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    DECISION MAKING

    ObjectivesRelation to Planning

    Types of Decisions

    Discssion on Mo!eling

    Types of Decision Ma"ing

    Decision Ma"ing #n!e$ Ce$tainty% &inea$ P$og$a''ing

    Decision Ma"ing #n!e$ Ris"% e(pecte! vale) !ecisiont$ees) *eing t+eo$y) an! si'lation

    Decision Ma"ing #n!e$ #nce$tainty% Ga'e T+eo$y

    Integ$ate! Data ,ases) MIS) DSS) an! E(pe$t Syste's

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    DECISION MAKING

    Relation to PlanningDecision Ma"ing% P$ocess of 'a"ing a conscios c+oice bet-een

    . o$ 'o$e alte$natives p$o!cing 'ost !esi$able conse*ences

    /benefits0 $elative to n-ante! conse*ences /costs01

    Decision Ma"ing is essential pa$t of Planning

    Planning% Decision in a!vance -+at to !o) +o- to !o) -+en to

    !o an! -+o is to !o it1

    Re*i$e! also in

    Designing an! Staffing an! O$gani2ation Developing Met+o!s of Motivating Sbo$!inates

    I!entifying Co$$ective Actions on Cont$ol P$ocess

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    Occasions fo$ DecisionOccasions a$e in 3 !istinct fiel!s%

    4$o' At+o$itative Co''nications f$o' spe$io$s

    4$o' Cases Refe$$e! fo$ Decision by Sbo$!inates

    4$o' Cases O$iginating in t+e Initiative of t+e E(ective Most i'po$tant test of e(ective

    DECISION MAKING

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    Types of DecisionsRotine Decisions /e1g1 pay$oll p$ocessing) paying spplie$s etc0 Rec$ f$e*ently

    Involve Stan!a$! Decision P$oce!$es

    5as a Mini'' of #nce$taintySt$ct$e! Sitations

    Non$otine Decisions

    #nst$ct$e! an! Novel Sitations

    Non$ec$$ing Nat$e 5ig+ &evel of #nce$tainty

    DECISION MAKING

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    Objective ve$ss ,on!e! RationalityA Decision is objectively $ational if it is t+e co$$ect be+avio$ fo$'a(i'i2ing given vales in a given sitation1

    Rationality $e*i$es

    61 A co'plete "no-le!ge an! anticipations of conse*ences

    afte$ a c+oice.1 I'agination since Conse*ences lie in ft$e

    .1 A c+oice a'ong all possible alte$natives1

    7e can only tal" abot bon!e! $ationality

    DECISION MAKING

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    Objective ve$ss ,on!e! Rationality

    Objective Rationality looks for thebest solution whereas BoundedRationality looks for the goodenough solution.

    DECISION MAKING

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    Manage'ent Science C+a$acte$istics61 A Syste' 8ie- of P$oble'.1 Tea' App$oac+

    31 E'p+asis on t+e #se of 4o$'al Mat+e'atical Mo!els an!

    Statistical an! 9antitative Met+o!s

    Mo!els:

    DECISION MAKING

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    Mo!els an! T+ei$ Analysis

    Mo!el% Abst$action an! Si'plification of Reality

    /Designe! to incl!e Essential 4eat$es0

    DECISION MAKING

    Si'plest Mo!elnet income = revenue expenses -taxes

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    DECISION MAKING

    ; Steps of Mo!eling

    Real 7o$l! Si'late! /Mo!el0 7o$l!61 4o$'late P$oble'

    /Define objectives) va$iables an! const$aints0

    .1 Const$ct a Mo!el /si'ple bt

    $ealistic $ep$esentation of syste'0

    31 Test t+e Mo!el

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    DECISION MAKING

    Catego$ies of Decision Ma"ing

    Decision Ma"ing #n!e$ Ce$tainty% &inea$ P$og$a''ingDecision Ma"ing #n!e$ Ris"% e(pecte! vale) !ecision

    t$ees) *eing t+eo$y) an! si'lation

    Decision Ma"ing #n!e$ #nce$tainty% Ga'e T+eo$y

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    DECISION MAKING

    Payoff /,enefit0 Table > Decision Mat$i(

    N1 N2 Nj Nn

    P1 P2 Pj Pn

    A1 O11 O12 O1j O1n

    A2 O21 O22 O2j O2n

    . .

