06/07/22 Marshall Community & Te chnical College 1 IdeaWorks A Cross Between a Business Seminar, a Workshop & a Carnival
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
04/10/23 Marshall Community & Technical College
1
IdeaWorks
A Cross Between a Business Seminar, a Workshop & a
Carnival
04/10/23 Marshall Community & Technical College
2
IdeaWorks 2007
by Robert GodbeyGodbeyWorks
04/10/23 Marshall Community & Technical College
3
Introduction
Welcome
o Who is this guy?o IdeaWorks 1 = There’s another one?o Reason = Grapple with BIG Ideaso Warm Welcome = We Need You
Content vs. Process
o Ways of Thinking = Physics Joke!??!o Content = Whato Process = Howo Bulk of day = BIG Ideas = Contento Up front = Approaches = Processo Group Genius is a Process Idea
Thinking Process
1. Do I get it? (Understand)2. Do I buy it? (Believe)3. Does it apply to me? (Impact)
Open - Narrow - Close
o Agreement Processo Open = Universe of Possibilities
(Scan)o Narrow = Organize/Group (Focus)o Close = Making the Decision (Act)
New Age
o Open = Universe of Possibilities (Scan)
o Today we will mostly Openo Starting Point = Dawn of New Ageo New Age = Conceptual Ageo But wait…Introductions
Activity Stand & Deliver
Objective: Get to know each other & OpenTime: 30 seconds per personMaterials: Handout, Your mind & voiceActivity:Tell us Your Name, Your Org, & Your JobGive us 1 sign (example) we are in a New (conceptual) Age
Comfort
o Unconsciously Incompetento Consciously Incompetento Consciously Competento Unconsciously Competent
Ground Rules
o All points-of-view are welcomeo Participate and share your experienceso It’s OK to be uncomfortableo Misery is optionalo It’s OK to have funo Be timelyo Cell phones?
04/10/23 Marshall Community & Technical College
12
Dawning of the Age of ...
Disruptive Age
o Re-imagine! by Tom Peters (2003)o Change, Change, Changeo Old rules? Going…going…gone.o An age where all value flows from
creativity and initiativeo It may someday be said that the 21st
Century began Sept. 11, 2001
Disruptive Contrasts
YearFarm Labor
% Drop
1900 38.8%
1910 30.6% 8.2%
1920 25.0% 5.6%
1930 21.2% 3.8%
1940 17.0% 4.2%
1950 11.2% 5.8%
Percentage of workers working on farms, USDA
Conceptual Age
o A Whole New Mind by Dan Pink (2005)
o Affluenceo Technologyo Globalization
Conceptual Timeline
ATG(affluence, technology, globalization)
18th century 19th century 20th century 21st century
Agriculture Age(farmers)
Industrial Age(factory workers)
Information Age(knowledge workers)
Conceptual Age(creators & empathizers)
Flat Age
o The World is Flat 2.0 by Tom Friedman (2006)
o Globalization 1.0: 1492 1800o Globalization 2.0: 1800 2000o Globalization 3.0: 2000 Now
Activity Walking Thru History
Objective: Practice working in teams, reporting out & gain a historical view
Time: 15 minutes in teams, 5 min. report outMaterials: 3 colors of Post-Its & your mindsInstruction for your decade:1. Discuss & List Social/Political Events (Pink)2. Discuss & List Science/Tech Events (Yellow)3. Discuss & List Business/Economy Events (Blue)4. Choose a speaker to deliver & post
04/10/23 Marshall Community & Technical College
19
Re-imagine!
by Tom PetersBusiness Excellence in a
Disruptive Age
New Context
1. Re-imagining the World: All Bets Are Off
2. Control Alt Delete: The Destruction Imperative
Re-imagining the World
! Technicolor Rules …o Old rules? Going … going … gone.o It’s a fluid, fluid world.o “Value,” “assets” – it is all up for grabs.o Mess is the message.
Re-imagining the World
! Technicolor Rules …o Foraging amid the mess alone yields …
Stunning Breakthroughs.o Static planning exercises are virtually
useless!o Enjoy the Fray!o “Fail faster. Succeed sooner.”
! Contrasts
Waso A job for life (career)o Clunky bureaucracies
plodding toward success
o Accountants ruleo Tangible assetso Success-to-failure
cycles last decades
Iso A life full of jobs (project)o Agile alliances failing
their way to successo Innovators ruleo Intangible assetso Success-to-failure cycles
last months
! Contrasts
Waso Tech supports changeo Upstarts disrupt …
occasionallyo Industry rules: etched
in stoneo By-the-book
management
Iso Tech drives changeo Upstarts disrupt …
constantlyo Industry definitions:
scribbled in quicksando Rewrite-the-eBook
improvisation
Control Alt Delete
! Technicolor Rules …o The time for mellow prescriptions is gone.o Time to take charge. Time to destroy.o “Change the rules before somebody else
does.”o “Organize” for performance and customer
satisfaction.o “Disorganize” for … renewal and
innovation.
