IKEA(MARKETING STRATEGY)

Where the everyday begins

MARKET SEGMENTATION

On demographics of:- •age, •income level, and •family life cycle

BRANDPOSITIONING

•Offer an immersive experience•Be unique•Offer outstanding customer support

POINT OF DIFFERENCE

•Prices ending in 99•Referent pricing•Price discounts

PRICING STRATEGY

Need space?

Ready-to-assemble furniture

Knock-down furniture (KD)

Flat pack furniture

Kit furniture

FUTURE SCOPE

Improvement in customer care area

Stores everywhere

History of IKEAMarket

segmentation

Brand

equity

Pricing strategy

Future

scope

SUMMARY