    Ai Oi1 Oi2 Oij Oin. .

    Am Om1 Om2 Omj Omn

    Alte$nativeState of Nat$e ? P$obability

    Otco'e

    S' of nvales ofpj'st be 6 [email protected]

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    DECISION MAKING

    Decision Ma"ing #n!e$ Ce$tainty

    I'plies t+at -e a$e ce$tainof t+e ft$e state of nat$e

    /o$ ass'e -e a$e0

    T+is 'eans%> the probability o pjo uture Njis 1 an! all

    other utures have "ero probability.

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    DECISION MAKING

    Decision Ma"ing #n!e$ Ris"

    T+is 'eans%> #ach Njhas a $no%n &or assume!' probability o pjan!

    there may not be one state that results best outcome.

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    DECISION MAKING

    Decision Ma"ing #n!e$ #nce$tainty

    T+is 'eans%> Probabilities pjo uture states are un$no%n.

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    DECISION MAKING

    Decision Ma"ing #n!e$ Ce$tainty

    &inea$ P$og$a''ing

    A !esi$e! benefit /p$ofit0 e(p$esse! as a a 'at+e'atical fnction of

    seve$al va$iables1 Soltion is to fin! in!epen!ent va$iables giving

    t+e 'a(i'' benefit sbject to ce$tain li'its /to const$aints01

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    DECISION MAKING

    Decision Ma"ing #n!e$ Ce$tainty &inea$ P$og$a''ing

    E(a'pleA facto$y is p$o!cing t-o p$o!cts /(an! )01

    @6 p$ofit pe$ nit of p$o!ct( an! @6= pe$ nit of p$o!ct )1

    7+at is t+e p$o!ction level ofxnits of p$o!ct(an!ynits of

    p$o!ct )t+at 'a(i'i2es t+e p$ofitP:

    Ma(i'i2ePB6x6=y

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    DECISION MAKING

    Decision Ma"ing #n!e$ Ce$tainty &inea$ P$og$a''ing

    Ma(i'i2ePB6x6=y

    6 . 3 = ; F

    6

    =

    3

    .

    ;

    #nits of p$o!ctx

    #nitsofp$o!cty

    4o$ e(a'ple fo$ nits of

    -e get P of /6H0

    An! f$o' PB6=y

    B6=y yB;

    PB

    Isop$ofit line

    @ by selling nits of o$ ; nits of

    @. by selling . nits of o$ ==13 nits of

    @3; by selling 3; nits of o$ .; nits of

    PBD.A

    PB3;

    A

    PBEAA

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    &i P i

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    6 . 3 = ; F

    6

    =

    3.

    ;

    #nits of p$o!ctx

    #nitsofp$o!cty

    *onstraint 1

    +x2y 6.

    PBD.A

    *onstraint 2

    x , 2y F

    Ma(i'' P$ofit point

    -it+in const$aints

    DECISION MAKING Decision Ma"ing #n!e$ Ce$tainty &inea$ P$og$a''ing

    o$ p$o!ction /an! p$ofit0 is sbject to $eso$ce li'itations) o$ constraints.

    o e'ploy ; -o$"e$s /3 'ac+inists an! . asse'ble$s0) eac+ -o$"s only = +o$s a -ee"1

    *ON/A0N

    Pro!uct ( reuires + hours o machinin an! 1 hour assembly per unit

    Pro!uct ) reuires 2 hours o machinin an! 2 hours o assembly per unit

    *onstraints expresse! mathematically

    1. +x2y 6. &hours machinin time'2. x , 2y F &hours assembly time'

    P=10x+14y

    =20*10+30*14

    =620

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    &i P i

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    DECISION MAKING Decision Ma"ing #n!e$ Ce$tainty &inea$ P$og$a''ing

    Dr.B.G.Cetinercetiner itu.edu.tr

    Co'pany 'a"es t-o !es"s%

    Type

    Material Usage

    Profit7oo! Metal Plastic

    Re! 6 = 6; 66;

    ,le . 6 6 J

    Available Ra- Mate$ial%

    7oo! .Metal 6.FPlastic ..

