HONORING GREEN HEROES 2012 INDUCTION CEREMONY AND CONFERENCE Where Agriculture and the Environment Meet MAY 10–11, 2012
IGIHOF Program
Mar 16, 2016
Prigram for 2012 IGIHOF event
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H O N O R I N G G R E E N H E R O E S
2012 INDUCTION CEREMONY AND CONFERENCE
Where Agriculture and the Environment Meet
MAY 10–11, 2012
Table of ContentsWelcome Letter . . . . . . . . . . . . . . . . . . . . 2
Letter from the Provost . . . . . . . . . . . . . . 3
Board of Directors . . . . . . . . . . . . . . . . . . . 4
Event Program . . . . . . . . . . . . . . . . . . . . 5
Map of Fresno State Campus . . . . . . . . . . 6-7
Keynote Speakers . . . . . . . . . . . . . . . . . . 8
Plenary Sessions . . . . . . . . . . . . . . . . . . . . 9-12
Event Contributors . . . . . . . . . . . . . . . . . . . 13
Hall of Fame Members . . . . . . . . . . . . . . 14
Member Profile/Sponsors . . . . . . . . . . . . . . . . . . . . . . . . . 15
Finalists . . . . . . . . . . . . . . . . . . . . . . . . 16-17
Exhibitors . . . . . . . . . . . . . . . . . . . . . . . . 18
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International Green Industry Hall of Fame
Our best wishes for a successful event
www.bpfcpa.com
JOIN IGIHOFDEAR CONFERENCE ATTENDEES:
As with all organizations, it takes money to exist and IGIHOF is no different. IGIHOF does not receive grants or government-sponsored donations and relies on the generosity of corporations and individuals in the Green Industry. Please consider joining IGIHOF and help us continue the valuable work of recognizing the pioneers, leaders, innovators and those responsible for industry best practices.
We purposely have donation levels to fit every commitment level and budget. Thank you in advance for giving IGIHOF your consideration. Your donation is greatly appreciated. Please see our website for more details: www.gogreenhall.org
Donations of materials, historic items, and literature will be valued and applied towards sponsorship.
Lifetime Sponsor - $10,000 (One time, non-corporate, non-transferrable)
Corporate Sponsor - $20,000 (Annual)
Individual Sponsors - $2,000 (Annual)
Friends of the Hall - $100 (Annual)
Seniors (55+) or Students - $25 (Annual)
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DEAR PARTICIPANTS:
Welcome to the Second Annual Induction Ceremony and Conference to be held on the beautiful Fresno State University campus. We are pleased to bring you another world-class green conference and induction ceremony featuring excellence in the green industry. Last year we inducted five deserving organizations and selected Mr. Ray Anderson to receive our first ever Lifetime Achievement Award for his commitment to sustainability. We are excited for the businesses and individuals who have been nominated for this year’s Induction Ceremony and believe that we have chosen another outstanding group of industry leaders.
This year’s event will feature a number of compelling and well-known industry experts in a wide range of green industries. The businesses that are selected into the Hall of Fame are a true testament to the successful implementation of sustainable business practices, and are what we consider leaders in the green industry. By highlighting and rewarding these commitments to environmental responsibility and business efficiency, the International Green Industry Hall of Fame hopes to continue to spread the message of sustainability.
As mentioned above, the event will be held on the Fresno State University campus located in the heart of the San Joaquin Valley. The campus is home to the world-renowned Water and Energy Technology Center & Incubator and a number of Agricultural and Equine programs. Fresno State University has taken steps towards sustainability through the installation of various energy efficiency technologies on campus, all of which were toured by community leaders through this year’s conference.
Just four hours northeast of Los Angeles and three hours southeast of San Francisco, Fresno, California is known for its excellence in agriculture, close proximity to three National Parks (Yosemite, Sequoia, and Kings), and a rapidly emerging industry for water technology and energy efficiency. A perfect location for this year’s Ceremony!
It is my pleasure to welcome you to Fresno, CA and the International Green Industry Hall of Fame Annual Induction Ceremony and Conference. Your participation is greatly appreciated and we hope you are inspired by the many stories of excellence in the green industry.
Live Green!
SAM GEIL Chairman, Board of Directors International Green Industry Hall of Fame
WELCOME LETTER
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CONFERENCE PARTICIPANTS:
On behalf of our 21,000 students, our faculty, staff and administrators, welcome
to Fresno State.
We are proud to join your salute to individuals, businesses and organizations
that will be inducted into the International Green Industry Hall of Fame. Their
accomplishments doubtless will inspire our students to follow them into careers
dedicated to innovative, sustainable environmental practices.
We hope you will get around our campus to appreciate some of our more visible
environmental and sustainability initiatives. They include our new Henry Madden
Library, native plantings in our Peace Garden, electricity-producing solar panels
on parking shelters and our recent “green campus” listing by the Princeton Review.
Our campus is designated an arboretum, which we’re transforming into a model of
drought-tolerant landscape plantings. Our research programs address such global
concerns as water, soil and air-quality and sustainable food and fiber production.
Our students, faculty and staff volunteer for a range of community service projects
helping our environment.
We commend your efforts and we are pleased to be part of this celebration of
the healthy future of the planet and the technology and industry, dedication and
innovation that build vibrant, sustainable communities.
WILLIAM A. COVINO
Provost and Vice President for Academic AffairsFresno State University
LETTER from the Provost
Board of Directors
OFFICERS/BOARD MEMBERS
Sam Geil, President
Geil Enterprises, Inc.
Lance Matthews, Vice President
Parsons Corporation
Kristen Kawaguchi, Secretary
Economic Development Corporation
serving Fresno County
Erin Goldfarb, Treasurer
Baker, Peterson & Franklin, CPA, LLP
Yvonne Chelberg
Geil Enterprises Inc.
Tom Cotter
Real Goods Solar, Inc.
