Ignou Prospectus

RECOGNITION

ALL INDIA COUNCIL FOR TECHNICAL EDUCATION (A STATUTORY BODY OF THE GOVERNMENT OF INDIA)

DR. NAGIN CHANDADVISOR (PC/ACADEMIC)

F. No. AICTE/Academic/MOU-DEC/2005Dated: May 13, 2005

To,The Secretaries / Directors,Technical EducationAll State Governments / Union Territories.

Subject: Recognition of MBA, MCA programmes awarded by Indira Gandhi National Open University, (IGNOU) New Delhi.

IGNOU, New Delhi has been established by sub-section (2) of section (1) of the IGNOU Act, 1985 (50 of 1985) vide Notification No. F.13-12/85-Desk(U) dated September 19, 1985 issued by the Department of Education, Ministry of HRD, Government of India, New Delhi.

I am directed to say that the Master Of Business Administration (MBA) and Master of Computer Applications (MCA) degrees awarded by IGNOU are recognised by AICTE.

Your’s Faithfully,

-Sd.-

(Nagin Chand)

Copy to:All Regional Officers, AICTE.

Indira Gandhi Sports Complex, I.P. Estate, New Delhi - 110 002Phone: 23392506, 63-65,68,71,73-75/Fax: 011 23392554

IGNOU is a CENTRAL UNIVERSITY established by an Act of Parliament in 1985(Act No. 50 of 1985). IGNOU Degrees/Diplomas/Certificates are recognised by all the members of the Association of Indian Universities(AIU) and at par with Degrees/Diplomas/Certificates of all Indian Universities/Deemed Universities/Institutions UGC Circular No. F.1-8/92(CPP) dated February 1992 & AIU Circular No. EV/B(449)/94/176915-177115 dated January 1994.

vide

MBA (Masters in Business Administration)

Student Handbook & Prospectus 2011

IGNOU

in collaboration with

Centum Learning Limited(A Bharti Associate)

(Center for Corporate Education Training & Consultancy)

Vetted by: SED & SRD, IGNOU

Print Production:

September 2009: © IGNOU and Centum Learning Limited, 2009

All rights reserved. No part of this work may be reproduced in any form, by mimeograph or any other means, without permission from Indira Gandhi National Open University and Centum Learning Limited.

Printed & Published by Centum Learning Limited (A Bharti Associate) on behalf of Indira Gandhi National Open University, New Delhi.

Programme Design Committee

Prof. P.R.R. NairOSD & Coordinator, CCETC

Dr. B.P.R. NarasimharaoDeputy Director, CCETC

Prof. Kamal YadavaProfessor, School of Management Studies, IGNOU

Dr. Neeti AgrawalReader, School of Management Studies, IGNOU

Dr. Nayantara PadhiLecturer (Sr. Scale) CCETC, IGNOU

Mrs. Kamini PrasadSenior Vice PresidentCentum Learning Limited, New Delhi

Mr. Sanjay ChandhokeVice PresidentCentum Learning Limited, New Delhi

Col. Dr. D.P. DimriExecutive Director, Indian Society of Training & Development, New Delhi

Dr. Kamal VagrechaLecturer (Sr. Scale) School of Management Studies, IGNOU

Message from the Vice-Chancelor

About IGNOU

The Academic Programmes

Eligibility Criteria for Admission

Application Form

Procedure for Admission

Re-Registration

Fee Structure

Schedule of Operation

Change/Correction of Address and Study Centres

Evaluation

Migration Certificates

Placement Assistance

Student Query

Modalities of Submission of Assignments and Term-end Examination (Annexure-1)

Instructions for Assignment

Syllabus (Annexure-2)

List of Study Centres of Centum Learning Limited (Annexure - 3)

Guidelines for Project Course (Annexure - 4)

Forms

Form No. 1 Application Form for Admission

Category Certificate

Form No. 2 Proforma for Approval of Project Proposal

Form No. 3 Re-Registration/Re-Admission Form

Form No.4 Application form for Requisition of Assignment

Form No. 5 Term-End Exam Form

Form No. 6 Re-Evaluation Form of Answer Script

Form No. 7 Application Form for Obtaining Duplicate Grade Card/Mark Sheet

Form No. 8 For Non-Recipt of Study Material/Assignmet

Form No. 9 For Change/Correction of Address/Study Centre of Centum Learning Limited

Form No. 10 Application Form for Issue of Migration Certificate

Student Identity/Acknowledgement Card

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Dear Student,

Greetings from the Indira Gandhi National Open University(IGNOU)

In this age of life-long learning, a paradigm shift is taking place in the Indian education system. There is a growing demand for recognized, quality educational programmes which would allow young aspirants to acquire newer abilities and expertise while they pursue their careers. I am now pleased to announce that IGNOU in collaboration with Centum Learning Limited, has launched MBA to cater to this growing demand and help the aspirants to vertically move up the corporate ladder. In this scenario, Centum Learning Limited (A Bharti Associate), has set up Centum Learning Centres to provide higher order employability skills and bridge the existing talent gap.

This prospectus is designed to give you information and advice to make your study decisions easier according to the specialization you may desire, e.g. Telecom, Sales & Marketing, Human Resources, Insurance, Retail or Banking & Finanace. Flexbile mode of learning and multiple entry and exit level are other unique features of this programme.

It has been our constant endeavour to become India’s most progressive university with international acclaim for innovation and responsiveness of teaching and learning, research, partnership and international activities. We intend to produce highly employable graduates of the highest possible quality by forging linkages with business and industry.

On behalf of Centre for Corporate Education, Training & Consultancy, IGNOU, I invite your participation in attaining the goal of making this Nation, a knowledge-intensive society, where unemployable youth will be a thing of the past.

I wish you all success in your academic pursuit through digitally enabled Learning.

Prof. V.N. Rajasekharan PillaiVice Chancellor-IGNOU

Message for the studentsfrom

the Vice Chancellor

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1. ABOUT THE UNIVERSITY

1.1 Introduction

The Indira Gandhi National Open University was established by an Act of Parliament in 1985 to achieve the following objectives:

=Democratizing higher education by taking it to the doorsteps of the learners=Providing access to high quality education to all those who seek it irrespective of age, region, religion and

gender=Offering need-based academic programmes by giving professional and vocational orientation to the

courses=Promoting and developing distance education in India=Setting and maintaining standards in distance education in the country as an apex body.

1.2 Prominent Features

1.3 Important Achievements

=Emergence of IGNOU as the largest Open University in the World.=Recognition as Centre of Excellence in Distance Education by the Commonwealth of Learning (1993). =Taking IGNOU programmes to African and West Asian countries including Maldives, Mauritius, Nepal

and Seychelles in all to 35 countries.=Award of Excellence for Distance Education Materials by Commonwealth of Learning (1999).=Launch of a series of 24 hour Educational Channels ‘Gyan Darshan’. IGNOU is the nodal agency for these

channels and regular transmissions are done from the studio at EMPC, IGNOU.=Launch of 'Edusat' videoconferencing channel (2 way video, 2 way audio)=Launch of Gyan Vani and other dedicated educational FM channels.

IGNOU has certain unique features such as:

=International jurisdiction=Flexible admission rules=Individualised study: flexibility in terms of place, pace and duration of study=Use of latest information and communication technologies=Nationwide student support services network=Cost-effective programmes=Modular approach to programmes=Resource sharing, collaboration and networking with conventional universities, open universities and

other institutions/organisations=Socially and academically relevant programmes based on students need analysis=Convergence of open and conventional education systems

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1.4 Academic Programmes

The University offers both short-term and long-term programmes leading to Certificates, Diplomas and Degrees, which are conventional as well as innovative. Most of these programmes have been developed after an initial survey of the demand for such Programmes. They are launched with a view to fulfill the learner’s needs for:

lCertification,lImprovement of skills,lAcquisition of professional qualifications,lContinuing education and professional development at work place,lSelf-enrichment,lEmpowerment

The Centre for Corporate Education, Training and Consultancy (CCETC) is an autonomous centre of IGNOU serving the corporate world. The centre is set up to facilitate executive education, management development, industry-institution collaboration, corporate consultancy and related research activities. The centre utilizes the expertise of the internal faculty resources as well as leading professionals to meet and exceed the corporate management needs. The centre has the strength of providing customized education, training and consultancy and research facilities in all aspects of corporate work like Finance, Marketing, Information Technology, Human Resource Management, and Operations Management.

Centum Learning Limited, a Bharti Associate, provides services to enhance employability skills of the end-consumer and brings about sustainable transformation. It also provides end-to-end learning solutions to enhance business performance of many Fortune 500 MNCs, several large and SME Indian corporates, Government of India, State Governments.

Centum Learning Limited has been adjudged as one of the ‘Top 15 Emerging Leaders in the Training Outsourcing’ 2009 Worldwide, along with global firms like Disney Institute by the US based Training Industry, Inc., the leading online community of training and development companies located across the globe.

Headquartered in Delhi, within 3 years of its inception, it has established its strong foothold on a pan India basis, with its offices in 23 cities and Centum Learning Centers in over 86 cities across the country.

Its solution portfolio covers the entire spectrum of services ranging from professional skills education programs, vocational skills development, research & consulting, custom content development, training through blended learning programs, performance coaching, process management, assessment and certification; building employability skills and enhancing business outcomes of the corporates.

It delivers customised education programs for emerging service sectors of Retail, Insurance, Telecom, Banking & Finance, etc. to job aspirants. On the B to B domain, we have engaged in large training operations on pan India basis delivering over 10,000 days of training every month and creating over 6,500 hours of customised learning content last year alone.

It is one of the largest Learning and Skill Building Enterprises with presence in more than 121 locations and a Learning and Development Specialist pool of more than 500 people.

It now works on ‘Education’ & ‘Skill Building’ in collaboration with Indira Gandhi National Open University (IGNOU) through the MBA Programme, to offer vertical specific degree & Diplomas in Telecom, Sales & Marketing, Human Resources, Insurance, Retail, Banking & Finance.

2. ABOUT THE CENTRE FOR CORPORATE EDUCATION, TRAINING & CONSULTANCY

3. ABOUT CENTUM LEARNING LIMITED

The Management Principles and Application

Accounting and Finance for Managers

Quantitative Analysis for Managerial Application

Marketing Framework for Managers

Information Systems for Managers

Semester 1

Certificate in Business Administration

Managerial Economics

HRM Challenges and Directions

Organisational Design Development and change

Business Ethics

Leadership in Organisation

Semester 1+2

Diploma in Business Administration

Semester 1+2+3

Post Graduate Diploma in Business Administration

Entrepreneurship

Total Quality Management

Research Methodology for Management Decisions

Project

Industry Institute Interaction (Report to be submitted)

Semester 1+2+3+4

MBA (Masters in Business Administration) (Telecommunication)

Net Working In Telecommunication

Telecom Network Management

Global System For Mobile Communication

Network Security

Voice over Internet protocol

Consumer Behaviour

Sales Management

Rural Marketing

Product Management

Marketing of Services

Human Resource Planning

Labour Laws

Social Processes and Beahvioural Issues

Personnel Management

Industrial Psychology and Industrial Law

Semester 1+2+3+4

MBA (Masters in Business Administration) (Human Resources)

OR

Fundamentals of Insurance

Principles of Insurance Law

Management of Insurance Operations

Risk and Insurance

Life Insurance Mathematics

Semester 1+2+3+4

MBA (Masters in Business Administration) (Insurance)

OR

Semester 1+2+3+4

MBA (Masters in Business Administration) (Retail)

Retail Management

Retail Marketing

Retail Product and Brand Management

Supply Chain and Merchandise Management

Retail Distribution and Consumer Behaviour

OR

THE ACADEMIC PROGRAMME

IGNOU in collaboration with Centum Learning Limited offers the best of Industry and Academia partnership through listed Study Centres of Centum Learning Limited for the following programmes leading to Certificate, Diploma, Post Graduate Diploma, MBA (Masters in Business Administration). These programmes will facilitate “Learning at Own Pace through Multimedia Cds. Self Learning Materials SLMs and other Electronic Modes”.

The programme structure is as given below:

Semester 1+2+3+4MBA (Masters in Business Administration) (Banking & Finance)

Banking Practices and Analysis

Investment Analysis

Banking and Capital Markets

Corporate Financing Strategy

Financial Markets

OR

* All Programmes are offered in English Medium.

