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Some opening thoughts What is media literacy? What is news? And why are young people tuned out?
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IDN: Opening Thoughts

May 06, 2015

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Education

Dan Kennedy

Some first-day talking points about what is news, what is media literacy and why young people aren't paying as much attention to the news as older generations.
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Transcript
Page 1: IDN: Opening Thoughts

Some opening thoughts

What is media literacy?What is news? And why are

young people tuned out?

Page 2: IDN: Opening Thoughts

Three characteristics of news

• What would you say they are?

Page 3: IDN: Opening Thoughts

Three characteristics of news

• Proximity

Page 4: IDN: Opening Thoughts

Three characteristics of news

• Proximity• Celebrity

Page 5: IDN: Opening Thoughts

Three characteristics of news

• Proximity• Celebrity• Impact

Page 6: IDN: Opening Thoughts

What is media literacy?

• How would you define it?

Page 7: IDN: Opening Thoughts

What is media literacy?

• Understanding how to separate reliable from unreliable information

Page 8: IDN: Opening Thoughts

What is media literacy?

• Understanding how to separate reliable from unreliable information

• Understanding the difference between important and trivial

Page 9: IDN: Opening Thoughts

What is media literacy?

• Understanding how to separate reliable from unreliable information

• Understanding the difference between important and trivial

• Understanding the difference betweenfact and opinion

Page 10: IDN: Opening Thoughts

News consumption by age group

• Surveys by the Pew Research Center show that young people are less likely to be connected to the news

Page 11: IDN: Opening Thoughts

News consumption by age group

• Surveys by the Pew Research Center show that young people are less likely to be connected to the news

• Why do you think that’s the case?

Page 12: IDN: Opening Thoughts

Definitions

• Millennials(18 to 31 years old)

• GenXers(33 to 47)

• Baby Boomers(48 to 66)

• Silent Generation(67 to 84)

Page 13: IDN: Opening Thoughts

Time spent with news

Page 14: IDN: Opening Thoughts

Newspaper consumption declines

Page 15: IDN: Opening Thoughts

News sources for Millennials

Page 16: IDN: Opening Thoughts

News habits of older Americans

Page 17: IDN: Opening Thoughts

News habits of Boomers

Page 18: IDN: Opening Thoughts

Social media and news

• One-third of Millennials and one-fifth of Xers regularly see news headlines on social media

Page 19: IDN: Opening Thoughts

Social media and news

• One-third of Millennials and one-fifth of Xers regularly see news headlines on social media

• But only 35 percent say they follow up and track down the full story