Virginia Gibson
Reliant Water Management, Inc.
Eric Rawn
BCT Consulting, Inc.
Brian Rouch
Rouch and Associates
ADVISORY COUNCIL MEMBERS
Daryl Baltazar
DAC Services Inc.
Shauna L. Christensen
Office Depot
Laura Calderon
Fresno Convention & Visitors Bureau
Ryan W. Corrigan
Corrigan Law Group
Catherine C. Curry
C. Curry Design
Jackie Grazier
Jeffrey Scott Agency
Eric McCormick
McCormick Mobile Media
Brian Santos
Wells Fargo
Ron Segura
Segura & Associates
Russell C. Widmar
City of Fresno
Department of Airports
STUDENT VOLUNTEER
Joe Gustafson
Fresno Pacific University
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Event ProgramRegistration | Exhibitors Open | Continental Breakfast (GYM)
Exhibitors Area Open
Induction Ceremony – Satellite Student Union
Welcome – Provost William Covino, Chairman Sam Geil
Master of Ceremonies – Bob Hilton
Keynote Speaker – Dr. Richard Snyder – “The Effects of Climate Change on Agriculture in California”
A Tribute to Ray Anderson – Chairman Sam Geil
Presentation of Finalists – Chairman Sam Geil & Bob Hilton
Innovation & Advocacy Award Winners – Chairman Sam Geil & Bob Hilton
Induction Ceremony for 2011 Hall of Fame Inductees – Chairman Sam Geil & Bob Hilton
Mediterranean Style Lunch
Plenary Sessions
Ron Segura – Green or Sustainable Cleaning – Which One is for you? (Rm. 137)
Frank Ferral – Reducing the Cost of Doing Business through the Valley REACON (Rm. 194)
Ed Cornejo – Green Job Forecast (Rm. 191)
Alan Tratner & Lielle Arad – The Sustainable Planet and The Total Vantage Point (Rm. 192)
Mark Santos – Navigating Solar Photovoltaic Options (Rm. 191)
Courtney Kalashian – Benchmarking Energy Data: Because You Can’t Manage What You Can’t Measure (Rm. 194)
Layla Forstedt – Growing Green Tourism (Rm. 137)
Henrik Skov Laursen – The New Future for our Central Valley (Rm. 192)
9:00 – 11:00
9:00 – 4:00
11:00 – 1:00
1:00 – 2:00
2:00
3:15
Valley Can is proud to be an Industry Sponsor for the 2012 International Green Industry Hall of Fame Induction Ceremony and Conference
UNIVERSITYHIGH SCHOOL
168
ICWT/WET
STUDENTRECREATION
CENTER
FRESNO STATE FOUNDATION
AMPHITHEATER
POLICE/PUBLIC SAFETY
ENGINEERING EAST
WATER
TOWER
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NALP
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ROPES COURSE
ATRIUM
BIRCH
CEDA
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BAKER HALL
GRAVES HALL
HOMAN HALL
SPALDING G. WATHENTENNIS COURTS
FOOTBALLPRACTICE
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UNIVSTUDENTUNION
BART
ON AV
E
ROWE
LL AV
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KEATS AVE
FRONTAGE ROAD
MUSIC
LAB SCHOOL
HEALTHCENTER
SPEECH ARTSUNIVERSITYCENTER
THE FOUNTAIN
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PEACE GARDEN
ROSE GARDENFREE SPEECH AREA
ASPEN
SYCAMORE
SEQUOIA
POND
EROS
A
WOOD
ROW
AVE
MAPL
E AVE
STUDENT HORSECENTER
RODEO
MATOIAN WAY
SHAW AVEMAIN ENTRANCE
AGRICULTURALSCIENCES
Exhibitors Area
MCLANE HALLSCIENCE
CONLEY ART
UNIV BUSINESSCENTER PARKING
MATOIAN WAY
JOYALADMIN
MATOIAN WAY
BOOKSTORE
POST OFFICE
PETERS BUSINESS
PBAT
POOL
MAPL
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ENOLOGY UNITGRADUATE
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EAST PORTALS AVE
O'NEILL PARK
SAN RAMON AVE
FOOD STORAGE
DAIRYPROCESSING
RECYCLE CENTER CALF BARN
DOJ FORENSICS
LAB
AGRONOMYSHEEP UNIT
FEED MILL
CIT TESTING
CAMPUS POINTE
ORNAMENTALHORTICULTURE
UNIT
SAVE MART CENTERAT FRESNO STATE
SCIENCE II
BARSTOW AVE
VETERINARY UNITBEEF
CATTLEUNIT
BEEFFINISHUNIT
POULTRY UNITDAIRY UNIT
FUEL STATIONSWINE UNITJUDGING
PAVILION
Rue and Gwen GibsonFARM MARKET
CENTER FOR IRRIGATIONTECHNOLOGY
STUDENT ORGANICFARM FIELD
SOLAR COVEREDPARKING LOT
VITICULTURE AND ENOLOGY RESEARCH CENTER
GROSSE INDUSTRIAL TECH
CAMP
US D
RIVE
BARSTOW AVE
CEDA
R AVE
MILL
BROO
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E
CAMPUS FARM
RAISIN LAB
VITICULTUREENOLOGY
EAST
AG OPERATIONS
AG MECHANICS
ENGINEERING WEST
FARMMACHINERY
CENTER
SAN BRUNO AVE
BULLDOGDIAMOND
NORTH GYM ANNEX
WARMERDAMFIELD
NORTH GYM
SOCIAL SCIENCE MCKEE FISK
THE QUAD
FAMILY &FOOD SCI
EDUCATIONALANNEX
JACK
SON
AVE
SAN RAMON AVE
BARSTOW AVE
BULLDOG STADIUM
CENTRAL VALLEYINTERNET PROJECT
(CVIP)
JIM SWEENEY
FIELD
BEIDENFIELD
ATHLETICTICKET OFFICE
THEBULLDOG
SHOP
AUXILIARY
SERVICES
KREMEN SCHOOLOF EDUCATION AND
HUMAN DEVELOPMENT
ALLEN LEWMEMORIAL
GROVE
SATELLITESTUDENTUNION UNIVERSITY
BUSINESSCENTER
SCIENCE GREENHOUSES
PLANETARIUMMUSEUM
DOWNINGPLANETARIUM
MAILCENTER
PRINTINGSERVICES
SHIP/REC
SMITTCAMPALUMNIHOUSE
SMITTCAMPALUMNIHOUSE
VISITORSCENTER
LYLESCENTER
PETERSEDU CENTER
ANIMAL SCIENCE
PAVILION
Allergy FreeDemonstration
GardenMeteorology
Lab
HENRY MADDENLIBRARY
STUDENTRIDESHARE ONLY
PROFESSIONALHUMAN SERVICES FRANK W. THOMAS
2/12
5241 N. Maple AvenueFresno, CA 93740
UNIVERSITYDININGHALL
HOMEMANAGEMENT
UNIVERSITYCOURTYARD
AQUATICSCENTER
LOT 1 LOT 2 LOT 3
LOT 4 LOT 5 LOT 6
LOT 1, LOT 2 & LOT 4 Authorized Overflow Student Parking•Non-Event - Student Parking Permit Required•Evening Event - Student Parking Permit Required. Must exit lot by 3:30.•Day Event - SMC Parking Permit Required, No Student Parking.
