IIMnet Ventures Shared Services Group (SSG) Presents Contact : Rakesh Kumar: +1-201 282 8030 [email protected] Manjunath Mallesh: +91-9739291034.

Social Media Management & Monitoring

IIMnet Ventures Shared Services Group (SSG) Presents

Contact :

Rakesh Kumar : +1-201 282 8030 [email protected] Mallesh : +91-9739291034 [email protected] Patro : +91-99874 87554 [email protected]

We are on a mission to help ‘growing businesses’ drive meaningful business outcomes through social media marketing & monitoring services…….

IIMnet.com (Social Media Platform for MBAs) founded in 2009 by IIM alumni, Currently 3 IIM alumni managing the organization full time

Currently providing Social Media and Monitoring services to a business house having group revenue of 50+ million USD

Currently Providing Marketing Strategy and Execution services to two business houses based out of Mumbai and Hyderabad respectively

We are based at Bangalore, Mumbai and Chicago

Why?

Reduce customer acquisition cost Increase customer engagement Retain borderline customers Manage better customer

relationships Reduce SG&A costs and increase

operational efficiencies Gather valuable feedback and

insights

Social Media Management helps you to meet key business 0bjectives

So what’s stopping you?

Challenges

Social Media Conversations happen in real-time It involves massive amount of content on disparate

platforms It happens at the tip of the funnel Conversion tracking requires analytical due-

diligence

Social is difficult to measure because..

• Intent Generating Channels

• Intent harvesting Channels

Two types of Marketin

g Channels

• Multi-touch tracking attributes

• Last touch tracking attributes

Two types of Conversi

on Tracking

Where are you?

Inflated Expectations or Plateau of Productivity in Social Media Graph?

Engage

Reach

Get Feedba

ck

I have a facebook page & twitter handle but not sure how to .....

Build Brand

Awareness

Get Repeat Busines

s

Get word out

We help businesses move from ‘trough of disillusionment’

to ‘Plateau of Productivity’

What we doCreate value at each customer touchpoint

Audit & Consulti

ng

• Review your existing activities & accomplishments ( ‘post & pray’ vs. ‘scientific rigor’)

• Provide a 3/6/12 social media execution roadmap aligned with business objectivesResearc

h & Analytic

s

• In-house analytical tool to focus on social engagement outcomes based on past data

• Utilize best in breed frameworks to engage your target audience through campaigns

Monitoring

• Track conversations taking place in online media and turns them into actionable data for better brand understanding and improvement by providing timely reports

Execution

• Establish and fine-tune your brand on major social platforms • Build / Integrate various APIs with your portal, build apps for auto

registration etc.

Phase 1 (2 weeks) : Gather & Analyze your current marketing data (primarily from social

media platforms – facebook insights, twitter data, blog response etc.) Understand your marketing needs to map with social media initiatives Prepare a social-media road-map for 3/6/9/12 months with associated

KPIs in consultation with your marketing & business development team

Phase 1: Create Social Media Strategy Roadmap

Phase 2( 6-8 weeks) : Establish/Fine-tune your business branding on major social platforms, viz.

Facebook, twitter, google+, YouTube, blogger/WordPress & Others ▪ Facebook: Optimize current page to facebook timeline standards, provide

quantitative & qualitative analysis of conversations – type of posting, subsequent impact, reach etc. to optimize future interactions on your facebook page

▪ Google + : Connect Google+ page to your website to increase higher search rankings

▪ Twitter: Build/Customize twitter handle for managing customer relationship better▪ Blog : Create blog content in alignment with your company offerings & customer

needs Provide detailed facebook Insight analysis Create facebook app to auto-register on your portal Create YouTube channel in alignment with your brand Create a dedicated 1000+ ‘super-user’ group to help you in:

▪ Developing and refining ideas for new products and services▪ Getting a better sense of the day-to-day customer experience▪ Better understand customers collective psyche and their real needs

Phase 2: Execute

Build / Fine Tune your brand on Social Media Platforms as per industry best practices

Phase 3: Ongoing

Social Media Management & Monitoring

Lead Generati

on

Campaign

Conversion

Customer Engagement

Interaction

Satisfied

Customer

Lead Generation to

Conversion

Engagement for Repeat Business

We help businesses, through Social Media CRM, to Generate Leads & meaningfully engage with your customers on shared

services platform framework

Plan Details Standard

Plus Pro Premium

Price (INR) 10,000.oo 15,000.oo 20,000.oo / month

30,000.oo / month

Establish/ Fine Tune Facebook Page, Twitter Handle, Customize YouTube Channel *

Yes Yes Yes Yes

Customize facebook page as per Timeline requirements*

Yes Yes Yes Yes

Blog Integration with your portal * Yes Yes Yes Yes

Customized Facebook Welcome App to Auto Register with your portal via a campaign*

Yes Yes Yes

Ongoing Facebook Page Management – 2 updates per day, 24 hrs TAT for answering queries as per Playbook

Yes Yes

Ongoing monitoring of social media channels viz. Facebook, Twitter, LinkedIn, Blog and others via Hootsuite/ equivalent tools

Yes Yes

Facebook Analytics Report per month Yes Yes

Ongoing Content Creation for Blog ( 4 / month)

Yes

Marketing Campaign Management /Quarter

Yes

PricingPro & Premium on Shared Services Model

* One time activity

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Advisory Panel includes faculty of IIM Calcutta, IIM Ahmedabad,

IIM Indore and Other B-Schools

Manjunath M, IIMnet Ventures

PGDM from IIM Shillong,

B. E. from PESIT, Bangalore

Worked at SAP, Oracle & Cognizant

Winny Patro, IIMnet Ventures

PGDM from IIM Calcutta,

B. E. from GITAM University, Vizag

Worked at T.I.M.E., Market Insight Consultants

IIMnet Team

Dedicated to your cause

Rakesh Kumar is founding member at IIMnet Ventures and has 12+ years of experience in Consulting, Marketing, Sales & BD. For his thought leadership he has been invited at MIT Media Labs and ITU Geneva ( UN body) to speak among industry leaders.

FounderCo-

Founder

Co-FounderExperts at IIMnet.com

IIMNET VenturesC-602, Gayatri Shivam, 90 Feet Road,

Thakur Complex, Kandivli (East), Mumbai - 400101

Contacts:Rakesh Kumar : +1-201 282 8030 [email protected] Patro : +91-99874 87554 [email protected] Mallesh : +91-9739291034 [email protected]

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We are here

Private & Confidential 13

Organizations utilizing IIMnet.com Platform