Identity Standards - For Visual · PDF fileIdentity Standards - For Visual Rebrand ... Pantone 116 m Yellow CMYK RGB C 0 R 255 ... Which is to be in the Pantone 116 m Yellow and corresponding

Megan CurrieFNUniv of Canada

Identity Standards Fall/Summer2010-2011

Identity Standards - For Visual Rebrand

First Nations University of Canada



Table of Contents Pg.

1.0 Identity Standards 01

2.0 University Identity 02

3.0 Logo Colour Specifications 03

4.0 The Basic Visual Elements 04

5.0 Visual Footer 05

6.0 Secondary Wordmark 06

7.0 Identity Values 07

8.0 Typography and Typefaces 08

9.0 Examples: Correct Use of Design Elements 09 - 10



1.0 Identity Standards

These identity standards have been developed in order to provide a foundation for consistent application of key visual elements that make up the FNUniv 2010/2011 rebrand.

The origin of the rebrand began when the designer noted an inconsistency of a cohesive visual brand on existing FNUniv brochures, pamphlets and website. The university was going through a period of rebirth and renewal on the administrative and leadership level. It was the belief of the designer that the university needed to be viewed as stable and consistent by the public as well as making reference to the renewal and rebirth. The designer has specialized in cross-cultural design and many of the theories and knowledge in this area of design were applied during this process. These design elements were developed as part of her student practicum and then were asked to be used by the university following the practicum.

Consistent use of these elements is necessary to keep a consistent and accurate identity of FNUniv. Information has been transferred from the Logo Policy developed by the Communication Department in 2000 which should be used in conjunction with this policy and the Visual Identity Policy from 2000.

This guideline includes standards for all print media. Use of the identity standards unites and strengthens all of FNUniv communication on campus and off.

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2.0 University Identity

On June 21, 2003, the Saskatchewan Indian Federated College officially changed its name to First Nations University of Canada.

The university made the deliberate decision to keep a similar look as its previous logo, however, enhanced to be more bold and simple.

The new name was placed at the top and the SIFC acronym kept inside the centre circle. This is to let our public know that we are the same institution with a new name.Approved high-quality versions of the university logo (TIFF, EPS, JPG) can be obtained from the Communications Office.

The Chief’s head represents the University’s membership in the Federation of Saskatchewan Indian Nation’s family of institutions.

The five feathers of the logo represent the Cree, Saulteaux, Dakota, Dene, and Nakota (Assiniboine).

The University Signature consists of the words: “First Nations University of Canada.”

The circle represents the unending process of education, which takes place throughout our lifetime.

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* The above information is adapted from Logo Policy, Copyright 2000.Please refer to the FNUniv Logo Policy for correct usage of this Logo.



3.0 Logo Colour Specifications

FNUniv Logo Pantone Process Blue m

CMYK RGBC 100 R 0M 32 G 134Y 3 B 212K 0

Hex #0086D4

Pantone 116 m Yellow

CMYK RGBC 0 R 255M 18 G 207 Y 100 B 0K 0

Hex #FFCF00

Pantone 032 m Red

CMYK RGBC 0 R 246M 93 G 50Y 67 B 74K 0

Hex #F6324A

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* The above information is adapted from Logo Policy, Copyright 2000.



4.0 The Basic Visual Elements

The essence of the FNUniv rebrand is expressed by using the following elements:

FNUniv logo

Existing logo

Yellow Circle

Repeat designelement derived from FNUniv logo.

Representing the sun, the east and new beginnings.

FNUnivSecondaryWordmark

FNUniv

Existing wordmarkcomposed of the typeface Impact.

Visual Footer

Visual representation of:-new beginning-prairie sunrise-curvilinear design elements inspired by the architecture of Douglas Cardinal.

University Values

Newly implementedFNUniv values.

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5.0 Visual Footer

VisualFooter

Placement

The footer shall onlybe placed on the bottom of all design. Including web pages.

If print material requires bleed, place the footer in the bleed settings.

