OVERVIEW • Industry in brief • Companies in Industry • Cost Structure • Marginal Costing • Conclusion
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
OVERVIEW
OVERVIEWIndustry in briefCompanies in IndustryCost StructureMarginal CostingConclusion
Soft Drinks (jo chadhti nahi)Non-alcoholicAeratedCheapMakes you fat
Industry AnalysisDuopoly-COKE and PEPSICustomer Buying PowerSupplier BargainingNew Entrants..???Threat from Substitutes
SOFT DRINK COMPANIES
COST STRUCTURECOKE AND PEPSI DEKHO!
OTHERS ARE LIKE
EXPLAINS REASON FOR DUOPOLY
AVERAGE COST STRUCTURE
AVERAGE COST STRUCTURECharts
MARGINAL COSTINGPARTICULARAVERAGEVARIABLE COST3292.6FIXED COST7058.2PROFIT3.2CONTRIBUTION7061.4BEP31 BIL UNITSCONCLUSIONSoft drink market is ruled by coke and pepsOthers demand is not concentrated area wiseFixed cost is a lot in industryMarginal cost per unit is also low
THANK YOU
Related Documents
