IGG Lab Slides

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Indiegogo LabJohnathon Purcell, Alice Ely, Ben Bateman, Bret Harris#gogolab| @indiegogo

#1AgendaIntroduction to IndiegogoPitchPerksRunning and Promoting a Campaign

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How is Indiegogo different?First and largest global platformFlexible vs. fixedNo application processGreat customer supportMerit-based

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What are the benefits of an Indiegogo campaign?Raise moneyGain visibilityGauge demand & mitigate riskConnect with your audience

#6The PitchGoalVideoPitch Text#7HIGHER GOALMORE MONEY

#8Goal: The Green Bar EffectPeople want to give to successful projects.

#9Setting a Reasonable Goal87% of campaigns that hit their goal exceed itRaise more than your goal.13%

87%

Exceed GoalAt Goal#10Pitch VideoLaunched campaigns with a pitch video raise 370% more compared to ones without a pitch video.

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#http://www.indiegogo.com/projects/kristen-shaw-s-cabin-207/x/986609

12Video: Kristen Shaws Cabin 207Answer the who, what, when, where, why, and howTell your storyKeep it under 3 minutesInclude a strong call to actionExpress gratitude

#13Pitch TextPlan your pitch real estateShow your project or productProvide infographicsThe more you tell, the more you sell

#14The PerksPurpose of perksWhat is a perk?What perks can accomplish#15Purpose of PerksPassionPrideParticipation

On Average, campaigns with perks raise 143% more than campaigns without perks

Perks can motivate contributors to give out of:

#16What are perks?A physical objectSwagYour productGood or Product

#17What are perks?EventRecognitionVolunteerParticipation

Experience

#18What are perks?A songSubscription to newsletterExclusive insight into projects progress

Digital Good

#19Dinner with a celebrity or influential individualSpecial skillAccess to exclusive placesWhat are perks?

In-kind Perk#20What can perks accomplish?Thank you letterA phone callAn expression of gratitude

Make contributors feel valued#21What can perks accomplish?T-shirtsSWAGCreative involvement

Show off participation#22Think FulfillmentDo the math on perk pricing (your time counts)Know how youll fulfill at 10 and 10,000 unitsResearch international shipping

#Crowdfunding: Running and Promoting a Campaign#Pre-LaunchBuild out your teamCampaigns with a team raise 339% more than campaigns that run solo

Create an inner circleFriends, family, colleagues, past supportersRaise 30% of funds from this group

Build your social media presence, post teasers

Engage your Networks

#LaunchLaunch on a Monday or Tuesday in the morningRun your campaign for 21-45 daysWhen to launch your campaign

#26LaunchIndiegogo PageCampaigns with updates raise 286% more funds

Person-to-Person OutreachNetworking events, Meetup.com

Activate your networksEmailEmail brings in 20% more funding than any other source

Social Media22% of a campaigns funds raised comes from social media

Press/BloggersLocal newspapers, websites, blogs

#27Active EngagementKeep up momentum

#28Over-active EngagementStarting from zeroOver-promoting too soonPanhandlingSpammingOne-way communication

Promotional Mistakes#29Campaign CompletionFinishing StrongUpdate frequently until deadline

After deadlineFollow up about fulfillmentUse your campaign for marketingThank your contributorsBecome part of the Indiegogo community!

#30Move Loot, Bill Bobbitt and Shruti ShahRented their first warehouse with the Indiegogo campaign fundsRaising seed round Joined YcombinatorHired their first employeesWhere are they now?

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#Our team is here for YOU!Campaigner Field Guide

landing.indiegogo.com/iggfieldguide/AdditionalQuestions

[email protected]#Thank You!#gogolab#34