© 2012 INTERNATIONAL INSTITUTE FOR PRODUCT & SERVICE INNOVATION INNOVATION PROGRAMME WELCOME
IIPSI Innovation Programme - Intro, Overview and Next Steps 251012
Oct 21, 2014
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© 2012
INTERNATIONAL INSTITUTE FORPRODUCT & SERVICE INNOVATION
INNOVATION PROGRAMME
WELCOME
© 2012
About Us
• Housekeeping
• About
– Warwick
– WMG
– SMEs
– Me
Photos - http://en.wikipedia.org/wiki/University_of_Warwick http://www2.warwick.ac.uk/fac/sci/wmg/mediacentre/wmgnews/?tag=Award,
BBC http://www.bbc.co.uk/birmingham/content/articles/2008/12/17/hollywood_producer_feature.shtml
European Space Agency http://smeprojects.esa.int
MARK SWIFT
© 2012
Purpose of the day
• Launch IIPSI• Raise awareness of new technology, methods, tools• Stimulate demand for innovation:
– UK Government recognises that it needs to be created andencouraged…
• Get us thinking• Understand what we can do for you
– Leading onto intensive day two– Identifying future projects
• Rallying Call for projects…
© 2012
0845 Introduction to IIPSI and new programme Dr Mark Swift
0910 Putting the Customer First! Carolyn Parkinson
1005 Making Stuff! Dr Ben Wood
1100 Coffee Break
1130 Digital Enabling Tools Dr Xiao Ma
1225 Introduction to afternoon sessions Dr Mark Swift
1230 Lunch and Networking
1330Afternoon breakouts – IP and Tax Relief, Design with Intent, Prototyping
Opportunities, Cloud for BusinessAll
1530 Innovation Programme next steps Chris Brown
1600 Close and optional Clinics (one to one) All
Agenda
© 2012
© 2012
What is IIPSI?
• International Institute for Product and Service Innovation• New SME centre
– Experience led Innovation (people), Polymers (product), Digital (innovation)thinking
• Purpose– Help West Midlands small businesses understand your customers and users
better, prototype new products for example using Additive LayerManufacturing, and use digital (Internet) to launch as well as developmarket ready products and services
– Improve the region's capacity to translate innovation into outcomes
• IIPSI must have IMPACT– Business growth
• Fully funded until end of June 2015 (initially)
© 2012
Product and Service Innovation
Digital
PeopleProduct
IIPSI
New Productopportunities
New Digital deliveryplatforms
Digital industry approach toproduct innovation
Design for User Experienceand testing marketresponse
Design for User Experience / testing market response
© 2012
What is the iIP - our approach
The IIPSI Innovation Programme (iIP) is:1. Centred on Innovation
– “Successful exploitation of new ideas” WMG definition– "Innovation distinguishes between a leader and a follower."
Steve Jobs
2. Demonstration activities– Raise awareness of what is possible through the adoption of
new ideas and thinking
3. Knowledge Exchange– Common sharing and exploitation of new thinking– We don’t have all the answers
© 2012
What's the structure of iIP
Feasibility studies, collaborative projects,assistance with funding and grant applications
Intensive company projects - prototyping,identifying markets, product/service evaluation,internships
Marketleading
products &services
Expansionthrough R&D
Awareness briefing, case studies, technicaldemonstratorsRaising
Awareness
TODAY
In-depth workshops, advanced technicaldemonstrators, horizon scanning, hands on…
Embeddingcapability
DAYTWO
30+places
peryear
© 2012
Product / Service lifecycle support
Development & Introduction Growth Maturity Decline
Sale
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© 2012
Why Innovate?
• You want to– Increase sales– More efficient (save money)– Grow your business– Launch a new Product or Service
• Innovation is a key driver of economic growth• “…make sure that Britain is the best place in the world
to run an innovative business or service - this is criticalto the UK's future prosperity, our quality of life andfuture job prospects” BIS key objective
© 2012
Summary
• Rallying call to get involved• 30 spaces per year• Unique, high profile facility for the region• Range of SME services• Think about priorities (Day 2)• No such thing as a free lunch!
