I'IFIfTIIBIFi UNIVERSITY OF SCIEI'ICE FIND TECHI'IOLOGY FACULTY OF MANAGEMENT SCIENCES DEPARTMENT OF MARKETING & LOGISTICS QUALIFICATION: BACHELOR OF MARKETING QUALIFICATION CODE: 07BMAR LEVEL: 7 COURSE CODE: MBM712$ COURSE NAME: MARKETING & BRAND MANAGEMENT SESSION: NOVEMBER 2017 PAPER: THEORY DURATION: 2 HOURS MARKS: 100 FIRST OPPORTUNITY EXAMINATION QUESTION PAPER EXAMINER(S) Ms. G. Karita (FT/PT) Mr. D Hlahla (Di) MODERATOR: Mr. E. Simataa INSTRUCTIONS 1. This paper consists of Six (6) questions Answer fl questions Use the table provided on page [4] to answer Question 1: Detach and insert into your answer booklet Write as legible as possible, and as precise as possible Indicate your class lecturer’s name on your answer sheet Read each question carefully Allocate your time appropriately wrv NF”.U"P THIS QUESTION PAPER CONSISTS OF 4 PAGES (Including this front page) 1|Page
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I'IFIfTIIBIFi UNIVERSITYexampapers.nust.na/greenstone3/sites/localsite... · Marketing research consultants Millward Brown and WPP have developed the BrandZ model of brand strength,
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