Ie express mgm_h

H. What do you believe are the greatest challenges facing the sector or industry you would like to specialize in at IE? What role do you hope to be able to play in this sector or industry in the medium term?

Mercedes González Mallén

Big data challenges in the PC videogame industry

1. Data for the company

2. Data for the gamer

Current industry success

Often seen as a “childish sector” it generates more money than the music and filming industry together.

US$60 billion in revenues (2011) & US$80 billion by 2014 ( expected). Colin Sebastian for RW Baird.

Perhaps the biggest global hedlines of all were made in 2008 by a British-produced game, Grand Theft Auto IV, which on 29 April took the title of the most successful

entertainment release in history. Within 24 hours, GTA IV had grossed $310m (£157m) – comfortably more

than history's most successful book (Harry Potter & The Deathly Hallows, at $220m in 24 hours) and its most

successful film (Spider-Man 3 at $117m)

The Guardian - Sept 2009

General challenges

Knowledge

System info

User’s profile

Gaming stats

The main chalenges, present at any Big Data project are:

What data to collect

How to collect the data

How to analyze it

How to read into the result

How to take action with the knowledge gained

Data for the companyTo achieve competitive advantages

The PC paradox

Current PC game sales

Physical stores are almost only focused on consoltes where as online stores are

boosting their salesPhysical

sales

Digital Sales

Source: Steam

Big data for strategy success

Collecting simple data as how much the customers are paying or which OS they are using can help you scope your audience, pricing or deciding for which OS to develop.

Onlines stores have taken advantages of it and are the leaders of the PC unlike retails like GameStop.

Source: Humble bundle

Data for the gamerHow to offer more value to your customer

Be able to use all this information as something useful or fun to the gamer, where he can compare his performance to their friends.

As a result they will be more motivated to play, to try and beat their friends or getter better stadistics and stand out from them.

Source: Steam

My role

My profile

Al most 20 years of gaming experience

University business studies

Future big data specialist

My hopes

Be able to determinate which data should be collected

Be able to transform the data into business strategies

Turn the data into usefull aplications for the gamer

Sources

Wikipedia: http://en.wikipedia.org/wiki/Video_game_industry

The Guardian: http://www.theguardian.com/technology/gamesblog/2009/sep/27/videogames-hollywood

Steam: http://store.steampowered.com

Humble Bundle: http://www.humblebundle.com

IBM: http://www.ibm.com/developerworks/library/ba-big-data-gaming/