II-SDV 2014 Innovation in Building Materials: Implementing a collaborative intelligence platform in India using Digimind (Carla Monfray - Lafarge, France and Nelly Gilibert - Digimind,

Innovation in Building Materials: Implementing a collaborative

intelligence platform in India using Digimind

Carla Monfray – LafargeNelly Gillibert - Digimind

II SDV Nice – 14 April 2014

© Lafarge 2014 – All rights reserved *

Agenda

�Lafarge profile

�Lafarge Construction Developments Labs

�Digimind

�Collaborative intelligence project with CDL India

© Lafarge 2014 – All rights reserved *

Lafarge profile

�World leader in building materials

�Major player in the cement , aggregates and concrete industries

�We contribute to the construction of cities throughout the world with innovative solutions, providing cities with more housing, and making them more compact, more durable, more beautiful and better connected.

�Operating in 64 countries

�65 000 employees

�€15.8 billion annual sales

�1 570 production sites

�Listed on the Paris Stock Exchange

© Lafarge 2014 – All rights reserved *

A powerful worldwide R&D

�Budget: 120+ million euros in 2012

�No.1 world research center for construction materials and a network of Construction Development Labs (CDL)

�A network of 1 000 dedicated staff

LyonVienna

Chongqing

MumbaiAlgeria

Rio de Janeiro Kuala Lumpur

Montreal

Houston

BeijingToronto

Cairo

+50 concrete labs located in most of our countries

1 world research center

3 Technical Centers with some relays in 6 countries

4 Construction Development Labs (>10 by 2015)

3 news Construction Development Labs under construction

© Lafarge 2014 – All rights reserved *

Directly linked to the Research Center & CorporateInnovation

Located near Lyon, nearby the Research Center

Internal scope of clients: Research Center; CorporateInnovation Segments, Excom, Countries, TechnicalCenters

A team from 8 to 12 people managed by Nathalie Gautier-Hamel

To seek out and exploit all external information that might have an impact onthe Group’s products, technologies and future innovations.

To manage documentation and information technologies to support researchersand monitoring team.

Technology & Competitive Intelligence Dept.

© Lafarge 2014 – All rights reserved *

Construction Development Labs: Innovation to our customers

Experiment with in-house innovative materials, products &systems within the framework of a system-performanceevaluation

Benchmark and analyze the performances of new and existingconstruction systems as well as innovative alternative solutionsfrom competitors

Show that innovative materials, products & systems developedby us meet design expectations and could ultimately obtainjobsite/market acceptance

Create innovative system solutions for sustainableconstruction

The ambition while building CDL organizations is to bring innovation closer tomarkets, accelerate and innovate locally by developing products & systems forconstruction.This ambition is organized around 4 main missions:

© Lafarge 2014 – All rights reserved *

Construction Development Lab in India

Listening to the needs of local construction players

Focus on effective partnerships with localconstruction players . That's one reason whyMumbai was selected to house the CDL: architects,property developers, construction companies,consultants and academics are notably active.

India a high potential market India showcases considerable housing andinfrastructure needs, and could become the world'sthird largest construction market by 2018.

Inaugurated in March 2012, in Mumbai, with a team of around 20 researchers,to develop innovative cement and concrete products, to design buildingsolutions and systems adapted to the emerging Indian market.

A cross-business line development center The CDL gathers researchers profiles with specificcompetencies in architecture, structural engineering,precasting, etc.

© Lafarge 2014 – All rights reserved *

Digimind at a glanceN°1LEADERLEADER

$10MTURNOVERTURNOVER

40R&D

PEOPLER&D

PEOPLE

95%Customer

satisfaction

100EMPLOYEES

199815 YEARS

EXPERIENCE

15 YEARS EXPERIENCE

Boston

Paris

Rabat

Grenoble

Amsterdam

Singapore

Beijing – Shenzhen

Digimind Office Digimind Resellers

Berlin

London

© Lafarge 2014 – All rights reserved *

Customers’ cases

R&D

Type of project :

Technologies and

competitors

portfolios

Project size :

500 users

Type of project :

Competitors

monitoring

Project size :

15 countries

2000 end users

Technology & CI

Type of project :

Technologies and

competitors

portfolios

Project size :

25 users

2 countries

Marketing

Type of project :

Competitors

Products

Project size :

500 Sales people

Strategy

© Lafarge 2014 – All rights reserved *

Collaborative intelligenceDo you have concerns regarding collaboration?