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Programme Code: MBACT

Course Code

MCT-011

MS-04

MS-08

MS-06

MS-07

MS-09

MCT-012

MS-10

MCT-013

MCT-014

MCT-015

MS-96

MS-95

MCTP-016

MCTP-017

MCTE-018

MCTE-019

MCTE-020

MCTE-021

MCTE-022

MCTE-034

MCTE-035

MCTE-036

MCTE-037

MCTE-038

MS-612

MCTE-030

MCTE-031

MCTE-032

MCTE-033

MCTE-025

MCTE-026

MCTE-027

MCTE-028

MCTE-029

Course Code

MS-23

MS-28

MS-21

MCTE-023

MCTE-024








Detailed course outline of each course is given in Annexure 2

Course Code

Course Code

Course Code

Course Code

Course Code

Course Code

Semester 1+2+3+4

MBA (Masters in Business Administration) (Sales & Marketing)

OR

MS-61

MS-62

MS-611

MS-63

MS-65


Course Code

APPLICATION FORM

The Application Form with Prospectus can be obtained

I) In person from Centum Learning Limited, Neelagagan, Mandi Road, Sultanpur, Mehrauli, New Delhi - 110030 or listed Study Centres of Centum Learning Limited or Associates of Centum Learning Limited on payment of Application Fee of Rs. 500/- by cash

OR

ii) By post sending a requisition to Programme Coordinator, Centum Learning Limited, Neelagagan, Mandi Road, Sultanpur, Mehrauli, New Delhi -110 030, with a Demand Draft for Rs. 590/- drawn in favour of Centum Learning Limited, payable at New Delhi, specifying the programme desired to be enrolled. The Application form will be sent by courier / registered post.

Application once sold by Centum Learning Limited or Study Centre of Centum Learning Limited or Associates of Centum Learning Limited, cannot be taken back and the amount will not be refunded or adjusted. The Application form is not transferable and the Application for Admission should be in the prescribed form of the year 2010 and only the form issued by IGNOU or Centum Learning Limited or Study Centres of Centum Learning Limited or Associates of Centum Learning Limited for this programme (MBA in collaboration with Centum Learning Limited) should be used.

For Admission a student will have to apply on the APPLICATION FORM FOR ADMISSION TO MBA (MASTERS IN BUSINESS ADMINISTRATION), by sending along with required documents to:

The Programme Co-ordinator Centum Learning Limited Neelagagan, Mandi Road, Sultanpur, Mehrauli, New Delhi -110 030.Toll free no.: 1800-103-4456, Fax: 91-11-46001111, E-mail: [email protected]: www.centumlearning.com

You are advised to keep a photocopy of the Application Form submitted for admission to IGNOU.

INSTRUCTIONS FOR FILLING THE APPLICATION FORM

1. Application Form for Admissions to MBA (Masters in Business Administration) - Form 1 – is to be sent to Centum Learning Limited with required Testimonials, Identity Card and Semester Fee as listed in the CHECKLIST given below. The applicant can also deposit the completed form with all required attachments at any Study Centre of Centum Learning Limited (refer Annexure 3) or Associates of Centum Learning Limited.Only IGNOU is authorized to confirm the admissions.

2. It may please be noted that no change of your address will be entertained till admissions are finalized

3. Please fill up the Form and Mail or send in person along with the following documents to Centum Learning, so as to reach on or before the last date. Incomplete applications received after the last date as notified would be summarily rejected without giving any information to the candidate thereof.

4. Please note this Prospectus is applicable only to candidate residing in India

5. Attention is drawn to the Eligibility section. Please submit attested copies of relevant documents to establish your eligibility.

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ELIGIBILITY CRITERIA FOR ADMISSION

Graduate (10+2+3 or 4) with minimum 50% and 45% for SC/ST candidates from a UGC recognised University.

Along with above eligibility criteria, the student is required to write an Essay in his own words and in his own handwriting. The essay should be of 1000 words length. The essay will be evaluated jointly by IGNOU and Centum Learning to assess the eligibility of the candidate for admission in to the programme.

CHECKLIST

- All the years mark sheets of graduation duly attested by a gazetted officer

- duly filled in acknowledgement card with Rs. 6.00 postage stamp affixed

- duly filled in Identify Card with photograph

- affixed photo to be signed on the first page of application

- date of birth certificate

- category certificate for SC/ST

- DD in favour IGNOU, payable at New Delhi

- Essay on relevant topic (please refer page 47 of the prospectus

"Instructions for Entrance Test"

- Name, address, application No. to be written at the backside of the draft.

INCOMPLETE AND LATE APPLICATIONS

Incomplete and late Applications will be summarily rejected. The students are, therefore, advised to fill carefully all relevant columns in the Application Form for Admission and enclose the requisite fee through a Bank Draft, copies of testimonials as proof of age, educational qualification and any other documents, as required. (The University will not accept any statement from the students about their ignorance in meeting these requirements)

PROCEDURE FOR ADMISSION

IGNOU shall confirm the admissions after scrutinizing the Applications for completeness and correctness of the following, before issuing Identity Cards.

i) Filled in application along with attested photocopies of Certificates for minimum required eligibility, qualification and age.

ii) Transfer / Migration Certificate, if applicable.

iii) Two stamp sized Photographs. Applicants should not sign on the photograph affixed in the Scanning form.

iv) A Demand Draft drawn in favour of IGNOU, payable at New Delhi towards the prescribed Fees. Semester Fee is Rs. 12,000 and payable on or before the last date for registration for the semester which is November 30th for January session and April 30th for July session. Thereafter, with late fee as applicable, if any.

Some instructions for filling up the Application form

Please fill the Programme code appropriately

Please fill up the code for Study Centre of Centum Learning Limited, refer Annexure 3 where you would like to undergo face-to-face contact classes. Please note that these study centres are established by Centum Learning and not by IGNOU. Hence students should not mention or use these codes in any other forms which need to be submitted to IGNOU (example examination form).

Centum Learning Limited / IGNOU reserves the right to fix, shift or cancel any face-to-face contact classes at any Study Centre of Centum Learning Limited distributed across the country at its sole discretion.If face-to-face contact classes are not arranged in a particular city / zone for want of adequate strength or any other reason, the students shall be called to the nearest city / zone. Students should make their own arrangements for their boarding and lodging at the city / zone where face-to-face contact classes are held. The batch timings of face-to-face contact classes and days of face-to-face contact classes can be changed from time to time at sole discretion of Centum Learning Limited / IGNOU.

IGNOU shall decide the Examination centres, as well as, the cities where it would hold the examination. Students shall make their own arrangements for their boarding and lodging when they take the examinations at a city different from the city where they have undergone the face-to-face contact classes / taken admission.

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RE-REGISTRATION

1) Application form for Admission to MBA (Masters in Business Administration) Programme will be submitted only at the time of first entry to the programme. Subsequent continuation in the programme will be through Re-registration Forms. A copy of the Re-registration Form is provided in Form 3. Students may also use photocopies of the Forms. The dates for submission of Re-registration forms are 1st August to 30th September for January session and 1st February to 31st March for July session.

2) The student must submit Re-registration Form and Semester Fees only to Centum Learning Limited.

FEE STRUCTURE

Semester Fee is Rs. 12,000 to be payable before the last day of admission of the semester which is November 30th for January session and April 30th for July session.

Any payments made by the student, after the last date as defined above, will be considered for the next Semester session.

MODE OF PAYMENT

I) The Semester Fee should be paid in the form of a Demand Draft drawn in favour of IGNOU, payable at New Delhi.

ii) Examination fee, is payable by way of Demand Draft in favour of IGNOU payable at New Delhi and is to be submitted along with Examination Form as per the dates given.

iii) Students may check the following in respect of Demand Draft they send.

a) Name of the drawing / drawee branch of the bank;

b) Code number of the drawing / drawee branch of the bank;

c) Date of Issue of the Demand Draft, and

d) Signature of the Officer of the drawing branch.

iv) Fees once paid will not be refunded under any circumstances

IGNOU has authorised only Centum Learning Limited, Corporate Centre, Neelagagan, Mandi Road, Sultanpur, Mehrauli, New Delhi-110 030 as coordinator for this programme. Apart from Centum Learning Limited, New Delhi, their Associates and their listed Study Centres, IGNOU has no such agents and takes no responsibility for students approaching such agents. Therefore, candidates are, advised to contact or correspond directly only with IGNOU or listed Study Centre of Centum Learning Limited or Associates of Centum Learning Limited for these programmes.

Fee details are defined in the programme prospectus issued by the University for academic year 2010. Fees shall always be payable by the student through demand draft in favour of IGNOU, payable at New Delhi service branch. The University and Centum Learning are not responsible for any cash and other payments made other than those paid through Demand Draft in the name of IGNOU.

No other fees, such as, uniform fees, library charges, laptop, etc. is payable by the student. In case the student is making such payments to anyone, Centum Learning Limited / IGNOU shall not be responsible.

It is not mandatory for the student to enroll or pay for any other program offered in combination with the said IGNOU program.

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(Dates are subject to change due to unforeseen circumstances)

* Examination Form can also be filled up and submitted through IGNOU website www.ignou.ac.in till March 31st and September 30th for June and December Term-end examinations respectively.

** To be submitted at concerned Regional Centre of IGNOU/ SED of IGNOU – Please refer to Form 5.

SCEHDULE OF OPERATION

I. Dispatch of Study Materialto begin by Centum Learning

ii. Face-to-Face Classes (Counseling)

iii. Submission of Assignmentsto Centum Learning Limited

iv. Assignment feedback to Students by CentumLearning Limited

v. Last date for submission of Examination Forms*to IGNOU

vi. Term-end Examinations as scheduled by IGNOU

vii. Last dates for submission of Re-registration form for next semester (with a late fee of Rs. 200/-) to CentumLearning Limited

viii. Submission of Requisitionfor fresh set of assignments, if not attempted earlier to Centum Learning Limited

During first half of December of preceding year

Jan - May

31st Mar (1st and 2nd Assignment)30th Apr (3rd Assignment)

30th Apr (1st and 2nd Assignment)15th May (3rd Assignment)

Upto 31st Mar – No late fee20th Apr – with Rs.300 late fee15th May** - with Rs.500 late fee28th May** - with Rs.1000 late fee

JUNE

1st October(31st October)

November / December

During first half of June

Jul - Nov

30th Sep(1st and 2nd Assignment)31st Oct (3rd Assignment)

31st Oct(1st and 2nd Assignment)15th Nov (3rd Assignment)

30th Sep20th Oct – with Rs.300 late fee15th Nov.** - with Rs.500 late fee28th Nov.** - with Rs.1000 late fee

DECEMBER

31st March(30th April)

June / July

ACTIVITIESFIRST SEMESTER

(Jan – Jun)SECOND SEMESTER

(Jul – Dec)

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CHANGE / CORRECTION OF ADDRESS AND STUDY CENTRE

For any correction / change in the address, the learners are advised to use the proforma provided in this Prospectus ( Form 9, page no. 59) and send to The Programme Co-ordinator, Centum Learning Limited, Neelagagan, Mandi Road, Sultanpur, Mehrauli, New Delhi - 110030 who will forward the request after verifying the student’s signature to SRD, IGNOU, Maidan Garhi, New Delhi – 110068.

Requests received without using the printed proforma will not be entertained. The form for change of address can also be downloaded from IGNOU Website www.ignou.ac.in. Learners are advised not to write letters to any other officer in the University in this regard. Normally, it takes 4-6 weeks to effect the change. Therefore, the learners are advised to make their own arrangements to get the mail redirected to the changed address during this period. For change of Study Centre also, the learners are advised to fill the Form 9 page no. 59 and send to the Programme Coordinator, Centum Learning Limited. Request for change of Study Centre is normally accepted subject to availability of seat for the programme at the new Centre asked for. Change of address and Study Centre are not permitted until admissions are finalized.

EVALUATION

The evaluation system of the programme is based on two components:

a. Continuous evaluation in the form of assignments (weightage : 30% )This component carries a weightage of 30%. There will be one graded assignment per course. All the three assignments are to be submitted to the The Programme Co-ordinator, Centum Learning Limited, Neelagagan, Mandi Road, Sultanpur, Mehrauli, New Delhi -110 030.

b. Term-end examination (weightage : 70% )Term-end exams will be held twice every year in the months of June and December. The students are at liberty to appear in any of the examinations conducted by the University during the year. A student will be allowed to appear in the Term-End Examination, only after he/she has registered for that course and submitted all the assignments.

