IFA LinkedIn Masterclass Workshop

Unlocked. A LinkedIn Masterclass with the

What we will tackle today

Quick Overview: What’s it all about…and what is the potential?

GET TO WORK! On Your Profile

Basic introduction & navigation Privacy & Control Settings Edit Your Profile The IMPORTANT Sections Skills; Endorsements & Recommendations

On Getting Business

Connecting Personalisation/Messages Sharing content Search & Advanced Search Questions (time permitting)

3 Simple Objectives: 1. Get You doing stuff on YOUR Linkedin account 2. Get Confident 3. Get Competent

The LinkedIn Ecosystem

1. Title: We have: 120 characters…including spaces & punctuation

2. Personalise the URL (if your name is still available)

3. Remember to fill out the contact info so people can get in touch

Ideally use your “Positioning Statement” PLUS an adjective PLUS a verb The title is “searchable” content!

Key Details:

Common Mistakes:

1.Silly private email address,

2.or none at all….

3.Phone number to get to YOU!

4.Website personalisation

5.Vanity URL (for search)

Hover your mouse here

Personalising Your URL

To edit your profile

you can click on either

of these

Profile & Settings To manage or change your settings go here

Profile & Settings

Use Your

Value Proposition

Later, you can

add in video

or graphics

The Summary section is “searchable” content!

2,000

character

Limit!

Editing the

Summary

Section

Skills & Endorsements

In “edit”

mode:

Can drag

& drop

to change

order

Use the “Experience” Section

For conventional CV approach

Together with highlighting

recommendations

Look to grab screenshots as

testimonials

Include different media to stand out

Getting Recommendations

ASK! Step 1

Step 2

Wrong

(well…not as “right” as it could be)

Getting Connected & growing a network

RIGHT Way

(or “best” way)

“Hi

I’d like to stay in touch with you via LinkedIn

if that’s ok with you?

Regards…”

Use a Personal Message to connect:

“Hi

I’d like to stay in touch with you via

LinkedIn

if that’s ok with you?

Regards…”

Warning: Maximum 3,000 invitations permitted

1

2

1. Go to “Sent” messages

2. Select last “Welcome...and Thank You!” message

3. Click “forward message”

Next step after connecting….

1. Delete the “FW:” in subject line

2. Delete old time stamp; to start new message from “Hi”

3. Untick box so multiple recipients do not see other addressees

1. You now have a new “thank you” ready to go and just needs names from

contacts put in....

Finding ideal clients the way your sharp competitors do today…

This is not the way of the future….it is the way NOW!

Finding ideal clients

Premium, or Business

Version, has more

filters and options

Search and “How You’re Connected”

are the 2 most powerful features

on this B2B networking site…

BUT....

...then take the discussion off-line.

The larger

our network

is, the more

potential

influencers &

introducers

we have who

can put us

in front of

those ideal

clients….

Aim to connect with:

1.Your “Alma Mater” (former work, club & school mates)

2.Your clients

3.Your clients other professional advisers

4.Your peers & suppliers