– Short forms
– Baseline monitoring
• Feedback and Evaluation
© 2012
1230 Lunch and Networking (plus mini tours)
Polymer IP and Tax Relief Experience Led Digital
1330Prototyping
OpportunitiesDr Ben Wood
IP and Tax Relief
Withers & Rogers
Adrian Chettle
Design with IntentCarolyn Parkinson
Cloud for BusinessDr Xiao Ma
1430Prototyping
OpportunitiesDr Ben Wood
IP and Tax Relief
Withers & Rogers
Adrian Chettle
Design with IntentCarolyn Parkinson
Cloud for BusinessDr Xiao Ma
First Floor (HERE)
1530 Innovation Programme next steps Chris Brown
1600 Close and optional clinics (one to ones) All
Afternoon sessions
© 2012
NPD Journey
© 2012
Carolyn Parkinson
Technology Transfer Specialist
Experience Led Innovation
Putting the Customer First
© 2012
Let’s talk about…
• Understanding customers and users
• Not about being a slave to customers’ whims
• Gaining insights which will help you meet your businessobjectives
• Purposely designing for the experiences and behaviours youhope to create for users of a product or service
• We call this:
Experience Led Innovation
© 2012
Experience Led Innovation (ELI):
Innovation that is informed byunderstanding how people use orexperience a product or service
What is Experience Led Innovation?
© 2012
Put yourself in the user’s shoes
… now how does your offering look?
© 2012
Experience Led Innovation
• All products and services create experiences and behavioursfor users
• These may be purposeful, or accidental
• Getting it right is a competitive advantage
Our key message to SMEs:
We can help you better understand the user experience topromote and inform innovation to grow your business
© 2012
Understand the user perspective
What does this buttondo?
• Illusion of control• ‘False affordance’
© 2012
Which button is up?
Understand the user perspective
© 2012
Understand the user perspective
© 2012
Experience Led Innovation
• A deliberate focus on the user experience can unlockpowerful insights
• An enormous amount of research is out there
• This can be used by businesses to create competitiveadvantage
• Designing desired behaviours aligned with business goals
• Creating physical or digital experiences and journeys
• Making use of emotions
© 2012
Research base
Professor Paul Jennings
Professor of Experiential Engineering
Dr Rebecca Cain
Associate Professor of Experiential Engineering
Paul and Rebecca are supported by over 20 researchersworking in this area.
© 2012
Experience Led Innovation
1. How easily can customers access your product orservice?
2. Is your product being used in the way you intended?
3. Are you struggling to get your products accepted in themarketplace, and don’t know why?
4. Does the experience of your service match your brandvalues?
5. Could your products be designed to work better?
© 2012 Development& Introduction
Growth Maturity Decline
Sale
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Features of Experience Led Innovation
Cross discipline: engineering, design, psychology, ergonomics,architecture, marketing, strategy, and more
Many names: User focussed design, customer satisfaction, designfeedback loop, human factors engineering, usability, design foremotion, ergonomics
Applicability: can add valueto innovation at any stage ofthe development life cycle
© 2012
Business assistance
Access Experience Led Innovation support via:
• IIPSI Innovation Programme
• Experience Led Innovation Toolkit
• Customised intensive business supportprojects
© 2012
Experience Led Innovation Toolkit
© 2012
Experience Led Innovation Toolkit
• A flexible suite of tools to address a range of experience-relatedbusiness challenges
• Tools selected and interpreted for their appropriateness forSMEs
• Intended to unlock insights in user-focussed design, customerexperience, and innovation for products, features, and services
• We work with SMEs to select the most effective tool for aparticular challenge
• Custom delivery by WMG specialist staff
© 2012
Experience Led Innovation Toolkit
Tools include:
• Touchpoints Matrix
• Design with Intent
• Matchmaking workshop
• Customer Journey map
• Engagement points
• Walkthrough
• Tomorrow’s Headlines
• and others
© 2012
Experience Led Innovation
Business challenges where Experience Led Innovation could assistinclude:
• Physical product design – best practice application
• Visitor experience – simplifying experience and maximisingengagement
• Service design – exploiting key connection opportunities,removing frustration and roadblocks
• Innovation launch – understanding your market, aligningdevelopments with early user behaviours
© 2012
Case Study: Mayridge Ltd
This partnership enables Mayridgeto offer a completely new approachto live events, exploitingsophisticated academic tools for thebenefit of our clients. “
“Our ground-breaking knowledge transferalliance, with WMG’s ExperientialEngineering Research Group, involvesdeveloping novel business applications inthe area of ‘Experience Led Innovation’.
