iLink: link the Crowd in the UMA spectrum (PDF)

http://www.workingcapital.telecomitalia.it/

Alessandro Saporiti – Chief Technical Officer

27 Giugno 2011

Working Capital Pitch

“Link the Crowd in the UMA spectrum”

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Contatti

iLink - UMA Platform

Reference: Ing. Alessandro Saporiti

Via Giovanni Cadolini, 4 - 20137 Milano

Contacts

Email: [email protected]

Fixed line: +39 (0)2 5456961

Mobile: +39 349 6009156

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Executive summary

Activity: development of a platform for “Scatternet/PicoNET” based on

Unlicensed Mobile Access (UMA) (Wi-Fi, Bluetooth v2-v3, 3GPP

UMA)

Competitive advantage: evolving environement with good/optimal

prospects of technical and business interest, objective is to implement

an environment in anticipation/line with standardization works

Marketing strategy: initial prospects to Business customers, preparation

of a Consumer offer (NFC, Proximity Comminication, Scatternet)

Current Financials: private investement of 100.000 Euro (2010/11)

Medium/Long term Financials: additional private financing of 100.000

Euro (2012/13) and identification of appropriate Business customers

interested in the platform

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The Team

CTO: Ing. Alessandro Saporiti Senior Software Designer in Business Integration Partner S.p.A.

Advisory Board

Ing. Marco Giaccaglini

Researcher in TiLab S.p.A. (1994-96)

Principal Architect in Lucent Technologies UK L.t.d. (1999-2001)

Senior Manager in Logan Orviss International L.t.d. (2001-2009)

MSc Hagay Climor

Co-owner, Clicom Consulting G.m.b.h.

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Reference figures

Standards: UMA Forum: http://www.umatechnology.org; http://www.smart-wi-fi.comht

UMA Numbers 2011:

90% of mobile phones in Europe enabled with Bluetooth v1.0

75% of mobile phones in Europe enabled with Bluetooth v2.0

20-30% of smartphone in Europe enabled with Wi-Fi 802.11g and 802.11a/g

Perspective 2012+

40-50% of smartphone in Europe enabled Wi-FI

Evolution to Bluetooth v3.0; Evolution to Smart-Wi-Fi (IEEE 802.11n)

Who can be the Customer?

Business (initially): companies interested in UMA Scatternet/Piconet

Consumer (prospect): creation of public accessible applications on the iLink

platform (Internet, micro/local networks)

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The product: iLink UMA Platform (scatternet/piconet)

Characteristics

• Proprietary platform at the network/application level implementing scatternet/piconet micro-

networks using UMA radio interface (Bluetooth, Wi-Fi, 3GPP UMA).

• Implementation using standard technologies (J2ME mobile side, J2EE/SOAP/XML/SOA

server side)

• On-going program for porting to proprietary technologies (Apple iPhone/iPad, Blackberry)

Costs

• R&D; Marketing; Customers/Accounts (Business) approach & management

Price Policy

• Business: platform licence; Consumer: t.b.d. (es. One-off, Adverts, Pay-per-use,

etc.)

Distribution Policy

• Business: direct contact; Consumer: t.b.d. (On-line, web/mobile store)

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The market

Analists

• Forecasts of a high interest for applications able to make the most/enhance Smartphones

capability, especially in the sub-sector of UMA access (Wi-FI, Smart Wi-Fi)

• Forecasts of even stronger penetration of Smartphones for 2011/2015

Riferimenti

“Mobile broadband services (UMA) expected to more than double by

2013”; http://www.infonetics.com/pr/2009/Mobile-Services-Market-Highlights.asp

“Evolution of Smartphones and Wi-Fi capable handsets”;

http://www.abiresearch.com/research/1001055-Wi-Fi_Capable_Handsets

“Smartphone 2010 Sales Increased 96 Percent”;

http://www.gartner.com/it/page.jsp?id=1466313

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The Product: Use cases

Source: University of Buffalo, NY http://www.cse.buffalo.edu

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The Product: Software Architetture

Riferimento: UMA Scatternet, University of Buffalo, NY

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The Product: Functionalities

Handset/Terminale• H1 - Link Adapter for different radio layers (Bluetooth, Wi-Fi, GPRS)

• H2 - Discovery management, point-to-point message/XML-based communication protocol (proprietario)

• H3 - “Scatternet” Network management (network level, service lavel)

• H4 – Network services (message, message over session, file management, mass transfer, broadcasting,

multimedia management, application support)

• H5 - Set of demo applications over iLink network (SMS, chat, Instant Messaging, File Tranfer, Multimedia

Management, Broadcasting)

Server-side

• S1 – Server-side scatternet stack (network level, service management, application level)

• S2 – Customer-side management (Enrollment, Profile Management, User Repository)

• S3 – User Identity database (supporto per “User Identity in Mobility”)

• S4 – integration with server-side “Social” services (Advertising, Facebook, Google+, Twitter)

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Competitors

Situation for 2010/11

Currently Scatternets over UMA interface are (still) mainly research subject. Main

implementations are on hardware chips (STM, Samsung, SEM) for future terminals/devices. All

known UMA-enabled terminals (es. Wi-Fi, Bluethooth) do NOT support Scatternets.