For appearing in the Examination, a student has to submit an Examination form before the due dates as given in the schedule of operations. Examination Centre Code may be verified from IGNOU website.

If a student misses any term-end examination of a course for any reason, he/she may appear for any of them or all the papers in the subsequent term-end examinations. This facility will be available until a student secures the minimum pass grade in the courses but up to a maximum period of four semesters from the date of registration of the course is valid for four semesters. Beyond this period he/she may continue for another four semesters by getting Re-admission by paying fee again. In that case the score of qualified assignments and/or term-end examination will be retained and the student will be required to complete the left out requirements of such re-registered courses.

Letter grade system is used for grading continuous and term-end examination components. These letter grades are:

A = Excellent

B = Very Good

C = Good

D = Satisfactory

E = Unsatisfactory

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For successfully qualifying a course, a student will have to obtain at least ‘D’ grade in both continuous and term-end examination. However, the overall average should be at least ‘C’ grade for the successful components of a course.

Following is the system of converting the overall letter grades to percentage equivalents.

A = 80% and Above

B = 60% to 79.9%

C = 50% to 59.9%

D = 40% to 49.9%

E = Below 40%

Modalities of submission of assignments and appearing in term-end examinations are given in Annexure 1.

MIGRATION CERTIFICATE

For Migration Certificate, requisition may be sent to The Programme Co-ordinator, Centum Learning Limited, Neelagagan, Mandi Road, Sultanpur, Mehrauli, New Delhi -110 030, along with the following documents:

1. Application can be obtained from Centum Learning Limited or use the proforma available in this prospectus.

2. Attested copy of the Grade card and Provisional certificate.

3. Fees of Rs.300/- in the form of demand draft drawn in favour of IGNOU payable at New Delhi.

PLACEMENT ASSISTANCE

Placement Assistance will be provided to all students undergoing MBA (Masters in Business Administration) with Centum Learning Limited after they successfully complete the programme. This is a facility provided by Centum Learning Limited.

However for availing this facility, the student –a) Should have registered for placement assistance (Placement Registration Form is to be filled up

at appropriate time).b) Should be a valid student of the University in MBA (Masters in Business Administration)

Programme of Centum Learning Limited.c) Should not be less than 18 (eighteen) and more than 28 (twenty eight) years of age at the time of

registration for placement.d) Should not have any dues of fees to be paid to the University.

1 The Placement Assistance shall be extended to students for six months from time of registration for Placement Assistance and covers a minimum of 1 (one) interview with any corporate. It is deemed as completion of Placement Assistance when a student is offered a placement or has undergone1 (one) interview.

2 Complete co-operation with the industries offering placement, with the Placement Officials of Centum Learning Limited and continuing and participative interest on the part of the student, are essential for Placement Assistance to be delivered.

3 The student must abide by all rules and regulations of the Placement Services division.

4 A student who is sponsored by his/her employer is not eligible for Placement Assistance.

5 Student needs to clearly and completely fill their contact address, contact number and email id in the Application Form. In case of any change in any of these details, the student shall immediately communicate the changes through email at the e-mail id: [email protected]

6 No Placement Assistance applicable for successful students of Certificate, Diploma or PG Diploma Programme

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The Programme Co-ordinator,Centum Learning Limited, Neelagagan, Mandi Road, Sultanpur, Mehrauli, New Delhi -110 030.

The Programme Co-ordinator,Centum Learning Limited, Neelagagan, Mandi Road, Sultanpur, Mehrauli, New Delhi -110 030

Registrar (SED) IGNOUMaidan GarhiNew Delhi - 110068

The Programme Co-ordinator,Centum Learning Limited, Neelagagan, Mandi Road, Sultanpur, Mehrauli, New Delhi -110 030.

For change of address the learners are advised to make use of proforma provided in the prospectus and send it to The Programme Co-ordinator, Centum Learning Limited who will forward the request after verifying the student’s signature to SRD Division, IGNOU, Maidan Garhi, New Delhi – 110068.

The Programme Co-ordinator Toll free no.: 1800-103-4456Centum Learning Limited, Neelagagan, Mandi Road, Sultanpur, Mehrauli, New Delhi -110 030.

The Programme Co-ordinator Toll free no.: 1800-103-4456Centum Learning Limited, Neelagagan, Mandi Road, Sultanpur, Mehrauli, New Delhi -110 030. Along with the following documents : I. Application Formii. Photocopy of Grade card and Provisional Certificateiii. A fee of Rs. 300/-in the form of Demand Draft drawn in favour of

IGNOU payable at New Delhi.

The Programme Co-ordinator Toll free no.: 1800-103-4456Centum Learning Limited, Neelagagan, Mandi Road, Sultanpur, Mehrauli, New Delhi -110 030.

1 About Admission, Re-registration, Re-admission, Change of Study Centre, Counseling, Evaluation of Assignments

2 Non-receipt of Study Material and Assignments

3 About Examination Centre, Exam Result, Grade card, Improvement, Re-evaluation of term-end examination Change of electives, Credit exemption, Project Report result, Issuance of Diploma Degree

3.1 Change of Electives, Credit Exemption, Credit Transfer

4 Change of Address

5 Status of Project Proposals

6 For Migration Certificate

7 Subject Related Queries

:

:

:

:

:

:

:

However, students may seek the help of following IGNOU and Centum Learning Limited functionaries respectively for sorting out specific issues concerned with respective units of the University :

The Programme Co-ordinator Centre for Corporate Education, Training & ConsultancyBlock No. 11,Indira Gandhi National Open University, New Delhi - 110068Tel - 29572106, 29572100-30Website: www.ignou.ac.in

STUDENT QUERY

All students queries may be address to:

Fee receipt, Bonafide Certificate The Programme Co-ordinator,Centum Learning Limited, Neelagagan, Mandi Road, Sultanpur, Mehrauli, New Delhi -110 030.

:

:

11

1.1

The Programme Co-ordinator Centum Learning Limited Neelagagan, Mandi Road, Sultanpur, Mehrauli, New Delhi - 110 030.Toll free no.: 1800-103-4456, Fax: 91-11-46001111, E-mail: [email protected],Website: www.centumlearning.com

OR

MODALITIES OF SUBMISSION OF ASSIGNMENTS AND TERM-END EXAMINATION

ASSIGNMENTS

Assignments constitute the continuous evaluation. The submission of assignments is compulsory. The Grade that you get in your assignments will be counted in your final result. Assignments of a course carry 30% weightage while 70% weightage is given to the term-end examination. Therefore, you are advised to take your assignments seriously. You will not be allowed to appear for the term-end examination for any course if you do not submit the specified number of assignments in time for that course.

The main purpose of assignment is to test your comprehension of the learning material you receive from us and also to help you get through the courses. The information given in the printed course material should be sufficient for answering the assignments. Please do not worry about the non-availability of extra reading material for working on the assignments. However, if you have easy access to other books, you may make use of them. But the assignments are deposited in such a way as to help you concentrate mainly on the printed course material and exploit your personal experience.

In case of any discrepancy regarding the set of material and assignment, contact:

The Programme Co-ordinator, Centum Learning Limited, Neelagagan, Mandi Road, Sultanpur, Mehrauli, New Delhi - 110 030.

The assignment responses should be complete in all respects. The tutor marked assignments, are to be sent on response sheets to The Programme Co-ordinator, Centum Learning Limited, Neelagagan, Mandi Road, Sultanpur, Mehrauli, New Delhi - 110 030, assigned. After evaluation these tutor marked assignments will be sent back to students with comments and grade.

IGNOU / The Programme Co-ordinator, Centum Learning Limited has the right not to entertain or reject the assignments submitted after due date. You are, therefore, advised to submit the assignments before the due date.

Do not forget to get back your duly evaluated assignments along with a copy of the assessment sheets containing comments of the evaluator on your performance from The Programme Co-ordinator, Centum Learning Limited. This may help you to improve future assignments and in preparing for term-end examination.

For your own record retain a copy of all assignment responses which you submit. If you do not get back your duly evaluated tutor marked assignments along with copy of assessment sheet containing comments of evaluator on your assignments within two months after submission, please write to The Programme Co-ordinator, Centum Learning Limited, Neelagagan, Mandi Road, Sultanpur, Mehrauli, New Delhi - 110 030.

If you do not get pass grade in any assignment, you have to submit it again. For this , you have to ask for / obtain a fresh set of assignments for that course, applicable to that particular semester. However, once you get the pass grade in an assignment, you cannot re-submit it for improvement of grade. Assignments are not subject to re-evaluation except for factual errors, if any committed by the evaluator. The discrepancy noticed by you in the evaluated assignments should be brought to the notice of The Programme Co-ordinator, Centum Learning Limited, Neelagagan, Mandi Road, Sultanpur, Mehrauli, New Delhi - 110 030, so that the correct score is forwarded by him / her to IGNOU.

In case you find that the score indicated in the assessment sheet of your assignments has not been correctly reflected or is not entered in your grade cards; you are advised to contact The Programme Co-ordinator, Centum Learning Limited, Neelagagan, Mandi Road, Sultanpur, Mehrauli, New Delhi - 110 030, with a request to forward correct award list to IGNOU.

Do not enclose any paper asking any clarification on any of your doubts related to academic or adminstrative matters, along with the assignment. Send your doubts in a separate cover. Give your complete enrollment number, name, address, title of the course and the number of the unit or the assignment , etc. on the top of your letter. If you want to draw our attention to something of an urgent / important nature, write to The Programme Co-ordinator, Centum Learning Limited, Neelagagan, Mandi Road, Sultanpur, Mehrauli, New Delhi - 110 030.

Annexure 1

12

ENROLLMENT NO………………………......

PROGRAMME TITLE……………………………... NAME…………………………………………............

ADDRESS……………………………………..............

COURSE CODE……………………………………... ………………………………………………................

COURSE TITLE…………………………………….. ..………………………………………………..............

ASSIGNMENT CODE……………………………… SIGNATURE………………………………................(as printed on assignments)

NAME & ADDRESS OF STUDY CENTRE DATE…………………………………………...........

…………………………………................................

…………………………………................................

INSTRUCTIONS FOR ASSIGNMENTS

1. Write your Enrollment Number, Name, Full Address, Signature and Date on the top right hand corner of the first page of your response sheet.

2. Write the Programme Title, Course Code, Course Title, Assignment Code and Name and Address of your Study Centre on the left hand corner of the first page of your response sheet.

Course Code and Assignment Code may be reproduced from the assignment.

The top of the first page of your response sheet should look like this:

3. Read the assignments carefully and follow the specific instructions, if any, given on the assignment itself about the subject matter or its presentation.

4. Go through the units on which assignments are based. Make some points regarding the question and then rearrange those points in a logical order and draw up a rough outline of your answer. While answering an essay type question, give adequate attention to introduction and conclusion. The introduction must offer your brief interpretation of the question and how you propose to develop it. The conclusion must summarise your response to the question. Make sure that the answer is logical and coherent, and has clear connections between sentences and paragraphs. The answer should be relevant to the question given in the assignment. Make sure that you have attempted all the main points of the question. Once you are satisfied with your answer, write down the final version neatly and underline the points you wish to emphasise. While solving numericals, use proper format and give working notes wherever necessary.

5. Use only fullscap paper for your response and tie all the pages carefully. Avoid using very thin paper. Allow a 4 cm margin on the left and at least 4 lines in between each answer. This may facilitate the evaluator to write useful comments in the margins at appropriate places.

6. Write the responses in your hand. Do not print or type the answers. Do not copy your answer from the units / blocks sent to you by the University. If you copy, you will get zero marks for the respective question.

7. Do not copy from the response sheets of other students. If copying is noticed, the assignments of such students will be rejected.

8. Write each assignment separately. All the assignments should not be written in continuity. Write the question number with each answer.

9. The completed assignment should be sent to The Programme Co-ordinator, Centum Learning Limited, Neelagagan, Mandi Road, Sultanpur, Mehrauli, New Delhi - 110 030. Under any circumstances do not send the response sheets to IGNOU for evaluation.