© 2012
Digital Native Academy
Bringing new life to the Bayard’s Colts……
© 2012
Digital Native Academy
• Project to broaden public engagement withBayard’s Colts: 17 historic carved headsdating from early 1500s in Walsall
• Using Experience Led Innovation tools todesign the audience ‘experience journey’
• Targeting new audiences• Identifying engagement points• Exploring engagement ideas• Involving stakeholders• Knowledge exchange for new SMEcapabilities
© 2012
Afternoon session: Design with Intent
• Workshops use a comprehensive idea generation tool which provokes designideas by asking questions and giving examples of particular principles in action
• Uses eight ‘lenses’ to ask you to look at your products / services in light of thebehaviour which would result from particular design factors
• Applicable for products, services, design features, or proposed innovations
“I use the term Design with Intent to meandesign that's intended to influence or resultin certain user behaviour.”
Researcher Dan Lockton
© 2012
Making Stuff (Polymer Innovation)
Dr. Ben Wood
Technology Transfer Specialist
© 2012
Polymer Innovation
Dr. Greg GibbonsHead of Additive Manufacturing
Dr. Vannessa GoodshipPrincipal Research Fellow
Dr. Kylash MakenjiKnowledge Transfer Specialist
© 2012
Polymer Innovation
We make stuff…
© 2012
“We can work with you to develop new products usinginnovative polymer technologies”
Polymer Innovation
• Working with new materials
• Developing new processes
• State of the art equipment
© 2012
Polymer Innovation Lifecycle
Growth Maturity Decline
Sale
san
dp
rofi
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© 2012
Polymer Innovation Lifecycle
Prototyping
Low VolumeManufacturing
AddingFunctionality
Recycling
FormulatingNew Materials
© 2012
Polymer Innovation Facilities
130m2 Technology Hall
– Prototyping/3D printing
– Compounding newmaterials
– Injection moulding
– Printed electronics
– Polymer chemistry
CleanRoom
Extruder
3D Printing
Micro-moulder
HybridALM
SME
be
nch
Nano-fibres
© 2012
Polymer Innovation Demonstrators
Low Volume Manufacturing
• Prototyping
• Getting to production
Adding Functionality
• Plastic electronics
• Smart materials
Recycling
• Identifying properties of waste
• Finding new applications
© 2012
Low Volume - Concept
• Review suitable 3D printing technology
• Assess need for technology
Level 2
• Use of equipment and expertise
• Tooling for low volume production
Level 3
• New manufacturing methods
• Unique products
Level 4
• Prototypes to marketproducts and increase sales
• New methods ofmanufacture
• Unique componentsimpossible to make anyother way
© 2012
Low Volume – R&D
• Plasma Transferred Arc/CNC
– Make polymer tooling in oneadditive process
• 3D Photocopying
– Star Trek!
