IDN’s and its Implications for Small Businesses - Edmon Chung, DotAsia

vs.101 Applications

Google76 Applications

Amazon

DotAsia as a not-for-profit organisation with a mandate to promote Internet development and adoption in Asia.

EVERY .ASIA DOMAIN CONTRIBUTES TO INTERNET DEVELOPMENT IN ASIA

500,000+ .Asia Domains Registered

July 2013

Growing .Asia Presence

• 2009: 13 Million• 2011: 66 Million• 2012: 85.8 Million• 2013: 140 Million entries indexed at Google

.ASIA TRUSTED BY ASIAN BANKS

www.development.asia

AsianFilmAwards.Asia

• The Asian Oscars

.ASIA IN NEW DELHI

festivaloflife.asia

myamigo.asiaflyingfox.asia

hotelrainbow.asia

saber.asia

blueapple.asia

respirotech.asia

delhi99.asia

amaltas.asia

castlemedia.asiastudioone.asia

talentpool.asia

Top New Registrations by Country• 7 of Top 10 in Asia Pacific

1. A

ustr

alia

2. U

nite

d St

ates

3. C

hina

4. Ja

pan

5. In

dia

6. G

erm

any

7. S

inga

pore

8. U

nite

d Ki

ngdo

m

9. H

ong

Kong

10. T

haila

nd

11. I

ndon

esia

12. N

ethe

rland

s

13. M

alay

sia

14. K

orea

, Rep

ublic

of

15. F

ranc

e

16. V

iet N

am

17. S

witz

erla

nd

18. T

aiw

an, P

rovi

nce

of C

hina

19. C

anad

a

20. N

ew Z

eala

nd

21. P

hilip

pine

s

22. R

ussia

n Fe

dera

tion

23. T

urke

y

24. I

srae

l0

1000

2000

3000

4000

5000

6000

7000

8000

9000

10000

Top .ASIA Registrars 2011 vs. 20122011• GoDaddy.com• Aust Domains• Network Solutions• Directi• Key-Systems

2012• GMO• Megazone• Aust Domains• Shanghai Meicheng• Directi• 1API• GoDaddy

18%

12%

9%

7%

5%

US

AU

US

IN

DE

25%

21%

16%

6%

6%

5%

3.5%

JP

KR

AU

CN

IN

DE

US

www.olpc.asia

APEA.Asia

• Class of 2009– Completed Training– ICANN / APNG

APNIC / APNG• Community Projects:

– Children’s Carnival– Youth & Family Pilot for HK gov supported large scale Internet

education program (hiring 500 youth)– Middle-Aged Women Program Internet training for

disadvantaged middle-aged women– Elderly Survey

• Youth IGF Camp

NetMission.Asia

Youth IGF Camp (YIGF.Asia)

APNGCamp.Asia

• 14th APNG Camp • GEN I: Unleash ICT Potentials. Shape Asia’s Future.

– Date: 15 Aug (Wed.) – 19 (Sun.), 2012– Venue: EWHA University Campus, Seoul, Korea– Partcipant: Local Youth and 30 International Fellows

FoodRevolutionDay.Asia

Food.Asia

MandelaDay.Asia

Asia Open Source Software Centers

.Future

.hkt.asia

.studio

.世界.kids

.richardli

.app.pccw.box

.home

.art

.新闻 .now

.香港電訊

.网站

.网店.nowtv

.電訊盈科

.inc

NOT JUST ABOUT VOLUME OF REGISTRATIONS

CREATING VALUEEconomic Value / Social Value / Synergistic Value

DEVELOPING ONLINE BRAND

Enhancing Perceived Value =Improving Footprint & Relevance

STRATEGIC DOMAIN PORTFOLIO

DOMAIN SEO VALUE

SOCIAL MEDIA / NETWORK ENGAGEMENT & DOMAIN IDENTITY DEVELOPMENT

IDN & NATIVE LANGUAGE DOMAINS

• 1 & 2 Character .ASIA domains launch• www.1.asia | www.ii.asia• Sunrise:

– October 22 – 30, 2013• Landrush:

– November 5 – 13, 2013• Public Auctions:

– December 3, 2013

Connecting Asia with One Domain

EVERY .ASIA DOMAIN CONTRIBUTES TO INTERNET DEVELOPMENT IN ASIA

love.from.asiaEdmon Chung <[email protected]>