IIA Conference Hostel World Presentation

Colm HanrattyContent and Social Media ManagerHostelworld.com

Finding new international customers…without (really) looking for them

Hostelworld.com – who are we?

Hostelworld.com social media presence

Affiliate partnership programme

May 2010 – First guest blogger

Continued relationships with travel bloggers

Can we partner in other ways?

Partnering in other ways

Partnering in other ways

Partnering in other ways

Partnering in other ways

Partnering in other ways

Use bloggers to reach new customers via sponsorship

Use bloggers to reach new customers via affiliate partnerships

Use bloggers to reach new customers via content exchanging

Continued relationships with travel bloggers

118,038 followers on

Use bloggers to reach new customers via content exchanging

Use bloggers to reach new customers via content exchanging

Use bloggers to reach new customers via content exchanging

Source: Tweetreach.com

Use bloggers to reach new customers via content exchanging

Source: Tweetreach.com

Use bloggers to reach new customers via content exchanging

Tips for striking up new partnerships with existing partners

- Look at who you’re presently working with

- Does the partnership fit?

- What resources do you have?

- Are there independent bloggers to work with?

- Ensure both parties benefit

Keep up to date with Hostelworld.com

Twitter – http://twitter.com/hostelworld http://twitter.com/colmhanratty

facebook – www.facebook.com/hostelworldcom

Thanks

Email – [email protected]