Idp presentation on Consumer Behavior towards online shopping in Jamnagar city

IDP Research on

“CONSUMER BEHAVIOR TOWARDS ONLINE SHOPPING IN JAMNAGAR CITY”  

Prepared by:

Heeral Brijlani (Enrollment Number: 147700592026)

Darshana Chauhan (Enrollment Number: 147700592074)

Under the guidance of

Prof. (Dr.) Ajay Shah

Submitted To

Jaysukhlal Vadhar Institute of Management Studies (JVIMS)

Jamnagar

 Affiliated To

Gujarat Technological University (GTU)

Ahmedabad

INTRODUCTION TO ONLINE SHOPPING

• Internet usage is increasing day by day• Revolution in shopping of daily needs• Rise in Internet shopping• Different modes of Payment• Different offers provided by online sellers

Source: What Clicks With The Online Shopper? Nielson Insights 16-10-2015

ADVANTAGES OF ONLINE SHOPPING

• Easy to find• Products can be cheaper• Save time and energy• Freedom of choice• Rare product• Privacy

Source: http://www.allresearchjournal.com/archives/2015/vol1issue9/PartD/1-9-4.pdf

PROBLEMS OF THE SECTOR

• Delay in delivery• Inferior product• Delivery problem• Scam• Ease of use• Security

REVIEW OF LITERATURE

• Dr. Seema Agarwal, “A STUDY OF FACTORS AFFECTING ONLINE SHOPPING BEHAVIOUR OF

CONSUMERS IN MUMBAI REGION”; Tactful Management Research Journal, (ISSN: 2319-7943)

• Prof. Sanjeev Kumar & Savita Maan, December 2014, “STATUS AND SCOPE OF ONLINE SHOPPING:

AN INTERACTIVE ANALYSIS THROUGH LITERATURE REVIEW”; International Journal of Advance

Research in Computer Science and Management Studies (Volume 2, Issue 12, ISSN: 232 7782)

• Zia Ul Haq, “PERCEPTION TOWARDS ONLINE SHOPPING: AN EMPIRICAL STUDY OF INDIAN

CONSUMERS”; National Monthly Refereed Journal Of Research In Commerce & Management (Volume

No.1, Issue No.8, ISSN 2277-1166)

• Prof. Ashish Bhatt, June 2014, “CONSUMER ATTITUDE TOWARDS ONLINE SHOPPING IN

SELECTED REGIONS OF GUJARAT”; Journal of Marketing Management, (Volume 2, No. 2, pp. 29-56,

ISSN: 2333-6099)

• Ms. Dipti Jain, Ms. Sonia Goswami, Ms. Shipra Bhutani, Sepember 2014, “CONSUMER BEHAVIOR

TOWARDS ONLINE SHOPPING: AN EMPIRICAL STUDY FROM DELHI”; IOSR Journal of

Business and Management (IOSR-JBM) (Volume 16, Issue 9.Version IV, ISSN: 2278-487X)

• Dr. M. Rajesh & G. Purushothaman, DECEMBER 2013 “CONSUMER PERCEPTION TOWARDS

ONLINE SHOPPING IN KANCHIPURAM”; GALAXY International Interdisciplinary Research

Journal (Volume 1 (2), ISSN 2347-6915)

• Dr. Payal Upadhyay & Jasvinder Kaur, “ANALYSIS OF ONLINE SHOPPING BEHAVIOR OF

CUSTOMER IN KOTA CITY”, International Journal in Multidisciplinary and Academic Research,

(Vol. 2, No. 1, ISSN 2278 – 5973)

• Dr. Renuka Sharma, Dr. Kiran Mehta, Shashank Sharma , July - Sept 2014 “UNDERSTANDING

ONLINE SHOPPING BEHAVIOUR OF INDIAN SHOPPERS”; INTERNATIONAL JOURNAL OF

MANAGEMENT AND BUSINESS STUDIES(IJMBS), (Vol. 4, Issue 3, ISSN : 2230-9519)

REVIEW OF LITERATURE(Continue)

