Synergies & Customised Services to Empower Farmers Presentation at the IFPRI-CSISA Roundtable, Delhi, 19th May 2014
May 06, 2015
Synergies & Customised Services to Empower Farmers
Presentation at the IFPRI-CSISA Roundtable, Delhi, 19th May 2014
•102 years old company
•Turnover ~ over US $ 7 billion
• One of top 3 sustained value creators over 2 decades---Stern Stewart Study – 2005
•Market cap > US $ 45 billion
A diversified Indian conglomerate
FMCGPaper &
PackagingHotelsAgri Business Information
Technology
Critical Agri-value Chains
Foods & Tobacco businesses –stable & assured production of finest quality of agri-products
Paper, paperboards & packaging businesses – assured supply of pulpwood from sustainable sources
Foods & dairy businesses –competitive base for quality milk
High Stakes in Indian Agriculture
• Direct engagement with nearly 2 lakh farmers thru crop development on more than 3 lakh hectares
• Farmer connect thru eChoupals – 4 million
• These farmers operate in moisture stressed areas:
Agriculture mainly rain-fed - crop production unstable
Depletion of bio-mass - aggravating top-soil losses & surface run-off
High soil erosion - implications for fertility & productivity of land
Sustainable growth in farm incomes
Challenges
• Biomass cover of 33% of project areas
• Progress towards ‘safe groundwater zone’ status
• Achieve 0.75-1% soil organic carbon
• 50% of village GDP from dairy activities
Desired Outcomes
• Nurture, preserve & expand competitive sources of raw material for our businesses
• Sustainable & accelerated growth in livelihoods and farm incomes
Creating an eco-system for agriculture development
Information &knowledge
Access to inputs
& markets
Sustainable agriculture practices
Natural resource
management
Integrated animal
husbandry services
Forging multi-stakeholder partnerships
• Leverage government programmes & resources (IWMP, NREGA, NHM,etc)Scale
• Collaboration with premier research institutions & agriculture collegesKnowledge
• Project & financial management capabilities of the private sector & the mobilisation skills of the NGOs
Execution
• eChoupals, Choupal Sagars & village institutions for flow of goods and servicesPlatform
Agriculture in Bihar, W Bengal & UP
Objective: Crop development in new areas close to markets thru Sustainable Agricultural Practices – introduced new wheat, potato &
mentha varieties
Facilitating agri-business services (varieties, PoPs, inputs & implements) through 138 Farmers Field Schools
Promotion of conservation practices like SRI (1,000 ac), Zero tillage (1,760 ac), Seed drill (3,200 ac), multi cropping (640 plots), nutritional garden (590 plots)
Promotion of Leguminous crops as intercrops/bund plantation/green manure/Cover crops
MOU signed with Bihar Agricultural University (BAU), Sabour to promote best agricultural practices in Munger
Animal Husbandry & Dairy in Bihar
OBJECTIVES
Increase productivity per animal
Improve quality of
raw milk
Accurate,
transparent
& timely payments
Cost efficient
milk handling
INITIATIVES
-- Breeding Services
-- Animal Management & Nutrition
-- 24*7 Call Centre (Pasudhan Seva Kendra)
-- Farm Hygiene
-- Screening for Bacterial Count
-- Training on CMP
-- Use of Certified Equipment
-- Automated Milk Collection and testing
-- E-Payment to Farmers
-- Strategic positioning of BMCs
-- Optimisation of Milk Routes
OUTCOMES
--- 20% increase in Milk Productivity
--- Lower Farm Management & Logistics Costs
--- High Quality Milk with Traceability
--- Higher Returns to Farmers
--- Emergence of Commercial Dairy Farms
Munger dairy – key interventions
Objective: Establish base for high quality milk in concentrated geographies thus ensuring higher returns per animal
Call Centres for veterinary health care and animal breeding services through artificial insemination
Herd Management System to increase productivity by capturing accurate data on line to enable timely decision making
Promote modern commercial farms to showcase latest technology and ensure superior quality milk
Collaboration with HDFC Bank for cashless farmer payments, with Sahayak as the banking correespondent
Thank you