Save Mart Center Parking
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P
P
P
P
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P
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M
MM
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DUNCAN ATHLETIC FACILITY
H
BACK
ER A
VENU
E
C A L I F O R N I A S T A T E U N I V E R S I T Y , F R E S N O
GREEN PERMITSTUDENT/PUBLIC PARKING
YELLOW PERMITFACULTY/STAFF PARKING
BLUE PERMITDISABLED PARKING
GOLD PERMITSPECIAL USE PARKING
SHORT TERM PARKING
SAVEMART CENTER PARKING
MOTORCYCLE PARKING
DAILY PARKING PERMIT DISPENSERS
PARKING METERS
SAFE LIGHTING PATH
EMERGENCY TELEPHONE
DESIGNATED SMOKING AREASP
DAILY PARKING PERMIT DISPENSERS You may park at any one of these locations using the parking code# 18250023 (NOT VALID AT METER PARKING STALLS)P
M
EVENT REGISTRATION & LUNCH (Satellite Student Union) PLACES HIGHLIGHTED ON CAMPUS TOUR EXHIBITORS AREA
6
UNIVERSITYHIGH SCHOOL
168
ICWT/WET
STUDENTRECREATION
CENTER
FRESNO STATE FOUNDATION
AMPHITHEATER
POLICE/PUBLIC SAFETY
ENGINEERING EAST
WATER
TOWER
ChillerBoiler Plant SN
OITAR
EPOT
NALP
P
Q
G
S
Y
P
A
V
T
RICCHIUTI ACADEMIC STRENGTH & CONDITIONING CENTER
P
P
L
D
E
F
X
B
K
M
N
O
I
U
W
C
J
R
TheCOLLEGIAN
SHAW AVE
POST OFFICE
BULLDOG LANE
CEDA
R AVE
SHAW AVESHAW AVE
SOUTH GYM
SCOTT AVE
ROPES COURSE
ATRIUM
BIRCH
CEDA
R
BAKER HALL
GRAVES HALL
HOMAN HALL
SPALDING G. WATHENTENNIS COURTS
FOOTBALLPRACTICE
FIELD
UNIVSTUDENTUNION
BART
ON AV
E
ROWE
LL AV
E
KEATS AVE
FRONTAGE ROAD
MUSIC
LAB SCHOOL
HEALTHCENTER
SPEECH ARTSUNIVERSITYCENTER
THE FOUNTAIN
KEATS
PEACE GARDEN
ROSE GARDENFREE SPEECH AREA
ASPEN
SYCAMORE
SEQUOIA
POND
EROS
A
WOOD
ROW
AVE
MAPL
E AVE
STUDENT HORSECENTER
RODEO
MATOIAN WAY
SHAW AVEMAIN ENTRANCE
AGRICULTURALSCIENCES
Exhibitors Area
MCLANE HALLSCIENCE
CONLEY ART
UNIV BUSINESSCENTER PARKING
MATOIAN WAY
JOYALADMIN
MATOIAN WAY
BOOKSTORE
POST OFFICE
PETERS BUSINESS
PBAT
POOL
MAPL
E AVE
BARSTOW AVE
CHES
TNUT
AVE
HORSE UNIT
PRICE
AVE
SIERR
A VIST
A AVE
ENOLOGY UNITGRADUATE
LAB
CATI
EAST PORTALS AVE
O'NEILL PARK
SAN RAMON AVE
FOOD STORAGE
DAIRYPROCESSING
RECYCLE CENTER CALF BARN
DOJ FORENSICS
LAB
AGRONOMYSHEEP UNIT
FEED MILL
CIT TESTING
CAMPUS POINTE
ORNAMENTALHORTICULTURE
UNIT
SAVE MART CENTERAT FRESNO STATE
SCIENCE II
BARSTOW AVE
VETERINARY UNITBEEF
CATTLEUNIT
BEEFFINISHUNIT
POULTRY UNITDAIRY UNIT
FUEL STATIONSWINE UNITJUDGING
PAVILION
Rue and Gwen GibsonFARM MARKET
CENTER FOR IRRIGATIONTECHNOLOGY
STUDENT ORGANICFARM FIELD
SOLAR COVEREDPARKING LOT
VITICULTURE AND ENOLOGY RESEARCH CENTER
GROSSE INDUSTRIAL TECH
CAMP
US D
RIVE
BARSTOW AVE
CEDA
R AVE
MILL
BROO
K AV
E
CAMPUS FARM
RAISIN LAB
VITICULTUREENOLOGY
EAST
AG OPERATIONS
AG MECHANICS
ENGINEERING WEST
FARMMACHINERY
CENTER
SAN BRUNO AVE
BULLDOGDIAMOND
NORTH GYM ANNEX
WARMERDAMFIELD
NORTH GYM
SOCIAL SCIENCE MCKEE FISK
THE QUAD
FAMILY &FOOD SCI
EDUCATIONALANNEX
JACK
SON
AVE
SAN RAMON AVE
BARSTOW AVE
BULLDOG STADIUM
CENTRAL VALLEYINTERNET PROJECT
(CVIP)
JIM SWEENEY
FIELD
BEIDENFIELD
ATHLETICTICKET OFFICE
THEBULLDOG
SHOP
AUXILIARY
SERVICES
KREMEN SCHOOLOF EDUCATION AND
HUMAN DEVELOPMENT
ALLEN LEWMEMORIAL
GROVE
SATELLITESTUDENTUNION UNIVERSITY
BUSINESSCENTER
SCIENCE GREENHOUSES
PLANETARIUMMUSEUM
DOWNINGPLANETARIUM
MAILCENTER
PRINTINGSERVICES
SHIP/REC
SMITTCAMPALUMNIHOUSE
SMITTCAMPALUMNIHOUSE
VISITORSCENTER
LYLESCENTER
PETERSEDU CENTER
ANIMAL SCIENCE
PAVILION
Allergy FreeDemonstration
GardenMeteorology
Lab
HENRY MADDENLIBRARY
STUDENTRIDESHARE ONLY
PROFESSIONALHUMAN SERVICES FRANK W. THOMAS
2/12
5241 N. Maple AvenueFresno, CA 93740
UNIVERSITYDININGHALL
HOMEMANAGEMENT
UNIVERSITYCOURTYARD
AQUATICSCENTER
LOT 1 LOT 2 LOT 3
LOT 4 LOT 5 LOT 6