10. After submitting the assignment to The Programme Co-ordinator, Centum Learning Limited, Neelagagan, Mandi Road, Sultanpur, Mehrauli, New Delhi - 110 030 get the acknowledgment from the Programme Co-ordinator, Centum Learning Limited, on the prescribed assignment remittance-cum-acknowledgement card.

11. Use Forms 4 & 5 for Assignment and Term-End Examinations respectively.

13

IGNOU in Collaboration with Centum Learning Limited - MBA (Masters in Business Administration) (Two Years)

BLOCK UNIT UNIT TITLE

1 Management2 Planning

3 Organizing4 Directing

5 Communication6 Controlling and Co-ordination

7 Motivation8 Leadership and Supervision


1. Accounting and its Functions2. Accounting Concepts and Standards3. Accounting Information and its Applications

4. Construction and Analysis of Balance Sheet5. Construction and Analysis of Profit and Loss Account6. Construction and Analysis of Funds Flow and Cash Flow Statement

7. Understanding and Classifying Costs8. Absorption and Marginal Costing

Semester – 1

Course Code MCT-011: The Principles of Management and Applications

Course Code MS-04: Accounting and Finance for Managers

MCT-011: The Management Principles and Application

MS-04: Accounting and Finance for Managers

MS-08: Quantitative Analysis for Managerial Application

MS-06: Marketing Framework for Managers

MS-07: Information Systems for Managers

I Management and Planning

II Organizing and Directing

III Communication, Controlling and Coordination

IV Motivation, Leadership and Supervision

I Accounting Framework

II Understanding Financial Statements

III Cost Management

SYLLABUS (Medium of Instruction is English)

Course Code

6

6

6

6

6

Credits

Annexure 2

14

9. Cost-Volume-Profit Analysis10. Variance Analysis

11. Financial Management – An Introduction12. Ratio Analysis13. Leverage Analysis14. Budgeting and Budgetary Control15. Investment Appraisal Methods

16. Management of Working Capital17. Capital Structure18. Dividend Decisions


1. Quantitative Decision Making – An Overview2. Function and Progressions3. Basic Calculus and Application4. Matrix Algebra and Applications

5. Collection of Data6. Presentation of Data7. Measures of Central Tendency8. Measures of Variation and Skewness

9. Basic Concepts of Probability10. Discrete Probability Distribution11. Continuous Probability Distributions12. Decision Theory

13. Sampling Methods14. Sampling Distributions15. Testing of Hypotheses16. Chi Square Tests

17. Business Forecasting18. Correlation19. Regression20. Time Series Analysis


1. Introduction to Marketing2. Marketing in a Developing Economy3. Marketing of Services

4. Planning Marketing Mix5. Market Segmentation6. Marketing Organisations7. Marketing Research and its Applications

8. Determinants of Consumer Behaviour9. Models of Consumer Behaviour 10. Indian Consumer Environment

IV Financial and Investment Analysis

V Financial Decisions

I Basic Mathematics for Managers

II Data Collection and Analysis

III Probability and Probability Distributions

IV Sampling and Sampling Distributions

V Forecasting Methods

I Marketing and its Applications

II Marketing planning and Organisation

III Understanding Consumers

Course Code MS-08: Quantitative Analysis for Managerial Application

Course Code MS-06: Marketing Framework for Managers

15

IV Product Management

V Pricing and Promotion Strategy

VI Distribution and Public Policy

I Information Technology for Managers

II Information Systems – I

III Information Systems – II

IV System Analysis and Computer Languages

V Systems for Management Decisions

11. Product Decisions and Strategies12. Product Life Cycle and New Product Development13. Branding and Packaging Decisions

14. Pricing Policies and Practices15. Marketing Communications16. Advertising and Publicity17. Personal Selling and Sales Promotion

18. Sales Forecasting19. Distribution Strategy20. Managing Sales Personnel21. Marketing and Public Policy22. Cyber Marketing


1. Information Technology – An Overview2. Computer Systems3. Computer Software4. Networking Technology

5. In MIS Perspectives6. Information Systems Economics7. Management Information and Control Systems8. Information Systems Security

9. Information Systems and Functional Area Applications10. Transaction Processing Systems-I: Human Resource and Marketing Management11. Transaction Processing Systems-II: Operations and Financial Management12. Integrated Applications

13. Building Information Systems14. System Analysis and Design15. Computer Programming and Languages

16. Database Resource Management17. Data Ware housing and Data Mining18. Tactical and Strategic Information Management: DSS and ESS19. Intelligent Support Systems20. Emerging Trends in IT

Course Code MS-07: Information Systems for Managers

Semester – 2

Support

Managerial Economics

HRM Challenges and Directions

Organisational Design Development and change

Business Ethics

Leadership in Organisation

Course 9:

Course 10:

MS-09

MCT-012

MS-10

MCT-013

MCT-014

Course Code

6

6

6

6

6

Credits

16

Course Code MS-09: Managerial Economics

Course Code MCT-012: HRM Challenges and Directions


1. Scope of Managerial Economics2. The Firm : Stakeholders, Objectives and Decision Issues3. Basic Techniques

4. Demand Concepts and Analysis5. Demand Elasticity6. Demand Estimation and Forecasting

7. Production Function8. Cost Concepts and Analysis I9. Cost Concepts and Analysis II10. Estimation of Production and Cost Functions

11. Market Structure and Barriers to Entry12. Pricing Under Pure Competition and Pure Monopoly13. Pricing Under Monopolistic and Oligopolistic Competition14. Pricing Strategies

15. Competition in Telecommunication Service Provision


1 Concept and Components of Human Resource Management2 Functions of Human Resource Management3 Strategic Human Resource Management4 International Human Resource Management

5 Human Resource Planning 6 Procurement of Human Resources7 Reward Management 8 Job Analysis9 Performance Appraisal

10 HRD Concept and Processes11 Performance Coaching and Mentoring12 Competencies Based Human Resource Mapping13 Career Management14 Training and Development

15 Human Resource Information Systems16 Human Resource Audit17 Human Resource Accounting

18 Employee Relations 19 Employee Welfare20 Employee Health and Safety21 Dharmic Human Resource Management

22 Challenges of HRM23 Current Trends in HRM24 Future of HRM

I Introduction to Managerial Economics

II Demand and Revenue Analysis

III Production and Cost Analysis

IV Pricing Decisions

V Comprehensive Case

I A Prelude to Human Resource Management

II Human Resource Processes

III Human Resource Development

IV Human Resource Valuation

V Human Resource Relationship and Well-being

VI Human Resource – Challenges, Trends, and Perspectives

17

Course Code MS-10: Organisational Design Development and Change

Course Code MCT-013: Business Ethics


1. Approaches to Understanding Organisations2. Factors Affecting Organisation Structures

3. Typology of Organisation Structures4. Some Basic Organisation Design and Restructuring Strategies

5. Organising and Analysing Work6. Job Design7. Emerging Issues of Work Organisation and Quality of Working Life

8. Organisational Diagnosis: Tools and Techniques9. Questionnaire as a Diagnostic Tool10. Interview as a Diagnostic Tool11. Workshops, Task-forces and Other Methods

12. Organisational Development (OD)13. Alternative Interventions14. Process of Change15. Change Agents: Roles and Competencies16. Institute Building


1. Introduction of Ethics & Types of Ethical Issues2. Ethics external-environment protection-natural physical3. Society-relationship of values and ethics & Impact on performances

4. Business Ethics & Society and Business5. Social responsibility of business6. Objective of business & Business environment

7. Socio economic sector8. Technological sector9. Government sector10. Competitor sector

11. Definitions12. Impact on business policy13. Social responsibility of business towards-shareholders-employers-customers-dealers-government

social audit

14. IDRA & Industrial Licensing15. Consumer Protection Act16. WTO Act & GATT

17. Hiring employees18. Promotions, Discipline & Wages19. Job Descriptions & Exploitation of Employees20. Ethics external-consumer: Fair prices-false claim advertisement

I Understanding Oganisations

II Organisational Design

III Approaches to Work Design

IV Organisational Analysis

V Organisational Development and Change

I Introduction to Ethics

II Society and Business

III Different Sector

IV Role and Importance of Business Ethics

V Legal Environment of Business

VI International Ethics

18

Course Code MCT-014: Leadership in Organisation

Semester – 3

Course Code MCT-015: Entrepreneurship


1 Managers in Organisation2 Managerial Skills3 Managerial Network

4 Historical Perspective of Organisational Behaviour5 Factors Affecting Organisational Behaviour6 Scientific Management and Behavioural Approach to Management

7 Motivation8 Content Theories of Motivation9 Reinforcement Theories of Motivation

10 Perception11 Factors Effecting Personality12 Perception and Attribution

13 Personality14 Personality Dimensions15 Personality Types16 Personality Theories

17 Basic Concepts of Leadership18 Application of Situational Leadership19 Increasing Effectiveness


1. Meaning of Entrepreneurship, Entrepreneur and Enterprise 2. Essential characteristics of an enterprise & Functions of Entrepreneur 3. Classification of Entrepreneur & Individual and Institutionalized Entrepreneur

4. Small Entrepreneur and Small Enterprise5. Entrepreneurs & Entrepreneurial Management in a New Venture 6. Qualities of a Good Entrepreneur & Entrepreneurial Strategies

7. Motivating Forces & Development of Entrepreneurship in all Sectors 8. Factors Influencing Entrepreneurial Growth 9. Socio – Demographic Variables & Economic Variables

I Organisation

II Organisational Behaviour

III Motivation

IV Perception

V Personality

VI Leadership

Entrepreneurship

Total Quality Management

Research Methodology for Management Decisions

Project

Industry Institute Interaction (Report to be submitted)

Course 11:

Course 12:

Course 13:

Course 14:

Course 15:

I Concept of Entrepreneurship

II Small Entrepreneur

III Growth of Entrepreneurs

MCT-015

MS-96

MS-95

MCTP-016

MCT-0176

Course Code

6

6

6

6

6

Credits

19

IV Development of Women Entrepreneurs

V Entrepreneurial Development Programme

VI Entrepreneurship Training programme

I Philosophy and Basic Concepts

II Strategic Considerations

III Tools and Techniques

IV Organization and Leadership

V Management Systems for TQM

VI Quality Appraisal and Auditing Systems

I Introduction to Research Methodology

II Data Collection and Measurement

10. Growing Awareness in India 11. Problem of Women Entrepreneurs 12. Conference of Women Entrepreneurs

13. Objectives of Entrepreneurial Training 14. Entrepreneurship Development programmes 15. Evolution 16. Experience in EDPs

17. Entrepreneur Training Programme Schemes 18. Basic Issues & Training of Trainers 19. Financial Pattern 20. Operational Problems


1. Introduction: Basic Concepts and Approach2. Quality Management: Leading thinkers3. Building Blocks of TQM

4. TQM and Business Strategy5. Quality Centered Strategic Planning6. Economics of Quality

7. Statistical Quality Control8. Other Concepts, Tools and Techniques – I9. Other Concepts, Tools and Techniques – II

10. Organisation for Quality11. Quality Culture and Leadership12. Motivation and Commitment

13. ISO 9000 Quality Management Systems14. Environmental Management Systems (EMS)15. Management Systems for Safety and Health

16. Auditing and Certification17. Awards and Certification


1. Importance of Research in Decision Making2. Defining Research Problem and Formulation of Hypothesis3. Experimental Designs

4. Methods and Techniques of Data Collection5. Sampling and Sampling Designs6. Attitude Measurement and Scales

Course Code MS-96: Total Quality Management

Course Code MS-95: Research Methodology for Management Decisions

20

III Data Presentation and Analysis

IV Report Writing and Presentation

Net Working In Telecommunication

Telecom Network Management

Global System For Mobile Communication

Network Security

Voice over Internet protocol

I

II

III

IV

V

7. Data Processing8. Statistical Analysis and Interpretation of Data – Non-Parametric Tests9. Multivariate Analysis of Data10. Model Building and Decision Making

11. Substance of Reports12. Report Writing and Presentation13. Presentation of a Report

Details given in Annexure 4.

Students who are working need to complete the Industry Institute Interaction at their workplace. Students who are not working to pick up any project and work on it. At the end of the Industry Institute Interaction, students should submit a report.


