BARRIERS, BENEFITS AND COMPETITION FOR BEHAVIOR CHANGE The Transformers Josephine Penaga February 19, 2011 Managerial Marketing - SUS6060_S1_SP11
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BARRIERS, BENEFITS AND COMPETITION FOR BEHAVIOR CHANGE
The TransformersJosephine PenagaFebruary 19, 2011Managerial Marketing - SUS6060_S1_SP11
Is tap water safe?
But all my friends drink bottled water.
Will it cost me more?
IDENTIFYING
BARRIERS
PRIORITIZE
TYPES OF COMPETITORS
BEATING THE COMPETITION
CREDIBILITY
THANK YOU
REFERENCEKotler P. & Lee, N. (2009). Up and out of poverty: The social marketing solution. A toolkit for policy makers, entrepreneurs, NGO’s, companies, and governments. Wharton School Publishing. New Jersey.
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