Control Alt Delete
! Technicolor Rules …o Destruction Rules!o Destruction is Natural. (In nature.)o Big acquisitions are stupid.o Dummy + Dummy = Big Dummy.o “In perpetuity” is an Obscene Phrase
! Contrasts
Waso Servants of stability
triumpho Honor (and preserve)
the ones that brung you
o Bulk Up!o Achieve dominance
through (permanent) acquisitions
o Acquire … BIG THINGSo Learn … Remember …
Honor … Cherish
Iso Masters of instability ruleo Blow up (or sell) the ones
that brung youo Be Agile!o Achieve reach through
(temporary) alliances
o Acquire … COOL Thingso Unlearn … Forget …
Dishonor … Reinvent
Activity What’s Tom Saying?
Objective: Check for New Context understandingTime: 15 minutes in teams, 5 min. report outMaterials: Handout, Team, Flip-Chart, PensInstructions:1. Discuss Tom’s Rules & Contrasts2. Match them up with your personal
experiences3. Choose at least 3 examples to present4. Choose a speaker to deliver
New Technology
3. In the Crosshairs: White-Collar Cataclysm
4. InfoTech Changes Everything: “On the Bus” or … “Off the Bus”?
White-Collar Cataclysm
! Technicolor Rules …o White-collar employment as we’ve know
it is dead.o The time frame for total reinvention of
your job is 15 years (if you’re lucky).o “Old” Bureaucracy (read tall towers full of
bureaucrats) is over.
White-Collar Cataclysm
! Technicolor Rules …o New white-collar software systems =
forklifts for the mind.o “A bureaucrat is an expensive microchip.”o “Don’t own nothin’ if you can help it.”o The unthinkable is thinkable. No: likely.
! Contrasts
Waso Tall Towerso Papero Meetings ad nauseamo Planning, planning,
planningo We worship Stability
o “Mind my rank”
Iso Low-riseso Silicono eGroups as neededo Doing. Testing.
Adjusting. Fast.o We groove on Wild &
Wackyo “Mind my ability to
contribute”
! Contrasts
Waso 90% of all work is
drudge worko Workin’ with the
“same old gang”o Well-defined
organizational borders
o Products last for yearso Accountingo Employees
Iso Microprocessors do most
drudge worko Constantly expanding
one’s network of teammates
o Shifting organizational alliances
o Products last for weekso Innovationo Talent
InfoTech Changes Everything
! Technicolor Rules …o The Web changes everything. (Everything
= Everything.) Embrace it. Totally. Or else.
o Message: On the bus or off the bus. No halfway. Take advantage of idiots!
o eCommerce is not a “technology play.” It’s a people play, a power play, a political play.
InfoTech Changes Everything
! Technicolor Rules …o It’s the politics, stupid!o “Hyperlinks subvert hierarchy!”o The Internet allows us to dream dreams
we could never have dreamed before!
! Contrasts
Waso Technology helps link
parts of an organization
o Every department uses IS/IT
o Department = Compartment
o Everyone labors under strict “need to know” rules
o Project teams have regular phone conferences
Iso The Network Is the
Organizationo Every department
lives on the Webo Access = Success
o Every employee has access to everything
o Project teams “meet” 365/24/60/60
! Contrasts
Waso We favor independenceo We are proud of being
“close to our customer”o We sell rigorously
engineered “great product”
o Here today … here tomorrow
o Men in suits
Iso We savor
interdependenceo We are proudly “at one”
with our customero We sell information-
enabled “awesome experiences”
o Here today … reconfigured tomorrow
o Women in charge
Blue Collar Jobs
o 1970 it took 108 men 5 days to unload a timber ship – 108 X 5 = 540 man-days
o 2000 it took 8 men 1 day to unloado That’s a 98.5% reduction in laboro Think containers, forklifts, robots …
White Collar Next (2015)
o Are you ready for 98% reduction in white collar jobs? In 15 years; in 3?
o Pharmacy robots; AI reading ECGo If it can be automated it will be …o People make bad machines –
repetitive task (Dumb) jobs are going away!
