Read the Tea Leaves Make Be/er Decisions © 2013 Forge Communications, LLC. All Rights Reserved. Roger M. Friedensen, APR | CAPRSA Spring Conference 2013
Jan 21, 2015
Read the Tea Leaves Make Be/er Decisions
© 2013 Forge Communications, LLC. All Rights Reserved.
Roger M. Friedensen, APR | CAPRSA Spring Conference 2013
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What is a “good decision”?
One step toward a desired outcome.
How do you know you’re making a good decision?
You don’t. Good decisions are always past tense.
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Bad decisions can have a big impact – for a long Jme.
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Fear of the unknown
Skills & experience
Aversion to risk
Fear of failure
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Compulsion ≠ Choice Lemme think about this…
Run away, run away!
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Decision FaJgue
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How can we make be/er decisions?
Well, first off, stop making bad ones.
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Know thyself • EmoJonal • IntuiJve • AnalyJcal
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Stop. Think. Act.
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Trust your gut
But verify.
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Fight faJgue, automate easy decisions.
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Fight faJgue, learn triage.
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PracJce ambivalence (within reason)
Management Tip: Have a team
argue both sides
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Seek other perspecJves, but own the decision.
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Choose wisely