the future is now By kenneth @ ftmResearch & buddha jeans™ mega trends towards 2020 boards by kenneth @ buddha jeans™
If you want to know something about the future just study the present. Marshall McLuhan. Society reality check
Nov 29, 2014
WHERE DOES IT ALL START
We drop out of fashion
The world around us seems sometimes totally out of control, our lack of ability to catch it and being here and now is difficult. Naturally we come to a point where we feel loose of control and everything feels as a giant chaotic state. We stop and drop out. The capability to grip disappears. Most people drop out of fashion, music, film or digital trends at one point. We tune out and our kids tune in, soon they are also turning out. Their kids continue this merry goes round in a faster and faster way than before. Not unlike the wheel of life and death, (Dharma wheel) this cycle goes on and every time we believe that we see, hear or feel as everything never have been done before. But this, but this is far from the truth. And how many parents have not shaken their heads while the youngest turns up the volume to 11. Parents who scream out; turn of that noise off, you call it music? Its dam noise”, forgetting that they heard the same thing from their parents.
Where is the borderline between young, old, hippies or punks?
The difference between young and old, hippies or punk, local or global culture get mixed and melt different cultural elements together. We are more adaptable than ever, like chameleons we change, adopt and paste into every situation we face, anywhere at any time. Walking global media units receive, sending and sort out information faster and faster. This is a highly dangerous development, everybody needs to disconnect from time to time, but try to take away from whomever the mobile phone and laptop for a week, you will after a day or two see a pale, uncomfortable and highly restless person. If the mobile phone was the modern cigarette Smartphones are the new Heroin, you get highly addicted, but not the same abstinent physical illness.
About a week ago day on the tram this young, drunk and homeless boy sit next to me and talk to everyone and he screams out that he did not understand much about it all. I replied as I sat next to him that it was good to hear because I do not understand anything as well.
What do I know?
I was thinking what do I really know? And I got this lost feeling that everything happening around me is unreal. One see and read all the news about education, terror, war, friends, social media, jobs not jobs, the terrorists in Afghanistan the war in Iraq, Steak or Sushi for dinner, red or blue, Athens or Rome, Facebook or Twitter, blog or web site? And then I just get dizzy.
There are so many choices. When I start thinking like this I feel that I am totally losing the grip into the big chaos that surrounds me.
Chaos
Chaos, derived from the Ancient Greek Χάος, Chaos) typically means a state lacking order or predictability. In ancient Greece, it first meant the initial state of the universe, and, by extension, space, darkness, or a; and informally to mean a state of confusion, and in this case popular culture.
The largest consumer group is also
We drop out of fashion
The world around us seems sometimes totally out of control, our lack of ability to catch it and being here and now is difficult. Naturally we come to a point where we feel loose of control and everything feels as a giant chaotic state. We stop and drop out. The capability to grip disappears. Most people drop out of fashion, music, film or digital trends at one point. We tune out and our kids tune in, soon they are also turning out. Their kids continue this merry goes round in a faster and faster way than before. Not unlike the wheel of life and death, (Dharma wheel) this cycle goes on and every time we believe that we see, hear or feel as everything never have been done before. But this, but this is far from the truth. And how many parents have not shaken their heads while the youngest turns up the volume to 11. Parents who scream out; turn of that noise off, you call it music? Its dam noise”, forgetting that they heard the same thing from their parents.
Where is the borderline between young, old, hippies or punks?
The difference between young and old, hippies or punk, local or global culture get mixed and melt different cultural elements together. We are more adaptable than ever, like chameleons we change, adopt and paste into every situation we face, anywhere at any time. Walking global media units receive, sending and sort out information faster and faster. This is a highly dangerous development, everybody needs to disconnect from time to time, but try to take away from whomever the mobile phone and laptop for a week, you will after a day or two see a pale, uncomfortable and highly restless person. If the mobile phone was the modern cigarette Smartphones are the new Heroin, you get highly addicted, but not the same abstinent physical illness.
About a week ago day on the tram this young, drunk and homeless boy sit next to me and talk to everyone and he screams out that he did not understand much about it all. I replied as I sat next to him that it was good to hear because I do not understand anything as well.
What do I know?
I was thinking what do I really know? And I got this lost feeling that everything happening around me is unreal. One see and read all the news about education, terror, war, friends, social media, jobs not jobs, the terrorists in Afghanistan the war in Iraq, Steak or Sushi for dinner, red or blue, Athens or Rome, Facebook or Twitter, blog or web site? And then I just get dizzy.
There are so many choices. When I start thinking like this I feel that I am totally losing the grip into the big chaos that surrounds me.
Chaos
Chaos, derived from the Ancient Greek Χάος, Chaos) typically means a state lacking order or predictability. In ancient Greece, it first meant the initial state of the universe, and, by extension, space, darkness, or a; and informally to mean a state of confusion, and in this case popular culture.
The largest consumer group is also
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Transcript
the future is now
By kenneth @ ftmResearch & buddha jeans™
mega trends towards 2020
boards by kenneth @ buddha jeans™
f t m R e s e a c h
• kenneth lyngaas founder of
ftmresearch, buddha jeans and
lyngaas ftm publishing
• head of trend research levi strauss
europe, middle east & africa 1997 –
2001
• responsible for mega trends research
2000 levi strauss, middle east & africa
• project lead new packaging and
label system levi strauss 2000 global .
recycled denim paper labels, denim
paper, business cards,
• design manual & label /packaging
design by (mark farrow @ farrow
design) and kenneth lyngaas (levi
strauss europe middle east & africa)
project lead
• founder of pro rib boats, disco brand
entertainment, lyngaas publishing &
buddha jeans company
• the future is now & research will be
published march 2012 , digital format
• kenneth lyngaas will be avaliable for
mega trend creative workshops from
15th of february – april
concept cars green & sustainable product design a mega trend
research & sources*
• Research by kenneth lyngaas & krish
pawar research interviews & dialogs
with leading people across branches
and industries.