    Steps:

    Determine decision variables! "hey are red and blue desks.

    Determine objective function! #$%%&.'%()*.'+

    Determine constraint functions and ,lot them!

    ..66;

    6.F6=

    ..6

    .

    6

    .6

    .6

    .6

    +

    +

    +

    x

    x

    xx

    xx

    xx

    Ma(i'i2e p$ofit

    C S O A G &i P i

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    DECISION MAKING Decision Ma"ing #n!e$ Ce$tainty &inea$ P$og$a''ing

    Dr.B.G.Cetinercetiner itu.edu.tr

    G.

    G6

    6;(6C 6A (.B ..A

    =(6C 6D (.B 6.F

    6A(6C .A (.B .AA

    -easible

    Region

    O,timum X%

    O,timumX+

    Opti'' points can

    be fon! g$ap+ically

    #$%%&.'%()*.'+#$%%&.%+()*.#$%/* 0a1imum #rofit

    23O#RO-2" 4256

    6.

    =

    DECISION MAKING D i i M "i # ! C i &i P i

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    DECISION MAKING Decision Ma"ing #n!e$ Ce$tainty &inea$ P$og$a''ing

    *O3P4#/ O540ON

    0n reality6 %e have more than 2 variables &!imensions' not li$e machinin an!assemblin only.

    *omputer solution calle!Simplex metho! has been !evelope! to be use! %ith

    many variables.

    7or example6 an A8 mo!el o current an! uture telephone !eman! has ot

    92::: variables ta$in 9 to ; computer hours or sinle run.

    7or example6 one mo!el o the !omestic lon-!istance net%or$ has

    base! on ?projective eometry@ that is : to 1:: times aster.

    > ?he tartlin Biscovery Cell 5abs ept in ha!o%s@6 Cusiness Dee$6

    eptember 216 1E

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    DECISION MAKING Decision Ma"ing #n!e$ Ce$tainty &inea$ P$og$a''ing

    GO3#DO/ 1

    )ou operate a small %oo!en toy company ma$in t%o pro!uctsH alphabet bloc$san! %oo!en truc$s. )our proit is I+: per box o bloc$s an! I9: per box o truc$s.

    Pro!ucin a box o bloc$s reuires one hour o %oo!%or$in an! t%o hours o

    paintinJ pro!ucin a box o truc$s ta$es three hours o %oo!%or$in but only one

    hour o paintin. )ou employ three %oo!%or$ers an! t%o painters6 each %or$in

    9: hours a %ee$. Go% many boxes o bloc$s &C' an! truc$s &' shoul! you ma$eeach %ee$ to maximi"e proitK olve raphically &usin millimetric paper' as a

    linear proram an! conirm analytically.

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    DECISION MAKING

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    DECISION MAKING

    Decision Ma"ing #n!e$ Ris"

    T+e$e e(ist a n'be$ of possible ft$e states of Nat$eNj.

    Eac+Nj+as a "no-n /o$ ass'e!0 p$obabilitypjof occ$$ing1

    T+e$e 'ay not be one ft$e state t+at $eslts in t+e best otco'e fo$

    all alte$nativesAi.

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    DECISION MAKING

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    DECISION MAKING

    Decision Ma"ing #n!e$ Ris"

    *alculate #xpecte! Lalues i'olution

    n

    j=1

    &pjOij'#i=*hoose the Alternative Aiivin

    the hihest expecte! value

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    DECISION MAKING Decision Ma"ing #n!e$ Ris" *alculate #xpecte! Lalues i'

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    n

    j=1

    &pjOij'#i=

    DECISION MAKING Decision Ma"ing #n!e$ Ris"*alculate #xpecte! Lalues i'

    #1=:.EEE>&-2::',:.::1>&-2::' #1=I-2::

    #2=:.EEE>:,:.::1>&-1::6:::' #2=I-1::

    E(a'ple of Decision Ma"ing #n!e$ Ris"