© 2012
Low Volume - Project
Challenge
‘Our prototypes are very valuable, butwe need to show our products at tradeshows’
– International sales
– One-off, heavy components
– Challenges with transport and security
© 2012
Low Volume - Project
• Solution– Knowledge exchange
– Use of IIPSI software andequipment
– Production of high-quality displaymodel
• Lightweight
• Low cost
• Kit form
© 2012
Low Volume - Project
• Outcomes
– Reduction in transport costs
– Reduced risk of damage/theft
– Increased knowledge of 3D printing systems
© 2012
Adding Functionality - Concept
• Identify applications
• Review technologies
Level 2
• Use of equipment and expertise
• Initial prototypes
Level 3
• New functional polymer components
Level 4
• Added value to existingproducts
• New methods ofmanufacture
• New ‘smart’ components
© 2012
Adding Functionality - Research
• Spray-on electronics– ‘Electronics in a can’
• Complex printed electronics– Batteries, sensors etc
– PV solar panels
• Shape memory polymers– Active disassembly
© 2012
Adding Functionality - Project
Challenge:
‘Our customer wants our product to light up’
– LEDs only work with ‘natural’ polymer
– Customer wants range of colours
– Surface needs to light up
© 2012
Adding Functionality - Project
• Solution
– Knowledge exchange
– Use of IIPSI expertise
– Spray-on electronic lighting
– Suitable for low-mid volume production
© 2012
Adding Functionality - Project
• Outcomes
– Knowledge of new manufacturing process embeddedwithin JSC’s technical staff
– Applicable to other products moving forward
– Potential new markets
– Prototype due for customer review Q4 2012
© 2012
Polymer Recycling - Concept
• Review processes
• Segregation
Level 2
• Test material properties
• Identify potential applications
Level 3
• Reintegrate into raw material stream
Level 4
• Reduce material waste• Reduce landfill costs• Improve carbon footprint• Add value to recycled
material
© 2012
Polymer Recycling - Research
• Recycling of ‘smart’ materials
– Composites
– Solar panels
– Plastic electronics
© 2012
Polymer Recycling - Projects
Challenge:
‘What can we do with 3t/day ofwaste plastic?’
– Food contamination
– Mixed colours
– Low value
© 2012
Polymer Recycling - Projects
• Solution:
– Manufacture of test samples
– Analysis of properties
– Knowledge exchange
– Applications identified
© 2012
Polymer Recycling - Projects
• Outcome:
– Added value
– Landfill costs reduced
– Environmental footprint improved
© 2012
Digital Native Academy
Carolyn worked with client to understand userrequirements.
This gave us some concepts to work with…
…time to make stuff
© 2012
Digital Native Academy
© 2012
How IIPSI Can Help
• Knowledge Exchange– Expertise focussed on your business
• Access to Equipment and Facilities– ‘Try before you buy’
– Understand benefits and pitfalls
• Individual Projects– R&D Level collaborations
© 2012
This afternoon’s session…
• 3D printing applications
– Not just manufacturing
• R&D overview
– Dr. Greg Gibbons
• Preview of IIPSI equipment
– Available for use by WestMidlands SMEs
© 2012
© 2012
Digital Innovation
Cloudfor
Business
Cloudfor
Business
Mobilefor
Business
Mobilefor
Business
SmarterSocialMedia
SmarterSocialMedia
Datato
Intelligence
Datato
Intelligence
© 2012
Cloudfor Business
Cloudfor Business
Mobilefor Business
Mobilefor Business Smarter Social
MediaSmarter Social
Media Datato Intelligence
Datato Intelligence
Digital Innovation
© 2012
Business
Digital
Media Industry
Technology
SME
SocialNetwork Cloud
Mobile
Data
Strategy
The Digital Team
Concept
R&D
Projects
Impact
© 2012
Mobile App Lab -options of Mobilisation
Specification
App Projects
Technology Research
Concept
Mobilefor
Business
Mobilefor
Business
© 2012
R&D
Mobilefor
Business
Mobilefor
Business
© 2012
Projects – Pass-i-Parcel
Mobilefor
Business
Mobilefor
Business
© 2012
Cloudfor
Business
Cloudfor
Business
Concept
