Idate – 22nd November 2005 - Montpellier.

Idate – 22nd November 2005 - Montpellier.New Mobile Services Era : Rich-Media and Interactive format, a new enabler

www.streamezzo.com

Mobile platforms drive the development of new business cases.

• Failure of traditional iTV has been compensate by the use of SMS

• TV and video on mobile a new market: – Users are ready to pay 10€ / month– Users spend about 20 minutes by day on mobile TV – Content is key, and Sport is a MUST have

• Key advantages: Interactivity, Connected at any time, everywhere

• New use cases and applications appear:– New consumption modes– New channel distribution for content– Convergence

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Example of application:TV News channel composed of 4 screen areas

1 > Interactive Navigation (e.g. Menu + Keys)2 > Video (RTSP, DVB-H, …)3 > Hot-news (Slides show)4 > Ticker (e.g. Stocks Exchanges News)

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Interactive Mobile TV is more than watching TV

• Display Ads from partners

• Real-time Statistics from the game played

• Real-time Comments from journalists

• Access all matches of the multiplex, follow a specific match when desired

• Get alerted and Replay Goals with direct VOD access

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Deliver additional dynamic content around the event for customer loyalty

• Competition tables : games played, position, win/loss/draws, goals difference, points

• Team & Players : pictures or interviews, matches composition, players positions in game

• Statistics : appeareances, goals, yellow/red cards

• Others : referees data, locations with maps, stadium picture & data,…

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Create additional revenue using known mobile usages

• Personalization with Download offer :– Logos/videos/ring tones : team, players,

goals

– Goodies : Slideshows, screensavers,..

• Adapt interactive services via SMS/MMS– Voting

– Quizzes,

– Pronostics

– Pools

• M-Commerce : Book Tickets, Shopping, couponing

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Rich-media and interactive format a key enabler• The industry has released a new rich-media interactive

format: SVGTiny /LASeR

• Provides a quality of experience for which the end-user will be ready to pay for.

• Deployable over any networks and platforms – 3G, ADSL, DVB, DTT, RTP, HTTP…– mobile, fix, set-top, PC,

• Standardised:– Create a world community of content developer– Ensure a fair competition– Decrease the cost versus proprietary solution

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Complete suite for Rich-Media

System IntegratorsWeb AgenciesContent Providers

Symbian 6.0, 7.0SmartphoneJ2MEDOJABrew

Rich MediaEngine

GPRS / UMTS / DVB-H

network

Services

Studio

XMLFlashSVGAudio & Vidéo

Creation

Multimedia

ServiceNode

XMLWebServicesSGBDAudio & Vidéo

HostingSolutions ProvidersContent Aggregators

Delivery

Dynamic Content

- News Portals,l Sports- Finance- Video Portal- Ring-Tones, Slideshow- Adult Entertainement- Rich Media Catalogs- B2B/ B2C / M-Commerce- Adverts, Marketing

News/Info/Portals

- Multi-users Game- On-line Game- Card , Boards, Quizz- Cartoons

Entertainement

- Messaging, Chat, IM- Intranet-2-Mobile- Man-2-Mobile- WebCast- Customer Service- E-Learning- Customer tracking- Alert / Push

Applications

Rendering

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Conclusion• Mobile initiates convergence of format platform,

networks

• Mobile create a new market for content providers, broadcasters and operators

• New Rich-Media interactive standardized languages enable there deployment

• More informations:– www.streamezzo.comwww.mpeg-laser.org– [email protected]