    Not 7ire

    in your house

    P1 =:.EEE P2=:.::1

    0nsure house I-2:: I-2::

    Bo not 0nsure house : I-1::6:::

    Alte$natives

    7ire

    in your house

    State of Nat$e

    P$obabilities

    Doul! you insure your house or notK

    DECISION MAKING Decision Ma"ing #n!e$ Ris" *alculate #xpecte! Lalues i'

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    DECISION MAKING Decision Ma"ing #n!e$ Ris"*alculate #xpecte! Lalues i'

    7ell D$illing E(a'ple>Decision Ma"ing #n!e$ Ris"

    N1HBry Gole N2Hmall Dell N+HCi Dell

    P1=:.F P2=:.+ P+=:.1

    A1HDon;) @3) @J)3)

    Alte$nativeState of Nat$e ? P$obability

    A+H4a$' Ot @ @6.;) @6).;)

    #xpecte!

    Lalue

    #1=:.F>:,:.+>:, :.1>:

    @

    #2=:.F>&-::6:::',:.+>&+::6:::', :.1>&E6+::6:::'

    @.)

    #+=:.F>:,:.+>&126:::', :.1>&162:6:::'

    @6.)

    @.)A2is t+e soltion if yo a$e -illing to $is" @;)

    DECISION MAKING Decision Ma"ing #n!e$ Ris" *alculate #xpecte! Lalues i'

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    DECISION MAKING Decision Ma"ing #n!e$ Ris"*alculate #xpecte! Lalues i'

    Becision rees

    Ins

    $e

    Don

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    DECISION MAKING Decision Ma"ing #n!e$ Ris"

    Mueuin &Daitin 5ine' heory

    *lass o People

    Or

    ObjectsArrivals

    Se$ve$s

    :Ti'e bet-een

    a$$ivals :Se$vice ti'e

    $e*i$e! fo$

    eac+ a$$ival

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    DECISION MAKING Decision Ma"ing #n!e$ Ris" Mueuin &Daitin 5ine' heory

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    Arrivals

    DECISION MAKING Decision Ma"ing #n!e$ Ris" Mueuin &Daitin 5ine' heory

    Se$ve$s

    0!entiy optimum number

    o servers nee!e! to re!uce

    overall cost.

    erve!

    Dr.B.G.Cetiner

    DECISION MAKING Decision Ma"ing #n!e$ Ris" Mueuin &Daitin 5ine' heory

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    DECISION MAKING Decision Ma"ing #n!e$ Ris" Mueuin &Daitin 5ine' heory

    Se$ve$s

    0!entiy optimum number

    o servers nee!e! to re!uce

    overall cost.

    Arrivals Arrivals Arrivals Arrivals

    Mueue

    Dr.B.G.Cetiner

    DECISION MAKING Decision Ma"ing #n!e$ Ris" Mueuin &Daitin 5ine' heory

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    DECISION MAKING Decision Ma"ing #n!e$ Ris" Mueuin &Daitin 5ine' heory

    Se$ve$s

    0!entiy optimum number

    o servers nee!e! to re!uce

    overall cost.

    erve!Arrivals Arrivals Arrivals

    Dr.B.G.Cetiner

    DECISION MAKING Decision Ma"ing #n!e$ Ris" Mueuin &Daitin 5ine' heory

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    DECISION MAKING Decision Ma"ing #n!e$ Ris"

    :Ti'e bet-een

    a$$ivals :Se$vice ti'e

    $e*i$e! fo$

    eac+ a$$ival

    Approximate! byProbability Bistribution

    Mueuin &Daitin 5ine' heory

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    DECISION MAKING Decision Ma"ing #n!e$ Ris" Mueuin &Daitin 5ine' heory

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    DECISION MAKING Decision Ma"ing #n!e$ Ris"

    ypical Daitin-5ine ituations

    Mueuin &Daitin 5ine' heory

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    O$gani2ation Activity A$$ivals Se$ve$s