LOT 1, LOT 2 & LOT 4 Authorized Overflow Student Parking•Non-Event - Student Parking Permit Required•Evening Event - Student Parking Permit Required. Must exit lot by 3:30.•Day Event - SMC Parking Permit Required, No Student Parking.
Save Mart Center Parking
P P
P
P
P
P
P
P
P
P
P
P
P
P
M
M
M
M
M
MM
M
DUNCAN ATHLETIC FACILITY
H
BACK
ER A
VENU
E
C A L I F O R N I A S T A T E U N I V E R S I T Y , F R E S N O
GREEN PERMITSTUDENT/PUBLIC PARKING
YELLOW PERMITFACULTY/STAFF PARKING
BLUE PERMITDISABLED PARKING
GOLD PERMITSPECIAL USE PARKING
SHORT TERM PARKING
SAVEMART CENTER PARKING
MOTORCYCLE PARKING
DAILY PARKING PERMIT DISPENSERS
PARKING METERS
SAFE LIGHTING PATH
EMERGENCY TELEPHONE
DESIGNATED SMOKING AREASP
DAILY PARKING PERMIT DISPENSERS You may park at any one of these locations using the parking code# 18250023 (NOT VALID AT METER PARKING STALLS)P
M
EVENT REGISTRATION & LUNCH (Satellite Student Union) PLACES HIGHLIGHTED ON CAMPUS TOUR EXHIBITORS AREA
7
8
VIP DINNER KEYNOTE SPEAKER
SHAHRAM JAVEY Founder/CEO Aquacue
Shahram is an innovator, leader and entrepreneur. He has created multiple products and online services for IBM and Adobe Systems. A dyed-in-the-wool life-time learner, Shahram is passionate about mastering and incorporating new ideas and technologies to
create simple and convenient products and services that make life easier both on and offline.
Aquacue creates water management products and services for commercial, institutional, industrial, municipal, and high-use residential customers who want to understand their water use to improve their water efficiency, detect leaks, and reduce water expenses.
Today everyone needs to be a water manager. From the homeowner or apartment dweller to the corporate facilities manager, we’re all individually and collectively responsible for solving the world’s water crises. New technologies and new outlooks are bubbling up, making it simple, easy and even fun to take on and meet even our most daunting water management challenges.
Aquacue and its customers are making waves as the new water managers. Shahram Javey, Aquacue’s CEO will share some of their stories and introduce new chapter highlights in the lives and times of the new water manager.
CONFERENCE KEYNOTE SPEAKER
RICHARD L. SNYDER
Professor UC Davis
Richard L. Snyder is the principal investigator on the California Irrigation Management Information System (CIMIS) research and development project. He co-wrote the SIMETAW and CUP+ programs for use in the California Water Plan, was the co-author of the UN Food and Agriculture Organization book. He also
authored or co-authored 125 refereed scientific papers on a range of topics including: evapotranspiration, irrigation scheduling, frost protection, meteorological measurements and analysis, wildfire, soils, phenology, and climate change.
KEYNOTE SPEAKERS
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Plenary Sessions
Benchmarking Energy Data: Because You Can’t Manage What You Can’t Measure
Courtney Kalashian is an energy efficiency enthusiast and Valley native committed to improving the quality of life in the San Joaquin Valley through the promotion of clean energy. Courtney, with her three team members, works in coalition with local governments, community-based organizations, environmental and business
organizations, and regulatory bodies to realize savings in excess of 16,000,000 kWh and secured more than $6,000,000 in clean energy project funding. While with the Organization, Courtney has overseen support efforts of the California Energy Efficiency Strategic Plan through development of “Benchmarking Made Easy”, a user’s guide to the EPA Energy Star Portfolio Manager system and assisting local governments in adopting benchmarking policies.
