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Alberta’s Competitiveness and Key Industry Sectors
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Alberta’s Competitiveness and Key Industry Sectors

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Enterprise DivisionEnterprise Division• Responsible for:

– Industry development

– Regional economic development

– Economic development policy

– Premier’s competitiveness initiative

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Alberta: an Engine for CanadianAlberta: an Engine for Canadian Economic GrowthEconomic Growth

Epicenter for investmentPer capita investment 91% above

Canadian average in 2010

Leader in GrowthConference Board forecasts

Alberta’s growth to lead nation at 3.8% between 2012 and 2015

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The Oil SandsThe Oil Sands

An engine of economic growth for Canada•CERI estimates that over a 25 year period:–Total GDP impact of oil sands investment and operations is estimated to be $2,106 billion for Canada, and $521 billion for the US. –The Canadian government will realize $311 billion in taxes.

•Key challenges that must be mitigated: labour supply, market access, and environmental management

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Premier’s Competitiveness InitiativePremier’s Competitiveness Initiative

Key Findings:- Alberta’s single greatest challenge to competitiveness is labour supply.

- Harmonization of transportation regulations and additional infrastructure required to facilitate flow of people, goods and services.

- Regulation is essential, but lengthy processing times or outdated, duplicative, and uncoordinated rules can impose unnecessary compliance costs.

Making Alberta one of the most competitive jurisdictions in the world.

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Labour ChallengesLabour Challenges

Through a partnership approach we need to:

• Acquire more specific labour demand information

• Facilitate interprovincial/international mobility

• Collaborate on facilitative immigration policies (increased

quotas, eligibility)

• Enhance foreign credential recognition

• Change business models (use technology to automate

processes, support innovation)

• Improve productivity and training

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Productivity AlbertaProductivity Alberta

The Alberta government has developed and now launched this not-for-profit corporation.

Industry’s connection point to tools, resources, and services to help improve productivity and competitiveness.

• Offer productivity assessment and improvement tools• Work one-on-one with businesses to boost productivity through:

– Lean manufacturing– Technology adoption– Energy efficiency– Best practice sharing

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West Coast Petroleum AccessWest Coast Petroleum Access

• West coast access one of the most critical industry development priorities to support market diversification in growing international markets

• Government intervening in support of Northern Gateway project at regulatory hearings

• 3 options to west coast access for petroleum products

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• $5.5 billion project

• Twin buried pipelines

• New marine terminal at Kitimat

To diversify the markets for Canada’s oil exports

and facilitate fair value for our resource

Northern Gateway ProjectNorthern Gateway Project

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Strategic Value of the Northern Strategic Value of the Northern Gateway Project to CanadaGateway Project to Canada

Trade• Export $1.3 billion per month of crude oil• Import $600 million per month of condensate (to dilute the bitumen for transport)

National Economic Benefits over Thirty Years• $270 billion in Gross Domestic Product• 558,000 person-years of employment• Government revenue of $81 billion

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West Coast Access OptionsWest Coast Access Options

1.Enbridge’s proposed Northern Gateway Project (Edmonton to Kitimat)

2.Kinder Morgan (Edmonton to Vancouver)

3.CN’s proposed “bitumen pipeline on rails” (Edmonton to Prince Rupert)

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Value-add OpportunityValue-add Opportunity

• The Government of Alberta has made maximizing the value of our energy resources a priority

• Adding value to our resources and accessing new markets for our products creates additional wealth for the province and significant spin-off opportunities for:

–Alberta manufacturers

–Industrial equipment and service sector

–Engineering and construction industry

–Technology providers

• The benefits are not only economic, but build world-class expertise in best practices that can be marketed globally

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Moving up the Value ChainMoving up the Value Chain

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Petrochemical Value-add PotentialPetrochemical Value-add Potential•Alberta’s products valued at over $10.2 billion in 2010

•Over $10 billion invested in the industry between 1991 and 2010

•Industry includes four ethane-cracking plants, including two of the worlds largest

CHALLENGES

•Access to competitively priced feedstock

•Changing dynamic of Natural Gas industry in North America (Shale gas; LNG to West Coast)

OPPORTUNITIES

•Demonstrate innovative technologies to convert hydrocarbon and renewables to higher valued products

•Policies and programs that provide greater certainty and drive planned investments

•Ensure competitive transportation through regulation (rail, pipelines) and facilitate a Western North American natural gas hub

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Government Initiatives to Government Initiatives to Facilitate Value AddedFacilitate Value Added

• Bitumen Royalty In Kind (BRIK)

• Royalty credits for new ethane development

• Regulatory clarity intervention

• Western Canadian Natural Gas and NGL Market Hub

• Market Diversification (West Coast Access, LNG)

• New West Partnership (Alberta, British Columbia, Saskatchewan)

• Natural Gas Liquids Hub

• Inter-provincial Collaboration (Alberta/Ontario Partnership)

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Architecture, Engineering and ConstructionArchitecture, Engineering and Construction

•$57 billion annual revenue

•$18 billion annual GDP contribution, approximately 10% of total AB economy

•25,000 companies in the sector

•264,000 employees

CHALLENGES

•Skilled labour shortages/demographics

•Cycle of low to high investments drives up costs

•Knowledge of development and implementation of best practices

OPPORTUNITIES

•Residential & commercial construction, large capital projects and a commitment by government to implement infrastructure projects will provide healthy growth for the sector in the coming years.

