WE ARE NOT A WEBSITE Next Level Sales Conference July 14, 2010
Jun 27, 2015
WE ARE NOT A WEBSITE
Next Level Sales Conference
July 14, 2010
40%bigger audience
www.com is not the only platform…
soon, it won’t even be the biggest
why?
content travels
top-level domains for sale: dot-anything
so many screens!
social might beat search
Source: “The Mobile Internet Report.” Morgan Stanley: October 2009
http://socialnomics.com
Share of time spent online
Percent of minutes, worldwide
Social is the new black
Source: Morgan Stanley, News Corp
Mobile is the new black
Source: Source: eMaketer via ThinkEquity LLC, “The Opportunity in Non-Premium Advertising.” May 4, 2009
6
Non-Premium
Premium
Worldwide display impression forecastBillions of impressions
Source: Source: eMaketer via ThinkEquity LLC, “The Opportunity in Non-Premium Advertising.” May 4, 2009
2009 2010E
14,225
16,473
18,903
2011E 2012E
21,411
2013E
24,023
+69%
So many pixels…
Source: eMarketer, comScore AdMetrix, comScore “Natural Born Clickers” study
Share of all Internet users
84%
16%
2007
68%Non clickers
Clickers 24%
2009
Clicking: so 2007
60%JPEG/GIF
40%Rich Media
So we are escalating…
Source: eMarketer, comScore AdMetrix, comScore “Natural Born Clickers” study
US online display ad impression share
May 2010 (% of total)
as the amount of digital real estate
explodes, digital “place” loses its value
that is already happening to the pixel,
and will happen to the URL…
Townsend 75309
TOwnsend 7-5309
TO7-5309
867-5309
(212) 867-5309
+1 (212) 867-5309
“I’ve just talked to his lawyer and he’s agreeable –
you get the Hamptons and he keeps 212.”
telephone prefix : 1960
“hit” or “eyeballs” : 2000
website : 2010
we are not selling pixels
we are selling a brand
we are selling access
we are selling influence
We are not a website
remember: our product is influence
how do we help our clients use it?
use the internet
what new thing will you try today?