There are NO known competitors that have a commercial implementation of Scatternets.

Hardware Implementations

STA2500 STA2500D Chip family; http://www.st.com/internet/imag_video/product/246539.jsp

Others (e.g. research)

Nokia Research: “Multicasting in Piconets”,

http://research.nokia.com/publication/5708

ETH ETH - Federal Institute of Technology Zurich. “BT Node” Project

http://www.btnode.ethz.ch/

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Reference bybliography

Academic Papers

J. Mander, D. Picopoulos; “Bluetooth Piconet applications”; Proceeding of 2010 IEEE Wireless

Congress

R.Dhaya, Dr.V.Sadasivam, Dr.R.Kanthavel; “Scatternet Sensors Networks”; J Advanced

Networking and Applications - Volume: 02, Issue: 04, Pages:738-744 (2011).

Industry Papers

AA. VV. - Kineto Wireless; “Smart Wi-Fi - A Smart Offload Solution for Smart Phones”; 2011

Kineto Inc.

AA.VV. - ST Microelectronics; “STA2500D Microchip family - Bluetooth™ V2.1 + EDR

("Lisbon") for automotive applications”; 2011 ST Microelectronics.

AA. VV. - Kineto Wireless; “Enterprise Benefits of Smart Wi-Fi - A Case Study”; 2011 Kineto

Inc.

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Works status

Funzionalità

Stato

Completamento FTE previste Costo End date

Concept e design 100% 60 12,00 01/09/2010

H1 - Link Adapter 100% 10 2,00 11/09/2010

H2 - Communication 100% 20 4,00 01/10/2010

H3 - “Scatternet” Network 100% 60 12,00 30/11/2010

H3 - Testing + ottimizzazione 100% 60 12,00 29/01/2011

H4 - Servizi di livello rete 100% 50 10,00 20/03/2011

H5 - SMS, Chat 100% 10 2,00 30/03/2011

H5 - Instant Messaging 100% 10 2,00 09/04/2011

H5 - File Transfer 100% 20 4,00 29/04/2011

H5 - Multimedia Management 100% 15 3,00 14/05/2011

H5 - Broadcasting 50% 20 4,00 03/06/2011

H3 - Testing + ottimizzazione 100% 20 4,00 23/06/2011H5 - Social Applications 0% 20 4,00 13/07/2011

S1 – Server-side stack 60% 20 4,00 02/08/2011

S2 – Customer Management 50% 20 4,00 22/08/2011

S3 - User Identity database 20% 15 3,00 06/09/2011

S4 - Applicazioni server-side 10% 20 4,00 26/09/2011

H6 - Porting iPhone, Blackberry 0% 30 6,00 26/10/2011

T1 - Testing + Ottimizzazione 50% 40 8,00 05/12/2011

T2 - Test multiterminale 20% 40 8,00 14/01/2012

TOTALE 500 100,00 14/01/2012

TODAY

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Works status

Design Prodotto

Attuale

TARGET 2011

TARGET 2012

Marketing

Attuale

TARGET 2011

TARGET 2012

Individuazione Prospect

Attuale

TARGET 2011

TARGET 2012

Ambito operativo Attuale TARGET 2011 TARGET 2012

Design Prodotto 68% 90% 100%

Marketing 20% 50% 80%

Individuazione Prospect 20% 50% 100%

Product partially

consolidated

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Simulator runs

Proto Main Window Chat Multimedia Transfer Mobile Sharing

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Other possible applications …

Browsing on UMAMobile Social

NetworksBusiness Productivity Others …

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Goals

• Year 1 (2011)

– Goal A: Implementation of the handset stack Java/J2ME

– Goal B: Implementazione Server/Side in Java/J2EE

– Goal C: Porting to other envs (iPhone, Blackberry)

• Year 2 (2012)

– Goal A: First agreement with a Business customer

– Goal B: Implementation of an full application for the Customer

– Goal C: Application for Consumer Customers (Pubblic Web)

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Marketing Plan

• Target marketing: Aziende operanti in ambito Telecom (es.

Manufacturer, Operatori, Content Providers)

• Modalita’ di distribuzione: Contatto diretto clienti Business

(Fiere/Congressi, Forum specializzati, Enti di Standardizzazione);

successiva ideazione e realizzazione di prodotto Consumer

• Politica di pricing: Licenza di utilizzo e sviluppo su piattaforma

iLink

• Posizionamento strategico: ruolo iniziale di Anticipatori di

mercato, protezione prodotto con brevetti, ricerca di ruolo di Leader

• Canali: Fiere/Congressi, Forum specializzati per clienti Business;

(fasi successive: Web per clienti Consumer)

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Financial Plan

• Earnings

– Licences from Business Customers (2011/12)

– Earnings from Consumer platform (2012)

• Costs

– R&D, marketing, prospect contacting

• Funding needs

– New or renewal of private founding for 2012 (target 100.000 Euro, as 2011)

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Requests to Telecom Italia

• R1 – Selection of iLink in the Working Capital 2011

programme

• R2 – Support for the qualification of the iLink product

(Operator perspective)

• R3 – Aid in entering mentoring programs, incubation

programs, other.

• R4 – Support in Funding (both direct funding, as

Working Capital seed or introduction to potential

investors)