Brickman Landscaping Services
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Brickman Landscaping Services
Enhancing the American Landscape since 1939.
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Table of Contents
About Brickman..................................................................1
Re Branding.......................................................................... 5
Style Guide........................................................................... 9
Company ID......................................................................... 15
Website & Packaging........................................................ 19
1
About Brickman
Since 1939 the Brickman group has been satisfying to customers with their landscaping abilities. They have
become one of the largest providers of quality land-scape services in the nation. Brickman continues to
grow and meet the needs of the customers. Brickman Group Company’s Goal is to satisfy clients with the best services possible in the landscaping industry.
Our Services Include:
Landscape MaintenanceLandscape Enhancements
Design/Build & InstallationSnow and Ice Management
Water ManagementTree Care
Sports Turf
5
Re-Branding
7
Original Logo VS. New Logo
Brickman Landscaping Services
9
Style Guide
Color Palette, & Fonts
C: 0M: 0Y: 0K: 100
R: 0G: 0B: 0
C: 75M: 68Y: 67K: 90
R: 0G: 0B: 0
C: 15M: 9Y: 30K: 0
R: 217G: 217B: 185
C: 0M: 0Y: 0K: 0
R: 255G: 255B: 255
C: 16M: 32Y: 100K: 0
R: 215G: 170B: 40
C: 0M: 99Y: 89K: 55
R: 130G: 1B: 10
Preferred Logo Font:
Brickman (Poliphilus MT Std)
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
Website Body Font / Additional Font:
Brickman (Neo Sans Std Regular)
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
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11
Improper Logo Usage
Brickman
Landscaping Services
Brickman Landscaping Services
Brickman Landscaping Services
Brickman Landscaping Services
Brickman Landscaping Services
Incorrect over busy background. Incorrect changing logo font color. Incorrect rotating logo.
Incorrect scaling. Incorrect over photo. Incorrect stretching.
Brickman Landscaping Services
12
Logo Variations
Brickman Landscaping Services
This logo should not be used on a black background it’s unreadable .
Brickman Landscaping Services
Brickman Landscaping Services
This logo should be used on a white background, or transparent
background.
This logo should not be so small it’s unreadable.
Brickman Landscaping Services
White Space half a inch all around.
13
Imagery
Using the right photography to let
customers know what services we provide.
15
Company ID
16
BrickmanLandscaping.com
BrickmanLandscaping.com
18227D Flower HillWay
Gaithersburg, MD 20879
| P: (301) 987.9200 | F: (240) 683.2030 |
Brickman
Landscaping Services
Brickman
L
andscaping Services
| P: (301) 981.9200 | F: (240) 683.2030 |
Email: [email protected]
18227D Flower HillWay
Gaithersburg, MD 20879
Corporate Headquarters
18227D Flower HillWay
Gaithersburg, MD
20879
Corporate Headquarters
Brickman Landscaping Services
| P: (301) 981.9200 | F: (240) 683.2030 |Email: [email protected]
Business Cards
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18227D Flower HillWay
Gaithersburg, MD 20879
| P: (301) 987.9200 | F: (240) 683.2030 |
Brickman
Landscaping Services
Business Envelope
Letter Head
Email Signature
Brickman Landscaping Services
Phone: (301) 981.9200 | Fax: (240) 683.2030 Email: [email protected] Website: BrickmanLandscaping.com
Corporate Headquarters18227D Flower HillWay Gaithersburg, MD 20879
Brickman Landscaping Services
| 18227D Flower HillWay | Gaithersburg, MD 20879 | P: (301) 981.9200 | F: (240) 683.2030 |
| [email protected] | BrickmanLandscaping.com |
19
Website & Packaging
21
Company’s Work Wear.
Company’s Work Truck
For more info about brickmans services go to www.brickmanlandscaping.com
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Daria LoveArt Institute of Oho-Cincinnati
December 2012
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