1) Do you struggle to get information from people within your organization?

2) Does your intelligence organization involves several business units or countries ?

Consequences :- Heightened quality and organization of intelligence at every stage of the process-Time saved -Immediate increase in productivity for intelligence professionals.- Personnel are more motivated.- Analyses are more comprehensive and reliable.- More intelligence projects can be launched.

Collaborative Intelligence project CDL India� Project objectives

� Technological watch to identify innovating building methods & greenbuilding initiatives

� Global watch on construction market in India� Competitive Watch on construction chain actors (cement/RMX

concrete players; industrial costumers; developers; contractors buildings &infrastructures; architects)

� Monthly newsletter to the Lafarge India Executive Committee

� Project Organisation

� Team: 5 people, 3 from Technology & Competitive Intelligence Dept., 2people from CDL India (project sponsor and an architect)

� Duration: 3 months

� Key sucess factors:

� Dedicated resources

� Weekly exchange by video conference

Your Title Here

Step 1: Scope definitionStep 2: Building your dashboardsStep 3: Fine tuningStep 4: TrainingStep 5: Functional Support / Q&A

…in 5 steps

PAGE 12

Digimind Project steps

13

CDL India: Project steps� Scope definition

� Objectives� Geographical & language perimeter� Intelligence topics to be surveyed

� Building your dashboards: For each Intelligence topic � Type of information required� Sources : definition of agents to be set up� Keywords� Geographical & language perimeter

� Fine tuning: Deliverables & their structure� Newsletter� Shared dashboard

� Training sessions� Introduction to Digimind : 2 days

� Project management & functional support� Regular project meetings

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CDL India: Sourcing

7 agents: approximately 2170 sources are monitored daily !

15

CDL India: Keywords & Queries

General terms about construction + Technologic build ing terms +Indian cities

CDL India : newsletter structure

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- Construction of Infrastructure inIndia

- Regional development in India- Developers trends in India- Architectural trends in India- Affordable housing in India- Cement, RMX & aggregate

players in India- Building materials, products &

systems in India- Green technologies in

construction industry in India- Innovative ideas & researches

CDL India : graphical visualisation

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A

B

C

CDL India : Lessons learned

18

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�Critical aspects

� Allocated resources from the client, in particular when foreignlanguages are concerned (Arabic, Chinese, Portuguese, etc.)

� Project planning to be managed jointly� Regular Follow up of the project and client activities up to the first

deliverable� Tuning information period should not be neglected

�Recommendations

� Digimind technical terms : to be simplified to the client� Sourcing : privilege quality sources instead of quantity� Queries : render them as simple as possible!� Agents & Lists: take into account data visualization needs when

creating them� Tuning phase/Optimization : check information pertinence before

giving access to the client� Deliverable : assure that information flow corresponds to final

recipients expectations

Digimind & Collaborative Intelligence: advantages

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� Development of project management skills at the Technology & CompetitiveIntelligence Dept.

� The client acquires a broader vision of the potential of Competitive Intelligenceas he is exposed to different types of information and working tools

R.O.I.POWERFUL AUTONOMY FLEXIBILITY

The mostcomprehensive suiteof features integratedinto one singleplatform

Save time on all lowvalue tasks:Data collectionData structurationDeliverables creationand dissemination

Add your own topicsby yourself, neverdepend on anyone toexpand yourcoverage

From 1 user in 1department to globalorganisationsthroughout the world

R.O.I.POWERFUL

Thank you

Questions ? [email protected]

+33 (0)4 74 82 82 74

[email protected]

+ 33 (0)4 76 70 67 05