rewarding the clients immediately and it’s just working great. As long as you’re not in

Wichita, Kansas go ahead and purchase it. I’m really glad I got in when I did, because I know with all the

things going on with the economy and how the web’s exploding and everything else, I just feel like I really

have an edge.

Sue Hornen ~ Wichita, Kansas

Our business has actually doubled since I joined the program.

Overall, I’ve had a great experience with the program. It’s helped motivate me and made me be more

confident about my professional skills. It’s helped me bring in a lot more clients be more organized as far as

following the steps. Mike makes it simple and makes it easier. Our business has actually doubled since I

joined the program. If you are salon owner who want more clients I would say, at least give it a try. You find

a lot of helpful tools. Mike’s very understanding as far as working with you, it’s not hard. Susan Paul ~

Norfolk, VA

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The Knowledge I Get Is Absolutely Incredible

I would like to thank Mike, Mark and their incredible team. The knowledge I get is absolutely incredible.

Their not the type of guys who are just trying to sell you something. Their is a genuine guys with honesty!

I have done other programs and this one is by far the very best.

Sergiy Boubalan ~ Tucker, GA

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“12 Years In Business - This Is The Single Most

Valuable Investment We’ve Ever Made”

I’ve been in business with my wife for 12 years. And in 12 years this is the

single most valuable investment we’ve ever made. We had a complete walk-out in

March where all our stylists left some had been with us for 7+ years. This took us

totally by surprise, totally by surprise. We then got into this program and we started

the emails with the postcards for all the new stylists. We got new stylists that way.

The emails that we send out about newcomers to get clients back, we’ve started

seeing stuff, everything Mike’s program suggest we do has worked. So, financially

it’s helped us get back on our feet. We now have 7 of the 9 stylists chairs filled

which we got from the stylists attraction program! Mike Wallace ~ Pleasanton, CA

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“The Program Has Given Me More

Confidence To Start Building My I like

Mike’s personality and all the guys, very helpful. The program has given me more

confidence to start building my clientele. I’m just starting to implement a little bit at

a time, but probably I now have about 15 to 20% more clients right now.

Definitively get Mike’s program, its well worth it. Kelly Homes Morten ~ Illion, NY

Complete System