I’m a Believer, Now What? A Practical Guide to Starting a Social Impact Program

Olivia Khalili | Director, Yahoo for GoodJune 7, 2016 | Sustainable Brands@OKL

I’m a Believer, Now What?

A Practical Guide to Starting a Social Impact Program

‘For me, profit is what happens

when you do everything else right.’

-Patagonia founder Yvon Chouinard

3

HOWdo I create social impact

within a company?$

part one

Where are we going?

?

1. Listening tour with internal & external stakeholders

2. Landscape scan

3. Community needs assessment

(start here)

1. Frame your theory of change & the broad role your company will have

2. Internal buy-in

3. Community input

(package and present)

1. Identify all alignment points for social good

(map it to the company)

Product donation

Employee capital Supply chainStakeholder activation

$

Policy

Product developmentFacilities

MarketingHR

IM-PACT

2. Consider where your program is housed within the company

(map it to the company)

3. Integrate with business outcomes/revenue

(map it to the company)

$

- Alignment points for social impact- Program placement within company

- Positive business drivers

Determine your program pillars

(a strategy forming…)

part two

Building on the foundation

1. New hire orientation 2. Social impact council / Champion network3. Employee engagement survey4. Executive partnership

(activation network)

part three

A program in motion

- Is your approach yielding the desired

outcomes?- What will ensure the program’s

viability?- What data can you capture?

(measure)

- Internal programs & awareness first

- Tell stories

(peel the onion)

- Connect with external peers

- Leverage your internal

champions/council

(build your support)

The most dangerous phrase in our language is—

‘We’ve always done it this way’

-grace hopper