Reducing the Cost of Doing Business through the Valley REACON
Frank J. Ferral has been the Program & Public Policy Director for the Greater Stockton Chamber of Commerce for the past 14 years. Ferral staffs the Award winning Green Team San Joaquin program and the Recycling Energy Air Conservation (REACON) Team. Ferral holds a Master of Public Administration and a Bachelor of Arts degree in Political Science, both from California State
University, Stanislaus.
Green Jobs Forecast
Edward Cornejo has over 18+ years of experience in green building project management, acquisition & planning and land development, and architectural design and purchasing. Edward possesses several instructor certifications and a Bachelor of Science degree in Construction Management. Edward is directly involved with the day-to-day operations of the Green Professional Training
Center and his focus is on training and education.
Navigating Solar Photovoltaic Options
Mark Santos is the Director of Business Development for Premier Power Renewable Energy, Inc. a worldwide photovoltaic solar integrator based in El Dorado Hills, CA. Premier Power is the leading global provider of solar power systems, to small and large commercial enterprise, agricultural applications, utilities, municipality and governments. Premier Power is uniquely diversified
across markets segments and geography to deliver unmatched experience throughout North America and Europe. Mr. Santos is responsible for strategic business development in all of Premier Power’s North American market verticals. He is affiliated with SME, CALSIEA, SEPA, ASES, El Dorado & Napa County Farm Bureaus, and the San Joaquin Valley & Amador County Winegrowers Associations. Previous to his move into the renewable energy field he was a Manufacturing Engineer/Project Manager of Research & Development for McDonnell Douglas Corporation and an Information Technology Senior Account Executive for Inacomp Sacramento. Mr. Santos has been recognized as the top producing sales representative consecutively from
Plenary Sessions
10
1994 – 2007 while working for Inacomp and possesses that distinction for the calendar years 2008 – 2011 while working for Premier Power. He holds a Bachelor of Science degree in Industrial Technology from California State University Long Beach. He has been a guest lecturer, on the subject of “The Economics of Solar”, at the University of California, Davis. He has been a featured speaker for Half Moon Bay Seminars, The Northern and Central California Facilities Expo’s, twice for Enphase Energy at Solar Power International, as well as being highlighted in Solar Pro Magazine. Since Joining Premier Power, Mr. Santos’ efforts have resulted in several multimillion dollar solar PV installations that have proven to be beneficial for the customer’s bottom line as well as the environment.
Green or Sustainable Cleaning – Which One is for You?
Ron Segura, President of Segura & Associates, brings over 45 years of experience in all segments of the cleaning industry. Ten of those years were spent as Manager of Janitorial/Document Services for Walt Disney Pictures and Television. In 2003, Ron Segura formed the Sourcing Systems Alliance, an alliance group of building maintenance contractors that is made up of six of the top 25 companies in the
industry. In 2004, Segura & Associates formed a working alliance with the Ashkin Group, the recognized experts in green cleaning.
He is a founding member of Tripod Learning Associates, a group made up of three of the top consulting firms in the cleaning industry that provides workshops, pod casts, and onsite training.
Ron developed and implemented a Sustainable RFP Process for Stanford University and is a monthly podcast columnist for “Tomorrows Cleaning” an online magazine in the UK. He has conducted several seminars for Building Service Contractors Association International and is a U.S. correspondent for the European Cleaning Journal.
BlueTechValley – The New Future for our Central Valley
Henrik Skov Laursen, head of Grundfos Water Technology Center, North America, is managing the Grundfos Water Technology Center located in Fresno, California, a Center for research, academic institutions and small start-up companies to gather and share knowledge relating to various water technology topics. The Grundfos Water Technology Center offers space, access to Grundfos research and technology
resources and aspires to be the catalyst in creating new sustainable business and product solutions to the international community’s challenges related to water efficiency. Grundfos takes a long term perspective in providing sustainable technological solutions and platforms to these challenges and aims to create the water technology link between research and business development – from academic institutions to the end-user.
At Grundfos, Henrik Skov Laursen has been involved in the new business creation process which is a major project sparking new business opportunities with existing and new technologies. Prior to that, Henrik worked as Business Director for the industrial markets in North America and before that as Global Product Manager for Grundfos’ new line of Digital Dosing pumps. Further, Henrik was responsible, as Integration Manager, of the integration activities of Grundfos’ major acquisition in 2005 of the German dosing and disinfection company, Alldos Dosiertechnik GmbH.
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The Sustainable Planet and the Total Vantage Point
Alan Tratner, is the International Director of FD3’s Green2Gold and the President of the Inventors Workshop International and the Entrepreneurs Workshop, Director of the Small Business Entrepreneurship Center in California, a SCORE (US SBA) counselor, and was publisher of the Lightbulb Journal and INVENT! Magazines. He is an inventor and serial entrepreneur, with many inventions and patents. He has been
dubbed the “Minister of Ideas” by the media, and has been featured in the Wall Street Journal, Inc., Entrepreneur, Business Week, TIME, USA Today, America Online Forum, and has appeared on OPRAH, NPR, CNN, Good Morning America, and CNBC. Alan has mentored and assisted thousands of green technology, sustainable ecology and energy companies, inventors, and new product creators. He was a former Professor of Environment and Energy, participated in the First International United Nations Conference on the Human Environment, Stockholm Sweden, was staff member of Environmental Quality Magazine and helped establish Earth Day. He founded the Environmental Education Group Foundation with many supporters, including Nobel Prize winner Dr. Dennis Gabor. Alan traveled the USA conducting the Ultimate Crisis and Solutions for Survival seminars, led an environmental and alternative energy delegation to the former Soviet Union for the Citizen’s Ambassador Program. He was editor of Energies Journal for the Solar Energy Society of America, published the Geothermal Energy magazine and Geothermal World Directory. In the 1990’s he became Director of the Green Business Conference of the ECO EXPO, created the Eco Inventors and Eco Entrepreneurs Workshops, and the New Environmental Technologies Exhibits. Alan founded the Green2Gold project which holds workshops and facilitates incubators for sustainable enterprises to foster new renewable energy technologies and green products/service around the world. Alan has served on numerous boards and committees and projects in the public and private sectors and was appointed by the Governor of California as the Southern California Director of Sun Day–the international solar energy event. He is a nominator for the annual Lemelson/MIT $500,000 award to American Inventors. He has presented over 4000 workshops from Stanford University to Moscow, Russia and has received recognition and awards from the White House, State Governors, and City Mayors across the nation.