    Airport 5an!in Airplanes /un%ay

    Personnel Oice ob 0ntervie%s Applicants 0ntervie%ers

    *ollee /eistration tu!ents /eistrars

    *ourt ystem rials *ases u!es

    Gospital 3e!ical ervice Patients /oomsBoctors

    upermar$et *hec$out *ustomers *hec$out cler$soll bri!e a$in tolls Lehicles oll ta$ers

    oolroom ool issue 3achinists oolroom cler$s

    DECISION MAKING Decision Ma"ing #n!e$ Ris" imulation

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    DECISION MAKING Decision Ma"ing #n!e$ Ris"

    imulation

    imulation

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    In case $eal>-o$l! syste' is too co'ple( to e(p$ess in si'ple e*ations1

    Soltion is to const$ct a 'o!el t+at si'lates ope$ation of a $eal syste' by

    'at+e'atically !esc$ibing be+avio$ of in!ivi!al inte$$elate! pa$ts1

    Ti'e bet-een a$$ivals an! se$vices can be $ep$esente! by p$obability !ist$ibtions1

    Bevelop a computer proram or one cycle o operation6an! /un it or many cycles.

    DECISION MAKING Decision Ma"ing #n!e$ Ris" /is$ as Lariance

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    DECISION MAKING Decision Ma"ing #n!e$ Ris"

    /is$ as LarianceH example

    /is$ as Lariance

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    P$oject P$oject P$obability Cas+ 4lo- P$obability Cas+ 4lo-

    16 @3 16 @.

    1. @3; 1.; @3

    1= @= 13 @=

    1. @=; 1.; @;

    16 @; 16 @

    #xpecte! *ash 7lo%s#&x'=:.1:&+:::',:.2:&+::',:.9:&9:::',:.2:&9::',:.1:&:::'

    =I9:::#&y'=:.1:&2:::',:.2&+:::',:.+:&9:::',:.2&:::',:.1:&F:::'

    =I9:::

    Dhich one %oul! you chooseK

    DECISION MAKING Decision Ma"ing #n!e$ Ris" /is$ as Lariance

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    DECISION MAKING Decision Ma"ing #n!e$ Ris"

    /is$ as LarianceH example

    /is$ as Lariance

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    5oo$ at the variances or stan!ar! !eviations6An! choose the one %ith lo%est variance &or !eviation'

    L&x'=:.1:&+:::-9:::'2,:.2:&+::-9:::'2,.,:.1:&:::-9:::'2

    =+::6:::L&y'=:.1:&2:::-9:::'2,:.2&+:::-9:::'2,..,:.1:&F:::-9:::'2

    =16+::6:::

    &x'=I90/-o$st otco'e0

    @6)=;)H

    L1./J)3)30/6>1.0/>;)0

    L1./6).;)30/6>1.0/0

    @.;)

    Optimist Pessimist

    DECISION MAKING Becision 3a$in 4n!er 4ncertainty

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    DECISION MAKING Becision 3a$in 4n!er 4ncertainty

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    Becision 3a$in 4n!er 4ncertaintyH 3aximum /eret

    N1HBry Gole N2Hmall Dell N+HCi Dell

    De !o not $no% probabilities

    A1HDon

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    DECISION MAKING Becision 3a$in 4n!er 4ncertainty

    [email protected]

    Becision 3a$in 4n!er 4ncertaintyH ame heory

    7uture states o natures an! their probabilities are replace!

    by

    the !ecisions o competitor6 or their strateies.

    ry to *atchtrateies o your competitor.

    DECISION MAKING Becision 3a$in 4n!er 4ncertainty

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    DECISION MAKING Becision 3a$in 4n!er 4ncertainty

    [email protected]

    Becision 3a$in 4n!er 4ncertaintyH ame heory

    7or example6 OBB an! #L#N ame.

    %o players lash one or t%o iners.

    0 the total is 2 or 9 then #ven %ins60 it is + O!! %ins.

