Innovators of cost-effective, intelligent, and adaptable radio frequency systems, autonomous track and trace devices, and custom wireless solutions to connect assets to business systems.Innovators of cost-effective, intelligent, and adaptable radio frequency systems, autonomous track and trace devices, and custom wireless solutions to connect assets to business systems.
26
Embed
fiInnovators of cost-effective, intelligent, and adaptable radio ...business.baylor.edu/Pedro_Reyes/RFID Symposium 2007...Ped igre e Cos t Qua lity Safe ty Efic acy Industry and governmental
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
�Innovators of cost-effective, intelligent, and adaptable radio frequency systems, autonomous
track and trace devices, and custom wireless solutions to connect assets to business
systems.�
�Innovators of cost-effective, intelligent, and adaptable radio frequency systems, autonomous
track and trace devices, and custom wireless solutions to connect assets to business
systems.�
� Data used to be difficult to get. � Technology knocked that barrier down�now data is everywhere & we�re all
hooked on it.� Capturing, filtering and turning that data into information is a strategic
differentiator� Those that offer it have an advantage over those that don�t
Once a customer gets access to more information, that level of intelligence becomes the new standard. And we don�t want to wait for it�we want it on-demand and in real-time.
� Information helps us run our businesses more effectively�and/or gives us the ability to create new revenue sources for everyone in the value chain.� For instance, information is strategic in all of these areas of logistics:
The shipper gets the highest level of information they want to pay for. The consignee (the shippers customer) can monitor their shipment at a
level not previously offered. 3PL�s (and Branded Stores) can serve customers even more, while
generating increased revenue. And carriers can manage its resources (people & assets) further�all
while demonstrating a green initiative that publicly resonates.
Information is Strategic
Company Confidential
Convergence of Three Forces
Company Confidential
We�re strategically positioned at several prime complex points.
Through new technology at that nexus, we address market dynamics and changes in information communicationthat create sustainable defendable positions.
IntelligentDevices
Multiple Communication
Channels
Supply ChainConnectivity
ResponseCenters
AutomatedData Capture
SAVR Communication CompaniesSAVR Communication CompaniesInternet Everywhere
Sensors Everywhere
Wireless Everywhere
Pervasive Computing
AssetMonitoring &
Control
NewCustomer Needs
New Markets New Technologies
Company Mode of Operation
Company Confidential
Company Evolution
Metro Automation
1990
DELL RFID Project
2004
SAVR Division Jan 2005
SAVR Reader
Mar 2006
SAVR Tags
Jan 2007
SmartContainer June 2007
ResponseCenter
Sept 2007
Medical Visibility &Resource Visibility
Formed in Nov 2006Company Confidential
Medical Visibility for Pharma focus; & Resource Visibility
Product that simultaneously address strategic trends and tangent markets
And Information Platforms
� Web Hosted Application� Multiple Levels of Access� Alarm Conditions Trigger Action� Business Rules Trigger Action� Data Encryption / Anonymity� Device Management� Branding & Skins Made Simple� 2-Way Device Communication
Company Confidential
That create different services�
SmartContainer ®
� Autonomous Track and Trace� Can Almost Deliver Itself� Helps Manage Divergent Product and Data Flow� Focused on Medical & Pharmaceutical Logistics
SmartContainer
Company Confidential
®
Co
mmSen
sors
GPScpu
memory
ID
Readers
BarcodeRFID
Video I/O
Web Services from the
governance,management,& distributionof information
CustomerControlled
Data Storage
SoftwareDefined
radio
Mesh Network
ResponseCenter
SmartContainer Schematic®
Company Confidential
� e-Pedigree� Pharma Supply Chain Vulnerability� $32,000,000,000/yr lost by counterfeiting and
diversion� First and Last Mile Problems� Large Molecule (biologicals) Transition� New distribution arrangements� New data capture and retention specs
� ESF 8 (emergency support functions) integration
Pharma Challenges
Company Confidential 1 www.uscc.gov/annual_report/2006/annual_report_full_06.pdf
through fixed points of contact)3. 3rd generation - smart package/smart system (data on package, chip
read through fixed system/rigid aggregator at EPC Global)4. Next generation - Smart package/dumb system/smart aggregation
Placing the communication capability in the package moves the intelligence to the edge of the network. The physical network for moving the box is now disconnected from the movement of the data about the
box. The fundamental laws of digital networks reassert themselves.
Intelligence To The Edge
Company Confidential
Operating Platform
Views of Actual Operating Platform
Company Confidential
Response Center
� Asset Monitoring & Response
� Trusted by Customers� Complete Confidentiality� Sensitive Data Shielded
� Ready to Act� Critical Response Teams� Connected with Authorities� Connected with Solutions Providers
SAVR�s Response Center
Company Confidential
Response Center Screenshots
Company Confidential
Note what can be
electronically attached to support the shipment while in transit.
Response Center Screenshots
Company Confidential
Easy assignment
of items to be tracked to the responsible
agent.
With all critical data
pre-populated.
Response Center Screenshots
Company Confidential
This screen shows all
the devices this specific
agent is responsible
for managing.
Response Center Screenshots
Company Confidential
This page shows the
travel details associated
with a shipment for
Eli Lilly, including the
sensors being utilized
with this specific
package.
Supply Chain Visualization
Company Confidential
It�s not science fiction�it�s visibility like you�ve never seen before, but available now�
Visualization will fundamentally change the manner in which resources are consumed because of pervasive computing, and the ubiquitous characteristics of sensors and wireless networks�it�s not just smart old logistics, it�s the smart new value chain.
Intelligent Value Chain Visualization
A multi-sensory data capture and control network designed to improve operational efficiency, improve information velocity, and enable multiple stakeholders input (and influence) in support of the supply chain.
Closing
� Customers will have a higher level of expectation after this capability (and their associated services) are introduced to the world.
� We�re in field trials with two major express package delivery companies; a port and container firm (that controls 40% of the ports in the world, and 60% of the ports in the states); and two biological and protein based pharmaceutical companies. All to validate what we�ve developed, and our product as a service model.
� Information is strategic, and those that capture, filter and enrich that data will significantly impact market dynamics and create a sustainable defendable differentiator.