1. Evolution of IN- Intelligent Network Environments2. Principles-standards-network architectures for fixed – wireless mobile lines3. SS7 Architecture-service specific architecture

4. Service independent architecture5. Switching system-flexibility of the system6. The emerging integration of IN and Internet-potential 7. The integration issues

8. Web-based IN Management9. Web-initiated Telephony services and Web-IN10. The usage of IN principles for provision of value added services within Voice over IP

11. Networks 12. The impact of new object-oriented middleware technologies -and new open service 13. Architectures on IN.

14. OMG- CORBA- TINA15. Mobile agents 16. Applications of Networking

Course Code MCTP-016: Project

Course Code MCT-0176: Industry Institute Interaction (Report to be submitted)

Semester – 4: Specialization: Telecommunication

Course Code MCTE-018: Net Working In Telecommunication

Course 16:

Course 17:

Course 18:

Course 19:

Course 20:

MCTE-018

MCTE-019

MCTE-020

MCTE-021

MCTE-022

Course Code

6

6

6

6

6

Credits

21

Course Code MCTE-019: Telecom Network Management

Course Code MCTE-020: Global System For Mobile Communication


1. Motivations for Telecom network management2. Non-homogeneous Management systems for different networks- different elements of networks-

Mobile Radio Networks OS- Telephone Networks.3. Homogeneous network management- for heterogeneous networks-- based on architecture for

interoperation between management functions

4. Using distributed systems techniques to implement the necessary functionality5. Management architecture defined by CCITT- public data networks are incorporated as objects

managed by carriers6. PTT view breaks up network management—operations- administration-maintenance

7. Homogeneous Management System-Mobile Radio Networks-Data-Telephone Networks8. Service Integration with TMN9. TMN Management Dimension Diagram10. Network Element-supports Network Element Function (NEF)- makes respective network

functionality/services of TN available to the user- switching network nodes- multiplexers- cross connects

11. Operations System- Provides Operations System Function (OSF)-- processes the management information- controls and monitors TNs- handles data analysis and global control

12. Mediation Device- Supports Mediation Function (MF)- acts as a management gateway- forwards information between NE/NEF and OS/OSF

13. Supports management functions like-- data collection and switching- data preparation and concentration- forwarding discrimination and network component identification- protocol conversion

14. Workstation- Provides Workstation Function (WSF)- Enables human users to access TMN- Always a leaf component of the network

15. Data Communications Network- Supports Data Communication Function (DCF) -responsible for Local Communication Network (LCN)

16. TMN Reference Model Diagram17. TMN Component Function Assignments-Legend-Physical element-Function block-Reference point -

Interface -reference point


1. Evolution of GSM2. Structure of GSM3. Cellular radio network

4. Interference with audio devices5. GSM frequencies 6. Voice codec’s

7. Network structure 8. Subscriber Identity Module (SIM) 9. GSM security

10. International Mobile subscriber identity11. GSM services12. Visitor location register

I

II

III

IV

V

I

II

III

IV

22

V

I

II

III

IV

V

I

II

III

IV

V

13. GSM frequency Ranges14. Mobile subscriber identity number15. Open BTS


1. Threats-Physical breaks downs-operating mistakes2. Planning mistakes- international attacks for fun and profit-own personal considered as security threat3. Access to network media-host on network

4. LAN-Switches5. Getting access to internet backbone6. Traffic selection7. Tools applied

8. Software mistakes-programming mistakes-installation mistakes- configuration mistakes-Software component interaction

9. Routing attacks-connection hijacking10. Denial of service-slaves-target

11. Port scan-Attack from out side 12. Server Security-Authentication-Ports13. Permanent servers-TCP wrapper- Unix server protection

14. Firewalls- Filtering firewalls15. Network addressing translators-Proxy firewalls 16. Hybrid firewalls17. IP Filter Configuration


1. Evolution of VOIP2. VOIP technologies3. VOIP implementations 4. VOIP Adoption

5. Consumer market 6. PSTN and mobile network providers

7. Corporate use-Benefits 8. Operational cost 9. Flexibility

10. Challenges- Quality of Service 11. Layer-2 Quality of Service-Susceptibility to power failure -Emergency calls12. Number portability -PSTN integration

13. Security - Caller ID - Interconnection to traditional PSTN telephones- Fax handling 14. Support for other telephony devices 15. International VoIP implementation

Course Code MCTE-021: Network Security

Course Code MCTE-022: Voice over Internet protocol

23

OR


1. Consumer Behaviour – Nature, Scope and Application2. Consumer Behaviour and Life-style Marketing3. Ogranisational Buying Behaviour

4. Perceptions5. Consumer Motivation and Involvement6. Attitude and Attitude Change7. Learning and Memory8. Personality and Self-concept

9. Reference Group Influence & Group Dynamics10. Family Buying Influences, Family Life-cycle and Buying Roles11. Cultural and Sub-cultural influences

12. Problem Recognition & Information Search Behaviour13. Information Processing14. Alternative Evaluation15. Purchase Process & Post-purchase Behaviour

16. Early Models17. Howard Sheth Model18. Recent Developments in Modeling Buyer Behaviour


1. Introduction to Sales Management2. Personal Selling3. Sales Process4. Computer Applications in Sales Management

5. Communication Skills6. Sales Presentation7. Negotiation Skills8. Retail Communication: Sales Displays

9. Job Analysis, Recruitment and Selection10. Training the Sales Force11. Compensation and Motivation of Sales Force12. Monitoring and Performance Evaluation

Semester – 4: Specialization: Sales and Marketing

Course Code MS-61: Consumer Behaviour

Course Code MS-62: Sales Management

Course 16:

Course 17:

Course 18:

Course 19:

Course 20:

Consumer Behaviour

Sales Management

Rural Marketing

Product Management

Marketing of Services

I Consumer Behaviour – Issues and Concepts

II Individual Influences on Buying Behaviour

III Group Influences on Consumer Behaviour

IV The Buying Process

V Modeling Buyer Behaviour

I Sales Management Functions

II Selling Skills

III Sales Force Management

MS-61

MS-62

MS-611

MS-63

MS-65

Course Code

6

6

6

6

6

Credits

24

IV Planning and Control of the Sales Effort

I Rural Markets – An Overview

II Understanding the Rural Consumer

III Product and Pricing Decisions for the Rural Markets

IV Managing the Promotion

V Accessing Rural Markets

I PRODUCT MANAGEMENT -INTRODUCTION

II MANAGING PRODUCTS-1

III BRANDING AND PACKAGING DECISIONS

IV NEW PRODUCT DEVELOPMENT

13. Sales Planning14. Sales Organisation15. Sales Forecasting and Sales Quotas16. Sales Budgeting and Control


1. Rural Markets in India2. Understanding Rural Environment

3. Differential Aspects of Buying Behaviour, Major Influential, Buyer Behaviour, Reference Groups4. Trends in Consumer Behaviour5. Rural Marketing Research

6. Product Development, Product adoption process, Product Modification Decision – including package decision, branding decisions

7. Product Augmentation for the Rural Market, Pricing Decision

8. Understanding Rural Media (Traditional Media and Current Opportunities)9. Message Design & Development for the Rural Market10. Rural Promotion Effect Building Relationship, Diversity of Rural Promotion event

11. Physical Infrastructure, Institutions, Dynamics of Distribution Process12. Participants in the Rural Distribution process, Type of Intermediaries, Behavioural dimensions13. Physical Distribution Processes


1 The Product Management –Basic Concepts Introduction to

2 The Product Management Process 3 The Product Planning System

4 Product Line Decisions 5 Product Life Cycle 6 Product Portfolio7 Product Pricing

8 Branding Decisions 9 Positioning Decisions

Packaging as a tool 10 Brand Equity

marketing 11 Packaging Decisions

cultivation

12 Organising for New product Development13 Generation, Screening and Development of

New Product Ideas14 Economic Analysis

Course Code MS-611: Rural Marketing

Course Code MS-63: Product Management

25

V IMPLEMENTING NEW PRODUCT DECISION

I SERVICES MARKETING – AN INTRODUCTION

II SERVICES MARKETING MIX

III STRATEGIC ISSUES

IV SECTORAL APPLICATIONS – I

V SECTORAL APPLICATIONS – II

I Personnel Management

15 Concept Development and Testing16 Physical Development of the Product17 Pretest Marketing and Test Marketing18 Product Launch


1 Services Marketing – Conceptual Framework 2 Role of Services in Economy3 International Trade in Services, The WTO and India

5 Product and Price 6 Place and Promotion 7 Extended Marketing Mix

8 Service Quality 9 Managing Capacity/Demand 10 Retaining Customers

11 Financial Services12 Hospitality and Tourism Services13 Health Services 14 Case Study on Financial Services Marketing

15 Educational Services16 Professional Services17 Telecommunication Services18 Product Support Services19 Case Studies

OR


1. Meaning of nature of personnel management & Role and responsibilities of Personnel Manager 2. Scope, Changing Role of Personnel Manager3. New People management -Manpower planning, Recruitment, selection (outline only), Training and

development, Purpose4. The role and nature of Personnel Management & Theoretical approaches and analytical frameworks of

personnel management5. Human resource management and personnel management issues of difference and similarity & Issues

of credibility, status, power and professionalism

Course Code MS-65: Marketing of Services

Semester – 4: Specialization: Human Resources

Course Code MCTE-023: Personnel Management

Course 16:

Course 17:

Course 18:

Course 19:

Course 20:

Personnel Management

Human Resources Planning

Social Processes and Behavioral Issues

Industrial Psychology and Industrial Law

Labour Laws

MCTE-023

MS-23

MS-21

MCTE-024

MS-28

Course Code

6

6

6

6

6

Credits

26

II Individual Behaviour

III Human Resource Planning

IV Recruitment and Selection

V Performance Appraisal

VI Wage and Salary Administration

I Basics of Human Resource Planning

II Approaches to Analysing Job

III Key HR Practices

IV Intellectual Capital Accounting

I Social Processes And Issues

6. Individual differences & Nature of human abilities - perception, memory, personality, frustration and conflict, stress, alcoholism, drug dependency.

7. Social processes, Role theory, Conformity 8. Group dynamics, Cohesiveness & Social Perception

9. Factors Affecting Manpower Planning10. Organizational Structure & Job Design and Job Analysis11. Process of Manpower Planning Placement & Compensation

12. Process and Methods & Induction13. Placement & Internal Mobility

14. Scope and Objectives15. Methods of Appraisal16. Development of an Effective Appraisal System

5. Wage Legislation & Factors Affecting Wage and Salary Issues6. Wage Level & Structure and Wage Determination7. Incentives and Fringe Benefits


1. Introduction to HRP System – The Emerging Context2. Process and Functions of Human Resource Planning3. Methods and Techniques: Demand Management4. Contemporary Trends in Managing Demand and Supply

8. Job Analysis9. Changing Nature of Roles10. Job Evaluation: Concepts and Methods11. Competency Approaches to Job Analysis

12. Recruitment13. Selection14. Dislocation and Relocation of Employees15. Orientation16. Career and Succession Planning17. Performance and Potential Appraisal

18. Human Resource Information System19. Human Resource Audit20. Human Resource Accounting

1 Indian Environment: The Changing Scenario 2 Social Issues and Organizational Relevance 3 Organisational Values and Work Ethics

Course Code MS-23: Human Resources Planning

Course Code MS-21: Social Processes and Behavioral Issues

I I Intra Personal Processes4 Understanding Human Behaviour 5 Perception6 Learning


27

7 Motivation 8 Human Emotions at Work

9 Interpersonal Issues, Communication and Conflict 10 Counseling Processes11 Behaviourial Modification12 Persuasion

13 Group Formation and Group Processes14 Group Dynamics15 Leading and Building Teams 16 Conflict Resolution

17 Power Dynamics 18 Political Processes

19 Learning Organisations 20 Cross Cultural Issues 21 Organisational Culture


1. Industrial Organizational Psychology as a Career - Psychological processes.2. Theoretical perspectives - methodology and the biological basis of behavior - Attraction and affiliation;

aggression and conflict, and groups.3. Scientific Study of Human Behavior - Employee Motivation and Job Satisfaction - Employee

Absenteeism, Turnover and Organizational Commitment

4. Scientific research with regard to the following: the displaying of data; descriptive statistics- central tendency, variability, correlation, regression.

5. The normal distribution;

6. Basic principles - processes and fields in Psychology and Industrial Psychology - legal profession with regard to the history and the development of Law.