Disruptive Age (Big Change)
o New economy = Repetitive-task, machine-like, non-thinking jobs go away
o The 98% labor reduction that hit blue collar jobs will hit white collar soon
o People will do fulfilling jobs machines cannot do: design new (things) solutions to complex problems (creative thinking)
New Value
5. From “Cost Center” to Stardom: The PSF Transformation
6. PSFs Mean Business: The Solutions Imperative
7. Welcome to XF/Cross-Functional World: The Solutions50
New Brand
8. Beyond Solutions: Providing Memorable “Experiences”
9. ExperiencesPlus: Embracing the “Dream Business”
10.Design: The “Soul” of New Enterprise11.Design’s Long Coattails: Beautiful Sys.12.The Ultimate Value Proposition: The
Heart of Branding
New Markets
13.Trends Worth Trillion$$$ I: Women Roar
14.Trends Worth Trillion$$$ II: Boomer Bonanza
New Work
15.Making Work Matter: The WOW Project!
16.No Limits: WOW Projects for the “Powerless”
17.Boss Work: Heroes, Demos, Stories18.Bringing WOW Work to Fruition:
The Sales25
New People
19.Re-imaging the Individual: Life in a Brand You World
20.Boss Job One: The Talent2521.Meet the New Boss: Women Rule22.Getting It Right at the Start:
Education for a Creative & Self-Reliant Age
New Mandate
23.Think Weird: The High Value-Added Bedrock
24.In Search of Excellence: A Three-Generation Report Card
25.Pursuing Excellence in a Disruptive Age: The Leadership50
Re-imagine Summary
o Professional Service Firms (PSF)o Design, Design, Designo Markets = Women & Boomerso Projects, WOW Projectso People = Brand You, Women Rule,
Educationo Think Weird, Pursue Excellence
Activity Media Wall Validation
Objective: Check for New Context beliefTime: 15 minutes in teams, 5 min. report outMaterials: Notes, Wall, Team, Flip-Chart, PensInstructions:1. Scan the wall looking for trends & examples2. Discuss what you found3. Craft a story: Not my parents world, Destroy
this, White-color jobs, Info-tech; Use flip-chart4. Choose a “New” speaker to deliver
04/10/23 Marshall Community & Technical College
49
A Whole New Mind
by Daniel H. PinkWhy Right-Brainers Will Rule the
Future
Part One: The Conceptual Age
1. Right Brain Rising2. Abundance, Asia, and Automation3. High Concept, High Touch
Right Brain Rising
o The Right {and Left} Stuffo The Wrong Stuffo The Real Stuffo Fear & Loathing in My Amygdalaso A Whole New Mind
Abundance, Asia, & Automation
o Abundanceo Asiao Automation
High Concept, High Touch
o To survive ask yourself 3 questions:1. Can someone overseas do it cheaper?2. Can a computer do it faster?3. Is what I’m offering in demand?
o MBAs and MFAso IQ and EQo Money and Meaning
Part Two: The Six Senses
4. Design5. Story6. Symphony7. Empathy8. Play9. Meaning
Design
Not just function but also DESIGN (utility & significance)
Products, Services, Experiences, Lifestyles
Economically crucial & personally rewarding
Beautiful, Whimsical, Emotionally Engaging
Story
Not just argument but also STORY
Facts & Figures are not enough
Persuasion, Communication, Self-understanding
Ability to fashion a compelling narrative
Symphony
Not just focus but also SYMPHONY
Info Age = Focus & Specialization
Synthesis more than Analysis
Combine pieces into arresting new whole
Empathy
Not just logic but also EMPATHY
Free Info & Advanced Analytic Tools
Understand what makes people tick, to forge relationships and care for others
Play
Not just Seriousness but also PLAY
Too much sobriety is bad for you …
Evidence of health & professional benefits
Laughter, Lightheartedness, Games, Humor
Meaning
Not just accumulation but also MEANING
Breathtaking material plenty (abundance)
Pursue significant desires:
Purpose, Transcendence, Spiritual Fulfillment
Activity Storytelling
Objective: Work with Six SensesTime: 15 minutes in teams, 5 min. report outMaterials: Team, Flip-Chart, PensInstructions:1. Discuss the Six Senses from Dan Pink2. Choose one to work with3. Craft a story about how it worked for you4. Choose a “new” speaker to deliver
04/10/23 Marshall Community & Technical College
62
The World is Flat
by Thomas L. FriedmanA Brief History of the 21st
Century
How the World Became Flat
1. While I Was Sleeping2. The Ten Forces That Flattened the
World3. The Triple Convergence4. The Great Sorting Out
Ten Forces that Flattened
1. 11/9/892. 8/9/953. Workflow Software4. Uploading5. Outsourcing Y2K
Ten Forces that Flattened
6. Offshoring7. Supply-Chaining8. Insourcing9. In-Forming10.The Steroids
IdeaWorks Extras
o Use Your Hands (Make magazine)o Power of Your Network (unique
conversations)
Any Questions?
04/10/23 Marshall Community & Technical College
68
IdeaWorks 2007
by Robert GodbeyGodbeyWorks
Related Documents