    DECISION MAKING

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    DECISION MAKING

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    0nterate! Bata Cases6 306 B an! #xpert ystems

    DECISION MAKING

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    [email protected]

    T$ansaction P$ocessing Syste's /TPS0

    Manage'ent Info$'ation Syste's /MIS0

    Decision Sppo$t Syste's /DSS0

    9 ypes o 0normation ystems

    E(pe$t Syste's /ES0

    DECISION MAKING

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    [email protected]

    ra!itional Approach an! Bata &4ser' Oriente! Approach

    Pay$oll

    Syste'

    P$ojectManage'ent

    Syste'

    Ta(Data

    Pe$sonnelData

    P$ojectsData

    Pe$sonnelData

    ra!itional Approach

    DECISION MAKING

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    [email protected]

    ra!itional Approach an! Bata &4ser' Oriente! Approach

    Pay$oll

    Syste'

    P$ojectManage'ent

    Syste'

    Ta(Data

    P$ojectsData

    Pe$sonnelData

    Batabase Approach

    DECISION MAKING

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    [email protected]

    T$ansaction P$ocessing Syste's /TPS0 Ato'ate +an!ling of !ata abot bsiness activities

    /t$ansactions0

    Manage'ent Info$'ation Syste's /MIS0 Conve$ts $a- !ata f$o' t$ansaction p$ocessing syste'

    into 'eaningfl fo$'

    Decision Sppo$t Syste's /DSS0 Designe! to +elp !ecision 'a"e$s

    P$ovi!es inte$active envi$on'ent fo$ !ecision 'a"ing

    9 ypes o 0normation ystems

    DECISION MAKING

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    [email protected]

    9 ypes o 0normation ystems

    E(pe$t Syste's /ES0

    Replicates !ecision 'a"ing p$ocess

    Kno-le!ge $ep$esentation !esc$ibes t+e -ay ane(pe$t -ol! app$oac+ t+e p$oble'

    DECISION MAKING

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    *ompetition nee!s very ast !ecisions an!

    rapi! !evelopment o inormation systems.Concent$ate on -+at to !o $at+e$ t+an +o- to !o1

    7or many companies6 inormation systems

    cost 9: percent o overall costs.

    DECISION MAKING

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    CASE% Co'pte$ Ai!e! Soft-a$e Enginee$ing Tools

    Soft-a$e Tools se! to ato'ate Soft-a$e Develop'ent &ife Cycle1

    DECISION MAKING

    4n!erstan!in /elational Batabases (usiness #e)uirements

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    [email protected]

    This type of Software

    Development Life Cycle is

    called Waterfall Model. Sinceit is difficult to swim up to the

    waterfall stream it is costly to

    go !ac" to the previous stages

    in life cycle.

    Therefore it is essential to

    finish a good data model

    !efore starting data!ase

    design.

    ST#$T%&'

    (usiness #e)uirements

    $*$L'S+S

    D%S+&*

    D,CUM%*T$T+,*(U+LD

    T#$*S+T+,*

    P#,DUCT+,*

    ,perational System

    Software Development

    Life Cycle!aterfall "o#el$

    DECISION MAKING

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    T+e #se of CASE in O$gani2ations

    Objectives of CASE I'p$ove *ality of syste's !evelope!

    Inc$ease spee! of !evelop'ent an! !esign

    Ease an! i'p$ove testing p$ocess t+$og+ ato'ate! c+ec"ing

    I'p$ove integ$ation of !evelop'ent activities via co''on'et+o!ologies

    I'p$ove *ality an! co'pleteness of !oc'entation

    5elp stan!a$!i2e t+e !evelop'ent p$ocess

    I'p$ove p$oject 'anage'ent

    Si'ply p$og$a' 'aintenance P$o'ote $esability

    I'p$ove soft-a$e po$tability

    DECISION MAKING

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    #ect o 3anaement 5evel on Becisions

    Manage'ent N'be$ of Cost of Ma"ing Info$'ation

    &evel Decisions Poo$ Decisions Nee!s

    Top &east 5ig+est St$ategic

    Mi!!le Inte$'e!iate Inte$'e!iate I'ple'entation

    4i$st>&ine Most &o-est Ope$ational

    DECISION MAKING

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    0mplementation

    Decisions a$e seless nless t+ey a$e pt into

    p$actice1

    Co$age is t+e -illingness to sb'e$ge

    oneself in t+e loneliness) t+e an(iety) an! t+e

    gilt of a !ecision 'a"e$1