7. Need for and the importance of theories and research methods in environmental Psychology - cognition and attitudes - the effects of environmental stressors and the relevance of territoriality

8. Norms and the meaning of test scores, reliability, validity, item analysis; ability testing: individual tests, tests for special populations, group testing;

9. Self-report personality inventories, measuring interests and attitudes, projective techniques applications of testing - ethical and social considerations in testing, and the practical application of tests.

10. Collective Labour Relations: Trade Unions - The Right to Organize - Legal Recognition of Collective Bargaining Rights.

11. The Collective Bargaining Process - Industrial Conflict - collective Agreements, the International Framework.

12. Wage - perquisites - superannuation benefit.13. Trade Union - Industrial Dispute.14. Law relating to establishing and running factories, mining, construction, shop establishment and

plantation units and industries.15. ILO standards.

III Interpersonal Processes

IV Group And Inter-group Processes

V Organisational Processes

I Introduction to Industrial Psychology

II Industrial psychological research

III Forensic Industrial Psychology

IV Industrial psychological testing and assessment

Course Code MCTE-024: Industrial Psychology and Industrial Law

V Labour Law

VI Industrial Law

28

5. Indian Constitution and Labour Legislation6. Labour Policy, Emerging Issues and Future Trends

7. The Factories Act, 19488. The Mines Act, 19529. Shops and Establishment Law10. Plantation Labour Act, 195111. Contract Labour (Regulation and Abolition Act, 1986)12. Child Labour (Prohibition and Regulation Act, 1986)

13. Trade Union Act, 192614. Industrial Dispute Act, 1947-I15. Industrial Dispute Act, 1947-II16. Industrial Employment (Standing Orders) Act, 194617. Industrial Discipline and Misconduct18. Domestic Enquiry

19. Minimum Wages Act, 194820. Payment of Wages Act, 193621. Payment of Bonus Act, 196522. Equal Remuneration Act, 1976

23. Social Security Legislation: An Overview24. The Workmen’s Compensation Act, 192325. The Employee’s State Insurance Act, 194826. The Maternity Benefit Act, 196127. The Employee’s Provident Fund and Miscellaneous Provision Act, 195228. The Payment of Gratuity Act, 1972

OR


1. Definitions & Functions2. Major classes & organisation of insurance. 3. Concept-types-necessity-Insurance

4. Nature of insurance device5. Principles of risk management.6. Insurance contracts- fire policy- residential - commercial property

II Laws on Working Conditions

III Industrial Relations Laws

IV Wages and Labour Laws

V Laws for Labour Welfare and Social Security

I History of Insurance

II Concept of Risk

Course 16:

Course 17:

Course 18:

Course 19:

Course 20:

Semester – 4: Specialization: Insurance

Course Code MCTE-025: Fundamental of Insurance

Fundamentals of Insurance

Principles of Insurance Law

Management of Insurance Operations

Risk and Insurance

Life Insurance Mathematics

MCTE-025

MCTE-026

MCTE-027

MCTE-028

MCTE-029

Course Code

6

6

6

6

6

Credits

Course Code MS-28: Labour Laws


1. Philosophy of Labour Laws2. Labour Laws, Industrial Relations and Humanr Resource Management3. Labour Laws: Concept, Origin, Objectives and Classification4. International Labour Organisation – International Labour Organisation and Indian Labour

Legislations

I Introduction to Labour Legislation

29

IV Liability Insurance

V Social Security System

VI Ownership of Property

I Introduction

II General Principles of Law of Insurance

III Indian Insurance Law: General

IV Property Insurance

V Insurance Laws

VI Acts on Insurance

I An introduction to Insurance

10. Introduction - liability insurance- accident - sickness insurance.11. Traditional fields - life - health insurance - solutions - risks connected - loss of income.

12. Details of Social Security System13. Workers compensation14. Social insurance coverage

15. Risks associated with the ownership of property16. Legal liability17. Changes in the field of insurance since 1996.


1. Nature of insurance contract 2. Various kinds of insurance-proposal- policy- parties-consideration-need for utmost good faith-

insurable interest-indemnity

3. The risk & Commencement4. Attachment & Duration 5. Settlement of claim and subrogation & Effect of war upon policies

6. The Insurance Act 1938 - Insurance Regulatory Authority Act 2000.7. Life Insurance - Insurance against Third Party Risks-Motor Vehicles Act, 1988

8. Property Insurance and Miscellaneous Insurance Schemes: New Dimensions9. Fire insurance, Agricultural insurance & Group life insurance 10. Mediclaim11. Sickness Insurance

12. Insurance Development Regulatory Authority Act13. Life Insurance Corporation Act, 195614. Claim formalities 15. Accident Insurance, Vehicle Insurance & Medical & Health Insurance.

16. Contracts17. Consignments 18. Freights-on movement19. Coverage on natural calamities20. Effects of Force de Majure Class on insurance


1. Meaning – definition – Types of Insurance Companies2. Functions of Insurance- departments - risk transfer concepts.3. Core principles of insurance - corporate demand for Insurance and its relation to profit smoothing.4. Avoidance of bankruptcy - monitoring role of Insurance - structure of the insurance marketplace- self

Insurance- captives- market – organizations.

Course Code MCTE-026: Principles of Insurance Law

Course Code MCTE-027: Management of Insurance Operations

III Insurance Industries7. about -the insurance industries in India.8. Market size9. Risk coverage

30

II Insurance Operations

III Group Insurance Products

IV Claims Management

V Financial Management

VI Reinsurance

I Introduction to Risk Management

II Risk Management Documentation

III Risk Identification and Assessment

IV Identification Techniques

V Risk Assessment and Evaluation

5. Methods of managing the risks- opportunities -challenges associated with individual functions.6. Insurance operations - type of business in an insurance organisation -transacts - nature of its

operations structure.7. Market position - nature of property- liability- business interruption- professional - financial risks-

marine/aviation/transit - business-related personal insurances - Insurance pricing- physical - moral hazard-role of the underwriter-broker - surveyor

8. Employee group Insurance – features of group health insurance – cafeteria plans – group availability plan.

9. Rural Insurance-Social Insurance- various rural Insurance-policies – project insurance.10. Social Insurance– old age- survivors - disability insurance – types of benefits – unemployment

Insurance – workers compensation.

11. Introduction to claims management – Claim settlement in general insurance.12. General guidelines for settlement of claims in case of motor insurance, fire insurance, marine

insurance, personal accident insurance etc.13. Claims management in life insurance – Maturity claims – Documents required – Death claims-

Implementation and monitoring the claim systems.

14. Financial management in insurance companies.15. Management - investment of funds - Regulation relating to investment.16. Asset liability management – management of pension funds.

17. Role of reinsures- Technique of reinsurance – Nature of reinsurance risks.18. Property reinsurance- Marine reinsurance – Aviation reinsurance – Life reinsurance – Legal framework


1. Definitions, Nature & Risk and Opportunity 2. Classification of Risk, Development of Risk Management & Approaches to fortuitous Risk

Management.3. Risk Management as a discipline within the Management Team & Association of Insurance and Risk

Managers in Industry and Commerce.4. Developing Role of the Risk Manager, Risk Management in various organizations & managing the Risk

5. Risk Manual, Characteristics of Risk Policy Statements & Risk Culture.6. Introducing a Risk Management Culture 7. Development of a positive Risk Management Culture within an Organization & Corporate Governance 8. Importance of Setting a Risk Management Policy, Risk Management Policy and Manual & Role of Risk

Management in Organizational Decision Making

9. Risk Assessment, Risk Analysis & Risk /source Identification 10. Risk Estimation, Risk Evaluation 11. Assessment process & Classification of risks : - Strategic, Operational, Financial

12. Business process risks, IT systems, Environmental Risks & Financial Risks.13. Fire, Fraud, Health and safety, Product quality and liability 14. Security, SWOT and PESTLE analysis & Use of Risk Matrices

15. Risk Analysis Techniques, Principles of quantifying Risk 16. Barriers in the Risk Analysis process & Competencies involved in the process.17. Transfer and Sharing of Risk Insurance, Outsourcing as a Risk transfer strategy, Retaining Insurable

Risks, Influences and benefits of a Risk Management Programmer, Risk Drivers & Risk Management

Course Code MCTE-028: Risk and Insurance

31

VI Internal Audit and Control

I Fundamentals of Life Insurance

II Insurance Fundamental

III Insurance Mathematics

IV Life Insurance

V Non - Life Insurance

VI General Lifetime Distribution

I AN OVERVIEW OF RETAILING ENVIRONMENT

18. Role of Internal Audit, Internal Audit Function & Definition of internal audit 19. Objectives and scope of internal auditing, Standards of internal auditing & Main stages of an internal

audit 20. Recent developments within internal audit & Auditing Risk Management


1. Meaning, Types of Life Insurance & Life Insurance Contractual Provisions2. Buying Life Insurance, Annuities and Individual Retirement Accounts & Individual Health and

Disability-Income Insurance 3. Employee Benefits: Group Life and Health Insurance, Employee Benefits: Retirement Plans & Social

Insurance

4. Defined - Meaning of loss & Chances of loss, peril, hazard and proximate cause in Insurance 5. Costs and benefits of Insurance to the society and branches of Insurance6. Insurable loss exposures features of a loss that is ideal for Insurance

7. Construction of Mortality Tables 8. Computation of Premium of Life Insurance for a fixed duration and for the whole Life

9. Markov chain model for life histories and developments of life insurance policies & Extension to semi-Markov chains

10. Actuarial analysis of basic insurance products: life endowment, life annuity, life assurance, and disability insurance

11. Surplus and bonus, Index-linked benefits & Pricing of embedded interest and mortality guarantees 12. Portfolio analysis of combined insurance risk and financial risk, Solvency and market value of

insurance companies & Pension funding

13. Axiomatic approach to ordering of risks & optimal forms of insurance from the insured's and from the insurer's point of view

14. Pareto-optimal risk exchanges & Ruin theory in various model scenarios including catastrophe risk and investment risk

15. Evaluation of total claims distributions for risk portfolios, Value at Risk (VaR) & Claims reserving in non-life insurance - a marked point process approach

16. Force of mortality (hazard rate), Survival function, Specific mortality laws, Single decrement model, Accurate lifetimes & Life tables

17. Estimation Procedures for life time distributions18. Proportional hazards - partial likelihood

OR


1 Introduction to Retailing

Course 16:

Course 17:

Course 18:

Course 19:

Course 20:

Course Code MCTE-029: Life Insurance Mathematics

Semester – 4: Specialization: Retail

Course Code MS-612: Retail Management

Retail Management

Retail Marketing

Retail Product and Brand Management

Supply Chain and Merchandise Management

Retail Distribution and Consumer Behaviour

MS-612

MCTE-030

MCTE-031

MCTE-032

MCTE-033

Course Code

6

6

6

6

6

Credits

32

2 Evolution of Retail Environment3 Formats of Retailing Environment

4 Understanding the Retail Customer 5 Marketing Research for Retailing 6 Strategic Retail Planning Process 7 Locational Decisions8 Growth Strategies

9 Product Merchandise10 Pricing 11 Promotions and Communication Mix12 Atmospherics

13 Sourcing 14 Financial Management Issues in Retailing 15 Organisation Structure and Management of Human Resources16 C R M17 Monitoring and Controlling Retail Operations

18 Legal and Security Issues in Retail19 Ethical Dimensions20 Technology in Retailing 21 Non-Store Retailing


1. The nature of Retail Marketing - Careers in Retail Marketing.2. Development of a Retail Marketing Plan – Retail Selling 3. Marketing Communication - Merchandise Planning and Management - Planning and Organization of

the Enterprise.

4. Retail information systems - Channel Behavior - Distribution Planning – Wholesaling5. Retail Consumers - Products - Site Evaluation - Merchandising and Promoting Goods.6. Personal Selling - Images and Atmosphere - Research, audit and future of retailing.

7. Retail Customer - Retail Market Segmentation & Franchising.8. Relationship Marketing in Retailing - Retailing in banking and other financial services, mutual funds

and Insurance.9. Quantitative Methods in Marketing - Social Marketing in Retail Management .