• Ms. Asmatara Khan, March, 2015, “FACTORS AFFECTING ON-LINE SHOPPERS BEHAVIOR

FOR ELECTRONIC GOODS PURCHASING IN MUMBAI: AN EMPIRICAL STUDY”;

International Journal in Management and Social Science, (Vol.03 Issue-03, ISSN: 2321-1784)

• Ojaswita Shrivastava, 2014, “TO STUDY THE REASONS FOR CUSTOMER ABANDONING

THEIR ON-LINE SHOPPING CART BEFORE PURCHASE COMPLETION STAGE”; The

International Journal Of Engineering And Science, (Volume 3 Issue 2, ISSN (e): 2319 – 1813 ISSN)

• Dr. Shuchi Singhal Shashi Shekhawat, April – June’ 2015, “ONLINE AND OFFLINE CONSUMER

BUYING BEHAVIOUR: A LITERATURE REVIEW”; Pezzottaite Journals, (Volume 4, Number 2,

ISSN (Print):2279-0977)

• Dr. Abdul Baji1 and N. D Chandra Sekhar, October 2013, “CONSUMER BEHAVIOR TOWARDS

BUYING OF ELECTRONIC GOODS”; International Monthly Refereed Journal of Research In

Management & Technology, (Volume 2, ISSN – 2320-0073)

REVIEW OF LITERATURE(Continue)

RESEARCH PROBLEM

• “Consumer behavior towards Online Shopping in Jamnagar city”

OBJECTIVES OF THE RESEARCH

• The main aim of research is:

• To find out consumer behavior towards online shopping.

• The Secondary objectives of the research are:

• To identify consumers’ perception towards online purchasing.

• To identify consumers’ online buying behavior.

• To identify consumers’ preference towards different websites.

• To identify consumers’ perception towards mode of payment.

• Exploratory research design

• SAMPLE DESIGN:

• SAMPLE SIZE:

• The substantial portions of the target customer that are sampled to achieve reliable result are

150.

•  SAMPLING METHOD:

• Non-probability sampling method : convenience Sampling

•  SAMPLE TECHNIQUE

• Percentage analysis

• Tabulation

• Graphical

RESEARCH DESIGN

• COLLECTION OF DATA

STATEMENT OF HYPOTHESIS

• Q 11

• H0: There is no relationship between gender and post purchase activity.

• H1: There is relationship between gender and post purchase activity.

• Q 20(As per age)

• H0: There is no relationship between mode of payment and age.

• H1: There is relationship between mode of payment and age.

• Q 20 Option 2: As per income

• H0: There is no relationship between mode of payment and Income.

• H1: There is relationship between mode of payment and Income.

Q 23

• H0: There is no relationship between amount spent on purchase and gender.

• H1: There is relationship between amount spent on purchase and gender.

DATA ANALYSIS AND INTERPRETATIONGender of respondents

Income of respondents

Age of respondents

Which website do you prefer for this product/service?

Main Reason for online Shopping?

Do you visit different online stores before the actual purchase, how many stores on average do you visit before purchasing it?

After receiving the product what do you?

What are the main barriers which keep you away from shopping online?

What do you prefer to use when shopping online from your device?

Have you faced problems with a mobile app within the last 6 months? If so, what types?

Customer level of agreement towards online shopping-Shopping on internet saves time

Customer level of agreement towards online shopping-I am happy by shopping online

How do you make payments mostly when shopping on the Internet?

How much amount did you spent on purchased last time?

HYPOTHESIS TESTING(Q 11)

• H0: There is no relationship between gender and post purchase activity.

• H1: There is relationship between gender and post purchase activity.

Observed Expected (O-E)2 (O-E)2/E

67 69 4 0.057971

64 62 4 0.064516

10 7.9 4.41 0.558228

5 7.1 4.41 0.621127

1 1.05 0.0025 0.002381

1 0.95 0.0025 0.002632

1 1.05 0.0025 0.002381

1 0.95 0.0025 0.002632

1.311867

RESULTS

• Calculated Value: 1.311867

• Tabulated Value: 7.8147

• Here, calculated value is less than tabulated value.

So null hypothesis is accepted.

• Q 20 As per income• H0: There is no relationship between mode of payment and Income.• H1: There is relationship between mode of payment and Income.

