ICTs for Conflict Prevention in Kenya Kersti Ruth Wissenbach

ICTs for Conflict Prevention in Kenya

Kersti Ruth Wissenbach

Butterfly Works

Butterfly Works is a social design agency which initiates projects and provides ICT supported answers to international social issues. We are using ICT tools- and strategies in all our projects.

We do not believein theGlobal Village.

We believe in potentials!

We strongly believe in people’s creativity

… and the supportiveeffects of new ICTs.

Meeting people in their communication spheres and being relevant

Co-CreationCross-

Media

NetworkCreation

Experiences from the ground

Cross-Media Campaigning

Building Bridges - interactive peace campaigning and platform creation

Co-Creating Social Solutions

Geth2o game, serious gaming to trigger behavior change among young change agents

Building Bridges

Cross-Media Peace Campaigning and Crowd Sourcing

The aim

To encourage and reward Kenyans to reach out to others to overcome conflict.

To build a platform for collaboration and interactivity on nation wide peace initiatives.

To create a self-sustainable culture of peace throughout the country.

The way

Launching the campaignSpreading the word online and offline, urban and rural

Encourage people to participateOn- and offline participation channels, local media, bilingual

Enable people to participateMobile phones, hands-on support on the ground / phone

Results and lessons learned

603 initiated peace projects

Participants from all regions, most projects in Rift Valley

Estimated 75% registered via SMS

Popular Facebook (almost 700)

Major waves of registrations following radio promotion

Invaluable team on ground!

GETH2O game

Board and Mobile for Peace Building in Kenya!

The aim

Communicate solutions to everyday life challenges and conflicts of Kenyan youth.

Bringing message into youth communication environment.

Triggering behavior change mechanisms through reflection – on and offline.

Kenyan Youth as Change Agents!

The way

To achieve a change of behavior certain things matter

- Finding the right tone- Creating real life settings- Being relevant- Using the right means

Several rounds of co-creation and cross-checking with youth in Kenya

Starting with making a board game and testing the dynamics

Translating the multi-player into a single player mobile game …

Results and lessons learned

Game authentically mirroring real life settings

Board game for rural access.

Mobile game for dynamic message dissemination.

Immense positive feedback on board game as successful tool to create dialogue and solution finding processes.

Every situation at every time demands a new consideration of tools and processes.

Keep looking for innovation, do not forget reality on the ground!

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