II Kongres eHandlu: Romas Juskevicius, bitREC - "Ultimate personalization technologies. The power of context"

Ultimate Personalization Technologies.

The Power of Context.

Romas Juskevicius

Personalization matters

Personalization impact

15-40% higher CVR

10-30% higher UPT

13-35% higher CTR

Are standard personalization techniques good enough?

AOV: 61EURUPT: 2

Gender

AOV: 82EURUPT: 1.58

OS

AOV: 82EURUPT: 1.8CVR: 4%

AOV: 112EURUPT: 1.82CVR: 3.8%

<40%

Philips 32PHH4309/8832''220EUR

Samsung UE40H640040''460EUR

Device

AOV: 83EURUPT: 1.9CVR: 4.1

AOV: 146EURUPT: 2.1CVR: 3.1

<75%

Weather

2 2 3 1 -11-12 -7 2 0 1 0 5 6 2 2 3 1 -2 -2 -1 0 1 -2 0 -1 -1 0 0 1 3 1 3 1 0 -2 0 1 -1 0 3 1 -3 0 -1 2 6 5 6 4 5 5 5 3

Temperature, °C

Winter sports items JAN-FEBClearance

Snow Snow Snow Snow and national holiday

Location

AOV: 87EURUPT: 1.85

AOV: 72EURUPT: 1.79

Vilnius

Kaunas

VilniusSamsung Galaxy S3 Neo 200EUR

KaunasLG L90150EUR

Contextualization how-to

Context discovery

Statistical analysis

Implementation

A/B Testing

Dziękuję za uwagę!

Catch me anytime on:[email protected]

+370 630 000 63bitrec.com