Lielle Arad, is the Global Director and Spokesperson of Public Affairs for the International Non-Profit World Helping Organization, FD3. Lielle is involved with FD3 in an original process that is bringing personal and collective world changing workshops and true solutions and balance to our planet. She is involved with the organization, production and the assembling of many serious world helping non-profit, huge, save our planet events. Lielle is also the Chairwoman of the
International Advisory Board for Environmental Education Group (EEG) and is a full time volunteer 100% dedicated to the responsibility aspect of EEG projects. Ms. Arad is a Certified Professional Ontological Coach since 2001, and has professionally and personally coached Non-Profit Leaders, Entrepreneurs, Mothers, Celebrities, Trauma Victims and Adolescents. Lielle founded and developed ‘The Evolving Mother’, a support training program, and ‘MotherBank’, a complimentary currency system, as well as a Media Company.
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Plenary Sessions
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Green Tourism Panel
Layla Forstedt, President/CEO for the Fresno/Clovis Convention & Visitors Bureau, is a Certified Destination Management Executive (CDME) through Destination Marketing Association International. Layla recognizes the importance of a strong marketing message for Fresno and the San Joaquin Valley region and her vision involves a commitment to increasing travel spending and tourism in the
Fresno region. She is dedicated to marketing this region as one of the world’s most unique green destinations while improving the local economy with tourism as an economic driver. Layla will moderate a panel consisting of the following:
Sam Ramirez – General Manager Holiday Inn Fresno Airport
Sam is a Hospitality professional with 10 years of experience working in hotel properties ranging from 54 to 255 rooms in California. These properties have included small golf resorts, 4 diamond ocean front resorts, tribal casino gaming, branded focused service hotels and full service branded hotels. His career in this industry has allowed him to work within every department of a hotel from hotel sales, operations and food & beverage. His vast experience in the industry has brought him to take a leadership role in the Fresno/Clovis area tourism and green initiatives.
Laura Calderon – Senior Sales Manager Fresno/Clovis CVB
Laura Calderon, Senior Sales Manager for the Fresno/Clovis Convention & Visitors Bureau, has more than 7 years experience with convention sales. Through her years at the bureau she has seen the increased demand from meeting planners and organizations for green meetings. She previously served on the IGIHOF board of directors and works closely with the Convention Center Staff, hoteliers and other meeting venues to help educate and increase awareness of the benefits of increased environmental efforts.
Conrad Braganza – Senior Analyst R & D FCCVB
Conrad Braganza is Senior Research & Development Analyst at the Fresno/Clovis Convention & Visitors Bureau. The Fresno/Clovis CVB is the premiere Destination Marketing Organization (DMO) for the Fresno/Clovis region. Conrad manages the Destination Builders Program, a preferred internship program among Fresno State students. Most recently, the team presented the latest research on growing agri-tourism as a unique green business opportunity in the Fresno region. The research team continues to analyze the growing profile of the green traveler coming to Fresno.
Conrad is currently a Master of Science candidate in Biology at Fresno State and holds a Bachelor of Arts degree in Biology from California State University, Stanislaus.
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Event Contributors
Bob Hilton – Master of Ceremony Master of Ceremony, Bob Hilton, is no stranger to the concept of “Going Green”. Although recognized
for his body of work in the broadcasting industry as a television news anchor, talk show host, commercial
spokesman and the voice or host of many nationally televised game shows (Let’s Make a Deal, Pyramid,
Win-Lose-or-Draw, Newlywed Game,The Price is Right, Truth or Consequences and many others), Bob and
his wife Joni were thinking green more than 12 years ago. That’s when they developed an environmentally
safe cleaner, Holy Cow, which they took to market to rave reviews and achieved nationwide distribution.
They sold the company two years ago and are now in development on more green based ideas. Bob is
also involved in that “other” green field, financials, associating himself with New York Life.
Tony Oliveira is one of California’s most prolific writers and composer of country, blues, and ballad
music. He writes from his ranch in the country side of central California. His song Renaissance Cowboy
is somewhat of a self portrait of a man that is one of California’s leaders in public policy, a professor of
economics, and an entertainer in heart and soul.
Janet Ontko is inspired by the simplicity and style of the Craftsman Movement. The honesty of the
materials, the look of the clay, the touch of the potter, and the return to the craft tradition compelled Janet
to develop her own signature style. Her line of award-winning tiles, birdhouses and sculptures incorporates
her love of gardening and nature.
For almost fifteen years, Janet has traveled around the United States showing her line at wholesale and
retail shows. Her work is sold in museums and galleries throughout the United States and Japan. Janet’s
designs have won various awards and have been highlighted in both newspaper and magazine articles.
Her tiles have even been featured in the television set design for “Martha Stewart Living”. Janet is also the
designer/creator of this years IGIHOF Awards.
William A. Covino became Provost and Vice President for Academic Affairs at Fresno State University on
July 6, 2009. The Provost is the university’s chief academic officer, providing leadership for the University’s
eight schools and colleges, grants and research, the library, continuing and global education, and other
academic units of the university. The Provost coordinates and implements academic goals, educational
policy, curricular planning and development, academic program review, academic personnel actions,
faculty and staff development, resource development and allocation, assessment, professional and regional
accreditation, and strategic and master academic planning.
