Illinois’ New Logo & Advertising Campaign 2014 License to Steal Conference
Illinois’ New Logo & Advertising Campaign
Feb 25, 2016
Illinois’ New Logo & Advertising Campaign. 2014 License to Steal Conference. Background & Brand Assessment. Previous logo used for 15+ years Survey of Key Stakeholders found our industry is viewed as: Fun/Fun Loving Adventurous/Risk Taker/Experimental Interesting/Diverse/Wildly Varying - PowerPoint PPT Presentation
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Illinois’ New Logo & Advertising Campaign
2014 License to Steal Conference
Background & Brand Assessment Previous logo used for 15+ years
Survey of Key Stakeholders found our industry is viewed as: Fun/Fun Loving Adventurous/Risk Taker/Experimental Interesting/Diverse/Wildly Varying Funky/Offbeat/Eclectic
Advertising Campaign
Posters and Banners
Merchandise
Economic Impact Postcard
Roll Out at the Illinois State Fair
Roll Out at the Illinois State Fair
Roll Out at the Illinois State Fair
Response: Consumer vs. Industry Consumer response has been
overwhelmingly positive. Measured anecdotally and by the rapid t-shirt sales
A few winery owners feel the campaign is disrespectful and doesn’t give proper credibility to the Illinois wine industry
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