10. Application of Core Marketing Concepts in Retailing - Nature of Exchange, values and customers in retailing.

11. Introduction to Services Marketing Theories.12. Historical and organizational development of Retailing and applications of Marketing

13.Marketing Strategy Concepts - Applications in a Retail Context.14. Retail Marketing Strategies - Marketing Operations in Retail Creation, Communication techniques in

Retailing.15. The Customer Experience: The “services cape” and its application in retailing - Customer Care and

Service Quality

16. Factors for Most Attractive Retail Market17. Advantages and Disadvantages of business districts, shopping centers, and freestanding units as sites

for Retail Location.

II RETAIL PLANNING AND DEVELOPMENT

III RETAIL MIX

IV RETAIL OPERATIONS

V ISSUES IMPACTING REATIL BUSINESS IN INDIA

I Retail Marketing

II Retail marketing and marketing channels

III Retailing- Role- Relevance - Trends.

IV Marketing Framework

V Retail Strategy

VI Retail Location

Course Code : Retail MarketingMCTE-030

33

Course Code MCTE-031: Retail Product and Brand Management

Course Code MCTE-032: Supply Chain and Merchandise Management


1. Brand, Product & The difference between product and Brand2. Indian Retail market, Emerging scenario3. Assessing new competition & Strategic response

4. Market segmentation, Positioning & Different strategies5. Retail distribution channels6. Methods of assessing Brands7. Identifying strong and weak brands

8. Brand Equity & Brand Identity9. Launching New Brands10. Sustaining & Brand long term

11. Detailed study on Strategic brand decision12. Insurance-toilet soaps- shampoo-telecom wrist watches-cosmetics-paints-passenger cars- two

wheelers-washing machines-groceries –agricultural produces-television- air conditioners- personal computers - credit cards

13. Adapting to the retail market & Identity versus Change14. Handling a large product portfolio & Brand extension- multi brand portfolio15. Handling name changes & Brand Transfer

16. Strategy & Sales Management 17. Marketing research & Decline Ageing 18. Revitalization & Making brands international19. Financial evaluation & Accounting


1. Planning, Organizing & Executing Retail Supply chain2. Growth of service sector economy, Service Characteristics, Service Classification, Service Marketing

Triangle, Service Marketing Mix, Quality Gaps Model

3. Introduction to logistics, Types, Functions, levels of logistics management.4. Requirement of logistics, planning, organizing, arranging, executing, evolution definition,

characteristics, components.5. Uses of MIS, Role of MIS in logistics

6. Introduction to stock, detailed study of stock requirement, in retail trade7. Model Stock Plan8. Study of availability of products & Seasonal availability

9. Product suppliers, Condition, Availability & Dependency10. Types of suppliers-listing, Binding by contract & Legal possibilities11. Maintain relationships with suppliers

12. Introduction & Detailed study13. Types, Classifications, Merchandise management in Retail14. Planning 15. Organizing executing16. Merchandise management, various retail segments

I Introduction

II Branding

III Detailed Study on private label brands

IV Brand Decision

V Packaging decision

VI Labeling decision

I Introduction

II Logistics

III Stock

IV Product Suppliers

V Merchandise Management -

34

Course Code MCTE-033: Retail Distribution and Consumer Behaviour

Semester – 4: Specialization: Banking and Finance

Course Code MCTE-034: Banking Practices and Analysis


1. Introduction & Demographics 2. Psychographics & Geographic’s 3. Behaviorists & Geodemographics

4. Consumer Decision Process 5. In store Decision Making6. Environmental Factors Affecting Consumers

7. Information Flows in a Retail Distribution Channel 8. Avoiding Retail Strategies 9. Retail Information System 10. Marketing Research Process

11. Merchandising Philosophy 12. Buying Organisation Formats and Processes 13. Devising Merchandise Plans 14. Category Management

15. Implementing Merchandise Plans16. Logistics 17. Inventory Management

18. Retailers & Wholesalers 19. Agent Middlemen 20. Factors affecting choice of distribution channels

OR


1. Principles and Functions of Banking 2. Co-operative Banking, Special features, Negotiable instruments3. Definition of Banker-what constitutes a customer, General Relationship, Bankers Lien, Secrecy of the

customer’s account.4. Banker as Borrowers, Bank Deposits, Opening of a new account special types of customers,

Circumstances under which a banker can close the account of a customer

5. Retail, Wholesale banks, Bank balance sheet, Basic operation of a bank. 6. Liquidity management and the role of reserves, Asset management & Liability management. 7. Managing capital adequacy, Managing bank capital, Managing credit risk & Managing interest-rate

risk

I Evaluation and Identification of Retail Customers

II Consumer Decision Process

III Information Gathering and Processing in Retailing

IV Developing Merchandise Plan

V Implementing Merchandise Plan

VI Marketing Channels

I Banker and Customer

II Bank Management

Course 16:

Course 17:

Course 18:

Course 19:

Course 20:

Banking Practices and Analysis

Investment Analysis

Banking and Capital Markets

Corporate Financing Strategy

Financial Markets

MCTE-034

MCTE-035

MCTE-036

MCTE-037

MCTE-038

Course Code

6

6

6

6

6

Credits

35

III Banking

IV Banking Regulation

V Banking Practices and Analysis

VI Credit Management in Bank

I Introduction to Investment

II Introduction to Equity Investment Analysis

III Structure and Format of Financial Statement

IV Risk Management

V Investment Alternatives

16. International Portfolio Man

VI Real Estate Investment

8. Banking environment, Banking products and services, Opening, operating and closing of bank accounts.

9. Structure of Banking institution of India, Banks and Economic Development & Functions of Commercial banks

10. Balance sheet of a commercial bank, Structure of assets & Liquidity of Banking assets

11. The Basel-accord on risk-based capital requirement 12. Separation of the Banking and securities industries. 13. Historical development of the Banking system in different countries14. Structure of the commercial Banking industry

15. Commercial banking operations and institutional linkages, Deposits, lending and foreign exchange portfolios.

16. Banks’ response to commercial and developmental needs, Banking investment behaviour. 17. Portfolio diversification and foreign exchange risk management, Coordination with Central Bank and

international financial institutions

19. Credit creation, Techniques of credit creation, & Limitation or credit creation.20. Important provisions of Banking Companies Act regarding the opening of a new bank of branch,

Reserve bank of India, Licensing policy & Cheque


1. Investment Setting , Security Markets: Present and Future 2. Participating I the Market, Sources of Information3. Investment and Finance Theory

4. Creative accounting, Earnings per share enhancement 5. Boosting the balance sheet, Financial distress6. Risk Avoidance and Equity Analysis

7. Accounting for groups and consolidated statements8. Directors' Responsibilities9. Ratio Analysis of Financial Statements10. Analysis and interpretation of Accounts for the purpose of Investment and share valuation

11. Risk-return and Asset Pricing Models, Single and Multi factor Models.

12. Portfolio Theory, Asset Allocation13. Security Analysis -Share valuation, Fundamental Analysis, Technical Analysis, Efficient Market

Hypothesis

14. Portfolio management- economic, financial, and market factors that affects the values of alternative investments 15. Risk management associated with investment management, Performance Evaluation

agement, Bond Portfolio Management, Ethics in Investment

17. Legal Aspects of Real Estate, Urban Economics & Real Estate Market Analysis18. Real Estate Appraisal (Valuation), Real Estate Finance 19. Real Estate Development 20. Real Estate Marketing & Brokerage

Course Code MCTE-035: Investment Analysis

36

Course Code MCTE-036: Banking and Capital Markets

Course Code MCTE-037: Corporate Financing Strategy


1. Introduction, Origin of Banks2. Definition & Classification Based in Ownership 3. Types of Banks, Branch banks

4. Demand for and Supply of Long term Finance5. Hire Purchase Finance Companies 6. Chit Funds

7. Economic Implications 8. Monetary Implications of Modern banking Operations 9. Role of Banking in Primary Sector\10. Role of Banking in Secondary Sector

11. Introduction 12. Recent Charges in Indian Capital Markets

13. Guidelines by RBI of India 14. Lending and Investment Policies of Commercial Banks 15. Lending against Fixed Deposit Receipt

15. Meaning & Working of Credit Card System 16. Benefits Derived from Credit Card for Customers, Seller, Wholesaler, Manufacturer17. Benefits to Commercial Banks


1. Linking corporate and financial strategies2. Financial strategy and the corporate lifecycle3. Venture capital - Growth companies - marketing focused

4. Building blocks - Types of financial instrument5. Dividends and buybacks6. Transactions and operating issues

7. Acquisitions; mergers and selling a business8. Restructuring a company; 9. Management buyouts and other leveraged transactions;

10. Definition11. Executive compensation

12. Time value of money and project appraisal.13. Cost of capital and capital structure.14. Dividend policy, short and long-term financing.

15. Definition16. Investment appraisal17. Raising finance18. Capital markets - share valuation.

I Banking

II Indian Capital Market

III Economic and Monetary Implications of Modern Banking Operations

IV Recent Trends in Capital Markets Operations

V Principles of Lending and Investment

VI Credit Cards

I Corporate financial strategy

II Financial instruments

III Floating a company

IV Strategic working capital management

V Interest rate

VI Derivatives and risk management

37

Course Code MCTE-038: Financial Markets


1. Financial Markets and institutions - money and capital market. (Banks, NBFCs, Mutual Funds etc). 2. Introduction to foreign exchange market - Eurocurrency market - equity and bond market.3. Introduction to Foreign exchange risk, foreign exchange quotations

4. Financial System - Purposes of Financial transactions - Financial Markets Types - principles - Importance - Functions and Structure of Financial Markets

5. Understanding Interest Rates - Present Value - Yield to Maturity - Coupon Bonds - Consol - Interest rates and returns - capital gains - Fisher Equation.

6. Expected return, risk, and asset demand7. Theories of Interest Rates: Loanable Funds Framework.8. Liquidity Preference Framework - Economic Analysis of Financial Structure.

9. Concepts and evaluation of financial services and their effect in Economic development.10. Fund based and non fund based services - Customer Satisfaction.11. GAP Analysis - Legal and regulatory frame work.12. SEBI - RBI Act & Regulations - Securities Contract Regulation Act-1956 - Securitisation-SARFAESI Act.

13. Capital Market & its Instruments, Money market and Its instruments.14. Government Securities Market & its instruments.15. Foreign Exchange Market - its instruments. Derivatives - Commodity Trading.

16. Importance-functions-Rules – Regulations.17. Listing- BSE- NSE- OTCEI- Share Broking.18. Rules – Regulations- Procedures - Money Market Dealers

I Introduction to financial market

II Financial Markets and Instruments

III Financial Structure

IV Financial Services

V Financial Market

VI Stock Exchange

38

001 D – 977/978, 3rd Floor, Palam Extension, Part I, Sector - 7 (Near Siksha Bharti School), Dwarka, New Delhi - 110 075

002 SCO No. 8, Opposite Gulmohar Complex, Desu Majra, Teshil Kharar, Distt.S.A.S Nagar, Mohali

003 SCO No. 80-81-82 (Basement) Sector 34-A, Opp. Passport Office Chandigarh - 160036

004 SCO-19, 2nd Floor, City Center, (Near 22 No. Phatak), Patiala, Punjab - 147701

005 1 0 7 , V r i n d a v a n V i h a r , S i h a g H o s p i t a l R o a d , Sri Ganganagar - 335001, Rajasthan

006 41, Housing Society, South Extension Part-I, New Delhi - 110 049.

