IDEA TO MVP! There are many a slips between the cup and the lips. Presenter: Tarun Gaur CEO, tringapps, Inc.
IDEA TO MVP!There are many a slips between the cup and the lips.
Presenter: Tarun Gaur
CEO, tringapps, Inc.
VALIDATE THE IDEAIt is important to validate your idea before you invest
time and energy into building a product.
What problem are you trying to solve?
If you can’t clearly state the problem your product or service solves, you may not have a successful idea!
Can your idea be easily copied?
Are there other players who are similar or solve the same problem in a different way?
Have you reached out to your potential customers?
Have you tried to get some feedback from your potential customers?
Are you a lone wolf or you have a team?
Teams that are funded, 82% of startups have 2 co-founders and an average team size of 4 people
YOU NEED A PLAN Let’s assume Your idea is powerful,
You have validated it and have decided
to take the plunge!
Let’s say your startup sells a product
Define the
product
Develop the damn
thing
Gotta support your
sh*t
Product Definition
Product Development
Product Support
A Software is a collection of features!
Idea FeaturesScratchpads,
Napkins, Mindmaps,
Hazy thoughts
Personas, Requirements,
Sketches, Wireframes,
Visual Designs
Don’t forget the personas!
You can use the empathy map to understand customer behavior
Personas help you understand your customers!
The customer behavior
Understanding your customer is what stands between your product and the market share
You are up against time!
Understand the difference between must have, should have and nice to have features.
It is important to prioritize the feature list
Round 1: Impact Analysis on a feature
• Empowers the customer • Enhances the experience • Will make money • Is a business or technology enabler • Is required for compliance
Round 2: prioritize the personas
Relate each feature with a persona, you may be able to refine the feature list further!
If you know your customers, you can relate them to features.
Encourage a debate
Share opinions, take feedback, conduct surveys
Show your findings to a group of experts
You may be good, but are you an entrepreneur?
You need to convert the requirements into a tangible product, you need someone who can create a concept out of a storyline
Go find a designer, if you are not one yourself; unless you are stoopid
Get an awesome designer onboard
• A Concept • The Wireframes • A Visual Design • Typography • A Prototype
Hmm .. maybe you can raise money here
This is where startup accelerators, angel investors, seed funds may consider investing in you if they see a serious team in place!
You have a product concept in place. You have hit a major milestone!
Work buckets of related features
Do not hesitate to release half baked work to your test audience. Getting feedback early and regularly is very important.
Decide the product release model early on, and stick to it!
Don’t forget the server side!
You don’t want to be in a position where your product fails because it can’t scale.
Go with the cloud!
Don’t forget the server side!
• Secure by default • OAuth: Get the Subscriber information • Know your data • Earn the trust badges • Analytics should not be an afterthought
Entrepreneur wears multiple hats
This helps you refine your message and pivot on features
Think customer acquisition early on!
Build vs Buy
You need value added services to augment your core product. Start making choices and think - build vs buy
Your core product is in development!
The distribution channels
Technical LAUNCH CHECKLISTS help.
You have to package the product, go live!
Forget the MVP
Focus on acquiring the customer, hopefully you already have a strategy in place.
Engage, Engage, Engage
Minimum Viable Product
Understanding early adopters, hence the term - minimum viable product
The customer decides if you have a minimum viable product or not.
Lifetime value of a customer
The Investors will ask how many of them you have got, how often do they come to you? How many dollars can you earn from each one of them?
Your product may be free today, but at some stage you have to monetize.
Keep building
• You are an entrepreneur, your job is to build a business, not an MVP
• Refine your product • Refine your business model • Refine your go to market strategy • Pivot where ever required
What do VCs look for?
• A good technical team • Some management experience (optional) • Market opportunity • Number of subscribers • An exit strategy
Tips for raising money
• Raising money is 6 month exercise • Get introductions • Refine your pitch • Don’t go to random VCs • Look for smart money
INDIA STARTUP IGNITERSWe need YOU to participate, let’s
collectively help fellow entrepreneurs
to build cool startups!