IKEA High Jim Castelaz ! Capra J’neva ! Patricia McHale ! Simon Weiss
IKEA High
Jim Castelaz ! Capra J’neva ! Patricia McHale ! Simon Weiss
IKEA Customer Experience
• Diverse Customer Base
• IKEA Furniture: Cheapenough to give away!
• Will furnish entireapartment.
• Prototype yourImproved life in thestore!
Maria: Moving back to CA from Texas, whereshe gave away her old IKEA furniture.
IKEA’s Current State*
• Flat pack• Recycling of waste:
packaging, batteries,low energy bulbs etc.5
• Certified Forests• Wood is “renewable”
• RETURN STRUCTUREALREADY EXISTS notyet cradle to cradle
*According to IKEA4.
Current Materials LCA
Picture - http://en.wikipedia.org/wiki/Image:Particleboardmanufacture.gift
MDF = 11 MJ/KG
Particleboard = 8 MJ/KG
Hempboard = 5.5 MJ/Kg*
* According to NPSP Compositien in Netherlands, corporate website
• Resin is sprayed (by nozzle) on the particles– Types of Resin include:
• Urea Formaldehyde – cheapest, easiest to use, not water resistant• Melamine Formaldehyde – more expensive, moisture resistant• Phenol Formaldehyde – expensive, highly durable, dark colored, water
resistant• Methylenediphenyl Isocyanate (MDI) – formaldehyde-free, worker hazard• Other chemicals added for fireproofing, insectproofing, and waterproofing
• Sheets are cold-compressed then hot pressed (140-220C) to set andharden the resin
• Flax oil provides a suitable alternative for toxic glues/resins
**IKEA currently uses formaldehyde-free resin to bond their furniture’s MDF.**
What is Sustainable?•1 Unit Wood Fiber/Acre - 8-25 years to
grow
•4 Units Hemp/Acre = 120 days to grow
•IKEA average furniture life = ~ 5 years
“Anytime you cut down a tree, it takes longer for thetree to grow than the life of the product that you'remaking from it. So, it's not sustainable from that pointof view.” - Bill Conde, C&S Lumber
Our Product
Bamboo veneer One-step tool-less fastener removal
Finger Grip(tighten and
removal)
Wedge Lock(strong andsecure)
Grade 2 galvanizedsteel fasteners
Hemp particle board
v
Cradle to Cradle with Annual Crops for Fiber, Finishes and Glues
Lifecycle Ecosystem
Lifecycle Ecosystem
Return Experience
Customer Experience Lifecycle
Return Old MaterialReceive Credit & SpecialInfo Enter Showroom –
Experience GREEN IKEAInteract with Product Cycle
Take Flat-Packed purchasesout to CAR parked inGREEN Zone
Find GREEN CLUBDiscounts Available Justto You!
Next Move, find IKEACYCLE info Embossed onFurniture Pieces. Re-EnterCycle!
Benefits to Both Parties
IKEA
• Capitalize on image
• 44% less CO2
• Ensures return visits
• Less energy-intensive =savings on manufacturingcosts
CUSTOMERS
• Furniture lasts longer
• Fewer defects
• Get a discount
• Feel good aboutcontribution
• Special “green” status
Lifecycle Ecosystem
Questions?
Appendix
References!" R. Nedermark, “Ecodesign at Bang & Olufsen.”, in Product Innovation and Eco-efficiency. Twenty-three Industry Efforts to reach
the Factor 4, Edited by J. Klostermann and A. Tukker, Kluwer Academic Publishers, 1998.#" http://www.greenseal.org/resources/reports/CGR_particleboard.pdf$" http://www.nafi.com.au/files/library/CSIROLCA.doc%" http://www.ikea.com/ms/en_US/about_ikea/social_environmental/resources.html&" http://www.ikea-group.ikea.com/corporate/PDF/Brochure.pdf'" DeFazio, Kimberly: Designing Class: IKEA and Democracy as Furniture The RED Critique, Nov/Dec 2002
(http://jsr.sagepub.com/cgi/content/abstract/8/2/149 )ハ(" Edvardsson, Bo; Bo Enquist and Robert Johnston: Co-creating Customer Value Through Hyperreality in the Prepurchase Service
Experience Journal of Service Research, 2005; 8; 149 (http://jsr.sagepub.com/cgi/content/abstract/8/2/149))" Porter, Michael E.: What is Strategy? Harvard Business Review, Vol. 74 Issue 6, Nov/Dec 1996ハ*" Sanchez, Ron: Fitting Together a Modular Approach, Manufacturing Engineer; October 2002Wikstr嗄,!+" Solveig: The Customer as Co-Producer, European Journal of Marketing, October 1995
STATE OF HAWAII, STATE CAPITOL HONOLULU, HAWAII 96813: Industrial Hemp [CANNABIS SATIVA]-Economic Viabilityand Political Concerns, 2001Kennedy, Joseph: Natural building Colloquium SW, speech 2004.Priesnitz, Rolf B.: “Hemp For Houses”Natural Life Magazine, March/April 2006
http://www.kovalex.edehttp://www.kosche.dehttp://www.npsp.nlhttp://www.rstechnik.deThe Nova Institute: “Hemp Industry on a Global Course of Expansion”, January 2007.Hemp Cyber Farm: http://hempworld.com, & Mother Hemp.Archers Daniel Midland corporate website: http://www.admworld.com.Conversations with Gale Glen and Bill Miller, North American Industrial Hemp Council, June 2007.
CO2 Savings
Using the conservative side, according to:http://www.epa.gov/smartway/documents/weightreduction.pdf
reducing the weight of a truck by 3000lb saves 200 gal of gas or 0.067gal/lb
and CO2 emissions for diesel fuel are: CO2 emissions from a gallon of diesel = 2,778 grams x 0.99 x (44/12) = 10,084 grams = 10.1 kg/gallon = 22.38 pounds/gallon
so for 55lb object:
(55lb/0.067lb/gal)(22.38lbCO2/gal)=18372 lb CO2
for 25lb object:
(25lb/0.067lb/gal)(22.38lbCO2/gal)=8351 lb CO2
Savings: 18372-8351=10021 lb CO2 avoided