• Innovators, politicians, scientists,
architects, brand managers, creative,
thinkers, economics
• LinkedIn special forums - twitter, slide
share, Facebook – Google – yahoo
answers, you tube, tree hugger,
Wikipedia, blogs & internet
• databases - books, magazines &
statistics national sources (various
sources), trend forecasting
companies & agencies
• special interviews varner retail
group, l’oreal, acombe,
inspectorate legislation office
norway,
• snøhetta architects, lucy seven tattoo
studios, elexia training & spa group,
• oslo west, studies of religions oslo
universities, vg digital national
newspaper, brand republic, telenor
mobile division,
• levi strauss europe co, karma tashi
ling buddhist community, gandhi
foundation and wgsn
private guards - security systems – private soliders
planet fear – a reality - creates security industries
mega trend research 2000 – 2005
Levi’s Strauss Europe,
Middle East & Africa
the key trends we predicted was:
a reaction towards big
brand exploitation of
global resources & workers
brand - logo overload
a growing concern of the world health
sustainable thinking
less is more
research foundation
what are mega trends ?
a major movement or shift in cultural behavior that
influence different subjects around us. including
communication, retail, music, media, art and fashion.
it’s not a fad but last for a longer period of time
3 – 10 years
Mc luhan electric world
we are inter- connected
real i ty check
mc l uhan on the future
«a friend said the future is the future present. if you really are
curious about the future, just study the present. only those
who have learned to perceive the present can predict the
future. they need only predict what has already happened by
being the first to see trough pattern recognition. for the future
is the future present»
chaos theory
there i s s i mpl y a need to break out
s i m p l i c i t y
extract chaos
what i s happening i n the wor l d?
from local to global thinking modern communication technology
makes it possible to be everywhere at any time
a world in rapid change
mexico city – los angeles - shanghai - bankok – tokyo london – manila – delhi – lagos – new york
22 mega polis
in 2ooo 50% of the world population lived in cities
in 2025 increase to 5 billion people (two thirds of them in poor countries )
rapidly growing mega cities
entertainment over load
i n every as pect of our cul ture i t’s no l onger cul tural events
i t’s enter tai nment events from mus eums to real i ty tv
mus eums = enter tai nment
ai r por t = mal l
+ chu r ch = mal l
+ gover nment = s hoppi ng
+ edu cati on = s hoppi ng
+ mu s eu m = s hoppi ng
+ mi l i tar y = s hoppi ng
+ l e i s u r e act i v i ty = s hoppi ng
+ vacati on = s hoppi ng
= enter ta i nment over l oad
entertainment over load
ter ror i sm
rel i gi on confl i cts l ack of cul tural under s tandi ng
power of the bl ack gol d oi l
+ 650.000 rape per. year (world)*
1,2 pr minute robbery (us)
14,5 sec burglary (us)
stolen car every 31 minute (us)
but the danger signals is from less educated
and drop outs – increasing
violence & rape decline but
US A wor s t cas e s cenar i o cos t
of the f i nance cr i s i s
7.000 bi l l i on$ dol l ar s
compar e
total cos t war i n I r aq
3000 bi l l i ons $*
fi nance cr i s i s
climate changing is the defining issue of our age
all companies have responsibility to take action
gl obal warmi ng
lack of spirituality
people all over the world are seeking for a new truth and reality,
there is a move away from tradition and superstitious religions.
they are perceived as old fashion, rigid and non-problem seeking.
the eastern religions and in particular buddhism is perceived
«positive, nonviolence» alternative religion.
we see this clearly in the increase of mind driven and inner body
sports as yoga and meditation
ethnic confl icts
s mal l er ethni c confl i cts
al l over the wor l d
rise in life espectancy
we live longer
a steady rise from the 60’s
anti aging drugs
replacement of organs
awareness of lifestyle diseases
better drugs
lower death rate at birth
less heavy physical work
work i s no l onger l ocated
• modern communication technology makes it
possible
• global education and university standards
• people study abroad
• increase in global business
• global brand find less costly solutions to place
service as call center etc.
l a c k o f non - renewable
sou rces o f ene rgy
energy s i tuation i n the wor l d
bio technology
biotechnology is a field of applied biology that involves the use of living organisms and bioprocesses in engineering, technology, medicine and other purposes.
nano tube nanometre = size of a nail grows in one second
will change the world as we know it. slowly the world will never be the same
1,3 billion € european community investment 2010
market value + 1 trillion €
9 folded investment in less than 8 years
nano technology
i nformati on over l oad
we are constant media, liberating every thing
the new language
fast media develops use of symbols and icons.
we are now developing a brand new written language
this language use much higher grade of symbols , signs
and logos, because the way we perceive and sort
visual objects are much faster than the written word
the reality check gives us a few answers
the reality check give us the foundation to predict certain directions that makes an impact and influence in our lives. the main question: how are the consumer affected by these happenings and directions? how does the new consumer look like? the new business, opportunities and treats?
the futur e i s now k enneth l y ngaas founder £ c r eat i ve
di r ector f tmr es ear ch & buddha j eans ™
mobi l e + 4 7 4 7247803 mai l : k enneth@buddhaj eans . com
bl og: buddhaj eans . com
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