If you do only two things on linked in..

If you do only TWO things on LinkedIn….

Jeff YanigaDestinationRx

Business Card 2010’s Business Card / Resume / Phonebook / Brochure / Cave Writing

LinkedIn Demographics

70,000,000 Users

Male / Female: 54% / 46%

Average Age: 43

HH Income: $107,278

College Grads: 77.6%

EVP/SVP/VP: 6.2%

If you do only TWO things on LinkedIn…

Starch Your LinkedIn Collar Be Penny Lane – The Greatest “Band Aid” of

All Time

LinkedIn Thing #1

Starch Your LinkedIn Collar

Use a photo

Use the name title fields to

communicate key info (link or

email)

Use the Update Box Surgically – triangulate it with

your Twitter account

Personalize your websites – make

them more descriptive /

attractive

Add Twitter

Land grab your URL

LinkedIn Thing #2

Be Penny Lane – The Greatest “Band Aid” of Time

Penny Lanehttp://www.youtube.com/watch?v=HTdfcmh9OGE

Why Groups?

Increased Accessibility– Message people in common groups*– Invite them to events– (But for crying out loud, don’t be obnoxious.)

Increased Visibility– Real world conversations about key issues– Find those with mutual business interest

*Privacy setting driven

Groups You Must Belong To

Your alumni groups– Schools– Former Employers

Your Industry Associations Your City or Regional Groups The Groups Where People You Want To

Meet Hang Out

Be A Groupie

http://www.youtube.com/watch?v=F5CF1FEm_oA

Better Yet…Create A Group

5 Tips When Creating a LinkedIn Group

Your name is important! Create a group for your industry, not your

company. Design the group logo to fit the small standard

logo size. Create a custom webpage for the group on your

website. Display the group in the Group Directory and on

members' profiles.

Source: http://bit.ly/bduJiX

5 Tips for Promoting a LinkedIn Group

Invite coworkers, past colleagues, and customers to join and start discussions.

Promote the group on your website, blog, email newsletter, and social media networks.

Invite key industry experts to join and engage. Cross-market to related groups that you manage

on different networks. Integrate LinkedIn into all of your marketing

efforts.

Source: http://bit.ly/bduJiX

5 Tips for Managing a LinkedIn Group

Add discussions, news and jobs. Use featured discussions to highlight

particular content or offers. Send announcements. Import your blog RSS feed. Make your own LinkedIn analytics.

Source: http://bit.ly/bduJiX

LinkedIn Summary

You get out of it what you put into it. No channel is an island. LinkedIn should be

part of your overall social media AND overall marketing mix

One of the easiest mediums to differentiate! www.linkedin.com/in/jeffyaniga