Ignition five 01.10.12

01.10.12

This Week...Break the law of silence, Don’t worry boys, Print iPhone Speaker, Beer for singles and Trust the Power

Break the law of SilenceAmnesty International

Don’t worry boys!Lindauer

Print iPhone SpeakerCoca-Cola

Beer for singles Singapore

Trust the PowerDuracell

Amnesty International run a campaign every year to ‘Break the law of Silence’.

As with previous years, this campaign in Mexico was designed to highlight the unheard voices of those suffering injustice around the world. The first part began like any other campaign, to get signatures. However, signing up to this campaign would also release the next note in a song entitled “The Sound of Amnesty”,

They then added a very innovative idea in using Shazam to spread their message where a song could not be found, this made the campaign very memorable for those who received the message.

Break the law of SilenceAmnesty International

.

Don’t worry boysLindauer

Traditionally ads for alcohol are aimed at men . The common trend involves men breaking away from the various constraints in their lives to let their hair down and get up to mischief.

Wine company Lindauer who see women as their target audience concluded after some research that most women feel that they do not inject as much time as they would like into socialising with their female friends.

Turning an out dated cliché on its head, they poked fun at the idea of women waiting at home by the phone, lost without their other halves.

Using the tagline, “Don’t worry boys, it is just girls night out”, they created this ad with view to how the boys get on when left alone.

Print iPhone SpeakerCoca-Cola

For Coca-Cola FM’S 1st Birthday, Agency JWT turned Brazil’s Capricho Magazine into an amplifier to promote the country’s Coca-Cola.FM online radio platform.

They ran an ad on the inside cover of the magazine, with instructions on how to create the loudspeaker device for the iPhone.

A new idea in a bar in Singapore to improve beer sales while helping singles meet and get chatting.

Traditionally the single population of Singapore are quite shy and generally stick with the people they arrived with on nights out.

A new way for singles to meet at the bar, powered anonymously via QR codes connected to beer bottles the customers buy a beer, scan the QR code to get the app and then connect with the person they’ve sent the beer to, where a conversation thread unfolds between the two.

While those who participated had a bit of fun partaking, the initial objective was achieved with the sale of beer doubling on the first night. 

QR Code Beer Bottles Made for SinglesHarry’s Bar Singapore

Trust Your PowerDuracell

In a change away from the well known Duracell Bunny advertisements, they have taken a different approach by telling the story of Pro linebacker Patrick Willis.

His personal journey to the pinnacle of the NFL required the ability to power through obstacles, a steadfast and how he shows unwavering belief in himself. A remarkable and inspiring story, further proof that with the right stuff inside, great things are possible.