II-SDV 2015, 20 - 21 April, in Nice

© E x t r a c t I n f o r m a t i o n L i m i t e d

Extract Information Limitedw w w. ex t r a c t i n fo . i n fo

Jane List

ConsultancySearch Services

TrainingPatent Information

© E x t r a c t I n f o r m a t i o n L i m i t e d 2

Patent LandscapingExploring the city

Tuesday 21st April, 2015, II-SDV, Nice, France

Jane ListFounder, Extract Information Limited

© E x t r a c t I n f o r m a t i o n L i m i t e d 3

Extract Information Ltdwww.extract info . info

Consultancy Commercialisation strategy

Content development for marketing, presentations and trainingsEvaluation of databases and information sources

Product developmentSME IP related services include

IP management, identification of funding opportunities, markets, potential customers, and competitive landscape analysis

Search Services Competitive intelligence

Literature and systematic reviewsLandscaping

Commercial patent searchingTechnology scouting

© E x t r a c t I n f o r m a t i o n L i m i t e d

Patent Landscaping

• Introduction

• What is ‘Patent Landscaping’?

• Planning the landscaping project

• Search,

• Relevancy checking / clean-up and categorisation

• Analysis and visualisation

• Looking ahead

4

© E x t r a c t I n f o r m a t i o n L i m i t e d

http://www.wipo.int/patentscope/en/programs/patent_landscapes/

State of the art• Usually includes scientific literature, and is restricted to recent years

Prior art • Focuses on a narrow technology field

Patent Landscape• Creates a collection of patents (families) and seeks to analyse them, to answer (business)

questions• Patents contain much technical information particularly in emerging technologies not

available elsewhere• But 18 months out of date

Typically:• Looks at all technologies, and seeks to categorise them• Looks at patents emanating from a geographic area• Provides strategic competitor analysis

5

What is Patent Landscaping? (1)

© E x t r a c t I n f o r m a t i o n L i m i t e d

Types of patent landscaping• Policy usually mega >1 million documents• Industry usually micro / mesa / (1,000-100,000 documents

What is the purpose of the industry landscape?• competitive intelligence• M&A• white space analysis • state of the art

Types of Industry landscape• Competitive• Company Portfolio• Technology• Regional

6

What is Patent Landscaping? (2)

© E x t r a c t I n f o r m a t i o n L i m i t e d

• Technology– for white space analysis– Opportunity scouting

• Competitive– Competitors technology, market share– single company portfolio

• Geographical– continent– country– city

7

Some typical patent landscapes

© E x t r a c t I n f o r m a t i o n L i m i t e d

What is the purpose of the landscape?

Stages of patent landscaping.

SearchRelevancy check

Clean upCategorisation

Analysis Visualisation

Report.

Costing and Timing

8

Planning the Landscaping Project

£££££

© E x t r a c t I n f o r m a t i o n L i m i t e d

Searching for large companies:

• ASTRA ZENECA

• ASTRAZENECA

• ASTRA

• ZENECA

• MEDIMMUNE

• CAMBRIDGE ANTIBODY

TECHNOLOGY

9

Searching for landscaping

Company / Regional Landscape

Prepare search for each company

(applicant, inventor, owner information)

relevancy check and clean-up

analysis

Identify companies by:

• search in scientific, business databases

• google search

Searching for small

companies may need to use

inventor names too

• Domainex

• Fluidic Analytics

© E x t r a c t I n f o r m a t i o n L i m i t e d 10

Analysis and visualisation: choosing an appropriate tool

• What size is your landscape likely to be?

• What type of family do you want to analyse?

• Do you need to analyse the text (description / claims) or is bibliographic

information enough?

• Do you need interactive visualisation ?

• Do you need basic visualisation tools?

• Do you need to make own charts?

© E x t r a c t I n f o r m a t i o n L i m i t e d

• Ambercite• BizInt Smart Charts• Excel• Global Patent Index / Patstat• GridLogics (PatSEER and PatentInsight Pro)• Intellixir• Linguamatics I2E• Orbit Business Intelligence• Patbase Analytics• PatentSight• PatSnap• TotalPatent• Thomson Innovation / Thomson Data Analyzer• Vantage Point

11

Visualisation Tools Overview

© E x t r a c t I n f o r m a t i o n L i m i t e d 12

Patent Landscape: Cambridge – some examples

Cambridge (UK) has two leading industries - life sciences and high technology - which has the strongest patent footprint?

High tech – 30 patent filing companies Life sciences - 23 patent filing companies

© E x t r a c t I n f o r m a t i o n L i m i t e d

Cambridge: Life Sciences

AbCamArecor

Astra Zeneca (MedImmune, Cambridge Antibody)Bicycle Therapeutics Limited

Cambridge CognitionCantab Biopharmaceuticals

DomainexEndomagneticsFluidic AnalyticsHorizon Discovery Group PLCIonscope Ltd

Johnson MattheyLycotec

Sareum HoldingsScientific Digital Imaging PLC

Sphere Medical Holdings PLCTTP LabtechTristelVernalis

13

Sphere Medical - 3 additional US patents identified on Orbit using Assignee (original, intermediate, current and Reassignment field searching

Mergers & Acquisitions

• Vernalis / British Biotech / Ribo Targets

Total 9154 simple patent families in the landscape

© E x t r a c t I n f o r m a t i o n L i m i t e d

Cambridge: Life sciences – Patbase Analytics

14

© E x t r a c t I n f o r m a t i o n L i m i t e d

• Remove inventor names

• Remove variants of names

• Decide on policy for

‒ handling patents with multiple assignees

‒ M&A name changes

‒ subsidiaries

15

Company Name Clean-up

© E x t r a c t I n f o r m a t i o n L i m i t e d

Cambridge life sciences: technology spread

16

© E x t r a c t I n f o r m a t i o n L i m i t e d 17

Visualisations –patent families by assignee

0

1000

2000

3000

4000

5000

6000

no families

050

100150200250300350400450500

no families

0102030405060708090

100

no families

3 views showing large and small companies

© E x t r a c t I n f o r m a t i o n L i m i t e d

Cambridge life sciences: timeline of patenting

18

• Priority year of family from 1980

• Year of grant of all patents from 1990

© E x t r a c t I n f o r m a t i o n L i m i t e d

Interactive analysis of the landscape in IntellixIR

19

© E x t r a c t I n f o r m a t i o n L i m i t e d

• Big data opportunities – open gov. initiatives

– ‘linked data’

• Not just patents

– other IP, scientific and commercial information

• Improved name and location search and analysis in sources

– E.g. priority information and publication (in – force) information

• Landscaping standards

– for search / data collection and reporting

20

Looking ahead

© E x t r a c t I n f o r m a t i o n L i m i t e d

Extract Information Limitedwww.extract info . info

[email protected]

“The real voyage of discovery consists not in seeking new

landscapes, but in having new eyes.”

Marcel Proust

“Lies – damn lies – and statistics”often attributed to Benjamin Disraeli,

the 19th century British Prime Minister

21

© E x t r a c t I n f o r m a t i o n L i m i t e d

Questions?

• Thank you:

22

© E x t r a c t I n f o r m a t i o n L i m i t e d

Extract Information Limitedw w w. ex t r a c t i n fo . i n fo

Jane [email protected]

ConsultancySearch Services

TrainingPatent Information