Example of visual footer joined cohesively

Example of visual footer used with bleed settings

Contact us for more information about our programs and services:

Department of English

Bachelor of Arts – EnglishBachelor of Arts Honours – EnglishMasters of Arts – English

Indian Communication Arts

Arts

Department of Indigenous EducationBachelor of Education Elementary (Indigenous Education)Bachelor of Ecucation After Degree (Indigenous Education)Bachelor of Education Secondary (Indigenous Educations)Bachelor of Education After Degree Secondary (Indigenous Educations)

Program

in First Nations Languages in Aboriginal Education

Department of Indian Fine ArtsBachelor of Arts in Indian Art (studio)Bachelor of Arts in Indian Art HistoryBachelor of Fine Arts (studio)

(studio)

School of Indian Social Work

Bachelor of Indian Social WorkMasters of Aboriginal Social Work

Department of Indian Languages, Literatures, and LinguisticsBachelor of Arts – Cree Language StudiesBachelor of Arts Honours – Cree Language StudiesMinor in Cree Language Studies

Language StudiesBachelor of Arts Honours –

StudiesMinor in Nakota Language StudiesFirst Nations Language Instructor

Bachlor of Arts – LinguisticsBachelor of Arts Honours – LinguisticsMinor in LinguisticsMasters of Arts – Linguistics

Student Transition and Retention Program (STAR)School of Business and Public Administration

Management)Diploma of Associate in AdministrationBachelor of AdministrationManagement and Specialization opportunities with:Hospitality, Tourism and Gaming Entertainment MangementFirst Nations Public Administration

Firstg Nations Economic Development

First Nations GovernanceEntrpreneurship

Community Development and Health Sciences

Administrative Development

Indian Community and Career Counseling

Interdisciplinary Studies in Justice, Health and CultureFirst Nations Language Instructor

Northern Health Science Access ProgramNursing Education Program of Saskatchewan*National School of Dental TherapyDiploma of Dental Therapy

Department of Indigenous StudiesBachelor of Arts – Indigenous StudiesBachler of Arts Honours – Indigenous StudeisMaster of Arts – Special Case Masters

Department of Science

StudiesBachelor of Science – ChemistryBachelor of Science – BiologyBachelor of Science – MathematicsBachelor of Science – PhysicsBachelor of Science – Computer ScienceBachelor of Applied Science – Environmental

Health and Science DegreeBachelor of Health Studies

Bachelor of Arts in Resource and Environmental Studies (BARES)

Academic Programs Academic Programs

*NEPS is a collaborative program with SIAST and the U of S, The First Nations Univeristy of Canada offers programs in partnership with the University of Regina. Our programs are fully accredited at the U of R and students can register in courses offered by the U of R in addition to those offered through the FNUniv of Canada.

FNUniv1 First Nations Way

Regina, SK S4S 7K2

Tel 306 790 5950Fax 306 790 5999

1 800 267 6303

710 Duke St.Saskatoon, SK

S7K 0P8

Tel 306 931 1900Fax 306 931 1848

1 800 267 6303

1301 Central Ave.Prince Albert, SK

S6V SW1

Tel 306 765 3333Fax 306 765 3330

1 800 267 6303

FNUniv_3panel_brochure.indd 1 6/8/10 4:42:28 PM

Contact us for more information about our programs and services:

Department of English

Bachelor of Arts – EnglishBachelor of Arts Honours – EnglishMasters of Arts – English

Indian Communication Arts

Arts

Department of Indigenous EducationBachelor of Education Elementary (Indigenous Education)Bachelor of Ecucation After Degree (Indigenous Education)Bachelor of Education Secondary (Indigenous Educations)Bachelor of Education After Degree Secondary (Indigenous Educations)

Program

in First Nations Languages in Aboriginal Education

Department of Indian Fine ArtsBachelor of Arts in Indian Art (studio)Bachelor of Arts in Indian Art HistoryBachelor of Fine Arts (studio)

(studio)

School of Indian Social Work

Bachelor of Indian Social WorkMasters of Aboriginal Social Work

Department of Indian Languages, Literatures, and LinguisticsBachelor of Arts – Cree Language StudiesBachelor of Arts Honours – Cree Language StudiesMinor in Cree Language Studies

Language StudiesBachelor of Arts Honours –

StudiesMinor in Nakota Language StudiesFirst Nations Language Instructor

Bachlor of Arts – LinguisticsBachelor of Arts Honours – LinguisticsMinor in LinguisticsMasters of Arts – Linguistics

Student Transition and Retention Program (STAR)School of Business and Public Administration

Management)Diploma of Associate in AdministrationBachelor of AdministrationManagement and Specialization opportunities with:Hospitality, Tourism and Gaming Entertainment MangementFirst Nations Public Administration