Observed Expected (O-E)2 (O-E)2/E

11 11.2 0.04 0.003571

13 11.04 3.8416 0.347971

0 1.76 3.0976 1.76

3 2.33 0.4489 0.192661

2 2.3 0.09 0.03913

0 0.36 0.1296 0.36

53 53.2 0.04 0.000752

54 52.44 2.4336 0.046407

7 8.36 1.8496 0.221244

3 3.26 0.0676 0.020736

0 3.22 10.3684 3.22

4 0.51 12.1801 23.88255

30.09502

RESULT

• Calculated: 30.09502

• Tabulated: 26.296

• Here, calculated value is more than tabulated value.

So null hypothesis is rejected.

FINDINGS

• 54% of the respondents purchased travel tickets online and no respondent prefer

purchasing food online.

• 85.3% of the respondents preferred Amazon

• 74% of the respondents are conscious towards price and is the reason they prefer

online shopping

• 82.7% of the respondents considers the price (discount) as the major factor before

making a final decision of the product.

• 87.3% of the respondents discuss with friends /family about the purchased product

• 76% of the respondents prefer cash payment

• 74.7% of the respondents say that they don’t make online payment

• 79.3% respondents don’t go to a retail store first before making your final

purchase online

• 52% of the respondents strongly agree that they prefer better customer service

• 53.3% of the respondents are happy by shopping online

• 51.3% of the respondents shop between 1000 to 5000

• 74.7% of the respondents prefer online shopping through cell phone.

• 67.3% of the respondents buy specific products online through referred by family

or friend

FINDINGS(CONTINUE)

• 63.3% of the respondents complains about phone getting hacked

• 66.7% of the respondents believe that internet saves time

• 62.7% of the respondents strongly agree that is a great advantage to be able to

shop at any time of day

• 68.7% of the respondents use application for online shopping

• 62.7% of the respondents never visit any offline store before making a final

purchase

• 65.8% of the respondents believe that delivery of a good is slow as a major

barrier in online shopping.

FINDINGS(CONTINUE)

SUGGESTIONS

• Many retail store should develop a smart phone application for online shopping.

• Online sellers should consider post purchase activity that helps customer to purchase products online.

• Customers are now using so many social networking websites so online sellers should advertise their

products in social networking websites.

• Risk perception for online shopping should be reduced.

• Online sellers should track history of customers so that they can provide personalized offers to

individual.

• Sellers should provide brief description of products so that customers can order accordingly.

• To make online shopping more preferable, online sellers should make design of website more

attractive.

CONCLUSION

• Maximum respondents from Jamnagar city prefer to buy from Amazon. People like to buy from

Amazon as compared to Flipkart.

• Discount coupons effect more in online shopping.

• Website design matters a lot in attracting customers more for online shopping. Because

customers prefer easy navigation for online shopping.

• Mode of payment is not dependent on age of customers. Respondents who has income less than

rs 10000 do payment through cash on delivery. Respondents having income more than 10000 do

payment through e-wallet.

• Customers prefer to buy through application in their smart phone for shopping goods online.

• Customers expects faster delivery of goods ordered online. As faster delivery of goods is

important from customers’ point of view because more time is consumed in delivery of goods.

BIBLIOGRAPHY• http://www.academia.edu/24284430/

A_STUDY_OF_FACTORS_AFFECTING_ONLINE_BUYING_BEHAVIOR_A_CONCEPTUAL

_MODEL

• What Clicks With The Online Shopper? Nielson Insights 16-10-2015

• Arjun Mittal, “E-commerce: It’s Impact on consumer Behavior”; Global Journal of Management

and Business Studies, ISSN 2248-9878 Volume 3, Number 2 (2013)

• Dr. Seema agarwal “A study of factors affecting online shopping behaviour of consumers in mumbai

region”; Tactful Management Research Journal, ISSN: 2319-7943

• http://www.nielsen.com/in/en/insights/reports/2016/the-smartphone-becomes-the-mobile-

wallet.html

• C R Kothari, Research Methodology: Methods & Techniques, ISBN (13) : 978-81-224-2488-1