•In the engineering field, service requirements in oil and gas, electricity, roads and bridges, pipelines, transit systems and petrochemicals are expected to be strong.

•The energy industry will remain one of the main driving forces of growth.

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Aerospace and DefenceAerospace and Defence• $1.3 billion annual revenue

• 170 aerospace and aviation companies

• 6,000 employees

• Sector development guided by A Vector to Diversity: Alberta’s Aerospace and Defence Strategy

• Key initiatives include new market development, supply chain improvement and technology transfer

• CHALLENGES

• Skilled labour supply, wage escalation

• Alberta’s lower profile as an aerospace centre

OPPORTUNITIES

• Global Supply Chain Improvement Program: Connected to specifically improving unmanned vehicle systems and aerospace companies

• Space Research: Developing the industrial base to support the space science work being done in Alberta academia

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Transportation and LogisticsTransportation and Logistics• $20 billion annual revenue

• $9.8 billion annual GDP contribution to the Alberta economy

• 103,000 employees

• About 84% of all goods produced are shipped to the US, and 9% to Asia Pacific

• Pipelines are the major transportation mode accounting for approximately 65%, followed by rail at 24%, and road and air at 11%

CHALLENGES

• Greater distances to major markets increase transportation costs

• Sufficient land surface, port and terminal capacity to meet Asia Pacific growth

OPPORTUNITIES

• Heavy Module Corridor Movement: Expansion of the size of modules that Alberta manufacturers can build and ship in Alberta

• Asia Opportunities Report: Analyze long term potential for a number of Alberta’s key sectors in Asian markets

• Pipeline access to the West Coast for Alberta’s Oil Sands

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Building ProductsBuilding Products•$6.7 billion annual revenue and $2.6 billion annual GDP contribution

•1,000 companies

•30,000 employees

CHALLENGES

• Decentralized fabrication, through BIM technology, opens the door to competitors from outside Alberta and/or Canada.

• To take advantage of BIM, companies have to train their staff in this technology and make a significant investment in Computer Numerical Control (CNC) technology, which often comes at a high cost.

OPPORTUNITIES

•The Building Information Modeling Centre: An industry-led body that will make Alberta builders more productive through the expanded use of information technology in their construction practices.

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Metal Fabrication Metal Fabrication •$10 billion annual revenue and $4 billion annual GDP contribution

•1,700 metal manufacturing and fabrication firms

•35,000 employees

•Approximately 55% of sales in Alberta, 15% in Canada, 30% international export

•Energy supply chains are primary customer

CHALLENGES

•Skilled labour supply, wage escalation

•Low-cost jurisdictions now very active in supply chains

OPPORTUNITIES

•Alberta Metal Fab Initiative: Programs to develop better productivity and technology practices for Alberta’s metal fabrication and manufacturing companies

•Alberta Metal Manufacturers and Oil Sands Connection Initiative: A forum for Alberta’s major metal fabrication industry associations to market their products and services to project owners and buyers 

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Financial ServicesFinancial Services

•$16.5 billion annual revenue

•$8 billion annual contribution to GDP

• 4,000 companies

•70,000 employees

•$100 billion of financial assets managed annually

CHALLENGES

•Skilled labour supply, wage escalation

OPPORTUNITIES

•Development of the Alberta Financial Services Alliance Steering Committee

•Increase the sector’s global talent attraction/retention and international brand recognition

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Environmental Products, Services and Alternative EnergyEnvironmental Products, Services and Alternative Energy

•$4.4 billion annual revenue

•1,330 companies

•28,000 employees

CHALLENGES

•The environmental and alternative energy development mandate is spread over several ministries making it difficult for industry to bring forward issues and concerns to government.

•The perceived lack of clarity on cumulative effects and climate change management has limited industry’s investment in Alberta’s resource industries.

OPPORTUNITIES

•Renewable Energy Strategy Development: Identification of Alberta’s competitive strengths and opportunities for further renewable energy

•Oil Sands Reclamation Strategies: Collaboration with industry to develop new technologies and processes

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CONTACT INFO

www.albertacanada.com