Firstg Nations Economic Development

First Nations GovernanceEntrpreneurship

Community Development and Health Sciences

Administrative Development

Indian Community and Career Counseling

Interdisciplinary Studies in Justice, Health and CultureFirst Nations Language Instructor

Northern Health Science Access ProgramNursing Education Program of Saskatchewan*National School of Dental TherapyDiploma of Dental Therapy

Department of Indigenous StudiesBachelor of Arts – Indigenous StudiesBachler of Arts Honours – Indigenous StudeisMaster of Arts – Special Case Masters

Department of Science

StudiesBachelor of Science – ChemistryBachelor of Science – BiologyBachelor of Science – MathematicsBachelor of Science – PhysicsBachelor of Science – Computer ScienceBachelor of Applied Science – Environmental

Health and Science DegreeBachelor of Health Studies

Bachelor of Arts in Resource and Environmental Studies (BARES)

Academic Programs Academic Programs

*NEPS is a collaborative program with SIAST and the U of S, The First Nations Univeristy of Canada offers programs in partnership with the University of Regina. Our programs are fully accredited at the U of R and students can register in courses offered by the U of R in addition to those offered through the FNUniv of Canada.

FNUniv1 First Nations Way

Regina, SK S4S 7K2

Tel 306 790 5950Fax 306 790 5999

1 800 267 6303

710 Duke St.Saskatoon, SK

S7K 0P8

Tel 306 931 1900Fax 306 931 1848

1 800 267 6303

1301 Central Ave.Prince Albert, SK

S6V SW1

Tel 306 765 3333Fax 306 765 3330

1 800 267 6303

FNUniv_3panel_brochure.indd 1 6/8/10 4:42:28 PM

Do not stretch or squeeze the footer.

The design can be joined cohesively.

05



6.0 Secondary Wordmark

SecondaryWordmark

Font

ImpactRegular

Placement

Flush right/bottom border placed abovethe visual footer

ColourWhite

CMYK C 0M 0Y 0K 0

Hex #FFFFFF

Example of secondary word-mark with visual footer.

06

Do not stretch or squeeze the wordmark.

FNUnivDo not attempt to recreate the word-mark as it requires the correct kerning.

Example of secondary wordmark with visual footer and bleed setting.

Untitled-1 1 11-08-18 5:24 PM

*A reputable printer will be able to cut print material to match bleed settings.



7.0 Identity Values

IdentityValues

The Identity Values were the product of a brain storming session between faculty, staff and students in the summer of 2010. There is only one version of this graphic. Do not use any other handwritten tradition/innovation/leadership graphic.

The primary identity values graphic element consists of a Black Zapfino typeface that is joined by a hand drawn visual representation of the sun. Which is to be in the Pantone 116 m Yellow and corresponding Hex#, RGB, and CMYK. Do not apply any other colors.

In black and white applications, substitute the Pantone 116m Yellow with white.

07

Do not stretch or squeeze the Identity Values.



8.0 Typography and Typefaces

TypographyThe 2010/2011 fonts for printed material are listed at the right.Never use these fonts, including Myriad Pro, to recreate the university wordmarks.

Headline fontMyriad Pro Bold:ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Subhead fontsMyriad Pro Semi-Bold: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Text or body fontsMyriad Pro Regular:ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

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9.0 Examples: Correct Use of Design Elements

Rhonda Bear2nd Year Indian Social WorkAs a proud wife, mother and the eldest of four siblings, I wanted a better life for my family. With FNUniv, I have learned a lot more about my culture and how to incorporate these teachings into all aspects of my life. This university is one of a kind, my home away from home.

nîkânîstamâkêwin

www.fnuniv.ca1 800 267 6303

FNUniv helpsme become a leader.””

“

16X24_poster_FNUni_Saskatoon.indd 1 11-07-27 5:14 PM

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9.0 Examples: Correct Use of Design Elements

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For further information contact:Megan Currie

Megan Currie DesignRegina, Saskatchewan

Tel: 306 351 2441E-mail: [email protected]

Identity Standards - For Visual · PDF fileIdentity Standards - For Visual Rebrand ... Pantone 116 m Yellow CMYK RGB C 0 R 255 ... Which is to be in the Pantone 116 m Yellow and corresponding

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