Ignition 5 19.09.11

5

19th September 2011

1. Heineken’s Occasionally Perfect

Billboard

Carlsberg have their ‘Probably the best…’ campaign and it seems Heineken now have ‘This … is occasionally perfect’, and in this case its a

billboard!  A seemingly innocuous outdoor panel was placed on

Great Jones St, New York sporting the simple line ‘This billboard is occasionally perfect’.  Over the

next few days nothing happened and in all honestly probably no one noticed as as billboards go it was

nothing special.  Then on August 17th the curtains went up, the

mystery built and when the big reveal came around a stage had been constructed and Brooklyn band ‘TV on the Radio’ played in impromptu set to the

backdrop of Heniekens poster.

1. Heineken’s Occasionally Perfect Billboard

http://www.youtube.com/watch?v=3ErcpgU7tCs&feature=player_embedded

2. Nike “Back to the Future” Shoes

The NIKE MAG is no longer the “greatest shoe never made.” The mythical shoe that originally captured the imagination of audiences in Back to the Future

II is being released – and they’re here to help create a future without Parkinson’s disease.

1500 pairs of the 2011 NIKE MAG will be auctioned on eBay with all net proceeds going directly to The

Michael J. Fox Foundation. Each day for the duration of the ten-day auction, one hundred and

fifty pairs of the 2011 NIKE MAG shoes will be made available via eBay’s Fashion Vault.

http://www.youtube.com/watch?v=O8jFHBXtZOs

2. Nike “Back to the Future” Shoes

http://www.youtube.com/watch?v=O8jFHBXtZOs http://www.youtube.com/watch?v=O8jFHBXtZOs

http://www.youtube.com/watch?v=pxQQV-XukRc

3. Cartoon Network & Augmented reality

TBS channel Cartoon Network and French satellite TV operator Canalsat are innovating with the creation

of new mobile application CN Watch & Play, a video game that tunes in only when viewers are

watching Cartoon Network.Created by digital agency Casus Belli, the free-of-

charge application is available into the app store to owners of iPod touch 4, iPhone 3GS/4 and iPad

2. It reacts to the images broadcast live on the channel to offer a new content each week.

This includes an augmented reality video game in which viewers are projected into the series and

can interact with the characters, and an enriched collection game each week.

3. Cartoon Network & Augmented reality

http://www.scoop.it/t/pervasive-entertainment-times/p/451049292/augmented-reality-evolves-ipad2-brings-cartoons-into-your-room-visually-triggered-by-live-cn-tv-show

4. You’re the lead singer

The goal was to highlight a special feature of LG MCV904 Mini System that removes the vocals from

any music allowing the user to sing as if in a karaoke bar.  So we placed the consumers as the lead singers

on the cover of their favorite CDs attaching little convex mirrors over the singers’ pictures. Therefore, when they were at the CD store looking at the CDs, people would see themselves reflected as the lead

singer of that band.The campaign run for 7 days in 6 CD stores, reaching

approximately 25,000 people, costing only 2 cents per impact.

4. You’re the lead singer

http://www.youtube.com/watch?v=XP4tKT6CgOY

5. Puma & Irish Rugby

After spending almost three months in Carton House training for the Rugby World Cup the team made a new video which showed off star potential and the

magnificent grounds in which they spend preparing for the tough tasks ahead.

5. Puma & Irish Rugby

http://www.youtube.com/watch?v=teZlZrtwPv0

OMD Website launch