Services available to enablebusiness online
Selection of service packages
Configuration of services to suitparticular business needs
Customisation / FurtherDevelopment
© 2012
Cloudfor
Business
Cloudfor
Business
R&D
© 2012
Projects – Han Dynasty
Cloudfor
Business
Cloudfor
Business
© 2012
DI Demonstrator
Cloudfor
Business
Cloudfor
Business
© 2012
Projects
Cloudfor
Business
Cloudfor
Business
© 2012
Social Media Platforms for Businesses
Interact with the RIGHT Social Media
Leader in Discussion
‘Rapid Response Force’ in Market
Social Network Analysis
SmarterSocialMedia
SmarterSocialMedia
Concept
© 2012
SmarterSocialMedia
SmarterSocialMedia
R&D
© 2012
Tracking3 x 36550+
Individual
AnalyticsScheduleRandom
Projects – Automotive Insulation
SmarterSocialMedia
SmarterSocialMedia
© 2012
@IIPSIDemos
Digital Native Academy
SmarterSocialMedia
SmarterSocialMedia
© 2012
1st month,£25,000
sales
Fromcompetitors’
customers
180%
Community
Projects
Locationservice
Image
Video Discussion
News
SmarterSocialMedia
SmarterSocialMedia
© 2012
0
200
400
600
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14
/1/…
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/2/…
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Birmingham Leicester
Manchester Nottingham
SmarterSocialMedia
SmarterSocialMedia
© 2012
Concept
Data Collection / Integration tools
Internet of Things / Connectivity
Data compatibility to your businessapplications
Data Visualisation
Meta Data
Decision Support
Datato
Intelligence
Datato
Intelligence
© 2012
R&D
Datato
Intelligence
Datato
Intelligence
© 2012
Projects – Strand Hardware
Datato
Intelligence
Datato
Intelligence
© 2012
Data toIntelligenceData toIntelligence
Projects
© 2012
IIPSI DI Facilities
CloudApp Lab
CloudApp Lab
Mobile AppLab
Mobile AppLab
DesignStudioDesignStudio
DecisionSupportRoom
DecisionSupportRoom
© 2012
Cloudy afternoon ……
© 2012
Thank you
Contact WMG SME Team:
@WMGSME
02476 575 594
www.warwick.ac.uk/go/iipsi
© 2012
NPD Journey
© 2012
Idea to Innovation
• Best Idea - current thinking doesn’t have tobe perfect
• Innovation is the result• The process is creativity• To make this happen takes courage• Pressures within business inhibit – IIPSI is an
opportunity to escape confines of restrictions andbarriers and look at new opportunities
© 2012
The Programme
• Creating
• Building
• Learning
• Solving
• Grow your business; product or service
© 2012
Product & Service Lifecycle support
Development & Introduction Growth Maturity Decline
Sale
san
dp
rofi
t
© 2012
Where’s your focus?
• Feedback where your focus will be:
– People (Experience Led)
– Product (Polymer)
– Digital
© 2012
Summary of the Day
• Get into small groups (3-4) and talk about;“What’s the one thing you’re taking fromtoday to implement in your business?”
© 2012
Next Steps
1. Choose your Day 2 sessions to help growyour business or develop your product
2. Talk to us about specific projects that youwould like to start
© 2012
PeopleCarolyn Parkinson
ProductDr Ben Wood
DigitalDr Xiao Ma
Experience Led Innovation
toolkitDigital Prototyping Cloud Computing
Product Perception Visualising your Product Smarter Social Media
Designing for User
Experience
Adding functionality to yourproduct
Data to intelligence
Design for EmotionLow Volume Manufacture
Mobile for Business
Day Two Structure
• Practical• In-depth• Hands on• Advanced technical demonstrators• Access to academics and researchers
© 2012
Innovation Programme Next Steps...
• Experience Led Innovation– 15th November– 22nd November
• Polymer Innovation– 27th November– 4th December
• Digital Innovation– 29th November– 11th DecemberBook via www.wmgsme.eventbrite.com
Get the dates in your diary or iPad
© 2012
Project Enquiry + Information
First Floor (HERE)
1600-17.30 Close and optional clinics (one to ones)
© 2012
Questions
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