007 D-59/32, R-5, Sigra (Sigra-Mahmoorganj ) , Varanasi , Uttar Pradesh - 221010

008 Central Park, By Pass Road, Near TCP Office, Kasumpti, Shimla - 171009, Himachal Pradesh

009 C-6, Ekta Nagar, Opp. D D Puram, Bareilly, Uttar Pradesh - 243003

010 Plot No. 223, Pratap Nagar Housing Society, Vaishali Nagar, Jaipur, Rajasthan

011 A-90 Prince Road, Gandhi Nagar, Moradabad - 244001, Uttar Pradesh

012 C-14/1, Nursery Block, Talwandi, Kota - 324005, Rajasthan

013 169/1, ST No. 1, Behind Canara Bank,Bharat Nagar Chowk, Ludhiana - 141401

New Delhi

Mohali

Chandigarh

Patiala

Sri Ganganagar

New Delhi

Varanasi

Shimla

Bareilly

Jaipur

Moradabad

Kota

Ludhiana

List of Study Centres of Centum Learning Limited*

Annexure - 3

North

Study Centre Code

Address City

014 3006/3885,1st & 2nd Floor,(Above Bajaj Show Room), Lewis Road, Ravi Talkies Square, Bhubaneshwar - 751002, Orissa

015 3rd Floor, Shramik Bhavan, Link Road, Cuttack, Orissa

016 Kumar Mansion, Beside Allahabad Bank, Housing Colony Road, Bartand, Dhanbad - 826001, Jharkhand

017 Presidency College, Engineering School Road, Berhampore - 760010, Orissa

018 Media Infotech, 4 Indralok, Sodepur, Kolkata - 700110, West Bengal

019 Govind Bhawan, P.N. College Road, P.O. Mukund Prasad, Khurda - 752057, Orissa

Bhubaneshwar

Cuttack

Dhanbad

Berhampore

Kolkata

Khurda

East

39

020 Plot No 901, Khata No. 87, Opposite Vishal Megamart, Pugmil Road, Hazaribag - 825301, Jharkhand

021 House No. 10, Rajgarh Bylane 07, Rajgarh, Guwahati - 781004, Assam

022 Tiwary Enclave, TE 303, 3rd Floor, Circular Road, Lalpur, Besides Hotel Landmark, Ranchi - 834001, Jharkhand

023 Plot No E-187, Bartalla Road, Sonari (East), Jamshedpur - 831011, Jharkhand

024 Phlory Mansion (Top Floor), Laitumkhrah, Main Road, Opp. Laitumkhrah P.O. Shillong - 793003, Meghalaya

025 19, Sardar Patel Path, North S.K.Puri, Behind Krishna Apartment, Boring Road, Patna - 800013, Bihar

026 House No 39 (Behind Genex Motors), Sapta Swahid Path, Saru Motoria, PO Assam Sachivalaya, Dispur, Guwahati - 781006, Assam

027 Plot No. HIG 1/ 34, BDA Colony,Near Lingaraj Station Square, Bhubaneswar - 751002, Orissa

028 Birsa Institute of Technology Trust, Amrud Bagan, Ratu Road, Ranchi - 834005, Jharkhand

Hazaribag

Guwahati

Ranchi

Jamshedpur

Shillong

Patna

Guwahati

Bhubaneswar

Ranchi

Study Centre Code

Address City

029 172-B, Shakthi Arcade, OPP GRG Matric Higher Secondary School, Avinashi Road, Peelamedu, Coimbatore - 641 004, Tamil Nadu

030 #14/190, Sri Sai Towers, Kamala Nagar, Anantapur - 515 001

031 NO 73/12 Annamalai Nagar, Salai Road, Trichy - 620018, Tamil Nadu

032 209, Pushpanjali Complex, 2nd Floor, Opposite Osmania Medial College, Main Road, Kothi, Hyderabad

033 2nd Floor, G K Towers, Dwaraka Nagar, Visakhapatnam - 530016, Andhra Pradesh

034 104, 1st Floor, Prakasham Road, Tirupati - 507501, Andhra Pradesh

035 Bhut Road, West Hill Chungam, Calicut - 6736005, Kerala

036 Near Bus Depot, H No. 10-3-43, Near Pavillion Ground, Behind Masjid, Bus Depot Road, Khammam - 507 001, Andhra Pradesh

037 F37 &38, D.C. Towers, Ist Floor, 2nd Avenue, Near Chinthamani Signal, Anna Nagar, Chennai - 600102

038 D.B.Jain College Campus, Jyothi Nagar, Old Mahabalipuram Road, Thorapakkam, Chennai - 600096

Coimbatore

Anantapur

Trichy

Hyderabad

Visakhapatnam

Tirupati

Calicut

Khammam

Chennai

Chennai

South

40

Study Centre Code

Address City

039 2nd floor, 63 B and 63 C, Opposite Sadar Post Office, Main Road Sadar Bazar, Kingsway, Cantt, Jabalpur - 482001

040 300, Tulsi Vihar, Near SBI Regional Office, University Road, Gwalior, MP - 474005

041 Sr No 40, Bhartiya Vidya Bhawan, Paranjpe School, Kothrud, Pune

042 S.No. 30, ICA Building, Satara Road, Dhankawadi, Pune - 411043 Maharashtra

043 Taksh Complex -1, Vasana Road, Vadodara - 390015, Gujarat

044 68, New MLA Colony, Jawahar Chowk (Near Unique College), Bhopal - 462003, Madhya Pradesh

045 Plot No. 15, 2nd Floor, Shankar Nagar, West High Court Road, Nagpur, Maharastra, Pin - 440010

046 Swastik House, 768/A, E-Ward, 4th Lane, Shahupuri, Kolhapur

Prospectus also available at:

Neelagagan, Mandi Road, Sultanpur, Mehrauli, New Delhi - 110030Toll free no.: 1800-103-4456

Centum Learning Limited

Jabalpur

Gwalior

Pune

Pune

Vadodara

Bhopal

Nagpur

Kolhapur

New Delhi

West

Check website: for details.Toll free no.: 1800-103-4456

www.centumlearning.com

* List updated as on 3oth June, 2009

Please not the these study centres are established by Centum Learning and not by IGNOU . Hence students should not mention or use these codes in any other forms which need to be submitted to IGNOU (example Examination Form)

41

INDIRA GANDHI NATIONAL OPEN UNIVERSITY

GUIDELINES FOR PROJECT COURSE

Student can take up Project Course only after registering for courses.

1. ObjectiveThe objective of the project is to help the student develop ability to apply multi disciplinary concepts, tools and techniques to solve organizational problems.

2. Type of Project

The project may be from any one of the following types and preferably from your area of specialization:

i. Comprehensive case study (covering single organization / multifunctional area problem, formulation, analysis and recommendations).

ii. Inter-organisational study aimed at inter-organisational comparison / validation of theory / survey of Business Administration.

iii. Field study (empirical study).

PROJECT PROPOSAL (SYNOPSIS)

3. Proposal FormulationSynopsis of the project should be prepared in consultation with the supervisor and be sent to THE PROGRAMME CO-ORDINATOR, Centum Learning Limited, Neelagagan, Mandi Road, Sultanpur, Mehrauli, New Delhi-110030. The synopsis should clearly state the objectives and research methodology of the proposed project to be undertaken. It should have full detail of the rationale, sampling, instruments to be used, limitations if any, and the future directions for further research, etc.

4. Eligible Project Supervisori. Faculty at the IGNOU Headquarters CCETC (Centre For Corporate Education, Training &

Consultancy).ii. Academic Counselors of MBA Programme having relevant experience.iii. Faculty in Management having 5 years of PG teaching experience / Professionals holding Masters’

degree in Management or allied disciplines having a minimum of 5 years of experience in the relevant area. (In exceptional cases, a supervisor with a B.E. degree and 5 years of relevant experience may also be approved).

Students are advised to send their project synopsis and bio-data of the supervisor (in case of (ii) and (iii) above, which must be duly signed by the guide) to The Programme Co-ordinator, Centum Learning Limited, Neelagagan, Mandi Road, Sultanpur, Mehrauli, New Delhi-110030.

In case the proposed supervisor is not acceptable to the Faculty, the student shall be advised so, and in such cases the student should change the supervisor and resubmit the proposal. Hence the student will submit project proposal afresh with the signature of the new supervisor, as it will be considered as a new proposal. Similarly, if a student wants to change his / her supervisor for any reason, he/she would be required to submit the project proposal along with the signature of the new supervisor on a new project proposal proforma, as it would be considered as a new proposal.

At any given point in time a supervisor cannot guide more than five students.

Note : Students are advised to select supervisors who are active professionals in the relevant area of the selected topic, i.e. if the topic is in the area of Finance, the supervisor should be a specialist in Finance and so on. Project Supervisors are also advised to restrict guiding projects in their core specialization area only.

Annexure 4

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5. Project Proposal Submission and ApprovalAfter selection of the supervisor and finalizing the topic, student should send the Project Proposal Proforma along with one Copy of synopsis and Bio-data of the supervisor to The Programme Coordinator, Centum Learning Limited, Neelagagan, Mandi Road, Sultanpur, Mehrauli, New Delhi -110 030 for approval. Proposals incomplete in any respect will straight away be rejected. Students are advised to retain a copy of the synopsis. Proposals not accompanying a complete and signed Bio-data of supervisor will not be considered for approval. Project Proposal can be submitted throughout the year.

6. Communication of ApprovalA written communication regarding the approval / non-approval of the project will be sent to the student within eight weeks of the receipt of approval by The Programme Coordinator, Centum Learning Limited.

7. Resubmission of Project ProposalIn case of non-approval of the proposal, the comments / suggestions for reformulating the project will be communicated to the student. In such case the revised project synopsis should be submitted with revised project proposal proforma and a copy of the rejected synopsis and project proposal proforma bearing the comments of the evaluator and P.P. No.(Project Proposal Number) allotted by The Programme Coordinator, Centum Learning Limited, Neelagagan, Mandi Road, Sultanpur, Mehrauli, New Delhi -110 030.

PROJECT REPORT

8. Formulationi. The length of the Report may be about 50 to 60 double spaced typed pages not exceeding

approximately 18,000 words (excluding appendices and exhibits). However, 10% variation on either side is permissible.

ii. Each Project Report must adequately explain the research methodology adopted and the directions for future research.

iii. The Project Report should also contain the following : a.Copy of the Project Proposal proforma and synopsis b.Certificate of originality duly signed by the student and the supervisor.

9. Submission of Project ReportOne typed copy of the Project Report is to be submitted to The Programme Coordinator to IGNOU, Centum Learning Limited, Neelagagan, Mandi Road, Sultanpur, Mehrauli, New Delhi -110 030. As soon as you submit the Project Report, a P.R. No. would be allotted which will be communicated to the student. Student should quote this P.R. No. while corresponding with The Programme Coordinator, Centum Learning Limited, regarding Project Report.

Project Report can be submitted any time throughout the year.

Note: 1) If a Project Report is submitted between 1st December to 31st May then the result will be declared along with June Term-end examination.

2) If a Project Report is submitted between 1st June to 30th November then the result will be declared along with December Term-end examinations.

10. Viva – VoceA student may be asked to appear for a Viva-Voce, if the evaluator so recommends. In that case, student will be duly intimated about it. In case Viva-Voce is not arranged in the same city as the Study Centre of Centum Learning Limited, student should make their boarding and lodging where Viva-Voce is held.

11. EnquiriesEnquiries regarding the approval of Project synopsis and regarding Project Reports should be addressed to The Programme Coordinator, Centum Learning Limited, Neelagagan, Mandi Road, Sultanpur, Mehrauli, New Delhi -110 030.

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SOME IMPORTANT NOTES WHILE PREPARING THE PROJECT PROPOSAL1. Send only one copy of Project Proposal, and retain a copy with you.

2. Ensure the inclusion of the following while submitting the Proposal:

a. Proforma for Approval of Project Proposal, duly filled and signed by both, the student and the supervisor.

b. Detailed Bio-data of the supervisor duly signed by him/her. (Bio-data of the guide should include his/her detailed office address with Telephone No.).

c. Synopsis of the Project.

3. The Synopsis of your Project Proposal should include the following:

a. Rationale for the study.

b. Objectives of the study.

c. Research Methodology to be used for carrying out the study (detailing nature of data, data sources, collection methods, tools and techniques of analysis, sampling etc.).

d. The expected contribution from the study.

e. Limitations, if any, and the direction of the future research.

SOME IMPORTANT NOTES WHILE PREPARING THE PROJECT REPORT

1. The Project Work should be submitted in original in A-4 Size (29 X 20 cm), typed in double space, in a bound volume to The Programme Coordinator, Centum Learning Limited, Neelagagan, Mandi Road, Sultanpur, Mehrauli, New Delhi -110 030 through Registered insured post.

2. Before binding the Project Report the student should ensure that it contains the following:

i) Approved Project Proposal Proforma (original) - Form No. 2

ii) Original Approved Synopsis, and

iii) An originality certificate duly signed by the Student and Supervisor (Proforma enclosed)

If any Project Report is received without any one of the above, the same will be returned to the students for compliance.

3. Kindly mention on the top of the envelope “PROJECT REPORT-MBACT”.

4. Students should keep a copy of the Project Report with them. The Project Report will not be returned to the student.

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