DESIGN MATTERS 9TH - 10TH MARCH 2013
D E S I G N M A T T E R S9 T H - 1 0 T H M A R C H 2 0 1 3
DESIGN MATTERS
ROUTE 1
DESIGN MATTERSIf
then it’s not about the design
ENABLESIt’s about what it
ELIMINATESGood design
SPEAKSDIRECTLY
Good design
“When your environment is cluttered the chaos restricts your ability to focus. The clutter also limits your brains ability to process information. Clutter makes you distracted and unable to process
information as well as you do in an uncluttered, organized and serene environment.”
- Princeton University Neuroscience Institute
“...an uncluttered, organized and serene environment.”
SIGNAL VS NOISE
REDUCE BACKGROUND NOISE
We want to
CREATIVE VACUUM
...to create
IDEAS ARE CLEARWhere
GET THE POINTSo that people
MATTERSBecause that’s what
BOLD AND SIMPLECONVERSATION STARTERSTHOUGHTFUL MESSAGES
Design Language
Trending Colors 2012Tangerine + Mint
A poster that uses its surroundings to get people’s attention. Material : Recycled Plastic from Dharavi + Vinyl
ADDDesign decisions
SUBTRACTDesign decisions
MULTIPLYDesign decisions
DIVIDEDesign decisions
T-shirt give-aways paired with a marker to allow people to customize their own or leave as is!
Material : Cotton
ROUTE 2
DESIGN MATTERSIf
we want people to think creatively
CREATE AN AMBIENCE
We want to
CREATIVE THOUGHT
A visual theme that is conducive to
MIXING IDEAS...Design Forums are about
CONNECTIONSBETWEEN THEM
and exploring the
LANGUAGE OF CREATIVITY
If Design is the
COLOR AND FORM
then
are its syntax.
IDEAS MIXINGWe want to show
INTERESTING CONVERSATIONS
and the
that happen between them.
Trending Colors 2012NEON SHADES
COLORFUL AND ABSTRACTORGANIC AND FLUIDHANDMADE AND UNIQUE
Design Language
USING PAPER MARBLING Process
to create unique and exciting patterns using bright/fresh neon colors
Event Posters
Bold Graphic Patterns
Series Note Books
Give away T-shirts in Event Colors
THANK YOU