Provost Covino came to California State University, Fresno after serving as Provost at California State
University, Stanislaus, and as Dean of the College of Arts and Letters at Florida Atlantic University. He has
also held faculty positions at the University of Illinois at Chicago and San Diego State University. Covino’s
administrative priorities and accomplishments have included developing and expanding distinctive
academic programs, building greater support for applied scholarly research, improving student learning
outcomes, increasing fundraising and partnership opportunities, and encouraging community engagement
across the curriculum. His undergraduate and graduate teaching has included courses on rhetoric and
literature, and his scholarly record features numerous chapters, articles, and reviews, as well as five books
on rhetoric, literacy, imagination, and persuasion.
Provost Covino received a PhD in English from the University of Southern California in 1981.
Hall of Fame Members
American Council On Renewal Energy – ACORE
A member based organization, the American Council On Renewable Energy, or ACORE, works
to bring all forms of renewable energy into the mainstream of America’s economy and lifestyle.
Duke Smart Home Program
The Duke Smart Home program is part of the Duke University, Pratt School of Engineering.
The Home allows students to design, create, and implement sustainable answers to our
current world.
Grundfos
Grundfos is an international, industrial water pump supplier that focuses on its carbon footprint
and internal sustainability plans with the goal of never to emit more CO2 then in 2008.
Josh Dorfman, The Lazy Environmentalist
Creator and producer Josh Dorfman provides green solutions to businesses, organizations,
and individuals via The Lazy Environmentalist -- a media brand that includes a TV series,
national radio show, books, internet, TV interviews and speaking engagements.
DripTech
Driptech is an international water technologies company and produces affordable,
high-quality irrigation systems designed for small-plot farmers that helps to alleviate
poverty and increase productivity.
City of Fresno Recycling Program
The mission of the City of Fresno Solid Waste Management Division is to ensure the preserva-
tion of the community’s environment. In doing so, the City of Fresno has annually increased
their diversion rate and spearheaded the effort to meet existing and future goals including a
zero waste goal by 2025.
LIFETIME ACHIEVEMENT AWARD
Ray Anderson
Ray Anderson (1934-2011) was founder and chairman of Interface Inc., the world’s largest
manufacturer of modular carpet for commercial and residential applications and a leading
producer of commercial broadloom and commercial fabrics. Under his leadership, Interface
sought to reduce and then eliminate “petroleum from its manufacturing processes.”
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THANK YOU TO OUR SPONSORS
A-MAZ Cleaning Products
Arthur J. Gallagher Risk Management Services
Baker, Peterson & Franklin, CPA, LLP
BCT Consulting
Fresno State University – Craig School of Business
Jeffrey Scott Agency
K-Jewel 99.3 FM / 940 KYNO
Real Goods Solar
Valley Clean Air Now
Valley Sanitary Supply
A special thank you to all of our in-kind sponsors as well!
Sponsors
Students at the Center for Advanced Research
and Technology (CART) in Fresno, CA study the
environment, working with real-world industry
partners including: Aquarius Aquarium Project,
Fresno Wildlife Rehab, San Joaquin River
onservation Project and more! Through community
projects, students invest in creating sustainable
water and energy futures for the Central Valley.
MEMBER PROFILEJackie Grazier
A lifelong resident and advocate for the Valley, Jackie
Grazier has made environmental responsibility and
sustainability an every day practice in her personal
life, as well as a focus in her professional career. She
was born into a farming family and appreciates the
need to balance the Valley’s largest economy with
environmental concerns. “Growing up on a farm where
my family grew grapes and made raisins gave me a
strong affinity for the power of mother nature. We
were always at her mercy.”
Jackie joined Jeffrey Scott Agency (JSA) as a
copywriter in 1985. Today she serves as the Director
of Client Services for JSA, one of the Valley’s leading
marketing and communications firms. However, she
is never too far from her roots. Her primary focus
is to manage public education campaigns that are
dedicated to improving air quality, conserving and
managing our water resources and protecting our
valuable land assets. She has made educating the
public about the need to preserve our planet for future
generations her life’s work.
“At JSA, we are encouraged to give back to our
community — it’s one of our core values. When we
take steps to preserve our planet, we are protecting
the future for our children and grandchildren.”
Jackie was a founding board member of the
International Green Industry Hall of Fame since its
inception. She served as its first secretary before
moving onto the Advisory Council in 2011. She’s also
the co-chair of the E.A.R.T.H. Committee for the
Greater Fresno Area Chamber of Commerce focused
on sustainability issues.
“When you look at where we are now as a region
compared to just a few years ago, the mind-set is
changing. People are now making things like air quality
and water quality a priority in their everyday lives.
Much of this social behavioral change can be attributed
to the migration of more environmentally-conscious
individuals, leaders and businesses. I am fortunate to
work at an agency that shares in my desire, which is
to do what we can to make our world a better place,
staring with our own community.”
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Finalists1. Alan Tratner
Alan Tratner is the International Director of FD3′s Green2Gold and the President of the Inventors Workshop International and the Entrepreneurs Workshop, Director of the Small Business Entrepreneurship Center in California, a SCORE (US SBA) counselor, and was publisher of the Lightbulb Journal and INVENT! magazines. He is an inventor and serial entrepreneur, with many inventions and patents.
2. Aquacue
Aquacue, based in San Jose, CA, allows their customers to set a baseline, segment usage, identify trends, reduce waste and engage the community, all while requiring minimal investment in infrastructure. Their top priorities are reducing water bills and advancing sustainability.
3. Climateride
Climate Ride, based in Missoula, MT, is a non-profit organization that organizes fully supported, charitable bike rides to support sustainable solutions, bike advocacy and environmental causes. Climate Ride currently supports two events: Climate Ride NYC-DC and Climate Ride California.
