BULGARIA CROATIA HUNGARY ROMANIA SERBIA GOVERNMENT TRANSPORTATION CONSUMER TRANSPORTATION GOVERNMENT TRANSPORTATION GOVERNMENT TRANSPORTATION UTILITIES UTILITIES MANUFACTURING CONSUMER UTILITIES GOVERNMENT MANUFACTURING Source: IDC's CEMA Internet of Things Market Forecast, July 2015 Research team: Milan Kalal, Program Manager - Internet of Things research, IDC CEMA. © 2015 IDC. Reproduction without wrien permission is forbidden. hp://idc-cema.com hp://idc.com Internet of Things in South East Europe Market 2 0 2 0 29.5 billion MARKET OPPORTUNITY For SEE CONNECTED DEVICES GLOBALLY CONNECTED DEVICES in CEMA* CONNECTED DEVICES in SEE** 2.5 billion 244 million $3.18 billion *) Central and Eastern Europe, the Middle East, and Africa **) South East Europe includes Bulgaria, Croatia, Hungary, Romania, Serbia, and Slovenia and 10 countries 11 industry verticals 36 use cases 12 technology segments IDC's CEMA Internet of Things market forecast covers: ASSET/FLEET MANAGEMENT HOME SECURITY/ MONITORING AUTOMATED PUBLIC TRANSIT MANUFACTURING OPERATIONS FREIGHT MONITORING SMART GRID TOP 3 INDUSTRIES BY COUNTRY TOP IoT USE CASES IN SEE THE IoT ECOSYSTEM MARKET OPPORTUNITY ($M) IN SEE DID YOU KNOW THAT BY 2020... DEVICE SEGMENTS: UNITS VS REVENUES % OF IoT UNITS % OF REVENUES CONTRIBUTES ANALYTICS MODULES, SENSORS CONNECTIVITY PLATFORMS, SERVERS, STORAGE APPLICATIONS SECURITY PROFESSIONAL SERVICES 760 805 898 43 56 227 387 17% 42% 10% 14% 24 % 18% 2% 6% 7% 1% 39% 10% 1% ENTERPRISE HOME INFRASTRUCTURE BUILDINGS ANIMALS CONSUMER PUBLIC BUILDINGS 9% 1. 2. 3. 4. 5. 6. 1. 2. 3. WILL BE WORTH IoT SERVICES INDUSTRY $470 M vs 64% CAPEX 36% OPEX THERE WILL BE OVER DRIVING 14 MILLION BROADBAND CONNECTIONS SMART HOME SOLUTIONS WILL BE DEPLOYED THE NUMBER OF THINGS CONNECTED TO INTERNET IN SEE VER 7 MILLION WILL EXCEED ITS POPULATION BY MORE THAN 5 TIMES SMART METERS IN SEE TRANSPORTATION GOVERNMENT UTILITIES CONSUMER MANUFACTURING TOP 5 INDUSTRIES IN SEE BREAK DOWN IoT SPENDING IN SEE SLOVENIA UTILITIES MANUFACTURING GOVERNMENT