IE Global MBA Application By Byron Vermeulen Express Yourself - Question G
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IE Global MBA ApplicationBy Byron Vermeulen
Express Yourself - Question G
Do you think that the lifestyle of the inhabitants of your town or city reflects behavior that is line
with the concept of sustainable development? In your opinion, what should be improved?
Sustainable Development
MEETING THE NEEDS OF
THE PRESENT WITHOUT
COMPROMISING THE
ABILITY OF FUTURE
GENERATIONS TO MEET
THEIR OWN NEEDS
Economic Growth
Social Well-Being
Environmental Performance
Selected Indicators about My City, Brussels
GDP per head, PPP: 49’555€ Annual Gross Disposable Income per
household: 23’924€ (vs. EU average 20’732€) Population below poverty line: 15.1% (124th
worldwide)
Access to Basic Health Services for All One of the World’s Strongest Social
Security System (Unemployment, Retirement, Healthcare)
Tertiary Education Enrolment Rate: 70.83% (among which 55% are women)
Energy Consumption per head: 86.88 GJ (vs. EU average of 81 GJ)
Share of Renewable Energy used by the city: 0.58% (vs. EU average of 7.4%)
> 50% driving to work vs. 2% cycling or walking (vs. EU average of 21%)
Share of Waste Recycled: 23.68% Total Meat Consumption per capita per
year: 77kg (vs. World average of 42kg) Total Milk Consumption per capita per
year: 238kg (vs. World average of 108kg) Annual Water Consumption per head:
54.04 m3 (vs. EU average of 105 m3)
ECONOMY
SOCIAL
ENVIRONMENT
These indicators demonstrate that it is now time for Brussels to further improve its
environmental performance while maintaining social and economic well-being.
There are three main aspects of Brussels citizens’ lifestyle impacting the environment :
eating, moving, and living.
DO BRUSSELS CITIZENSEAT, MOVE, & LIVE
IN A SUSTAINABLE WAY ?
EATING
Proliferation of Organic Shops
Environmental Awareness Campaigns
Food Safety Concerns
Speeding Up / Pace of Life
Availability of Processed, Low-Cost & Fast Food
Habits / Culture
Junk Food
High Consumption of Meat & Diary
Non Seasonal, Exotic Imports
HABITS
ENCOURAGING MOVES TOWARD SUSTAINABILITY
PERSISTENT UNSUSTAINABLE LIFESTYLES
REASONS BEHIND UNSUSTAINABLE BEHAVIORS
GOVERNMENT / POLICY
Policy for « Fat » Tax
Adaptation of Food Prices to Reduce Meat, Dairy, & « Exotic » Consumption
CITIZENS MOVEMENTS
Consumers as Producers Urban / Rooftop Farming
Adaptation of Diet toward Sustainable Options
BUSINESSES
Easier Access to Sustainable Food
Affordable Healthy Food Shops
More Local Farmers’ Market
TRIPARTITE IMPROVEMENTS NEEDED
MOVING
Recent Apparition of « Car-Free » Zones
Bike-Sharing Services
Flexible Work Options Home Office
Suburban Lifestyle Spread Out City
Convenience Cheaper Air Fares
Status Symbol
Single Car Use « One of European Union’s Highest»
Intensive Air Travel
ENCOURAGING MOVES TOWARD SUSTAINABILITY
PERSISTENT UNSUSTAINABLE LIFESTYLES
REASONS BEHIND UNSUSTAINABLE BEHAVIORS
TRIPARTITE IMPROVEMENTS NEEDED
GOVERNMENT / POLICY
Congestion Charges Limited Parking Options
Heavy Fuel Taxes
Urban Planning to Decrease Mobility Needs
CITIZENS MOVEMENTS
Collaborative Transport
Use of Efficient Transportation Technology
Pivot toward Sustainable Transportation
BUSINESSES
Pivot toward Sustainable Models (e.g. Electric Car)
Creation of Attractive Local & Eco-Tourism Options
Reinvention of Working Habits
LIVING
Apparition of «Eco-Houses»
Eco-Friendly Subsidies
Energy & Waste Campaigns
Individualism
Status Symbol Associated with Ownership
Desire for Technology (Energy Intensive)
Average House Size « One of the Highest among European
Capitals »
More Stuff, More Waste
Heavy Energy Use per House Absence of Renewable
Energy
ENCOURAGING MOVES TOWARD SUSTAINABILITY
PERSISTENT UNSUSTAINABLE LIFESTYLES
REASONS BEHIND UNSUSTAINABLE BEHAVIORS
BRUSSELS
TRIPARTITE IMPROVEMENTS NEEDED
GOVERNMENT / POLICY
Adaptation of Utilities Prices to Reduce Consumption
Access to Convenient Recycling
Taxes - « True Cost Products »
CITIZENS MOVEMENTS
Collaborative Consumption
vs. Ownership Structure
Renewable Energy Use
Switch toward Co-Housing
BUSINESSES
Availability of Sustainable Products & Housing
Business Models Focusing on
Reducing Consumption
MULTIPLE REASONS BEHIND UNSUSTAINABLE BEHAVIORS
NECESSITY FOR JOINT EFFORTS
GOVERNMENT BUSINESS CITIZENS POLICY INNOVATION ACTIONS
BRUSSELS MORE SUSTAINABLE
Thank you for considering my application
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