If They Can’t Find It, They Can’t Buy It – Lift Conversion With Better Search

If They Can’t Find It, They Can’t Buy It – Lift Conversion With Better Search

How Web Search Influences Website Expectations

Presented by: Ed Hoffman, VP of Global Sales and Business DevelopmentAnd Richard Sexton, Owner of Carolina Rustica

Site Search Influenced by Web Search

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Evolution of Search

Continued Innovation

Voice Search

Mobile Search

Instant Previews

Google Instant

Optimized Refinements

Realtime Search

Auto Complete

Universal Search

Links to news and articles

Images in Search

Evolution of Site Search

Many Consumers Search FIRST

• Consumers use Google or Yahoo or some web search every day – they are used to searching

• They want what they came for, not to be ‘distracted’

• If they can’t find it, they can’t buy it.

• Do you search first?

The Importance Of Site Search

• The most important page on your site is the site search page

• Users often rely on search as their main hunting strategy

• 43% of visitors use the search box• 30% of all activity on websites is search• Visitors who use Site Search convert better than non-

searchers. Why? • Search is a fundamental component of the Web user

experience and is getting more important every year

Understanding Visitors’ Language

• Fast, precise and successful searches increase your customers trust

• A picture is worth a thousand words, and there are probably 1000 different ways to describe any picture.

• Retailers see a huge variety of query terms & phrases.

Effective Site Search

• Relevance is crucial

• An effective search will help visitors

choose to buy

• 73% of people leave a site within

minutes if search is poor

• Watching search behavior helps

merchants understand visitors

• Without effective site search, in short,

merchants lose business

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Placement Of The Search Box

Auto Complete

Rich Auto Complete

• Can get straight to

products from the search

box

• 33% of searchers use it

• Conversion rate 2x

• AOV 17% higher

Search Results Page & Relevance

Related Searches

Search Refinements & Ratings

Merchandising Banners

No Results

Navigation

Video Content

Social Media in Search

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Facebook Integration

• Trivial inclusion of like button and number of likes.• Query at index time to allow sort by likes.

Using KPI’s to Measure Onsite Success

• Measures that help you understand how you are doing against your objectives.

Coming up

• Social Media Search Results

• Cross-linking site search

• Floating Search Bar

• Click to Call for search results

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Special offer for Webinar attendees: A free critique of your current site search. Please visit: www.sli-systems.com/site-critique

Thank you!

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