4. Coto Consulting
Coto Consulting, based in Coto de Caza, CA, provides environmental consulting services to private and public sector clients throughout the United States. Coto specializes in multi-media compliance for air, water and hazardous waste, with particular emphasis on greenhouse gases and sustainability.
5. Ed Begley Jr.
Ed Begley Jr, based in Los Angeles, CA, has been considered an environmental leader in the Hollywood community for many years. He has served as chairman of the Environmental Media Association, and the Santa Monica Mountains Conservancy. He still serves on those boards, as well as the Thoreau Institute, the Earth Communications? Office, Tree People and Friends of the Earth, among many others.
6. Electronic Recyclers International
Electronic Recyclers International based in Fresno, CA, is the nation’s largest electronic waste recycler. ERI recycles over 170 million pounds annually in 6 U.S. Locations. To date they have the highest capacity and most technologically advanced E-Waste shredding system in North America.
7. Glen Roberts
Glen Roberts based in Bakersfield and Fresno CA is currently employed by the U.S. Dept. of Commerce providing export business consulting. His current activities include exporting, economic development, training, & renewable energy and alternative fuels industry sector.
8. Green Apple Horse Network
Green Apple Horse Network, based in Marin County, CA, has news, information and solutions on how to go green in the horse industry. Also, they manage a comprehensive business directory to help individuals easily locate green products and services.
9. GRID Alternatives
GRID Alternatives based in Oakland, CA, has a mission to empower communities in need by providing renewable energy and energy efficiency services, equipment and training. GRID Alternatives works collaboratively with communities and local organizations to identify specific needs and to develop renewable energy solutions that are environmentally, socially and economically sustainable.
10. H2 Purepower
H2 Purepower, based in Chandler, AZ, manufactures hydrogen generators for gasoline and diesel powered engines. Hydrogen enhancement of your fuel makes it highly efficient, burning more of it in the engine rather than wasting the fuel out the muffler. The benefits of hydrogen supplementation are better performance, improved gas mileage and significantly reduced emissions.
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11. Kaiser Permanente Modesto
Kaiser Permanente is continually working to find environmentally friendly products, reduce greenhouse gas emissions and inform public policy to protect the health and safety of our workforce and members alike. Kaiser Permanente has a long history of environmental stewardship. The organization builds greener facilities, strives to purchases non-toxic materials and supports sustainable agriculture.
12. Monterey Institute of International Studies (MIIS)
MIIS is committed to realizing sustainability in their operations, while promoting it through the education and engagement of their students. With a faculty and a student body that is truly global, they understand the scope and the urgency of the current environmental crisis. Their world-class faculty, students, and alumni bring decades of experience in creating and affecting the policies that drive the environmental movement today.
13. Real Goods Solar
Real Goods Solar’s mission is to promote the adoption of renewable energy to reduce the human ecological footprint. Using proven technologies, high quality engineering and professional installation practices, we enable our customers to transition to clean energy. They lead by providing inspirational education, promoting community, and demonstrating stewardship through our actions.
14. REC Solar, Inc.
REC Solar, Inc. specializes in grid-tied solar electric design and installation, offering the latest technology, state of the art equipment, and financing opportunities for all commercial and residential customers.
15. Sunrun
Sunrun, based in San Francisco, CA, offers homeowners a new way to go solar, by eliminating high upfront costs and selling electricity generated by panels on their customers’ roofs. Sunrun specializes in solar leasing and power purchase agreements.
16. Taylor Teter Partnership
Taylor Teter, an architecture firm based in Fresno, CA, strives to provide a solution that’s thoughtfully designed, aesthetically pleasing, functional, technically sound, sustainable, and meets the user’s needs/desires.
17. UC Merced
One major goal for University California Merced is to become the greenest campus in the country. As of May 2009: Six campus buildings have earned LEED Gold certification by the U.S. Green Building Council (USGBC), with a seventh earning LEED Silver and four more buildings under construction or recently completed are expected to achieve LEED Gold No other university in the United States has earned LEED Silver or better for every building on campus. UC Merced’s commitment to environmental sustainability extends beyond building practices. Participation in the campus wide recycling program is the norm, not the exception.
18. United States Green Building Council (USGBC)
The U.S. Green Building Council is committed to a prosperous and sustainable future through cost-efficient and energy-saving green buildings. Their community of leaders are working to make green buildings available to everyone within a generation.
A-MAZingly Clean.Biodegradable, non-toxicwater stain removal system
A-MAZ Cleaning Products is committed to the continued transformation to total sustainability. From product content to product packaging, A-MAZ continues to implement practices and processes, minimizing our carbon footprint. This commitment is in alignment with our mission, which is to provide a safe and healthy environment for our employees and clients.
497 W. Bedford Avenue, Suite 104 Fresno, CA 93711Tel (800) 921-6861 | www.a-maz.com
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ExhibitorsA-MAZ
Aquacue
City of Fresno Recycling Program
City of Fresno Water Division
Climate Ride
Coto Consulting
Donald P. Dick Air Conditioning
Electronic Recyclers International Inc
Green2Gold
Green Apple Horse Network
GRID Alternatives
H2 Pure Power Inc
Inner City Threads
Janet Ontko Clay Forms
Monterey Institute of International Studies
Nissan of Clovis
Real Goods Solar
Reliant Water Management
Taylor Teter Partnership
UC Merced
United States Department of Commerce
Green Cleaning provides a healthier alternative to many everyday products used in many businesses. Green Cleaning products are not only healthier, but they reduce the negative impacts of chemicals in our environment.
Green Cleaning seeks to provide additional protection for the health of customers, occupants and visitors, as well as reduce the overall impact of the environment.
A new ecological & economical solution.
497 W. Bedford Avenue, Suite 104 Fresno, CA 93711
559.495.3083 valleysanitary.com
Support a clean and healthy lifestyle.
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