Ideas for QR codes in the Third sector

QR codeQR codePut a on it!Put a on it!Put a on it!Put a on it!How Non Profits Can

Use QR Codes

Twitter @NolandHoshino

presentationInteractiveInteractiveInteractiveInteractive

• Participate

• Ask questions

scan

• Scan QR codes on slides

• If you want a specific

slide, scan upper QR

code

QR Codes ?

Quick Response (QR) codes are two-

dimensional barcodes that hold small

WhatWhatWhatWhat areareareare

dimensional barcodes that hold small

bits of data

Transporting users from printed

materials to mobile sites or a specific

call to action, involving information

capture, promotional opt-in, etc.

come from?Where did itWhere did itWhere did itWhere did it

QR code was originally

used to track vehicle used to track vehicle

parts in vehicle

manufacturing by the

Japanese in 1994

insideSurpriseSurpriseSurpriseSurprise

Website URLWebsite URLEvent Event VcalendarVcalendar

Links to SocialLinks to SocialPhone #Phone #

TextText

SMS MessageSMS MessageEmail AddressEmail Address

Email MessageEmail MessageContact Contact VcardVcard

Links to SocialLinks to Social

QR codePut a on it Put a on it Put a on it Put a on it

� Business cards

� Brochures and other marketing materials

� Contact website page� Contact website page

� Product tags and packaging

� Convention and event nametags

� Press releases

� Event ticket stubs

� Point-of-sale receipts

startedLet’s get Let’s get Let’s get Let’s get

iPhone

Tag Reader

NeoReader

iPhone

Tag Reader

NeoReader

Kaywa

QR Code and 2D

Code Generator

Kaywa

QR Code and 2D

Code Generator

Android

QuickMark

Barcode Scanner

Blackberry

QR Code Scanner Pro

ScanLife

Android

QuickMark

Barcode Scanner

Blackberry

QR Code Scanner Pro

ScanLife

Code Generator

Maestro

QR Stuff

Delivr

SnapMaze

Raco

QReate & Track

Code Generator

Maestro

QR Stuff

Delivr

SnapMaze

Raco

QReate & Track

Smartphone Free Barcode Reader QR Code Generator

scanPoint and Point and Point and Point and

www.beqrious.com

PortlandHeifer InternationalHeifer InternationalHeifer InternationalHeifer International

Challenge: Portland is a very eco-friendly city –

not many people like taking print

Goal: Get Heifer International mission into

people’s handspeople’s hands

Idea: QR Codes with information linking to org

website and donation page

PortlandHeifer InternationalHeifer InternationalHeifer InternationalHeifer International

Scan toQR code Donation Page

QR code Facebook Page

Heifer InternationalHeifer InternationalHeifer InternationalHeifer International Portland

www.socialqrcode.com

www.likify.net

Send a Tweet

Heifer InternationalHeifer InternationalHeifer InternationalHeifer International Portland

Show your support

Tweet

http://zeek.com/create-a-status-update-url-for-twitter/

Tweet

SMS text Friends and Family

Heifer InternationalHeifer InternationalHeifer InternationalHeifer International Portland

Help end

hunger and hunger and

poverty – “Pass

On the Gift” to

Heifer

International

www.heifer.org

Scan to send

text

Heifer InternationalHeifer InternationalHeifer InternationalHeifer International Portland

Use QR code for directions to the

organization or meetings

Use QR code for directions to the

organization or meetings

Find us

http://myqr.co

campaignAwarenessAwarenessAwarenessAwareness

Poster

campaignPetitionPetitionPetitionPetition

gamesEducationalEducationalEducationalEducational

www.scaquarium.org

campaignAdvocacyAdvocacyAdvocacyAdvocacy

campaignEmail listEmail listEmail listEmail list

Scan QR code and exchange your contact information for free ice cream

treeGivingGivingGivingGiving

person receiving

the gift

Link QR code to a personal video or story of the

booksLibraryLibraryLibraryLibrary

QR codes on library books

with brief description

Photo by Chris Martin Studios Photo by Chris Martin Studios

QR codes are …

SummarySummarySummarySummary

• Free, easy to create and measurable

• Bridges the gap between offline and online

Photo by Chris Martin Studios Photo by Chris Martin Studios

• Bridges the gap between offline and online

• Increases cause and donor engagement

• Targets younger demographics (under 35)

• Flexible to changes

• Saves on printing costs

• Unlimited – Be creative!

ContactContactContactContact me

Noland Hoshino

Twitter @NolandHoshino

Email [email protected]